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BARCLAY

S BANK

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WHAT IS THISBARCLAYS BANK?

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A British multinational banking and financialservices company headuartered in London!

A universal bank with operations in retail, wholesaleand investment banking, as well as wealthmanagement, mortgage lending and credit cards.

Operates in over 50 countries and territories and hasaround 48 million customers

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1.Suppliers

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AGED RECEIVABLE AND PAYABLES ANALYSIS

A periodic report that categorizes a companys acco!nts recei"a#$eaccording to the $ength o% time an in"oice has #een o!tstanding

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COMMUNICATION

Comm!nication he$ps reass!re s!pp$iers that their in"estments are incapa#$e hands&

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2.

!"#

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ASSET MANAGEMENT

The #an' main$y

operates as assetsand (ea$thmanager %or its#!yers)shareho$ders*&There%ore+ it sho!$dpractice the , #asic

(ea$thmanagemento#-ecti"es .

C/NTR/L

A01IT

R2C/NCILIATI/N

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LOAN MANAGEMENT

3 2nhanced reg!$ations and shortenedreg!$atory and mar'et demand $i%ecyc$e

3 4o#i$e payment

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"!

N2W 2NTRY

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BRAND EQUITY

3 We$$5o%% #an' (ith o"er ,66 years o% e7perience

3 C!stomer $oya$ty can #e ass!red

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BARRIERS TO ENTRY

3 Ne( #an's %ind it di%%ic!$tto esta#$ish a strong%ootho$d d!e to thee7istence o% #arriers

BARCLAYS BANKho(e"er+ may not #e hea"i$y a%%ected than's toits ser"ice credi#i$ity and c!stomer $oya$ty (hich e7h!mescon%idence and po(er in its ,66 years o% e7istence&

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4.

SUBSTITUTION

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QUALITY DEPRECIATION

3 maintain a strong+ cease$ess and perpet!a$ 8!a$ity o% ser"ices thro!gh constant

impro"ement to c!stomer ser"ices+ %inancia$ 'no($edge and assets and (ea$thmana ement ser"ices&

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EASE OF SUBSTITUTION

> improve services throughinculcating information andtechnology such aswebsites, mobileapplication and online

network site for day-to-dayrunning of business.