Samsung SIII 2012 Media rationale 23 May 2012

KIAMedia rationale 25 May 2013

Touch Point V1 27.6.131

1IntroductionProduct: Barclays Platinum Worldmiles Credit CardObjective: Product awarenessTarget market: AB earning more than 50kDuration: Jul 2013 Aug 2013Methodology: Media tracking: TNS Analysis & DCDM Marketing Q1 2013Budget: TBDOutput: Radio, Press, Internet and MailersTouch Point V1 27.6.132TM Touch PointsTarget market: AB earning more than 50k

Touch Point V1 27.6.133PlacesTouch PointsReceptivityHomePress, Radio, Internet, Mailers+++FlightPress, TV+++CarRadio++OfficePress, Internet, Mailers++Choice of Media mixTouch Point V1 27.6.134Target markets: AB earning more than 50kPopulation size: 44,992 What media is consumed?Based on TNS Analysis Q1 2013

Touch Point V1 27.6.135Media Mix Barclays

Campaign ReportTouch Point V1 27.6.136

Press RationaleConveys message quicklyHigh emotional attachmentHigh reachHigh CPTGeo-localisationArtwork Impact can be high for e.g a Full page & Specific pagesTouch Point V1 27.6.137Choice of Press DailiesTouch Point V1 27.6.138Dailies : LExpress, Le Defi Quotidien and Le matinalStrategic positions have been chosen to maximise impact

Choice of Press WeekliesTouch Point V1 27.6.139Weeklies : Weekend, 5-Plus Dimanche and Le Defi PlusStrategic positions have been chosen to maximise impact (Specific RHS)

Choice of Press MagazinesTouch Point V1 27.6.1310Weeklies : Business MagBusiness Mag - Strategic positions have been chosen to maximise impact (Spec RHS)

Press Media planTouch Point V1 27.6.1311

Radio rationaleSupport available away from homeCan listen even when active e.g driving Perceived as one on one communicationFor light type of communicationLow production cost

Effective medium

Touch Point V1 27.6.1312Choice of radio channelsTouch Point V1 27.6.1313Channels : Radio Plus, Best FM & Radio OnePeak morning slots proposed.

Radio Media planTouch Point V1 27.6.1314

Digital Media rationaleCost EffectiveWider coverageTargeted audiencesEasy audience engagementBetter ROI (Return on Investment)

Touch Point V1 27.6.1315Digital Media planTouch Point V1 27.6.1316ProcessResetMenuReset AllReportGlossaryPrint INTPrint AllExplorerAdd RoRem RoAdd ColGlossaryAdd RoRem RoAdd Col

GlossaryRem ColTV PlanRadio PlanPrint PlanInternet PlnBillboard Pl

Yr Plan

Channels : Orange.mu and Watiwala mailers