Banjo & Matilda

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    17-Dec-2014
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Founded in Bondi Beach Australia, Banjo & Matilda are known globally for their fun statement sweaters and luxe cashmere basics, The team work, from their design studios in Sydney, producing new knitwear collections each season and are now stocked in international retailers such as Net-a-Porter, Shopbop, Harvey Nichols London, Neiman Marcus, Intermix New York, David Jones Australia and launched in 2008 with a mission to take the Australian beach-lifestyle to the world … in a sweater. Having established our relationship with founder Ben Macpherson when he was CMO of Pie Face, we are proud to have worked with Ben and co-founder Belynda to take their global investment story to the US on a recent capital raising to establish the the basis for the next phase of growth for this rapidly growing brand Oh and guys? … if you really want to get on the good side of your significant other, go grab them one of the stylish, luxurious pieces from their online store at http://www.banjoandmatilda.com.au

Transcript of Banjo & Matilda

  • 1. Global Australian Lifestyle Brand OTCQB : BANJ www.banjoandmatilda.com
  • 2. Cheers!
  • 3. Becoming a successful global lifestyle brand Become the go to premium contemporary knitwear brand Use womans knitwear as wedge to secure key retailers / retail distribution. Expand range/oering (mens, children, home, basics accessories, outerwear) to $1T market. 2014 global market in billions* Mens fashion $402MM Womans fashion $621MM Knitwear $20MM Total fashion $1,023MM
  • 4. Comparable paths Private Founded 1995 Revenue $429** Market Cap $1,730 Rev multiple 4 Doors 1,400** Rev p/door 306 NYSE VNCE Founded 2002 Revenue $273 Market Cap $1,210 Rev multiple 4 Doors 2,130 Rev p/door 127 OTCQB BANJ Founded 2008 Revenue RR $3 Market Cap $6 Rev multiple 2 Doors 100+ Rev p/door 26 **Management estimates
  • 5. 0 75 150 225 300 *2002 *03 *04 *05 *06 *07 *08 *09 10 11 12 13 VINCE - path to $1.2B market cap Sales $m First cashmere womens sweaters Launched mens Launched online Extension to leather, denim & outerwear $ 000s per door 22 25 27 30 33 44 48 53 72 86 104 127 31 63 126 276 415 622 933 1400 1543 1728 1936 2145 Doors Expanded womens knitwear Note / Assumptions: Assuming historical door growth inline with current 2010 to 2013 plus step ups for product launches.Assuming initial start with 30 doors (typical wholesale rst year start) Assuming rapid growth in doors initially coming off smaller base, with later growth in doors slowing. B&M did not start wholesale until xxx - roughly on par withVince.
  • 6. Luxury PremiumFashion dream seduction realism Social imitation & instant Social elevation & timelessness Quality / price ratio, investment & performance Priceless gift In with the fast crowd Lora Piana Hermes Chanel YSL Bally Gucci Prada Chloe Lanvin Louboutin ACNE Isabel Marrant Rag & Bone Vince Equipment Zadig & Voltaire Stella McCartney Chintia & Parker H&M ZARA J.Crew Mango Top Shop
  • 7. New luxury New Luxury products are sold at much higher prices than conventional goods and in much higher volumes than Old Luxury goods, the result is a transformation of the entire category. Boston Consulting Group
  • 8. 0 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 December 2008 2009 2010 2011 2012 2013 2014 May 2008 Brand & rst collection launched Bondi Beach Australia - online only Rapid Growth momentum Revenue Doors Celebrity collaboration program commenced Wholesale program commenced Sweater Exchange launched First retail store opens Net-a-porter secured. Re-orders within 3 weeks. GOOP / Gwyneth Paltrow collaboration goes global $1MM Equity Convertible APO listing on OTCBB: BANJ Additional US & UK retailers begin to stock B&M US based Debtor nance secured First collection launched - 4 styles 8 1 1 1 1 18 100+ 96 Doors conrmed Sept 14 $ 000s per door
  • 9. Leading retailer adoption USA Net-A-Porter ShopBop Revolve Intermix Neiman Marcus UK Net-A-Porter Harvey Nichols Germany KaDeWe Hong Kong Net-a-porter Australia David Jones Middle East Boutique1 On radar of.. Faster outlet growth through leading US sales agency just appointed
  • 10. Doors x Revenue Per Door + Direct To Consumer Channel = A Global Lifestyle Brand ! DxRPD+DTC=GLB
  • 11. Next big thing
  • 12. sunglassesbags Next: Roll out full brand oering - more sales per customer shirts denim swimwear dresses shoes
  • 13. Global Australian Lifestyle Brand Simple growth plan Grow doors to 300+ + + today Expand knitwear Range Grow doors to 600+ + Expand Other Range + Retail Stores Roll out Blouses & woven tops Pants, shorts, leggings Dresses Outerwear Fashion accessories Swimwear Footwear Mens Knit tops Activewear Childrenswear Home Handbags Leather accessories Sleepwear Retail Outlets x Revenue per Outlet + Margin Expansion from Online & Retail stores Product roll out
  • 14. Management biographies Co-founder and Creative Director Belynda Macpherson's love of knitwear began at an early age while studying ballet through her childhood and early adolescence. Hand-knitted in cashmere yarns by her mother, Macpherson's staple wardrobe of ballet wraps and leg-warmers were part of her daily attire for decades. A corporate career in PR and Marketing in the lm industry seduced her away from professional ballet. Management roles with international movie studios such as Universal Pictures, Dreamworks SKG, and later Warner Bros followed. However, it was her roles in television that lead to her to devise and execute creative publicITy campaigns for some of the biggest brands in the world. At 24 she opened the doors to her own boutique PR company Global Artist. Coming full circle in her thirties, Macpherson launched luxury knitwear label 'Banjo & Matilda' from her creative studios in Bondi Beach in 2008. Combining her love of cashmere, the comfort of knitwear, and theatrics of performance and lm, 'Banjo & Matilda' has successfully created a unique niche worldwide for quirky luxurious and collectable cashmere. Co-founder and CEO Ben Macpherson has started 5 businesses, successfully developing and exiting with 3 of the 5 being sold and one resulting in IPO: Patenting and founding Voicecard - an innovative voice messaging system. Trade sale to publicly listed company. MovieFone Australia - a JV with US based MovieFone, Inc (which was sold to AOL). Line56 - trade technology publishing. Trade sale. AEG - Australias largest talent agency. Listed on the ASX. Brightstars Education - largest educator of performing arts in Australia. Sold the business to Marinya Media (Fairfax family investment vehicle) for a signicant amount. Ben also has signicant management and execution experience; acting as either CEO or COO for each business founded; VP for AOL, and, most recently as CMO for fast growing QSR food chain Pie Face.
  • 15. Ben Macpherson | Banjo & Matilda 76 William St, Paddington NSW 2021 Australia Oce + 612 8096 2665 Cell +61413 836 633 ben@banjoandmatilda.com