Barcelona Digital - Mark Turrell - Orcasci - June2012

7/31/2019 Barcelona Digital - Mark Turrell - Orcasci - June2012

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The Digital Citizen

Mark Turrell


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Spread Program Design

Extreme Problem Solving


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The Digital Citizen

Someone who usesinformation technology toengage in society, politicsand government participation


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The Perfect Storm

1. The Internet2. Mobile devices

3. Low-cost Internet Connection

4. Create & Share Platforms

5. Platforms to expose Data

6. Search Engines

7. Capture & Share Visuals (photos)

8. Social Platforms

9. Demographic Shift


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Plus, thingsspread


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All elements areinactive


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A spark!


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Pick-Up Wave #1


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Pick-Up Wave #2


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Contagion


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Humanity ischanging


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Old Humanity / Citizen 0.x

Few connections between people

Long time to spread ideas & knowledge

Knowledge access was expensive Knowledge creation and sharing was hard

Primacy of control points & systems


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New Humanity / Citizen 2.x

Massive # connections between people

Instant spread of anything

Inexpensive access to any knowledge Knowledge creation is easy (photo, video,

blog, Wikipedia entries, multilingual, etc)

Breaking down control systems


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Russian Elections Dec 2011


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Grakon.Org election reporting map +

United Russia reporting map


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Sunu2012 Senegal election information

center


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Citizens Report UK crime reporting


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FixMyStreet citizen problem reporting

for municipality action


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The Butchers Arms A Community Pub


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Kashi Mini-Boycott April 2012


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Lets Do It! 2.5M People cleaning up

trash around the world


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GoSeeDo.Org artists & audience

community


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Avaaz mass campaigning community


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Boeing & DARPAsubmersible

airplane ideation


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PlanetHunters citizen scientists

discovering planets


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FoldIt - citizen science


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Hult Global Case Study Challenge

MBA teams solving global problems


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AirBase Collective Air Quality

Monitoring Networks


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AirBase

Ultra-low cost device for air qualitymonitoring

Ozone, NO2, Dust (PM), Noise, Odor, etc

Connected devices share data

New set of eyes on the pollution

Wide deployment can help everyone withhealth alerts

www.myairbase.com


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Our Future


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Old v New Humanity

Few connections Poor access to

knowledge

Little ability to share Reliance on control

points

OldHumanity

Massive # connections

Amazing access to

knowledge Amazing ability to share Hugely reduced reliance

on control points

NewHumanity


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Conclusion

Citizens getting more and more involvedin all aspects of society

Technology playing a critical role in massmovements

Social technology allows messages,actions and models to spread

Humanity 2.0 is inevitable


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Thank You!

www.linkedin.com/in/markturrell

[email protected]

Twitter: @mark_turrell

www.facebook.com/ScienceOfSpread
http://www.linkedin.com/in/markturrellmailto:[email protected]://www.facebook.com/ScienceOfSpreadhttp://www.facebook.com/ScienceOfSpreadmailto:[email protected]://www.linkedin.com/in/markturrell

Barcelona Digital - Mark Turrell - Orcasci - June2012

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