BALIKESIR UNIVERSITYTHE SCHOOL OF TOURISM AND HOTEL MANAGEMENT

HOSPITALITY MANAGEMENT DEPARTMENT

SOCRATES II – ERASMUSINFORMATION PACKAGE

SCHOOL MANAGERProf. Cevdet AVCIKURT

Telephone: (+90-266) 612 13 55Fax: (+90-266) 612 13 57

E-mail: avcikurt@balikesir.edu.tr

SOCRATES /ERASMUS-ECTS CoordinatorAssistant Prof. Ahmet KOROGLU

Telephone: (+90-266) 612 13 54Fax: (+90-266) 612 13 57

E-mail: ahmet_koroglu@yahoo.com

Address:Balikesir University

The School of Tourism and Hotel ManagementCagis Campus

10240 Balikesir-Turkey

Telephone: (+90-266) 612 13 55Fax: (+90-266) 612 13 57

E-mail: btioyo@balikesir.edu.trWeb: http://btioyo.balikesir.edu.tr

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CONTENTS

Page

1. General Information About Balikesir University The School of Tourism

and Hotel Management and Hospitality Management Department 3

2. Academic Personnel 5

3. Curriculum of Hospitality Management 6

4. Undergraduate Course Descriptions of Hospitality Management 7

2

1. GENERAL INFORMATION

HISTORY

Balıkesir University, School of Tourism and Hotel Management was first established in 1975

with the name of Balıkesir School of Tourism and Hotel Management as a sub-unit of Bursa

Academy of Economic and Administrative Sciences. Until 1982 it consisted of two

departments, management and tourism. Under the Act 2547, the name and status of the school

was turned into Uludağ University, Balıkesir School of Tourism and Hotel Management.

Since 1992, under the Act 3837, the School of Tourism and Hotel Management has been a

school of Balıkesir University.

Balıkesir University School of Tourism and Hotel Management has made its name heard in

tourism education through its bright background for over 29 years, contemporary education

atmosphere, and experienced academic staff. School is a state school shaping management of

tourism in Turkey, keeping this shape up-to-date, offering modern education and training

atmosphere to the students, educating the students in such a way to compete with the other

rivals in national and international platform.

The main objective of the school is to bring up executives for tourism sector. With the

departments of Travel Management, Hospitality Management and Tourist Guiding, the

school has aimed to meet the need for qualified work power in the sector. Besides general

occupational education and training, the students are supported with a professional foreign

language and a second language to be graduated in more advantageous way for the tourism

sector. At the school the academic staff of which is quite rich, various professional formation

programs are also available.

EDUCATIONAL PROGRAMS

Balıkesir University School of Tourism and Hotel Management is in the status of a 4 years

school training at the level of license. School, since 1998-1999 Training and Education Term,

has rendered education and training in the fields of Accommodation Management, Travel

Management, and Tourist Guiding. Students are applied an intensive foreign language

program in the first year and as from the first year students are required to take the second

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foreign language. Since the term of 2001-2002, students have been enrolled at our school in

night education as well as former.

PRACTISING UNITS

Computer Lab: The lab consisting of 30 computers where computer programs (Galileo,

Fidelio, Sentez, Odeon) utilized in tourism enterprises are taught and it supplies computerized

study place for student.

Foreign Language Lab: There exist two foreign language labs hosting 30 persons. The

Center organizes language courses in Russian, French and Italian. These courses are offered

during the academic year.

Service- Bar Lab: There exist a lab for 40 persons to have the students practise in service,

food and beverage management courses.

Internet: Academicians and students have been rendered an internet network.

Conference Room: There exist a conference room hosting 200 persons. Educational

programmes, conferences that the managers of tourism establishments and sector

professionals give to the students, seminars, symposiums, congress, etc... are held in

conference room.

Library: There exist a comprehensive library regarding tourism management. Library

embodies foreign resources as well as local ones. Besides apart from basic books on

management and economics, it has 7000 books and 68 kinds of magazines.

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2. ACADEMIC PERSONNEL

Prof. Necdet HACIOĞLU hacioglu@balikesir.edu.tr

Prof. Cevdet AVCIKURT avcikurt@balikesir.edu.tr

Prof. Ali Kemal GÜRBÜZ agurbuz@balikesir.edu.tr

Assistant Prof. Burhan AYDEMİR burhan_aydemir@yahoo.com

Assistant Prof. Ömer Lütfü MET omer_met@mynet.com

Assistant Prof. Önder MET ondermet@balikesir.edu.tr

Assistant Prof. Düriye BOZOK duriye_bozok@yahoo.com

Assistant Prof. Yusuf AYMANKUY aymankuy@balikesir.edu.tr

Assistant Prof. Sebahattin KARAMAN karaman@balikesir.edu.tr

Assistant Prof. Ahmet KÖROĞLU ahmet_koroglu@yahoo.com

Assistant Prof. Murat DOĞDUBAY dogdubay@balikesir.edu.tr

Assistant Prof. Barış ERDEM berdem20@yahoo.com

Assistant Prof. Gülay YILMAZ gulay@balikesir.edu.tr

Research Assistant Bayram ŞAHİN bsahin@balikesir.edu.tr

Research Assistant Özlem KÖROĞLU ozlemyildirim_98@yahoo.com

Research Assistant Seda ŞAHİN ssen@balikesir.edu.tr

Research Assistant Nuray TETİK ntetik@balikesir.edu.tr

Research Assistant Mehmet SARIOĞLAN msarioglan82@yahoo.com.tr

Research Assistant Göksel Kemal GİRGİN girgingokselkemal@yahoo.com

Research Assistant İbrahim GİRİTLİOĞLU ibrahim_giritlioglu@hotmail.com

Research Assistant Neşe KAFA

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3. CURRICULUM OF HOSPITALITY MANAGEMENT DEPARTMENT

1st SEMESTER 2nd SEMESTERCOURSES T+U Credit ECTS COURSES T+U Credit ECTSGeneral Tourism 2+0 2 3 Computer II 2+0 2 3Front Office Operations I 1+2 2 4 Front Office Operations II 1+2 2 3Service-Bar Applications 1+2 2 3 Labor Law 2+0 2 3Basic Concepts of Law 2+0 2 3 Housekeeping Management 0+2 1 3Voca. Foreign Lan. (English) (German)

6+26+2

77

1010

Voca. Foreign Lan. (English) (German)

4+44+4

66

88

2nd Foreign Lan (German) (English)

4+24+2

55

77

2nd Foreign Lan (German) (English)

4+24+2

55

77

Atatürk’s Principles and Revolutions’ History

2+0 2 0 Principle of Nourishment 2+0 2 3

Turkish Language 2+0 2 0 Atatürk’s Principles and Revolutions’ History

2+0 2 0

Turkish Language 2+0 2 020 30 20 30

3rd SEMESTER 4th SEMESTERCOURSES T+U Credit ECTS COURSES T+U Credit ECTSGeneral Management 2+0 2 3 Marketing 2+0 2 3Accounting I 3+0 3 4 Accounting II 3+0 3 4Economics I 2+0 2 3 Management and Org. 2+0 2 3Tourism Geography 2+0 2 3 Inter. Tourism Movements 2+0 2 3Statistics 2+0 2 3 Economics II 2+0 2 3Voca. Foreign Lan. (English) (German)

2+62+6

55

88

Voca. Foreign Lan. (English) (German)

2+62+6

55

88

2nd Foreign Lan (German) (English)

2+42+4

44

66

2nd Foreign Lan (German) (English)

2+42+4

44

66

20 305th SEMESTER 6th SEMESTER

COURSES T+U Credit ECTS COURSES T+U Credit ECTSInternational Economy 2+0 2 3 Hotel Management 2+0 2 3Accounting of Hos. Mang. 1+2 2 3 Budget and Cost Control 2+0 2 3Tourism Marketing 2+0 2 3 Tourism Economy 2+0 2 3European Union and Tourism 2+0 2 3

Advertising and Promotion in Tourism 2+0 2 3

Legislation of Tourism 2+0 2 3 Research Methodologies 2+0 2 3Organizational Behaviour 2+0 2 3 Human Resource Mang. 2+0 2 3Voca. Foreign Lan. (English) (German)

2+42+4

44

66

Voca. Foreign Lan. (English) (German)

2+42+4

44

66

2nd Foreign Lan (German) (English)

2+42+4

44

66

2nd Foreign Lan (German) (English)

2+42+4

44

66

20 30 20 307th SEMESTER 8th SEMESTER

COURSES T+U Credit ECTS COURSES T+U Credit ECTSTourism Policy and Planning 2+0 2 3 Entrepren. in Tourism M. 2+0 2 3Financing in Hosp. Mang. 1+2 2 3 Cont. Tourism Problems 2+0 2 3Public Relations 2+0 2 3 Recreation Management 2+0 2 3Food and Beverage Mang. 2+0 2 3 Travel Agent and Tour Opr. 2+0 2 3Final Project I 1+2 2 3 Final Project II 2+0 2 3Hospitality Applications 0+2 1 2 Analysis of the Variety of

Touristic Product 2+0 2 3Voca. Foreign Lan. (English) (German)

4+24+2

55

77

Voca. Foreign Lan. (English) (German)

2+42+4

44

66

6

2nd Foreign Lan (German) (English)

4+04+0

44

66

2nd Foreign Lan (German) (English)

0+40+4

22

33

20 30 Tourism Sociology 2+0 2 320 30

4. COURSE DESCRIPTIONS OF THE DEPARTMENT OF HOSPITALITY MANAGEMENT

FIRST CLASS FIRST SEMESTER

Course Title and its Credits : General Tourism (2+0) 2ECTS Credits : 3Course Description : The relation between tourism and the other science branches, The concepts of tourism and tourist, The demand and supply of tourism, Alternative tourism varieties, International tourism movements, The evaluation of Turkey tourism.

Course Title and its Credits : Front Office Operations I (1+2) 2ECTS Credits : 4Course Description : Organization structure and its features in hotel managements, The importance and strategic place of front office in hotel managements, The jobs of front office staff, Manuel, mechanical and computer systems that are used in front office, Check-in and check-out, Front office equipments, Working hours in front office, Methods of arriving reservations, acceptance, room reservation, Methods of following reservations, reservation state analysis, Interior departments of front office department and the relations with other departments, Hotel security systems, Room and customer types, techniques of room selling, The basic stages of room selling and special states, Customer accounts and its features.

Course Title and its Credits : Service – Bar Applications (1+2) 2ECTS Credits : 3Course Description : Presentation of service department and qualifications of service staff, The tools that are used in service department, Menu arrangements, Service methods and mise-en-place, Banquet service, Cocktails and parties, Bars and beverages.

Course Title and its Credits : Basic Concepts of Law (2+0) 2ECTS Credits : 3Course Description : The concept of law, The quality of law rules and law system, Branches of public and private law, Sources of law, The definition and types of right, Individual and the types of individiual, The real persons license, Kindship and residance, Provide the personality, Juristic personal , Proprietor, Register of title deeds.

Course Title and its Credits : Vocational Foreign Language (English) (6+2) 7ECTS Credits : 10Course Description : A Branch: Stiffen pre-intermediate grammer subjects, Intermediate vocabulary , Cause the students to gain the skill to listen, understand and speak in aimed foreign language at intermediate level. B Branch: Teaching the basic subjects at elementary level, To encourage the students to learn foriegn language by motivating them, To improve the students from elementary to pre-intermediate level.

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Course Title and its Credits : 2nd Foreign Language (German) (4+2) 5ECTS Credits : 7Course Description : It is aimed with this lesson to give the students the basics of German that they will need in their business life after their education. It is aimed to give them the vocabulary that they will use in tourism sector. Zinmmer Frei Mix is the book that is used during the lessons and it is aimed to give the first half of the book in the first class.

Course Title and its Credits : Principles of Atatürk and History of Revolution (2+0) 0ECTS Credits : 0Course Description : General view of the period before and after the World War I and II, The preparation period from Turkish Independence War to the Turkish Republic, The evaluation of Turkish Revolution history and principles of Atatürk.

Course Title and its Credits : Turkish Language (2+0) 0ECTS Credits : 0Course Description : What is Turkish? The description and true nature of language, the connection between language – tought and sensation, The relation between language and culture, National Culture elements, relations of language and culture, the place of language in culture and national existence, Atatürk and national culture, Language on earth and the palce of Turkish among the world languages, Voice structure of Turkish, voices and features of voices, voice, letter, alphabet, stres in Turkish, Spelling, spelling types, general spelling rules, Spelling rules,spelling mistakes, applications about spelling, punctuation marks, Shape structure of Turkish, roots and suffix systems, The ways to meet new concepts in language, word and the place of words in the language, Words from the point of view of voice and shape stucture, adverbs and particles, Parts of speech, Sentence, sentence structure of Turkish and the features of Turkish sentences types, Right sentence in writing and speaking, General expression defects in Turkish, voice and harmony defects, Sentence defects, correcting sentence defects, Forming a composing for a right and beautiful writing, paragraph, main sentence in paragraph, main idea, community of ideas in paragraph, Application Works about paragraph, written expression, Ways of written expressions, Prepearing conference plan, sample of conference, Communication writings, sample of petition,Scientific writings and research writings, types of article, scientific article plan, reading and writing sample of article, Prepearing research writings, plan in research writings, saples of research and report, Investigate and read the literary arts, Atatürk’s speech to Turkish Youth, text analysis, Analyse the Turkish national anthem, sample texts from Turkish and west literature.

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FIRST CLASS SECOND SEMESTER

Course Title and its Credits : Computer II (2+0) 2ECTS Credits : 3Course Description : Windows 2000, Desktop, Accessories, Control Panel, Settings, Printers, Office 2000, Word, Exel, Knowledge of Internet using, Knowledge of packet programms.

Course Title and its Credits : Front Office Operations II (1+2) 2ECTS Credits : 3Course Description : The package program of fidelio will be studied in laboratory.

Course Title and its Credits : Labor Law (2+0) 2ECTS Credits : 3Course Description : The basic concepts of labor law, Business agreement, Social labor law, The right and membership to a labor union, Social business agreement, Strike and lockout, Working hours and place, Permissions.

Course Title and its Credits : Housekeeping Management (0+2) 1ECTS Credits : 3Course Description : Intoduction to housekeeping management in hotel managements, Planning process in housekeeping management, Organizing process in housekeeping management, Coordinating process in housekeeping management, Control process in housekeeping management, Organizing and programming process of works in housekeeping management, Cleaning in housekeeping management, Laundry and manage laundry room in housekeeping management, Equipment in housekeeping management, Proffessional healt and security in housekeeping management, Hygiene and sanitation, Decoration in housekeeping management, Arrange garden and flowers.

Course Title and its Credits : Principles of Nourisment (2+0) 2ECTS Credits : 3Course Description : Introduction to nourisment, Concepts related with nourisment, Organic nourisment elements, Energy levels of nourisments, Basic food groups, Nourisment of the one who is in a special case, Education and the process of nourisment, Guide of daily nourisment, Evaluations of nourisment and healt interaction.

Course Title and its Credits : Vocational Foreign Language (English) (4+4) 6ECTS Credits : 8Course Description : A Branch: Stiffen pre-intermediate grammer subjects, Intermediate vocabulary, Cause the students to gain the skill to listen, understand and speak in aimed foreign language at intermediate level. B Branch: Teaching the basic subjects at

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elementary level, To encourage the students to learn foriegn language by motivating them, To improve the students from elementary to pre-intermediate level.

Course Title and its Credits : 2nd Foreign Language (German) (4+2) 5ECTS Credits : 7Course Description : It is aimed with this lesson to give the students the basics of German that they will need in their business life after their education. It is aimed to give them the vocabulary that they will use in tourism sector. Zinmmer Frei Mix is the book that is used during the lessons and it is aimed to give the first half of the book in the first class.

SECOND CLASS FIRST SEMESTER

Course Title and its Credits : General Management (2+0) 2ECTS Credits : 3Course Description : Research subject of management dicipline, Human necessity and economic activities, The relations between necessity, economy and production, The born of management and its historical development, The relations between management and the other diciplines, Management’s enviornment, Management’s true nature, Management’s aim system, Basic management concepts: income, cost concept, profit concept, productivity, Classify management, Growing in management, Founding management.

Course Title and its Credits : Accounting I (3+0) 3ECTS Credits : 4Course Description : Management and accounting concepts, introduction to balace sheet and income table, Concept of account and its classification, accounting notebook, uniform chart of account, The process of accounting, Principles of accounting, Liquid Assets and Marketable Securities and entering liquid assets and marketable securities in the accounts, Stocks and entering stocks in the accounts, Trade Receivables and entering trade receivables in the accounts, Long-Term Assets and entering long-term assets in the accounts, Debs and entering debs in the accounts, Core Sources and entering core sources in the account, Incomes – Outgoings and entering incomes – outgoings in the account, Arrange preclosing trial balance at the end of fiscal period.

Course Title and its Credits : Economics I (2+0) 2ECTS Credits : 3Course Description : Introduction: The main problems in every economy, The main economic problems and economic orderliness, Theory of Consumer: Determine the prference line, Consumer equilibrium (Kordinal Approach), Consumer equilibrium (Ordinal Approach), Consumer’s preferences, Theory of Producter: Function of production and production analyse, Production with the lowest cost,Cost theory, Supply analyse, Theory of Price: Market equilibrium in complete competition, Types and the reasons of defective competition, Firm equilibrium in complete competition market, Monopol, Two sided monopol, Monopolistic competition market, Oligopol, Criticisim of price theory, Product Analyse of Production Functions: Pricing the production functions, Labor and salary, Soil and unearned income,

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Capital and interest, Enterprise and profit, General Equilibrium and Prosperity Economy: General equilibrium, Prosperity economy.

Course Title and its Credits : Tourism Geography (2+0) 2ECTS Credits : 3Course Description : This lesson aimed to inform the students about the Turkey’s touristic potential. The lesson begins with emhasizing the relations between tourism and geography. Historical, cultural, arkeological and naturel values of cities in Turkey is studied.

Course Title and its Credits : Statistics (2+0) 2ECTS Credits : 3Course Description : Interval forecast, Central tendencies measures, Hypothesis tests, Chi square distribution variety measures, T test.

Course Title and its Credits : Vocational Foreign Language (English) (2+6) 5ECTS Credits : 8Course Description : A Branch: Teach the students the new gramer structures (reported speech, if clauses, adjectival clauses), Intermediate vocabulary, reading comprehension, translation, listening comprehension, Applicate the activities that improve student’s creativeness by using visual and audioal methods. B Branch: Basic tenses in English grammer, Basic rules of English grammer, Passive verbs, moods, reported speech, conjunctions, Provide to move the students from pre-intermediate to intermediate level, Intensify pre-intermediate grammer subjects and show the different uses of this subjects at intermediate level, Intermediate vocabulary, Listening, understanding and conversating at intermediate level.

Course Title and its Credits : 2nd Foreign Language (German) (2+4) 4 ECTS Credits : 6Course Description : It is aimed with this lesson to give the students the basics of German that they will need in their business life after their education. It is aimed to give them the vocabulary that they will use in tourism sector. Zinmmer Frei Mix is the book that is used during the lessons and it is aimed to give the second half of the book in the second class.

SECOND CLASS SECOND SEMESTER

Course Title and its Credits : Marketing (2+0) 2ECTS Credits : 3Course Description : Subject, definition and development of marketing, Marketing environment, Marketing information system and marketing research, The features of consumer market, Market segmentation and selecting target markets, Marketing mix: product, price, promotion and distribution.

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Course Title and its Credits : Accounting II (3+0) 3ECTS Credits : 4Course Description : Inventory and evaluation, Application according to Turkish business law, Application according to tax procedure law, Balance sheet inventory operations, End year act of asset account, End year act of liability account, Inventory act of closing account, Inventory and evaluation of income account, Inventory and evaluation of expense account, Arrange the financial tables of end-of-period, Samples about single order account plan.

Course Title and its Credits : Management and Organization (2+0) 2ECTS Credits : 3Course Description : Conceptual analyse of management, Conceptual analyse of manager, Classical management theory, Detailed analyse of planning function, Detailed analyse of organizing function, Detailed analyse of management function, Detailed analyse of coordination function, Detailed analyse of control function, Leadership and contemporary leadership approaches, Communication and develop the skills to be social in communication, Managerial and organizational problems in tourism organizations.

Course Title and its Credits : International Tourism Movements (2+0) 2ECTS Credits : 3Course Description : The factors that affect international tourism movements, International tourism all over the world, International tourism at regional level, International tourism accourding to important economic groups in the world, Turkey’s place in international tourism market, The future of internetional tourism.

Course Title and its Credits : Economics II (2+0) 2ECTS Credits : 3Course Description : National Income Accounting and National Product: Economic Equilibrium, Various Ways of Presenting Macroeconomic Relationships, Nominal and Real National Income; Introduction to Monetary Theory: Theories Describing the Value of Money, Calculation of Purchasing Power, Inflation, International Economic Equilibrium (Exchange Rates), Primary Tools of the Monetary Theory; Factors Determining Business Cycles and National Income: Introduction to Business Cycles Theories, Consumption Expenditures, investment Expenditures, Employment; International Economic Relations: International Mobility of Goods and Services, International Mobility of Factors of Production; Economic Growth and Development.

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Course Title and its Credits : Vocational Foreign Language (English) (2+6) 5ECTS Credits : 8Course Description : A Branch: Teach the students the new gramer structures (reported speech, if clauses, adjectival clauses), Intermediate vocabulary, reading comprehension, translation, listening comprehension, Applicate the activities that improve student’s creativeness by using visual and audioal methods, B Branch: Basic tenses in English grammer, Basic rules of English grammer, Passive verbs, moods, reported speech, conjunctions, Provide to move the students from pre-intermediate to intermediate level, Intensify pre-intermediate grammer subjects and show the different uses of this subjects at intermediate level, Intermediate vocabulary, Listening, understanding and conversating at intermediate level.

Course Title and its Credits : 2nd Foreign Language (German) (2+4) 4ECTS Credits : 6Course Description : It is aimed with this lesson to give the students the basics of German that they will need in their business life after their education. It is aimed to give them the vocabulary that they will use in tourism sector. Zinmmer Frei Mix is the book that is used during the lessons and it is aimed to give the second half of the book in the second class.

THIRD CLASS FIRST SEMESTER

Course Title and its Credits : International Economy (2+0) 2ECTS Credits : 3Course Description : The topic, concept and sections of international statistic, The theory of international trade: supply analysis, Foreign trade policy, Custom schedules, European Union and the other economic seperated groups in the world, Exchange market , Foreign trade and national income, External payment and balance sheet, Direct foreign capital invetments, International development problems.

Course Title and its Credits : Accounting of Hospitality Managements (1+2) 2ECTS Credits : 3Course Description : Introduction to uniform accounting systems in hospitality managements, The features and aims of hospitalaity management accounting, Acts relating to Liquid Assets in hospitality managements and entering them in the accounts, Entering sales and acts in the account typify from foreign exchange, The importance of receivable accounts in hospitality managements and control acounts, Incomes and entering the incomes in the accounts, Travel agencies receivables, Small cash receivables and paid-out receivables, Other trade receivables, Personel receivables, Stocks in hospitality managements and entering them in the accounts, Costs in hospitality managements and entering them in the accounts.

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Course Title and its Credits : Tourism Marketing (2+0) 2ECTS Credits : 3Course Description : History and aim of marketing, The need, features, goals and functions of tourism marketing, Tourism market, Market segmentation, Concept and policy of touristic product, Distribution channels in tourism, Classification f distribution channels, Concept of presentation in tourism, Techniques of presentation, Tourism marketing investigation, Management and organization in tourism marketing, Policy of tourism marketing, Global tourism marketing.

Course Title and its Credits : European Union and Tourism (2+0) 2ECTS Credits : 3Course Description : The history of European Union, The associations of European Union, The policies of European Union, The relations between Turkey and European Union, The tourism policy of European Union, Tourism movements in European Union countries, The harmony of Turkish tourism policy and European Union.

Course Title and its Credits : Legislation of Tourism (2+0) 2ECTS Credits :3Course Description : Arrangements that formative the law of tourism, Law on encouraging tourism, Travel agencies regulations, Yacht tourism regulations, Professional tourist guide regulations, Law arrangements that arouse tourism’s interest indirectly, Law of national parks, Law of coasts, Law of environment, Consumer rights in tourism.

Course Title and its Credits : Organizational Behaviour (2+0) 2 ECTS Credits : 3Course Description : Fundamentals of Organizational Behavior; Historical Perspective; Research Techniques; Individual Organizations and Personality; Attitudes and Job Satisfaction; Personal Differences: Biographical characteristics, Abilities, Learning; Organizational Culture; Social Groups and Group Dynamics in Organizations; Participative Management; Motivation Process and Theories of Motivation; Leadership and Leadership Theories in Organizations; Conflict in Organizations; Stress and Stress Management; Organization, Environment and Technology; Organizational Change; Organizational Development; Team Work in Organizations; Power and Politics.

Course Title and its Credits : Vocational Foreign Language (English) (2+4) 4ECTS Credits : 6Course Description : Complete the grammer subjects that couldn’t be given in the first and second classes and also reading comprehensions that include contemporary issuse. Study on vocational practices by using the structures that the students have learned in the first and second classes. On-going to speaking, writing, reading, understanding, answering the questions and asking questions in English.

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Course Title and its Credits : 2nd Foreign Language (German) (2+4) 4ECTS Credits : 6Course Description : It is aimed with this lesson to give the students the basics of German that they will need in their business life after their education. It is aimed to give them the vocabulary that they will use in tourism sector. Herzlich Willkommen Mix is the book that is used during the lessons and it is aimed to give the first half of the book in the third class.

THIRD CLASS SECOND SEMESTER

Course Title and its Credits : Hotel Management (2+0) 2ECTS Credits : 3Course Description : Tourism and hospitality industry, General classification, concept and features of hotel management, Foundation place of hotel managements, Investment and the cost of investment in hotel managements, Financing the investment in hotel managements, Accounting productivity in investment in hotel managements, Hotel management and functions of management.

Course Title and its Credits : Budget and Cost Control (2+0) 2ECTS Credits : 3Course Description : The quality of business budget and basic concepts, The relation of accounting and budget, Types of business budgets, Basic principles of business budget systems, Time dimension of business budget activities in organization, The borders and benefits of business budgets, Sales budget, Production budget, Investment budget, Cash budget analyse the differencies of budget, Basic cost concepts and the profit of determining the costs, Cost systems and methods, Cost – capacity and profit anaylsis.

Course Title and its Credits : Tourism Economy (2+0) 2ECTS Credits : 3Course Description : Investigate the relations between economy and tourism, Determine the borders of tourism sector, The features of the markets which the tourism firms are working, The reasons of the largeness of firms which work in the tourism sector and the advantage and disadventages, The contribution of tourism to economic growth and development.

Course Title and its Credits : Advertising and Promotion in Tourism (2+0) 2ECTS Credits : 3Course Description : International advertising and tourism, Advertising sorts, Country advertising and image, Advertising strategies of Turkey’s tourism sources, Organization in tourist advertising, Suggestions for Turkey’s advertising and image problems, The role of advertising agencies, Promotion and its features, Interior promotion efforts,

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Promotion techniques, Relational marketing and recoup the customer, Customer complains, The basic losses in hospitality managements.

Course Title and its Credits : Research Methodologies (2+0) 2ECTS Credits : 3Course Description : Science and science research, The process of science research and selecting the subject of research, Investigation of critical resources, hypothesis and strategy development, Data in science research, Criterion and measurement in researches, The universe of research and illustration, Introduction to qantitative analyse, Analyse techniques in order to investigate differences, Analyse techniques in order to investigate relations, Main qualitative research methods, Qualitative analyse techniques, Preparing research report, Applications of SPSS.

Course Title and its Credits : Human Resource Management (2+0) 2ECTS Credits : 3Course Description : Introduction to human resource management, Planning the work force, Job analyses and work desgin techniques, Finding, selecting and placing workers, Orienting human resources and carier managing, The development and education of workers, Price and salary management, Evaluation of workers performance, Global human resources management, The last developments in human resource management, The problems of human resource in tourism business.

Course Title and its Credits : Vocational Foreign Language (English) (2+4) 4ECTS Credits : 6Course Description : Complete the grammer subjects that couldn’t be given in the first and second classes and also reading comprehensions that include contemporary issuse. Study on vocational practices by using the structures that the students have learned in the first and second classes. On-going to speaking, writing, reading, understanding, answering the questions and asking questions in English.

Course Title and its Credits : 2nd Foreign Language (German) (2+4) 4ECTS Credits : 6Course Description : It is aimed with this lesson to give the students the basics of German that they will need in their business life after their education. It is aimed to give them the vocabulary that they will use in tourism sector. Herzlich Willkommen Mix is the book that is used during the lessons and it is aimed to give the first half of the book in the third class.

FOURTH CLASS FIRST SEMESTER

Course Title and its Credits : Tourism Policy and Planning (2+0) 2ECTS Credits : 3

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Course Description : Generally planning, Tourism planning, The causes of tourism planning, Planned development as a tourism management plan, The feasibility of the plan, Coordinational tourism planning process, The history of tourism planning, The typs of tourism planning, Regional planning stage : research stage, Regional planning stage : adjudication stage, The application of tourism plans.

Course Title and its Credits : Financing in Hospitality Management (1+2) 2ECTS Credits : 3Course Description : Introduction to financial amangement in hospitality managements, A short look into financial tables, Financial ratio analyse, Budget of cash, Management of working capital, Evaluate the investment of Long-Term Assets, Finacial markets and financial sources, Financig methods peculiar to tourism.

Course Title and its Credits : Public Relations (2+0) 2ECTS Credits : 3Course Description : Intoduction to public relarions, Applications of public relations, The place and management of public relations department in organizations, Public relations enviornment, Public opinion, The way that should be folowed in public relations, Public relations in tourism organizations, Providing efficiency in public relations.

Course Title and its Credits : Food and Beverage Management (2+0) 2ECTS Credits : 3Course Description : Importance of food and beverage service in hospitality and service managements, Menu planning in food and beverage managements, Menu cards, menu pricing and menu pricing methods, Kitchen planning in food and beverage department, The aims and stages of food and beverage control system, Cost control process in food and beverage purchasing, submission, storing, prosedures and methods of out taking product from stock, Standard receipts, Income control in food and beverage managements, Cost control of work foce in hospitality and service managements.

Course Title and its Credits : Final Project (1+2) 2ECTS Credits : 3Course Description : Controlling and analysing the final project that the students studied on one of tourism themes they chose.

Course Title and its Credits : Hospitality Applications (0+2) 1ECTS Credits : 2Course Description : Controlling and analysing students’ training report and their training period.

Course Title and its Credits : Vocational Foreign Language (English) (4+2) 5ECTS Credits : 7Course Description : Giving information about reservation, front Office, hotel service, food&beverage service and also travel agencies and tour operators, Showing the

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differencies and similarities between the native language and foreign language in order to giving the students the ağabeylity to speak English more consiciously, The place and importance of translation in language education, translation approaches, translate English texts into Turkish, Translate Turkish texts into English, Improve the skills of students to understand reading texts and to found the relations between word, stucture and meaning.

Course Title and its Credits : 2nd Foreign Language (German) (4+0) 4ECTS Credits : 6Course Description : It is aimed with this lesson to give the students the basics of German that they will need in their business life after their education. It is aimed to give them the vocabulary that they will use in tourism sector. Herzlich Willkommen Mix is the book that is used during the lessons and it is aimed to give the second half of the book in the fourth class.

FOURTH CLASS SECOND SEMESTER

Course Title and its Credits : Entrepreneurship in Tourism Management(0+2) 2ECTS Credits : 3Course Description : Importance and Evolution of Entrepreneurship: Entrepreneurship within the framework of Manager, Concepts of Entrepreneur, Employer, Boss and Investor; Leadership in Entrepreneurship and Importance of Management Characteristics; Characteristics of Entrepreneurship; Changing Views of Entrepreneurship; General Evaluation of Entrepreneurship in Turkey: Change and Entrepreneurship; Entrepreneurship before and after the Republic; Female Entrepreneurs.

Course Title and its Credits : Contemporary Tourism Problems (2+0) 2ECTS Credits : 3Course Description : The developments and changes in world and Turkish tourism sector, Tourism education, Tourism education in Turkey, The effects of economic, politic and enviromental crisis on tourism sector, Tourists travel tendencies of today and future, The strategies that the sector developed toward the changes in travel tendencies, Product variation, New systems in the sector, Seminar studys about contemporary tourism subjects.

Course Title and its Credits : Recreation Management (2+0) 2ECTS Credits : 3Course Description : Concepts of recreation and space time, Stages and principles of recreation planning, Recreation management, The relations of recreation and tourism, The concept of animation, Functions of animation and its success conditions, The importance of animation in tourism organizations and planning animation, Managing animation activities and sample applications.

Course Title and its Credits : Travel Agent and Tour Operating (2+0) 2ECTS Credits : 3

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Course Description : The history of travel management, The factors that affect the development of travel businesses, Travel organizations, The concept of travel agency, The role of travel agency on consumer, The variety and jobs of travel agencies and the applications of travel agencies in Turkey, The activities of travel agencies, The concept of package tour, The production of package tour, The relations between tour operators and hotels, Functions of management in travel business, Marketing in travel business.

Course Title and its Credits : Analysis of the Variety of Touristic Product (2+0) 2ECTS Credits : 3Course Description : The concept and features of touristic product and the elements that form the touristic product, The need of increase the variety of touristic product, Healt and thermal tourism, Sport tourism, Culture tourism, Third age tourism, Congress tourism, Yacht and cruise tourism, Eco tourism, Special interest tourism, Religious tourism.

Course Title and its Credits : Tourism Sociology (2+0) 2ECTS Credits : 3Course Description : The definition and subject of sociology, The general goals of sociology, Sociology and the other sciences, Methods and techniques in sociology, Social structure and social relations, Social change, The approach of sociology to tourism, The basic factors that designate the effects of tourism on public, Tourism’s economic effects, Tourism’s phisical effects, Tourism’s sociocultural effects, Tourism and cultural change, The dimension of the relations between the tourists, Tourism communication and cultures that are interaction, Symbols, The role of tourist guides of cultural interaction, The dimension of tourist and local public meetings, The approach of sustainability in tourism, Ethic of tourism as a new approach in tourism, Culture and communication, Social categories and sterotyps, Some social fearures of the tourists that come to Turkey.

Course Title and its Credits : Vocational Foreign Language (English) (2+4) 4ECTS Credits : 6Course Description : Giving information about reservation, front Office, hotel service, food&beverage service and also travel agencies and tour operators, Showing the differencies and similarities between the native language and foreign language in order to giving the students the ağabeylity to speak English more consiciously, The place and importance of translation in language education, translation approaches, translate English texts into Turkish, Translate Turkish texts into English, Improve the skills of students to understand reading texts and to found the relations between word, stucture and meaning.

Course Title and its Credits : 2nd Foreign Language (German) (0+4) 2 ECTS Credits : 3Course Description : It is aimed with this lesson to give the students the basics of German that they will need in their business life after their education. It is aimed to give them the vocabulary that they will use in tourism sector. Herzlich Willkommen Mix is the book that is used during the lessons and it is aimed to give the second half of the book in the fourth class.

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