Baltic PR Awards 2011: Cake Day
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Transcript of Baltic PR Awards 2011: Cake Day
Cake DayCake DayLeadership engagement initiative becomes an internal tradition
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OmnitelOmnitel 600 employees 600 employees
7 regional offices and 25 shops situated
all across Lithuania
7 regional offices and 25 shops situated
all across Lithuania
Part of the TeliaSonera
Group
Part of the TeliaSonera
Group
Lack of open direct communication between employees and top and senior management:
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The issueThe issue
Widely dispersed and remote target audience.
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Our goalsOur goals
Find interactive and informal way of communication
Find interactive and informal way of communication
Increase cross-departmental communication
Increase cross-departmental communication
Find a way to collect insights from employees about clients’ needs
Find a way to collect insights from employees about clients’ needs
Change communication conceptChange communication concept
Have fun running all of the above Have fun running all of the above
Increase leadership engagement in employee’ communication:
Create good work atmosphereCreate good work atmosphere
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Our tasty idea Our tasty idea
Employees indicated a need for informal communication platform with top and senior management.
Idea: Cake Day Cake Day – monthly gatherings
Idea: Cake Day Cake Day – monthly gatherings
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Locations: 20 strategic locationsLocations: 20 strategic locations
How: a day dedicated only for employeesHow: a day dedicated only for employees
Frequency: monthlyFrequency: monthly
Tools: communication implemented on intranet (450 unique daily visitors)Tools: communication implemented on intranet (450 unique daily visitors)
Cake Day: strategyCake Day: strategy
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Cake Day: leadership engagementCake Day: leadership engagement
Participation: 21 top and senior managersParticipation: 21 top and senior managers
All 20 strategic locations are visited on rotational basis
All 20 strategic locations are visited on rotational basis
Formal presentations delivered by managers based on topicalities
Formal presentations delivered by managers based on topicalities
Gathering insights from employeesGathering insights from employees
Platform for spreading good news and other hot discussions
Platform for spreading good news and other hot discussions
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Cake Day: employee engagementCake Day: employee engagement
Informal part: tasting a cake, networking, open discussions, celebrating successful projects
Informal part: tasting a cake, networking, open discussions, celebrating successful projects
Recipes for cake sent and selected by employees every month
Recipes for cake sent and selected by employees every month
Acknowledgements: employees thank their colleagues and give
symbolic Thank-You prizes
Acknowledgements: employees thank their colleagues and give
symbolic Thank-You prizes
Presentation material and surveys available on the intranet
after the Cake Day
Presentation material and surveys available on the intranet
after the Cake Day
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Additional fun: Hyde ParkAdditional fun: Hyde Park
Hyde Park: additional new
Cake Day initiative
Hyde Park: additional new
Cake Day initiative
Well-known and acknowledged
people (singers, actors, etc.) come for an hour of informal
lunch-discussions
Well-known and acknowledged
people (singers, actors, etc.) come for an hour of informal
lunch-discussions
Encouraging out-of-the-box thinking
and creativity
Encouraging out-of-the-box thinking
and creativity
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Facts and figuresFacts and figures
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Cake Day – now an inseparable
internal tradition
Cake Day – now an inseparable
internal tradition
Cake Day becoming an international tradition Cake Day becoming
an international tradition
Results in emotionsResults in emotions
12 April 202312
Cake Day: communicative, fun and Cake Day: communicative, fun and tasty part of our internal culturetasty part of our internal culture