8/3/2019 Bamberger Thesis Board

1/1

CORP

WORKER

CITY

GOVT

CITIZEN

SOCIAL

SECURITY

REVENUE

UPWARDM

OBILITYLIFESTYLE

WAGES

BRANDINGPUBLICSPACE

CULTURE / ARTS / ENTERTAINMENTSKILLED AND UNSKILLED LABOR

SERVICES

IDENTITY

COLLABORATION

PROXIMITYTOSERVICES

LABORFORCE

SOCIALSECURITY

TAX INCENTIVES

PUBLICFACILITIES

PUBLIC / PRIVATE PARTNERSHIPSSUPPORT INFRASTRUCTURE

CULTUR

E/ART

S/ENT

ERTA

INME

NT

LIFEST

YLE(RES

TAUR

ANTS

/BARS)

PUBL

ICAME

NITIES

LABOR

THE CREATIVE CLASS COLLABORATION

REVE

NUE

ANCILLARY BUSINESS

INNOVATION

LOYALTY

DENS

ITY

SKILLE

DLA

BOR

LIFESTYLE

CIVIC/PUBLIC

CREATIVE

FINANCIAL

CORP

WORKER

CITY

GOVT

CITIZEN

STAKE HOLDERS

CORP

WORKER

CITY

GOVT

CITIZEN

SO

CIAL

SECURITY

REVENUE

UPWARDM

OBILITYLIF

ESTYLE

WAGES

BRANDINGPUBLICSPACE

CORP

WORKER

CITY

GOVT

CITIZEN

LABOR

THE CREATIVE CLASS COLLABORATION

REVE

NUE

ANCILLARY BUSINESS

INNOVATION

LOYALTY

DENS

ITY

SKILLE

DLA

BOR

CORP

WORKER

CITY

GOVT

CITIZEN

S

OCIALSECURITY

TAX INCENTIVES

P

UBLICFACILITIES

PUBLIC / PRIVATE PARTNERSHIPSSUPPORT INFRASTRUCTURE

CULTUR

E/A

RTS/ENT

ERTA

INME

NT

LIFE

STYL

E(RES

TAUR

ANTS

/BARS)

PUBL

ICAME

NITIES

REVENUE

CULTURE / ARTS / ENTERTAINMENT

SKILLED AND UNSKILLED LABORSERVICES

IDENTITY

COLLABORATION

PROXIMITYTOSERVICES

LABORFORCE

CORP

WORKER

CITY

GOVT

CITIZEN

CULTURAL / INSTITUTIONAL / EDUCATIONAL (CIE)PROXIMITY TO CREATIVE CAPITAL

CIVIC

PUBLIC OPEN SPACELEVERAGING EXISTING URBAN FABRIC

LOCATING EXISTING POPULATIONDISPLACING THE FEWEST PEOPLE

INVERTING PROPERTY VALUELOCATING CHEAP LAND

IO

MARINA

MISSION BAY

PACIFIC HEIGHTS

SOUTH OF MARKET

NOB HILL

RUSSIAN HILL

SOUTH

BEACH

HAYES VALLEY

COW HOLLOW

FINANCIAL DISTRICT

SOUTH

NORTH WATERFRONT

WESTERN ADDITION

DOWNTOWN /

TENDERLOIN

INNER MISSION

NTAIN

FINANCIAL DISTRICT

NORTH

GHT ASHBURY

NORTH PANHANDLE

VAN NESS /

CIVIC CENTER

LOWER PACFIC HEIGHTS

EIGHTS

TELEGRAPH

HILL

ANZA VISTA

NORTH

BEACH

ALAMO

SQUARE

BUENA VISTA

PARK DUBOCE

TRIANGLE

PARK /

EIGHTS

POTRERO HILL

Oracle

Facebook

AMDGoogle

Intel

Apple Adobe

IBM

Submarket Vacancy (sf) Total (sf)

Financial District North 3,778,134 29,144,206Financial District South 3,344,934 26,125,621South of Market 2,437,118 12,636,787Downtown / Tenderloin 479,262 5,789,610Van Ness / Civic Center 1,082,377 8,090,359

South Beach 384,378 5,408,023Mission Bay 780,314 2,932,736Waterfront / North Beach 450,631 4,393,328

Total 12,737,148 94,520670

Mid-Market Zone

Total Office sf

Vacant Office sf

Enterprise Zone

SAN FRANCISCO TAX INCENTIVES AND OFFICE VACANCY

SANTA CLARA COUNTY

aka SILICON VALLEY

Oracle

Facebook

AMD

Google

Intel

Apple

Adobe

IBM

3.3M sf

1.5M sf

4.2M sf

3M sf

318,000 sf

600,000 sf

980,000 sf

1M sf

12,737,14

8

14,898,000

URBAN BRIDGE BUILD OVER

BUILD UNDER OCCUPY THE STREET

URBAN BRIDGE BUILD OVER

BUILD UNDER OCCUPY THE STREET

CHEAP

OPEN

SPACE

FLEX-

IBLEHORIZ-ONTAL

CHEAP

OPENSPACE

FLEX-

IBLE

HORIZ-

ONTAL

CHEAP

OPEN

SPACE

FLEX-

IBLE

HORIZ-

ONTAL

CHEAP

OPEN

SPACE

FLEX-

IBLE

HORIZ-

ONTAL

footprint 335,000sf

h a rd sc ap e 2 ,2 5 6, 00 0 s f

green 5,425,000s f

water 254,000s f

t ot al 8 ,2 7 0, 00 0 s f

footprint 1,485,000sf

h a rd sc ap e 5 ,1 7 5, 00 0 s f

green 4,600,000s f

water 1,716,000s f

t ot al 1 2 ,9 7 6, 00 0 s f

footprint 1,630,000sf

h a rd sc ap e 3 ,3 0 0, 00 0 s f

green 2,800,000s f

t ot al 7 ,7 3 0, 00 0 s f

footprint 456,000sf

h ar ds ca pe 5 75 ,0 00 s f

green 7,372,000s f

water 1,410,000s f

t ot al 9 ,8 1 3, 00 0 s f

GENERALMOTORSTECHNICALCENTER(1948)

Warren,

Michigan

BELLTELEPHO

NELABORATORIES(1955)

Holmdel,NewJersey

IBMMANUFACTUR

INGANDADMINISTRATION(1956)

Rochester,Minnesota

IBMWATSONR

ESEARCHCENTER(1956)

Yorktown,

NewYork

EEROSAARINEN

EEROSAARINEN

EEROSAARINEN

EEROSAARINEN

ATLA

CHARLESTON

FFU

H

AMPHITHEATRE

NIU

QAOJ

PLYMOUTHUSHWY101

ENI

LEROHS

VistaSlope

etnen

amre

P

Cree

kTr a

ilD

LLAH

YTIC

ERAUQS

NOINU

TSKRUT

TS

HTR

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NE

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EV

AS

SE

N

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AS

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NN

AV

TSTSOP

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HT70

OH

TS

LL

EW

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TSSILLE

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ROL

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TSKRUT

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NIK

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EVAETAGNEDLOG

TSYRAEG

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TSRETSILLACM

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TSSEYA

TSNOTLUF

TSEVORG

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footprint 135,000sf

h ar ds ca pe 3 45 ,0 00 s f

green 2,710,000s f

t ot al 3 ,1 9 0, 00 0 s f

footprint 370,000sf

h ar ds ca pe 5 27 ,0 00 s f

green 865,000s f

t ot al 1 ,7 62 ,0 0 0 sf

footprint 2,900,000sf

h a rd sc ap e 2 ,2 1 5, 00 0 s f

green 4,730,000s f

t ot al 9 ,8 4 5, 00 0 s f

IBMSANTAT

ERESACAMPUS(1975)

SanJose,

California

SGICAMPUS(1997)

MountainView,

California

APPLEC

OMPUTER(EST.2013)

Cupertino,California

?

MBTARCHITECTURE

STUDIOSARCHITECTURE

FOSTER+PARTNERS

Brian Price, Latent Politics

Jeremy BambergerSILICON and the CITY

Corporate campuses do not exist in cities, and robust cities never materialize near corporate

campuses. This thesis asks two questions: Why dont corporations take advantage of existingcity infrastructure? And why dont cities leverage incentives to better attract corporations?

The following explores the reconciliation between these seemingly incompatible typologies.

The Bay Area is synonymous with Silicon Valley. The Valley is the dominant wealth generator

in the region, and yet the city stands idle while riches are bestowed on the suburbs. Whatsmore, corporations re-create isolated micro-urbanisms, complete with walkability, open

plazas, and extensive amenities. This artificial urbanism stops, of course, at the security fence.

The corporate campus has defined itself as a type characterized by horizontality, flexibility,

isolation, and homogeneous program. Its evolution has incorporated a more complex

programming, one which nears comparison to urbanism. Through the development of a newmethodology that integrates GIS data with parametricism, urban form may be analyzed and

targeted for the ideal conditions to attract corporations.