Banduras social learning theory
Transcript of Banduras social learning theory
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Banduras Social Learning Theory and technologyBY ROWAN BIRCH & CHISOM AMADI
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What is Banduras Social Learning Theory?
• Bandura's theory suggests that people learn from one another, via observation, imitation, and modelling.
• It also includes the 4 Stages of Observational Learning.• In social learning theory Albert Bandura (1977) states behavior is
learned from the environment through the process of observational learning.
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The 4 Stages of Observational Learning
• The theory is a blend of the behaviourist and cognitive learning theories as it includes attention, memory, and motivation.
• Attention – Acquisition of the attention of the learner. Acquisition is based on factors as sensory capacity, arousal level, and past reinforcement.
• Retention – Learner accessing symbolic coding of the behaviour that has caught their attention.
• Motor Reproduction – Physical reproduction of the observed activity.• Motivational Response – Includes external, vicarious and/or self-reinforced
motivation.
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How does this theory relate to technology?
• First, through modelling, individuals observing others adopting a particular innovation may be more inclined to consider adoption themselves.
• The vicarious (learning via demonstrations) experience of someone successfully or unsuccessfully using a technology may influence others.
• Secondly, not only does social learning theory influence the decision whether to adopt a technology but the explosion of mass media has expanded the space to a worldwide area of possibilities.
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Technology provides multiple windows for social interactions. One increasingly common tech based strategy is to create online communities of students who collaborate on specific problems.
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Reference List
• Bandura, A. (1977). Social learning theory. Englewood Cliffs, NJ: Prentice Hall.