Baltic PR Awards 2011: SEB invites to play the Values!
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Transcript of Baltic PR Awards 2011: SEB invites to play the Values!
SEB invites to SEB invites to play theplay the Values! Values!
Agnese Strazda Head of Corporate Communication in SEB Latvia
strategy? goals? targets?
81% 40%
Internal survey showed that 81% of employees have heard about strategy and targets, but only 40% are aware of how their work affects these targets
In a company with more than 1200 employees in 470 different positions how can you ensure, that all employees know company’s values and truly live them during their daily working life?
challenge
Strategy
• Dialogue and conversation• Active internal communication• Teamwork and cooperation• SEB Value Game
Voting about SEB Quality person
Success stories about cooperation with SEB
Intranet chats with board members
Discussions andpublications
SEB Quality month
SEB Value game was specially created in a way that there were:
no "black and white" answers – different answers had different
scores depending on potential gains or losses,
employees had active discussions and our target was reached – to increase
their knowledge about SEB values and to strengthen the team
1200employees
30volunteers
200teams
reflections Good format having mixed teams Good discussions Good involvement of the management Good option to hear the business
messages Q&A session continued in intranet Follow up at Management conference
results
89%
85%
3706
77%
answered that they are familiar with SEB’s vision
can clearly see how their work contributes to achieving the business area overall goals
record high clicks number of SEB Value Game to 1 article
NPS research shows – we have significantly improved our results