Balm Innovations, LLCBalm Innovations, LLC

Provides innovative, effective natural health care products

Formed in 2004 to commercialize Omnibalm 13% Tea Tree Oil-based, natural skin and first aid creams

Proprietary formula developed by Dr. Bill Gurley, UAMS pharmaceutical researcher and professor

Extremely difficult to engineer & perfected over years

Licensed the exclusive rights to the Omnibalm formulation

Located in the UAMS BioVentures incubator

ManagementManagement Lydia Carson, Founder/President/CEO

Engineering degree + MBA & 18 years experience in product development, mfg, economic development

Bill Gurley, Ph.D., Chief Science Officer Chemistry & pharmacy degrees + Ph.D with 20 years

experience and is one of the country’s foremost experts on dietary supplements and herb-drug interactions.

Chad Collins, VP, Sales & Marketing Engineering degree + MBA with experience selling consumer

products into multiple channels

Be leading natural product in First Aid & Foot Care sets Retail food, drug & mass Categories are dominated by niche items

Omnibalm provides relief for a myriad of skin conditions Foot Therapy for dry, cracked skin, fungus, and odor Skin Relief for itching, burns, and many other conditions

Excellent consumer value(s)

OpportunityOpportunity

+ + =+ + + =+++ ++ ++ ++ +++ +++ +++ =+++

Opportunity Cont’dOpportunity Cont’d

Be best of new, fast growing Tea Tree Oil products Powerful essential oil with antiseptic, antifungal, anti-

inflammatory, and anti-viral properties TTO in earliest stage of its product life cycle

Similar to Aloe Vera when it was first introduced Consumers are catching on

TTO in lotions, shampoos, even on toothpicks Pure oil sales picking up Tea Tree Oil will become household name – just like Aloe

Market SizeMarket Size 2009 US food, drug, and mass sales, excluding Wal-Mart

First Aid Treatments

$519M

Foot Care Products

$340M

History & DistributionHistory & Distribution 2006: Product development & consumer test program 2008: USA Drug launches products in stores

Selected “Niche Pick” by Chain Drug Review

2009: Kerr Drug picks up products & formal

Omnibalm national launch 2010: Duane Reade begins carrying products 2010: Walgreens & CVS show serious interest at

buying show Again, selected “Niche Pick” by CDR

2011: Expand regional & pick up national accts

Growth HistoryGrowth History# Stores Carrying Omnibalm

0

100

200

300

400

500

2007 2008 2009 2010 Apr

Growth StrategyGrowth Strategy We continue to push product and incrementally grow

company with product sales Work smaller outlets and grow distribution

– OR – Seek equity financing to support national distribution and

exponentially grow brand Needed to obtain distribution by a national chain Support brand through national advertising & marketing Suppliers & operations that scale

Investment OpportunityInvestment Opportunity

Balm is seeking equity financing for working capital to support expanding Omnibalm retail distribution Contact Balm Innovations for details

What investment accomplishes: Kicks-off exponential chain & revenue growth Helps ensures production meets demand Speeds being “seen” by major brands

Eventual acquisition by consumer products company Major brands looking for new, innovative items just like ours Initial contacts have been made…

Exit StrategyExit Strategy

$90M (4x sales) in 2007

$100M (3x sales) in 2007

Unknown value in 2008

$900M (5x sales) in 2008

For More Info & Samples…For More Info & Samples…

Lydia Carson, President/CEO Chad CollinsBalm Innovations, LLC VP, Sales & Marketing4301 West Markham, #831 Balm Innovations, LLCLittle Rock, AR 72205 Little Rock, AR 72205

Phone: (501) 255-1562 Phone: (501) 255-1562Direct: (501) 529-5700 (501) 247-6125Fax: (501) 834-6097 (866) 431-7755lydia.carson@omnibalm.com

chad.collins@omnibalm.com

www.omnibalm.comToll Free: 1-888-99-OMNIBALM