Barcilon Portfolio
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Transcript of Barcilon Portfolio
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HUMMER EXPEDITION
No limits. No boundaries.
HUMMER EXPEDITION goes beyond the ordinary to achieve the remarkable.
16 countries. 65 destinations. One vision. No limits. No boundaries. From the
Amazon jungles to the bottom of the world and back again past the Arctic
Circle, HUMMER EXPEDITION 2003 brings you coverage of the Americas’
most spectacular spots, indigenous people, and venues for jaw-dropping
extreme sports that would make any adrenaline junkie’s heart race.
Who is our audience? The guy most consider a little crazy. You know the type.
His idea of fun is riding down a Class V rapid in a bit of plastic. He’s between
18 and 44 with cash to spend. On the outside, he may be in a suit and tie. But
on the inside, he’s Ernest Shackelton, Sir Hillary and Thor Heyerdahl rolled into
one.
The Road Less Traveled…