{ ArjunJohnAchal

Azhivannan

Rajaram

Sreejesh

‘Billboards’ of Internet Platform - to market your products

and services to the internet world and beyond…

By definition - ‘a banner ad or web banner is a form of online advertising that entails embedding an advertisement on a web page’.

GIF, Flash, often employing animation, sound, or video to maximize presence. Images in high-aspect ratio shape.

Banner ads???

Bringing a visitor to the advertiser site

Registering a product or service in the users’ mind - Branding

Objectives of Banner ads

Inexpensive means of online advertising

Possibility of targeting specific customers

Why are banner ads important?

Banner ads by function Banner ads by size

Types of Banner ads

Static Banners Animated Banners Rotating Banners Scrolling Banners Pop-Up Banners Pop-Under Banners Drop-down Menu Banners Interstitials Rich Media Banner Ads Floating Banners Corner Peel Banner Unicast Advertisement Pushdown Fixed Panel Banner XXL Box Banner

Banner ads by function

Size of internet banner

RecommendedMaximumInitialDownloadFileweight

RecommendedAnimationLength(Seconds)

300 x 250 IMU - (Medium Rectangle) 40k :15

180 x 150 IMU - (Rectangle)  40k :15

728 x 90 IMU - (Leaderboard) 40k :15

160 x 600 IMU - (Wide Skyscraper) 40k :15

300 x 600 IMU - (Half Page Ad) 40k :15

120 x 60 IMU - (Button 2) 20k :15

88 x 31 IMU - (Micro Bar) 10k :15

Banner ads by size

Core Standard Ad Units given by Interactive Advertising BureauAs of February 28, 2011

Graphic designers Ad creation agencies Ad networks

Options Pay publisher sites to in order to post its banner. Pay an organization(e.g.: Flycast), to post the

banner on a number of publisher sites. Display other Web sites' banner ads in exchange for

them displaying their ads in your page.

How to make these ads?

No hard and fast rule to find the cost of banner ads

Banner Pricing Indicators Ad Spot Position Horizontal banners Advertiser competition Targeted content The unique visitor count. Size

Costing of Banner ads

CPC (Cost Per Click) CPM (Cost Per Thousand Impressions)

CPA (Cost Per Action) Cost Per Time or Term Based

Costing Methods for Advertising Space

Ad Placement and Position Powerful Heading Attention-grabber Call-to-action Animation

Best practices to follow

Google Adwords Third Party Solutions

www.clixtrac.com www.xigla.com www.aspbanner.com

Tracking Banner ads

First banner ads appeared in 1990 - 80% click through rate (CTR)

Current CTR 0.5% Worth of the ad spaces Recent studies - customers get influenced by

banner ads even though not clicking. Effectiveness of the banner ads to show their value

beyond the click throughs Challenge for the advertisers – give away CTR

Future of Banner ads