Barclays Jersey Boat Show 2014 - Sponsorship Portfolio

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Barclays Jersey Boat Show

jerseyboatshow.com

@JerseyBoatShow

Sponsorship Portfolio

Bank Holiday Weekend: 3-5 May 20�4

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“Barclays Jersey Boat Show continues to support and promote the Island’s marine leisure industry and ancillary services and is a great opportunity for residents and visitors to experience, at first hand, our diverse maritime culture.” Myra Shacklady, Group Commercial Director

Jersey Boat Show 20�4 Sponsorship Portfolio | www.jerseyboatshow.com3

Jersey Boat Show 20�4

Welcome and IntroductionThank you for expressing your interest in becoming a part of the Barclays Jersey Boat Show 2014.

In the space of just six years the Barclays Jersey Boat Show has established itself as the largest free-entry maritime event in the Channel Islands. Firmly recognised in the British Boating Calendar and guaranteeing both national and international media, the show sits comfortably alongside the more familiar maritime events, such as London and Southampton.

In 2013 it attracted 38,000+ visitors of various demographics over the weekend, its highest ever attendance and to date has generated an income in excess of £16 million.

The 2014 Jersey Boat Show will take place over the May Bank Holiday weekend and will be open to the public between Saturday 3 May and Monday 5 May 2014. For the first time a preview afternoon will be held on Friday 2 May in St Helier Marina when the pontoons will be open exclusively to invited guests and members of the media.

The Jersey Boat Show offers sponsors and business partners

a cost effective way to meet thousands of focused marine leisure customers and suppliers in a stimulating and entertaining environment and provides an unmissable strategic opportunity to promote your products and services to a key Channel Islands target audience.

Over the following pages we have pleasure in detailing the sponsorship opportunities available in 2014. All major packages detailed in this portfolio have been designed to deliver to our partners a high profile platform on which to enhance and promote their brand.

Our appointed event specialist 3D Performance will once again be looking after all our sales and sponsorship packages and would be delighted to discuss your requirements in further detail.

Kind regards

Myra Shacklady Group Commercial Director Ports of Jersey

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“Barclays is delighted once again to support the Jersey Boat Show. We first sponsored the show in 2010 and since then it has continued to go from strength to strength and is enjoyed by all who are involved or attend.”Neil McCluskey, Barclays

Jersey Boat Show 20�4 Sponsorship Portfolio | www.jerseyboatshow.com5

The story of the Barclays Jersey Boat Show is, quite simply, one of extraordinary success…

It was towards the end of 2007 that the idea for a Jersey Boat Show was first suggested. Jersey Marinas was seeking new ways in which to support and grow the Island’s marine leisure business as well as the marine economy and it soon became clear that a boat show would be an ideal way to achieve that aim.

The inaugural boat show, held in spring 2008 was considered an outstanding achievement, attracting an estimated 12,000 visitors and generating over £4m worth of businesses for exhibitors. Despite a period of economic downturn that has seen European boat sales tumble and other boat shows falter, the event has continued to go from strength to strength. Not only has it become the largest free-entry community event to be held in the Channel Islands it is now firmly positioned in the British boating calendar, sitting comfortably alongside more established shows such as those of London and Southampton.

The 2009 event saw visitor numbers increase to 20,000 proving that the Jersey Boat Show was not destined to be a ‘one hit wonder’. As its reputation began to increase so did its visitor numbers, reaching an impressive 30,000 over the past three years and in 2013 welcomed its largest ever attendance figures of 38,000 over the three days.

Following a successful partnership first secured in 2010, the event’s longevity is further boosted in 2014 and beyond thanks to a further 3-year title sponsorship deal with Barclays. By securing this agreement and strengthening our partnership, the Barclays Jersey Boat Show is guaranteed another successful year.


The Story So Far…

“Barclays is delighted to support the Jersey Boat Show for a further three year period. Barclays first sponsored the show in 2010, an event which was a resounding success with visitor numbers up to 30,000 and marine traders reporting buoyant sales. Since then, the show has continued to go from strength to strength. We look forward to working with Ports of Jersey and other participants to build on this success”.

Neil McCluskey, Head of Offshore and Local Markets, Barclays

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“The Barclays Jersey Boat Show is a very positive boost for the economy and I believe it’s got a fantastic future.”

Senator Philip Ozouf Minister for Treasury and Resources

Jersey Boat Show 20�4 Sponsorship Portfolio | www.jerseyboatshow.com�


Why Sponsor Jersey Boat Show 2014?Now in its seventh year, the award-winning Barclays Jersey Boat Show has evolved into becoming the largest free-entry community event to be staged in the Channel Islands and is now firmly positioned in the British boating calendar, sitting comfortably alongside more established shows such as London and Southampton.

Attracting in excess of 38,000+ visitors of varied demographics over three days, the show offers various opportunities for potential sponsors.

The 2014 Jersey Boat Show will take place over the May Bank Holiday weekend and will be open to the public between Saturday 3 May and Monday 5 May 2014. For the first time a preview afternoon will be held on Friday 2 May in St Helier Marina when the pontoons will be open exclusively to invited guests and members of the media.

With positive local, national and international media coverage year round, continued support from key political and business leaders, impressive visitor numbers, increased exhibitor space and a wider features programme planned, the opportunity to expose your business to an entire community and network with business stakeholders provides an unrivalled and cost-effective sponsorship opportunity.

Local events specialist 3D Performance will once again manage all operational aspects of the event and following a successful agreement in 2013 will continue to handle all sales and sponsorship enquiries moving forward. Activities including PR, marketing and media relations will again be handled by our own in-house commercial team.

Each of our principal sponsors will be assigned a dedicated account manager to assist with the sponsorship package both in the lead up to and during the event itself.

All major packages detailed in this portfolio have been designed to deliver to our partners and their business and/or service:

➜ Image enhancement and brand awareness;

➜ Creation of sales opportunities;

➜ Networking opportunities with key business/political stakeholders;

➜ Opportunity to engage with the community;

➜ A direct high profile platform from which to enhance consumer relations

Would you like to Sponsor? To discuss this proposal in more detail please contact, in the first instance:

Andrew Thomas - Director, 3D PerformanceT: +44 (0)1534 505926 E: [email protected]

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The Key FactsIn 2013 the Barclays Jersey Boat Show attracted an estimated 38,000 visitors over the three days:

➜ 98% of visitors rated the Barclays Jersey Boat Show 2013 as excellent or good;

➜ It is now the largest free event in the Channel Islands;

➜ Unlike other large scale events in Jersey, admission is free;

➜ The Barclays Jersey Boat Show offers an excellent return on investment – with low exhibitor rates, consistently high footfall numbers and a proven quality of clientele in attendance;

➜ 92% of 2013 exhibitors said they would be interested in exhibiting again in 2014.


Successful GrowthThe Barclays Jersey Boat Show 2013 enjoyed another successful year, welcoming its highest ever number of visitors; 38,000 over the three days.

Due to the increasing number of exhibitors, and repeat exhibitors wishing to increase the number of units they require, the arena has extended by over 20% in recent years and now extends south of the Albert Quay.

Attendance figuresThe footfall through and around the entire arena remains excellent and our attendance figures in 2013 show that around 38,000 people attended the show over the three days.

Similarly, the pontoon figures remain buoyant and despite a restriction of the number of people permitted on the pontoons at any one given time, as a health and safety precaution, over 10,000 were welcomed over the three days in 2013.

“The event’s success is well demonstrated by the fact that we have entered into a major sponsorship agreement with Barclays and such a private-public partnership is a significant factor, without which we could not deliver the event in the way it is.”

Myra Shacklady, Group Commercial Director

Jersey Boat Show 20�4 Sponsorship Portfolio | www.jerseyboatshow.com�

When asked to list the various channels by which they heard about the 20�3 Boat Show our respondents said:

Previous Visitor: �5%

Local Radio: 43%

Local Newspaper: 4�%

Local TV: 22%

Social Media: 20%

When asked to list the main reasons for visiting 20�3 Barclays Jersey Boat Show our respondents said:

To see boats Visitors: �0% Residents: 4�%

Enjoy entertainment/food and drink: Visitors: 2�% Residents: 55%

To view Naval vessels: Visitors: �% Residents: �%

When asked how they rated their overall enjoyment of the 20�3 Barclays Jersey Boat Show our respondents said:

Excellent Visitors: 4�% Residents: ��%

Good Visitors: 4�% Residents: 3�%

Fair Visitors: 2% Residents:


Successful Growth

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These are just some of the positive endorsements received from our exhibitors and partners during the Barclays Jersey Boat Show 2013:

“A great opportunity to display our brand and create awareness. This is a great place to meet such a diverse range of people allowing you to tap into all clientele”. YTel

The Jersey Boat Show offered an excellent opportunity to introduce more Channel Island sailors to the unique features of a Dragonfly trimaran, which are ideally suited to this beautiful cruising ground. Multihull Solutions Ltd

The Barclays Jersey Boat Show was a great opportunity to meet current and new customers and to show them our range of boats in a relaxed and friendly environment PC Boat Sales

“The Boat Show is now eagerly anticipated each spring. It provides a great community atmosphere whilst offering plenty of activities for all the family. The show also offers Island retailers an opportunity to showcase their products where a good footfall is guaranteed - so everyone benefits from this annual event”. JLM Outdoor Leisure

“Fantastic sales, fantastic weather and fantastic support”. Classic Catering

“The Jersey Boat Show has once again been good for Normans Marine with this year seeing a big upturn in sales. The friendly and positive atmosphere from everyone at the Show from day one made it a great success all round”. Normans Ltd (Marine)

“The Jersey boat show enabled you to reach a different market in a cost effective manor”. APV Marine/Cobra Ribs

“The 2013 Barclays Jersey Boat Show was a huge success and we were pleasantly surprised at the number of people keen to experience the RIB trips along the South Coast”.Pure Adventure & Island Rib Voyages Ltd

“Thanks to all the organisers and sponsors of the Jersey Boat Show a great 3 day event and look forward to exhibiting at the 2014 event, same weather please”. Romerils Outdoor Living

“A show directed at boat lovers! But truly a show that floats everybody’s boat!”. Alfresco Events & Bars

Great opportunity to meet existing and future clients. Jersey Kayak Adventures Ltd


Exhibitor Feedback from 2013

Jersey Boat Show 20�4 Sponsorship Portfolio | www.jerseyboatshow.com��

Jersey Boat Show 20�4 Opportunity: The Main StageThe main stage is a focal point of the Barclays Jersey Boat Show, adding to the ‘festival’ atmosphere throughout the weekend.

A varied programme of activity will be taking place on the main stage during the weekend attracting large crowds of spectators. This will include the official opening of the show on Saturday lunchtime as well as the traditional Sea Sunday Service the following morning. Interspersed with performances from Jersey bands, musicians and entertainers this is a high-profile area in which to promote your company.

The main stage will be renamed for the duration of the event and will be referred to in all printed and verbal material – i.e. The ‘ABC Main Stage’. In addition, your company name will precede all announcements and public introductions on the main stage by the Boat Show MC and will feature on the Boat Show Arena Plan.

As part of your investment your company will benefit from the following:

➜ An area on the Main Stage in which to display your company name and logo(s);

➜ Two sites to display your company banners around the arena (banners to be provided by sponsor);

➜ On the official Boat Show Arena Plan, the Main Stage will be branded with your company logo(s);

➜ Your company logo(s) will appear on all associated print, media advertising and on-island banners that promote the Main Stage;

➜ An agreed number of places at corporate and social functions arranged prior to and during the event;

➜ A dedicated Account Manager will be appointed to assist with all aspects of your sponsorship package

Investment: £5,000



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The Outdoor & Active Zone, located on the south side of the Albert Pier, first introduced in 2011 has proved to be one of the most popular and successful elements of the show, hosting a number of leisure related activities, including the popular charity bungee jump in 2013.

The ‘Zone’, which will once again be located to the south of the Albert Pier, is an area dedicated to all things activity-related, appealing to all ages. The area will host a variety of exhibitors and demonstrations, both land and water based active pursuits, including mountain biking, paddle boarding, kayaking and flyboarding.

The area will be renamed for the duration of the Boat Show and referred to in all printed material and verbally – i.e. The ‘ABC’ Outdoor and Active Zone.

In addition, as part of your investment your company will benefit from the following:

➜ The ‘Zone’ will be branded with your company logo(s) and will be featured on the official Boat Show Arena Plan;

➜ Your company logo will appear on all associated print, media advertising and on-island banners that promote the ‘Zone’;


➜ A dedicated Account Manager will be appointed to assist with all aspects of your sponsorship package.

Investment: £5,000




Opportunity: Outdoor and Active Zone

Jersey Boat Show 20�4 Sponsorship Portfolio | www.jerseyboatshow.com�3

For a true taste of life on the ocean waves visitors can head to the ‘Get Onboard’ pontoons and step aboard many local and visiting commercial boats. In recent years these have included visits from Tall Ships such as Lord Nelson and sailing ships from bygone eras. While closer to home the States Tug Duke of Normandy is always a popular attraction for visitors as are the regular diving demonstrations by Transport & Technical Services Unit.

This identified section of the arena, situated on the Albert Quay continues to gain significant focus since it was first introduced in 2010 with Pontoons 4 and 5 set aside to host a flotilla of water craft and demonstrations.

With even more activities and a feature programme of demonstrations on the water planned for 2014 this promises to be a fantastic highly visible opportunity for your company.

The area will be renamed for the duration of the Boat Show and referred to in all printed and verbal material – i.e. Get Onboard with ‘ABC’


➜ An entrance structure to the pontoon will be built, incorporating a dedicated 6m x 1m banner, displaying your company logo along with the ‘Get Onboard’ message;

➜ Your company’s logo will appear on all associated print, media advertising and on-island banners that promote the ‘Get Onboard’ zone’;


➜ A dedicated Account Manager appointed to assist with all aspects of your sponsorship package.

Investment: £5,000


Opportunity: ‘Get Onboard’ with…



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New for 2014 is our proposed ‘Flavour of Jersey’ Kitchen, which will host various cooking demonstrations throughout the Boat Show weekend, with the assistance of many renowned Jersey chefs and local celebrities.

Without a doubt this will be one of the most popular aspects of the 2014 event and will form part of our overall entertainment programme.

The area will be renamed for the duration of the Boat Show and referred to in all printed and verbal material – i.e. The ‘ABC’ Flavour of Jersey Kitchen.


➜ The kitchen will be branded with your company logo(s) and will be featured on the official Boat Show Arena Plan;

➜ Your company logo(s) will appear on all associated print, media advertising and on-island banners that promote this culinary activity;


➜ A dedicated Account Manager will be appointed to assist with all aspects of your sponsorship package

Investment: £3,500

Jersey Boat Show 20�4 Opportunity: ‘A Flavour of Jersey Kitchen’



Jersey Boat Show 20�4 Sponsorship Portfolio | www.jerseyboatshow.com�5

Jersey Boat Show 20�2 Sponsorship Portfolio | www.jerseyboatshow.com �

ARENA PLAN

SPONSOR LOGOS APPLIED TO ARENA MAP

For illustrative purposes this is the 20�3 arena which will remain similar in 20�4.

SPONSOR

MARINA SPONSOR

MAIN STAGE SPONSOR

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Magazine Advertising

Advertorials

Jersey Boat Show website

Jersey Boat Show 20�4 Sponsorship Portfolio | www.jerseyboatshow.com��

The 2014 Barclays Jersey Boat Show will be officially launched in September 2013 during the annual Southampton Boat Show. The marketing and PR campaign starts here and will therefore receive notable coverage from the media, both on and off-island.

To ensure maximum return to our sponsors we encourage early sign up to benefit from this full marketing and PR strategy.

On-Island HighlightsEngaging our local audience is key to both the event and our sponsors. We constantly strive to find ways to increase the profile of the event whether this is through marketing or PR. Activities include:

➜ Radio Campaign

➜ Print advertising campaign, to include newspaper and lifestyle magazines

➜ Social media campaign, including Website, Facebook & Twitter

➜ Press releases circulated to all on-island media

➜ Online marketing campaign

Off-Island Highlights (UK, France & Guernsey)

Promoting the event off-island is a key objective as we continue to build the profile of the Jersey Boat Show as a must attend event on the marine national calendar. Activities include:

➜ Advertising in national boating press and magazines

➜ Press releases circulated to national boating press and regional press in target areas

➜ Social media campaign, including Website, Facebook & Twitter


Promoting the Event

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Thank you for taking the time to review and consider the Barclays Jersey Boat Show Sponsorship Portfolio. I’d like to take this opportunity to remind you that as a sponsor of this annual maritime extravaganza, you will be exposed to in excess of 30,000+ visitors, with up to 5% off-island visitors.

Throughout the three-day show, as well as during the preview afternoon your company will also have an excellent opportunity to network with a number of business leaders, politicians, Royal Navy personnel, local charities and key exhibitors.

Attracting positive local, national and international media coverage together with high attendance levels the Barclays Jersey Boat Show is without doubt the largest free entry event in the Channel Islands and is a perfect opportunity not to be missed.

If you would like to discuss our sponsorship opportunities in further detail or would like to discuss tailor-made sponsorship opportunities, please do not hesitate to contact our appointed agent, Andrew Thomas from 3D Performance who is handling all sponsorship on our behalf. Telephone +44 (0)�534 505�2� or email [email protected]

I hope we have the opportunity to welcome you on board the 2014 Barclays Jersey Boat Show as one of our valued partners.

Myra Shacklady Group Commercial Director Ports of Jersey


Thank you

Would you like to Sponsor? To discuss this proposal in more detail please contact in the first instance:


Barclays Jersey Boat Show 2014 - Sponsorship Portfolio

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