Barbara Light Casey Visual Resume

Philadelphia, PAUnited States

m: 860-604-2382

Barbara Light CaseyMARKETING | ARTS| PROJECT MANAGEMENT | INTERCULTURALEDUCATION | SOCIAL IMPACT PROGRAM DEVELOPMENT

Consultantself -employed

[email protected]

My Website: www.caseylight.comLinked In: http://www.linkedin.com/in/barbaracasey

Storrs, CT, United States 2005 - Present

Objective

Summary of Qualifications:

• Leadership skills, ability to motivate others and build high-performing teams• Highly creative, always looking for new ways to engage audiences• Self-starter who takes initiative to solve problems; effective mentor• Passion for learning about technology and its application for communication• Proven ability to adapt successful programs in other realms to work in new ways

Summary

Marketing professional with a passion for managing and creating social impact programs. Appliesmarketing best practices and social media expertise to engage and educate. Experienced indeveloping partnerships, community organizing and youth mentoring.

Professional training includes Nonprofit Management, Results-based Accountability, Video Productionand Editing, Video Workflow Management, Direct Marketing and sales/CRM.

Work History

AFS Intercultural USA

Regional Study Abroad Coordinator, Member Leadership Team

• Inspired 350+ CT and western MA high school students to study abroad to enrich theireducation.

• Recruited and interviewed families throughout region for hosting incoming students.

• Organized, staffed and conducted pre-departure orientation sessions, which preparedUS students from State of CT and Western MA for study abroad.

• Managed 30+ volunteers throughout region to assist with student and family interviewsand orientations.

Greater HartfordArts Council

CT Business Expo -June 9, 2011

Booth

With no budget, I created a boothalmost out of thin air, hiring aballoon sculptor to create a"theatre curtain" out of balloons.Placing a couple of bistro tables

inside, we created an artsyatmosphere showing off ourcreativity.

Culture Quest

Throughout the conventioncenter, we placed posters withdifferent trivia questions aboutsome of our arts and heritageorganizations. Participants couldscan the Quick Response (QR)code with their smart phones,which took them to youtubewhere I had created little mini-movies about each organization,revealing the answer.Participants who answered 10 of

the 18 questions had their namesput into a hat to win tickets toBushnell or Theater Works or toTalcott Mountain Music Festival.

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http://www.linkedin.com/in/barbaracasey

http://visualcv.com/caseylight

Storrs, CT, United States 2004 - 2012

• Recruited, prepared and chaperoned a group of 8 younger high school students toPanama on community service-focused program being piloted as a lead generator forthe longer programs.

• Served a 2-year term as delegate to the national governing body. Created recruitingprogram, which has been adopted by other area teams across the country.

Self Employed

Marketing ConsultantServed clients in both the for profit and non-profit sectors on short and long-term marketingand program development projects. See recent examples below:

Hochberg Holocaust & Human Rights (2010 to 2012)

Program Development and Marketing

• Built organization’s first website and developed multiple programs• Initiated the “CT Butterfly Project”, with an extensive media campaign soliciting hand-

made butterflies commemorating youth Holocaust victims.• Result: nearly 7,500 submissions came in from around the world.• Created gallery and invited public to view exhibit. 125+ attended

Fidelco Guide Dog Foundation (4-month project 2011)

Interim Marketing Director

• Developed 2012 marketing plan and new brand image.• Created media calendar• Led design of new custom facebook page and new custom youtube channel, introducing

the organization to the benefits of social media.• Worked with Development Director to implement segmented messaging platform.• Increased engagement through social media by 16% in 2 ½ months, resulting in first

donation via social media channel.

Town of Mansfield – iParentNetwork Initiative (2008 to 2009)

Chief Marketing Evangelist, Community Organizer, Member Steering CommitteeTri-Town Coalition to Reduce Underage Drinking

• Built social networking website for parents• Developed all content and directing outside web design firm.• Created blog strategy and popular “Parenting in a Connected World” blog;• Managed and trained other bloggers.• Created successful grassroots marketing effort and robust media campaign.• Presented at multiple community groups to educate parents about new initiative.• Results: 20% of eligible parental households joined within 2 months of launch.

University of Connecticut, School of Nursing (5-month project 2007 to 2008)Temporary Consultant, Office of Advancement & Communications

Right Brained Strategiesfor your Left BrainedWorkforce

I produced a stage presentation,providing speaking points forKate Bolduc (CEO) and includeddemonstrations of how the artscan be used in leadershiptraining. To demonstrate this, Iengaged a theatre improv troupeand a drummer, who led a teamdrumming exercise with audiencemembers.

Demonstrating team buildingthrough a drumming exercise.

Keynote speech by Kate aboutwhat businesses can learn fromthe arts about innovation,creativity, collaboration - allimportant skills of successfulbusinesses.


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Sharon, MA, United States 1990 - 2002

Hartford, CT, United States Mar 2011 - Jun 2011

Lawrence, KS, United States

• Developed marketing communication plan incorporating the use of social media tosupport new strategic plan.

(Other clients: YearMovie LLC, Academic Keys – a variety of projects 2004-2007)

Casey, Light & Associates, Inc.

Founder and Principal• Built marketing communications agency on a partnership model managed entirely

through the Internet - one of the first of its kind in the Boston area.

• Led a range of communications initiatives for clients primarily in the technology, biotech,medical and financial services sectors.

• Operated as an extension of client's departments.

• Custom selected the team for each client and personally managed all projects.

• Built business to $5 million in revenue, delivering high-quality annual reports, brandingprograms, collateral, corporate identity, direct mail, websites, case studies and eventpromotion.

Education

University of Connecticut

Certificate, Nonprofit Management TrainingProfessional Development

• Certificate, Non-profit Management, Encore!Hartford, University of Connecticut’s Centerfor Continuing Studies

• Completed 56 hours classroom + 8-week Fellowship at Greater Hartford Arts Council,2011, where I developed a program to encourage business community to regard the arts

community as a rich resource from which they can learn about innovation, creativity andcollaboration – important leadership skills for today’s workforce.

• 40+ hours of online training in social media

• Professional training in video production and video editing

• Professional training in sales and Salesforce CRM

University of Kansas, William Allen WhiteSchool of Journalism

B.S Science, Journalism; major - advertising

What Businesses CanLearn From the Arts

I interviewed George CastineirasSVP, Prudential, about what hebelieves his business has learnedfrom the arts. I edited the videousing a combination of still shotstaken from the video, combining itwith existing video from a recentArts Council street painting event.

Greater Hartford ArtsCouncil Expo Video

This was a video I created thatplayed continuously during theday at the booth and was alsoprojected on the big screenperiodically during the day-longevent.

iParentnetwork

To market the new web site tocommunity members I created anumber of eyejot email videosthat were emailed to a list ofcommunity members wecompiled through a variety ofgrassroots marketing efforts overa period of 1 year.


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Leadership & Management

(Rockstar)10+ Years Experience, (Currently in use)

Strategic Planning (Advanced)

10+ Years Experience, (Currently in use)

Partnership & Team Development

(Rockstar)10+ Years Experience, (Currently in use)

Social Media & New Media

(Advanced)7-9 Years Experience, (Currently in use)

• Member Alpha Delta Sigma (top 10% of class)• Awarded scholarship (one of only 36 awarded nationally) to study direct marketing with

industry veterans, including John Yeck and Bob Stone, widely considered the "fathers" ofdirect marketing.

Skills

Founded Casey Light & Associates, a Marketing Communications agency. Grew business from startupto almost $5 million business within first 7 years. Expanded membership ten-fold, from 3 to 30consultants.

For YearMovie, as part of the leadership team, revamped company positioning and introducedstrategies to market the company as a leading provider and seller of multimedia curriculum toAcademia, transitioning from a DVD yearbook provider. Refocused sales to target multimedia teachersat high schools instead of yearbook advisors, which proved beneficial for business.

For the Greater Hartford Arts Council, I developed the strategy and appropriate message tointroduce the business community to consider arts based training opportunities.

For Casey, Light & Associates, I developed the business model for creating an agency ofconsultants using the Internet as a management tool, which, at the time, was groundbreaking.

For AFS Intercultural, Southern New England Team, I developed a 2-tier plan to recruit students forstudy abroad and developed presentations for each touchpoint. These presentations were shared andare now being used nationally by other teams.

Built Casey Light & Associates, a marketing communications agency, purely on a model ofcollaborative partnerships. Throughout my career, my biggest successes always came fromprograms I developed which were based on diverse stakeholders coming to the same table to worktowards a common goal, such as those for Hochberg Human Rights, Tri-Town Coalition to ReduceUnderage Drinking and others.

For YearMovie, I developed a partnership with Video Educators of New England to help expand ourreach into the region.

Built a parent community social networking website from the ground up for the Tri-Town Coalitionto Reduce Underage Drinking.

Built a web site for Hochberg Human Rights to help promote “The Butterfly Project,” as well as onefor the organization itself.

I drove around town with this onmy car for a year, promoting theweb site as Mansfield had anordinance against signage that Ihad to work around.

I was responsible for creation ofthe logo and the name of theorganization: iParentnetwork

Marching in the Festivalon the Green Parade

One example of our grassrootsmarketing: marching in theFestival on the Green Parade

RoweCom CorporateBrochure - new branding

RoweCom was in the business ofknowledge management -managing the huge resources oflarge companies - all the journalsubscriptions, etc. We workedwith them to undergo a newbrand identity and after abrainstorming session with seniormanagement, developed thisbrochure.


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Encore!Hartford 2011 Fellow (University of Connecticut) Mar 2011 - Jun 2011

Certificate- Kleid Collegiate Institute (Direct Marketing Educational Foundation / DMA)

Created a poetic tweeting campaign and a Quick Response Code Scavenger Hunt to promoteArts Council participation in the CT Business Expo.

Refined SEO for Fidelco Guide Dog Foundation resulting in moving web site from page 13 in a googlesearch to page 1. Revived dormant facebook page, including development of custom welcome anddonation tabs (resulting in first donation via facebook). Increased engagement on facebook by 16%in 2 months.

Interests

• Intercultural Education / Study Abroad• Parenting and Technology• Music Education and the Arts• Youth Development• Peace Organizations• Human Rights

Certifications

Certificate in Nonprofit Management through Encore!Hartford program - 2011

The Collegiate Institute was an introduction to the principles of direct marketing taught byoutstanding authorities in the field, including John Yeck, Bob Stone, widely considered to be the"fathers" of direct marketing.

Reference Excerpts“Barbara is a pleasure to work with for many reasons. She is a professional who follows through andcompletes the full scope of her commitments. In our work together, Barbara is responsible for therecruitment, orientation and management of our outbound applicants in CT and MA. This work involvescoordination and communication with other colleagues living throughout the territory and motivatingthem to help with various recruitment activities. She is also responsible for working closely withapplicants and their parents to answer a myriad of questions, many of which require furtherinvestigation and research to answer.

Barbara has been instrumental in organizing Pre Departure Orientation events (approx. 60-70 people)over the years and in facilitating the logistics, the program and various group activities for students andparents.Barbara regularly articulates ideas for improving processes and procedures. She is someone who seesthe big picture and can identify critical factors that will make the largest impact. She is well respectedby her team and by her colleagues from other territories. She is definitely an asset to the AFS-USAorganization!” Jenny Davis, Program Development Manager, Outbound Programs, AFS USA

“Barbara has taken on a unique challenge with our community. She has developed a state of the artproduct that goes well beyond our expectations, while working closely with a diverse leadership team.Barbara is both an efficient and creative consultant who is greatly appreciated by all our members.”Ruth Freeman, Tri-Town Coalition to Reduce Underage Drinking

"“I had the opportunity to work with Barbara this year while she was an Encore Fellow. Barbaraenthusiastically accepted an opportunity with the Greater Hartford Arts Council to lead an initiative

Transition SystemsCorporate Brochure

Transition Systems was in thebusiness of offering solutions thatstreamlined the IT infrastructureof large health careorganizations. Although thecompany was in the technologybusiness, their solutions were allabout improving health care. Wecreated a brochure within anannual report to save the clientmoney as they were publishingtheir first annual report aftergoing public. By producing twodifferent covers and producing arun that had the financials andone that did not we were able toget double the cost efficiency forthis client.

Fidelco Guide DogFoundation

New brand for FidelcoGuide Dog FoundationFacebook Page


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which had no precedent in the Greater Hartford area. The GHAC had decided we needed to be anexhibitor at the CT Business Expo, and we hired Barbara to create the vision, purpose and execute ourinvolvement which showcased the arts community as a resource for businesses, specifically withintheir professional development programs.

Not only was the exhibition a success, it launched a new collaboration venture for the arts andbusiness communities! Barbara is an articulate, passionate and results oriented professional. She hasdemonstrated her ability to create and execute independently while keeping all stakeholders updatedthroughout the process. Her integrity and work ethic is second to none and she is very capable ofharnessing resources to get the job done. Barbara would be an asset to any organization that valuessuch professional skills. For further information or to discuss Barbara's qualifications for a specificposition, please feel free to contact me at [email protected]. Kate Bolduc Chief ExecutiveOfficer, Greater Hartford Arts Council ”

"Barbara Casey's expertise and professional advice on electronic publicity has helped our committeeimmeasurably in reaching a clientele far beyond our expectations. Barbara brings a strong backgroundof knowledge and valuable connections to any group. She approaches assignments with creativity,gusto and an unmatched personal élan, which results in attractive and effective presentations. "Jeanne Morascini, Chair, Hochberg Holocaust and Human Rights

“Barbara is a unique individual bringing both a creative and strategic perspective to all that she does.Her project management skills are excellent and the resources that she brings to problem solving arethe key to worry free projects. I wish I could hire her today!” Margaret Coughlin, EVP, Ingalls Quinnand Johnson/BBDO

“Barbara is an extremely creative individual who also has the capacity to work with a multitude ofdiverse personalities and bring a project to complete with grace and style.” Maura Ryan, MFSInstitutional Advisors

“Barbara is a creative, strategic thinker who is resourceful, skilled, and gets results. I particularlyappreciated her "can-do" attitude and great sense of humor. I would work with Barbara again in aheartbeat!” Judy Weinstein, Director, Workplace Giving, Greater Hartford Arts Council

“Barbara, total pro. Graceful, astute, kind, fair, brilliant. Her day-to-day business premise is that clientspay her money to make them a whole lot more money. And she does. In a world prone to “faith basedmarketing” she brings the perfect counterbalance of eagle-vision business sensibilities deployedthrough persuasive creative solutions. She exists well outside of the marketing culture of smoke-and-mirrors. She needs neither. She is the real thing.” John Neil Murphy, Owner, Red Leaf, Inc.

“It was a privilege to work with Barbara. Strong analytical and communication skills give her the abilityto summarize complex challenges and develop creative solutions. She is an asset to any team.I highly recommend Barbara.” Mark Gallagher, Brand Expressionist™, BLACKCOFFEE®

“Barbara is smart, creative, and a pleasure to work with. She combines creative insight with analyticalthinking, a rare commodity.” Jim Ferry, President, Boston Innovation Group (B.I.G.)

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Barbara Light Casey Visual Resume

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