BaldwinTM

Confidence in a “Sensortized” World

Lind Jennings Soberay Grenn

Baldwin TodaySuccess Highlights

Market Share Report

Potential Market Share Less (Actual Market Share) in Units by Segment

-4.0%

-2.0%

0.0%

2.0%

4.0%

6.0%

8.0%

2008 2009 2010 2011

Year

Var

ian

ce o

f P

ote

nti

al t

o A

ctu

al

Mar

ket

Sh

are Traditional

Low

High

Performance

Size

Market: Customer Satisfaction

Comparison of 2008 to 2011 Customer Survey Results

0%

5%

10%

15%

20%

25%

30%

35%

40%

Traditional Low End High End Performance Size

Baker Bead Bid Bold Buddy

Segment - Product

Dec

embe

r Cus

tom

er S

urve

y %

Customer Survey 2008

Customer Survey 2011

Strong Leverage

Baldwin Leverage

1.9

2.2

2.1

1.9

1.8

1.8

1.9

1.9

2.0

2.0

2.1

2.1

2.2

2.2

2.3

2008 2009 2010 2011

Baldwin Performance Measures

Baldwin Contribution Margin

28.0% 26.3%

38.6%

44.4%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

2008 2009 2010 2011

Performance Measures

Contribution Margin Comparison

8.6%

23.0%26.0%

33.3%

40.2%44.4%

0%5%

10%15%20%25%30%35%40%45%50%

Andrews Baldwin Chester Digby Erie Ferris

Baldwin’s Net Income

Net IncomeBaldwin

$2,181,000

-$6,000,000

-$4,000,000

-$2,000,000

$0

$2,000,000

$4,000,000

$6,000,000

2008 2009 2010 2011

Year

Net

In

com

e

Baldwin’s Cumulative Profit

Continued Cumulative Profit

2008 2009 2010 2011

$9,659,279 $6,454,772 $1,984,847 $4,166,307

Poor Performance of Competitors

Competitor Poor Performance

Emergency Loan Amounts 2008 - 2011

$0

$20,000,000,000

$40,000,000,000

$60,000,000,000

$80,000,000,000

$100,000,000,000

$120,000,000,000

$140,000,000,000

$160,000,000,000

Andrews Baldwin Chester Digby Erie Ferris

Company

Emer

genc

y Lo

an A

mou

nt T

otal

200

8 - 2

011

Profits

Profits by Company

($30,000,000,000)

($20,000,000,000)

($10,000,000,000)

$0

$10,000,000,000

$20,000,000,000

$30,000,000,000

$40,000,000,000

Andrews Baldwin Chester Digby Erie Ferris

Company

Pro

fit

(Lo

ss)

Baldwin Outlook

Baldwin Forecasts

Projected Contribution Margin

0%

10%

20%

30%

40%

50%

60%

70%

2008 2009 2010 2011 2012 2013 2014 2015

ROS Growth Projections

Projected Return on Sales

0%

2%

4%

6%

8%

10%

12%

14%

2008 2009 2010 2011 2012 2013 2014 2015

Shareholder Value

Projected Stock Dividend

$0.00

$0.50

$1.00

$0.50

$1.00

$1.50

$2.00

$2.50

$0.00

$0.50

$1.00

$1.50

$2.00

$2.50

$3.00

2008 2009 2010 2011 2012 2013 2014 2015

Focus on Growth

Projected Price/Earnings Ratio

-20

-10

0

10

20

30

40

50

2008 2009 2010 2011 2012 2013 2014 2015

Why Baldwin?

• Substantial cash flow from operations

• Strong contribution margins

• Consistent, increasing annual dividends

• High bond ratings (A to BBB)

• Less risk for the company’s debt holders

Financial Strength

Diversified Predictable

Shareholder Value

• Broad product portfolio across segments

• Significant expansion opportunities

• Strong management with focus on functional integration

• Focus on enhancing shareholder value

• Focus on cash flow from operations & earnings

• Focus on operating income

• Emphasis on efficient use of capital

BaldwinTM

Confidence in a “Sensortized” World

  Thank You