Bar StatusLOCALIZED TWITTER FOR NIGHTLIFE

BROOKE CURTIS

ZACKARY HARGETT

CASSIE PEZZA

JUSTIN PRYOR

KAILYN MANGRUM

LAINA WOMBLE

barstatus

AgendaSummary

Concept & Product

Market

Business Model

Management

Financials & Exit

Risk Factors

B

Summary

Eliminate the hassle and complication of

planning a night out

Full understanding of

target market

Great understanding

of product

requirements and

product definition

Early Stages focusing

on user acquisition to gain proof of

concept

Focus on hitting user

targets: 3,500 in year 1 and scale to 150

regions in year 3

Plans to hire technical

co-founder

Outsource part of

app development

Current team will lead

business development and

client relationships

$170,000 ask

Customer Pain

… It’s a pain

Concept & Product

MarketBusiness Model

ManagementFinancials

& ExitRisk Factors

Solution

One go-to app B

Concept & Product

MarketBusiness Model

ManagementFinancials

& ExitRisk Factors

Status Feed

Friends

Messages

Bars & Venues

My Plan

Product

Concept & Product

MarketBusiness Model

ManagementFinancials

& ExitRisk Factors

Five Main Tabs

Concept & Product

MarketBusiness Model

ManagementFinancials

& ExitRisk Factors

Tri Lu checked in to Rec Room$2 Fireball, $2 domestics

Tri L. is at Back BarTrivia night, half-off apps

Jason Q. is at Fitzgerald’sNo cover, half-off liquor drinks

Helen J. is at Lambda ChiChampagne party

Status Stream

Status Feed Live stream of

updates when

friends check

into bars

Friend’s picture

Current location

Descriptor

Concept & Product

MarketBusiness Model

ManagementFinancials

& ExitRisk Factors

Tri L.

Jason Q.

Helen J.

Sam J.

Friends

Friends

List of all friends

Favorites

Concept & Product

MarketBusiness Model

ManagementFinancials

& ExitRisk Factors

Tri L.’s plan for the night:

Friend’s Plan

He’s Not Here$5 Blue Cups, Traphouse Band

Fitzgerald’sNo cover, half-off liquor drinks

Top of the HillTrivia night, half-off apps

Friends’ Plans

Concept & Product

MarketBusiness Model

ManagementFinancials

& ExitRisk Factors

Do you want to add BrittanyWaddell as your friend?

Do you want to add SamJoiner as your friend?

Add friends

Add friends from contacts Accept/deny requests

Invite others to join

Concept & Product

MarketBusiness Model

ManagementFinancials

& ExitRisk Factors

Messages

Messages

Single or group

Concept & Product

MarketBusiness Model

ManagementFinancials

& ExitRisk Factors

Rec Room$2 Fireball, $2 domestics

Top of the HillTrivia night, half-off apps

Fitzgerald’sNo cover, half-off liquor drinks

Lambda ChiChampagne party

Bars and Venues

Bars & Venues

List of bars &

fraternities Most popular in

descending order

Name of venue

Descriptor

Have you put it in your plan?

Concept & Product

MarketBusiness Model

ManagementFinancials

& ExitRisk Factors

Rec Room$2 Fireball, $2 domestics

Top of the Hill

Trivia night, half-off

apps

15 friends have

Top of the Hill in

their plan tonight

Bar Profile Venue Profile

Friend involvement

Popularity heat map

Night special –

will be listed towards the

bottom for each night of

the week

Concept & Product

MarketBusiness Model

ManagementFinancials

& ExitRisk Factors

He’s Not Here$5 Blue Cups, Traphouse Band

Fitzgerald’sNo cover, half-off liquor drinks

Top of the HillTrivia night, half-off apps

Lambda ChiChampagne party

My Plan

My Plan

Add bars &

fraternities to

planRearrange in time order

Market

Concept & Product

MarketBusiness Model

ManagementFinancials

& ExitRisk Factors

$140 million annual market

Will the dogs eat the dog food?

Market

Concept & Product

MarketBusiness Model

ManagementFinancials

& ExitRisk Factors

You base you bar/fraternity choices upon where other people/friends are going?

Agree

Disagree

Neither agree nor

disagree

Agree

DisagreeNeither agree

nor disagree

You want to see how many people are at each bar at

any given time?

You would share your plan for a night out with other

people(friends)?

Agree

Disagree

Neither agree

nor disagree

Market

You would use the app to see what deals/specials are available at each

bar?

Agree

DisagreeNeither agree

nor disagree

How likely are you to base your going out decisions

upon nightly deals/specials?

Very Likely

Somewhat Likely

Somewhat

Unlikely

Very Unlikely

How many days ahead do you plan your night(s) out?

The day of

I day

ahead

2 days

ahead

3 or more

daysahead

Concept & Product

MarketBusiness Model

ManagementFinancials

& ExitRisk Factors

Market

Concept & Product

MarketBusiness Model

ManagementFinancials

& ExitRisk Factors

B Positioning

Map

Streamlined

Cluttered

Long Term

EventsShort Term

Events

User Acquisition and Marketing

Word of Mouth-peer recommendations

Campus representatives

Web Marketing

Concept & Product

MarketBusiness Model

ManagementFinancials

& ExitRisk Factors

Monetization

Subscriptions from bars

$.05 per month, per reachable user

3,500 users in region = $175/month

Advertisements (taxis, late night food, etc.)

$.01 per reachable user, per ad

3,500 users in region = $35/ad

Concept & Product

MarketBusiness Model

ManagementFinancials

& ExitRisk Factors

B

Competitive Advantage

Built for college students, by college students-niche market

“Hidden Special”

All encompassing single platform

Concept & Product

MarketBusiness Model

ManagementFinancials

& ExitRisk Factors

Management Meet your Bar Status team!

Concept & Product

MarketBusiness Model

ManagementFinancials

& ExitRisk Factors

Zackary Hargett

Finance & ProductJustin Pryor

Marketing

Cassie Pezza

Chief Executive

Laina Womble

Marketing

Brooke Curtis

Operations

Kailyn Mangrum

Information

Management

Plans to hire two full-time employees – a “hacker and hustler”

Plans to bring on advisors with extensive knowledge of the space

Concept & Product

MarketBusiness Model

ManagementFinancials

& ExitRisk Factors

Concept & Product

MarketBusiness Model

ManagementFinancials

& ExitRisk Factors

Year 1 Year 2 Year 3 Year 4 Year 5

$250,000

$500,000

$750,000

$1 million

$2 million

$3 million

$4 million

$5 million

Revenues

Costs

Pro Forma Revenues and Costs

Financials & Exit

Financials & Exit

Market and opportunity

1. College market

1.7 million users

$36 million annually

2. Young Professionals market

5.25 million users

$104 million annually

Total Market: $140 million

Concept & Product

MarketBusiness Model

ManagementFinancials

& ExitRisk Factors

Financials & Exit

Investment

Pre-money valuation: $1.7 million

Valuation based on hitting user targets and achieving an exit of $20 million +

Investment: $170,000

Post-money valuation: $1.87 million

9.09% stake

Concept & Product

MarketBusiness Model

ManagementFinancials

& ExitRisk Factors

Financials & Exit

Exit and Return

Exit comparables suggest $30 per-user range

$28 per user assumption = $20.64 million exit at end of year 3

Yahoo!, Google, Facebook all have made dozens of acquisitions between

$6 million and $19 billion in the last 18 months!

12x return

Concept & Product

MarketBusiness Model

ManagementFinancials

& ExitRisk Factors

Financials & Exit

Key assumptions:

1. 3,500 average users per region in year 1 with 20% growth rate in following years

2. Rapid growth in region expansion between years 2 and 3

Aspirational but attainable

Concept & Product

MarketBusiness Model

ManagementFinancials

& ExitRisk Factors

Concept & Product

MarketBusiness Model

ManagementFinancials

& ExitRisk Factors

Risk Rating Risk Mitigation Strategy

Bar Status will not reach 3,500

user target in year 1

Expansion to multiple regions

and Young Professional market

in following years

App will not scale as expected

in Year 3 (due to technical

reasons or other)

App is expected to be Cash-

flow positive with 3,500 users in 5

regions in year 3 (among other

assumptions)

No viable exit after milestones

are reached

Strategic investments from Yelp,

Yahoo!, Google, and other

local-focused tech companies

Probability

Impact

X

X

X

Risk Factors

Questions?

Zackary Hargett Justin Pryor Cassie Pezza Laina Womble Brooke Curtis Kailyn Mangrum

Appendix

Financials & Exit Assumptions

Financials & Exit P&L

Financials & Exit

Market size and opportunity

Financials & Exit Assumptions

Financials & Exit

Exit & Return

Financials & Exit

Financials with 3,500 users in 5 regions