Baldi magazine 2

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The ITalIanaRT OF lIVInG PALAZZO PITTIA Royal Palace with an Italian-Style Garden

TradiTional FlorenTine CraFTsmanship From semi-precious stones to the world’s most precious silks

Fashion and aCCessories Exclusive brands for exclusive people:Damiani, Panerai, Kiton

speCial projeCT90

85-metres on WaterThe Tallest Clock Tower in the World

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Henri Fantin-LatourGalleria degli Uffizi, Florence

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The passion that gave rise to the first edition of BB Spirit has gained momentum.

This issue continues to explore beauty in its various forms, highlighting the

many examples of excellence across Italy, particularly those of Tuscany and our

hometown, Florence.

This magazine reveals ours vision of the “Italian art of living”, starting with the

quintessential Italian palace: the former king’s abode in Florence, Palazzo Pitti.

In its Galleria Palatina, among other paintings and statues, it is still possible

to admire La Vittoria, by our ancestor, Vincenzo Consani, and two incredible

paintings whose restoration we have recently sponsored: the first by

Renaissance artist Giorgio Vasari, and the other by famous sixteenth-century

portraitist, Jacopo da Pontormo.

For us, it is a natural instinct to seek art both inside and outside the museum

settings, since the search for beauty is an intrinsic part of our lifestyle. Thus,

in this issue, we focus on more examples of ancient yet contemporary forms

of art and beauty, among them the art of silkmaking at the Antico Setificio

Fiorentino; the Florence-born luxury watch brand, Officine Panerai; the

genuine experience of Tuscan hospitality at Il Borro, owned by the Ferragamos;

the Florentine-designed German mega yacht “Keiser85”; the extraordinary

creativity of the Italian jeweller Damiani; and the bespoke fashion house, Kiton.

And it is with great pride that I present the latest news and developments at

Baldi, such as the launch of BB Fragrances, in collaboration with a top maitre

perfumer, the latest flagship boutique in Saudi Arabia; and the undertaking of

the most amazing challenge ever faced by our team: the creation of decorative

clock designs capable of capturing the essence of the Abraj al Bait clock tower

of Makkah.

This issue has taken us through a journey in which different experiences

become a trait d’union, a common passion for beauty and exclusivity – two

inexhaustible pleasures for those who share the Baldi Spirit.

The same spirit that will inspire our next issue.

Luca Baldi

april2013

True BBSPIRIT. EDit

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The ITalIanaRT OF lIVInG PALAZZO PITTIA Royal Palace with an Italian-Style Garden

TradiTional FlorenTine CraFTsmanship From semi-precious stones to the world’s most precious silks

Fashion and aCCessories Exclusive brands for exclusive people:Damiani, Panerai, Kiton

speCial projeCT85-metres on WaterThe Tallest Clock Tower in the World

Tuscan HospiTaliTy The Unique Experience of Il Borro

BBspirit Ma

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Table of contentsBBaRT - Palazzo Pitti 10 - The Grotto of Wonders 12 - The Royal Palace Revealed 14 - Masterworks Restored 18 - All about Art: Another La Vittoria 20 - Vincenzo Consani: A master from Lucca 26 - Ferdinando Baldi, known to the art world as “Etrusco” 28

BBFOCUS - Emotion in colour 30 - Excellence for the Future: meet the Red Lab Design 38 - Florence’s Opificio delle Pietre Dure 40

SemIPReCIOUS STOneS 43

BBORIGInal - The Tallest Clock Tower in the world 58 - Luca Bojola Design 62

BBeXPeRIenCe - A Day at the Races 74

BBSCene - A Sea of Dreams 80 - Luca Dini Design Studio 88 - The New Baldi Perfumes 92

BBInSPIRaTIOnS - Kiton 98 - Officine Panerai 106 - Antico Setificio Fiorentino 112 - Modern Elegance, inspired by the past 118 - Damiani 128

In The SPOTlIGhT Bathing in Style 134

BBlanDSCaPe - History Reborn: Il Borro 144

BBBOUTIQUeS Jeddha 150

BBneWS 159

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Palazzo Pitti.Located on the south side of the river, just steps from the Ponte

Vecchio, Florence’s Pitti Palace sets itself apart from other residences

in the city: its opulent interior and adjoining Boboli gardens, the

prime example of an Italian style garden, have left visitors in awe

for centuries. Based on a design by Filippo Brunelleschi and built by

the wealthy Florentine banker, Luca Pitti, the palace was enlarged

extensively by the Medici family after they bought it in the mid-

1500s. Together with the Boboli Gardens, the palazzo can be

considered a work of art—a treasure chest in which its past owners

embellished its interiors and amassed paintings and sculpture,

porcelain and jewellery and other luxurious possessions. The Pitti

Palace was so extravagant in its days of glory that it is believed to

be the stylistic precursor to the Palace of Versailles in France.10

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Art

© 2013 FOTO SCALA, FIRENZE

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Behind Palazzo Pitti are the Boboli gardens, one of the finest examples today of a

sixteenth-century Italian style garden. Extending across a hillside to the south of

Florence, this enchanting green space features a wealth of statues, fountains, an artificial

lake, an amphitheatre, grottoes, and more, the Boboli gardens are a great place to take

an afternoon walk while enjoying breathtaking views of the city of Florence.

This extensive green space was created under the supervision of Eleonora de Toledo,

the Spanish wife of Cosimo I de’ Medici. It is interesting to note that the Boboli gardens

were not used exclusively for private leisurely walks but also provided a beautiful natural

setting for many of the Medici’s grand parties and theatrical performances. The largest

of three grottoes in Boboli is the so-called Large Grotto or Grotto of Buontalenti, situated

in the grandiose garden, which is considered by many a park due to its sheer size.

a Grotto of Wonders.

BuONTALENTI GROTTO (CIRCA 1583–1593), BOBOLI GARDEN FLORENCE.

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A fine example of Mannerist architecture, the grotto is an artificial cavern that mixes sculpture, architecture and painting. Designed by

famous architect Bernardo Buontalenti upon a commission by Francesco I de’ Medici, it was made between 1583 and 1593.

Meant to be an allegory of transformation from chaos to order, this magical place continues to enchant even today. Inside visitors are

greeted by statues of shepards and sheep who sit amid thousands of fake stalactites and stalagmites, descending from the ceiling and

adorning the walls. The seemingly calcareous formations are meant to make the cavern look like a natural grotto, even though the

mosaics and paintings, sculptures and other wonders contained in the grotto’s three rooms make it seem more like the place of fairytales.

This ‘grotto of wonders’ is still the original home of Giambologna’s Venus and copies of Michelangelo’s four Slaves.

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The Pitti Palace has been home to an array of rulers through the

centuries, starting with the Medici—as Grand Dukes of Tuscany.

The Medici family bought the palace as their noble residence in

1549 and, under their ownership, it soon became the pre-eminent

palatial residence in Italy.

The wealthy banking family remained in the palace for two

centuries until 1743, when the last Medici heir, Anna Maria Luisa

de’ Medici, died. The residence then passed to the heirs of the

Austrian House of Lorraine and, for a short time. It became home

to the Savoy dynasty and the King of Italy, Vittorio Emanuele II,

from 1865–1871 when Florence was the capital of Italy, and only

after the unification of Italy was it opened to the public, in 1919,

The Royal Palace Revealed.

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The lavish interiors of the palace offer visitors a magnificently

decorated historical setting, starting with the Royal Apartments,

which occupy 14 rooms of the right wing on the main floor.

The splendour and glory of the Medici family and the palace’s

successive rulers can easily be discerned in these private living

quarters. The rooms harmoniously document the differing

styles of the palace’s owners from three different historical eras.

In the Medici era, the magnificent rooms of the front side were

dedicated to the Prince, Cosimo I de’ Medici, while the lateral

rooms were occupied by his wife. The Lorraines, renovated the

rooms to reflect contemporary tastes in the mid-eighteenth

century, introducing significant changes to the furnishings and

décor. It was in this period that the magnificent oval hall, the so-

called ‘queen’s studio,’ was built, featuring hand-embroidered

silk wallpaper and a ceiling decorated in the Rococo style.

When the Pitti Palace became the home of the King of Italy,

Vittorio Emanuele II of Savoy in the nineteenth century, a few

rooms were completely redecorated, including the room of the

King’s red damask throne and the Queen’s rooms.

The Royal Apartments.

becoming Florence’s largest museum complex. Including the

expansive Boboli gardens, today the complex houses several

different museums and holds temporary exhibits.

On the first floor of the palace is the Palatine Gallery, containing

an extensive collection of sixteenth- and seventeenth-century

paintings, and the Royal Apartments, which stand out for the

historic furniture and décor elements. On the ground floor and

mezzanine visitors will find the Silver Museum, which displays

the Medici’s vast collection of household treasures, among them

a magnificent collection of vases and semi-precious stones. The

Gallery of Modern Art is on the top floor, holding a collection

of mostly Tuscan nineteenth- and twentieth-century paintings.

Higher up, in the Boboli Gardens, is the Porcelain Museum,

located in a separate edifice, the Palazzina del Cavaliere; while

the Palazzina of the Meridiana is the home of the Costume

Gallery, which displays period costumes from the past 300 years.

THE QuEEN’S STuDIO .

THE QuEEN’S BEDROOM.15

VENuS ROOM

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Located on the same floor of the Royal Apartments is the Palatine Gallery, exhibiting one of the most important art collections in the city

of Florence. It comprises works by Raffaello, Tiziano, Correggio, Rubens, Pietro da Cortona and other Italian and European masters of the

Renaissance and Baroque periods. In keeping with the original character of the collection, the museum does not have a chronological

or thematic order, but instead the works are arranged in accordance with the aesthetic criteria typical of seventeenth-century picture

galleries, which were based on the personal taste of collectors.

The lavish picture frames also exemplify the element of personal taste: at the time of the Medici, works were commissioned with a specific

frame and frames were made in accordance to a specific artwork. The frames are thus to be considered an inherent part of the paintings

themselves. The expansive rooms of the museum are also elaborately decorated, including the rich ornamental motifs, frescoed ceilings

and colourful wall coverings.

Initially created as the private picture gallery of the Medici family, the museum also displays several examples of noteworthy statuary and

original pieces of furniture, such as the mosaic table below located in the Jupiter Room.

The Picture Gallery..

TABLETOP FEATuRING “COMMESSO”IN SEMIPRECIOuS STONES.

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In a city like Florence, where artistic masterworks are located at almost every corner, facilitating the conservation and restoration of the

great paintings of the past is of utmost importance. Generations of Baldi have lived and helped shape the artistic genius of the city, and

members of the family today have also done their part to ensure that Florence’s art survives many generations to come. In 2012, the Baldi

family sponsored the restoration of two paintings in the Palatine Gallery collection: Giorgio Vasari’s The Temptations of Saint Jerome (1541)

and a portrait of Cosimo I de’ Medici, which has now been attributed to Pontormo (1537).

Made in the late Renaissance, these two masterworks were in a dilapidated state and desperately needed restoration. By sponsoring

these restoration projects, Baldi played a vital role in a re-evaluation of their importance in the eyes of art critics. Thanks to the expertise of

restorer Stefano Garosi, the colours of the Vasari painting are now brighter, giving the painting a more luminous presence in the gallery,

while art critics were finally able to prove beyond a shred of doubt that Pontormo was the artist of the portrait of Cosimo I de’ Medici.

masterworks Restored.Baldi, patrons of the arts.

A painting commissioned by Ottaviano de’ Medici, Giorgio Vasari’s

The Temptations of St. Jerome is displayed in the Palatine Gallery

in Florence, in the ulysses Room. Made in 1541, the monumental

painting is an allegory of the sexual temptations that tormented

St. Jerome. Hidden under a thick layer of old paint, which gave

the work a dull, yellowish hue, the restoration of the painting

gave grace back to Vasari’s elegant forms and warm colours.

Restorer Stefano Garosi was able to reveal a whole new chromatic

significance and return a sense of depth to the work.

Vasari’s St. Jerome.

G. VASARI, TENTAZIONI DI S. GIROLAMO (BEFORE, DuRING AND AFTER THE RESTORATION).

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Jacopo Carucci, also known as Jacopo da Pontormo, Jacopo Pontormo or simply Pontormo, was a Mannerist painter and portraitist from

the Florentine School. Born in a town near Florence, as a young man, Pontormo apprenticed to several painters, including Leonardo

da Vinci and Piero di Cosimo, and at 18 he became assistant to Andrea del Sarto. He went on to become one of the most sought after

portraitists of the sixteenth century. Called on to immortalize nobles, rulers and popes, art critics recently attributed to him the first ever

portrait of Cosimo I de’ Medici as the new ruler of Florence.

The small-scale painting on wood is the first portrait made of the young Cosimo I in 1537, just months after he was invested as the first

Grand Duke of Tuscany, at 18 years old. Previously attributed to an unknown artist from the workshop of Pontormo, it was thanks to the

restoration sponsored by the Baldi family that critics were able to finally prove that this small yet important masterwork was made by

the Maestro himself. After spending years in deposits, the portrait will now be displayed in the Prometheus Room of the Palatine Gallery.

Pontormo’s portrait of Cosimo I.

JACOPO CARuCCI “PONTORMO”, PORTRAIT OF COSIMO I DE’ MEDICI (BEFORE, DuRING AND AFTER THE RESTORATION).

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all about art: another ‘la Vittoria’.La Vittoria, the preeminent sculpture of Lucca-born nineteenth-

century artist Vincenzo Consani was presented to the public in

September 1867. This Canova-like marble sculpture took Consani

four years to complete. Inspired by Neoclassic ideals, it is said to

symbolize the liberation of Lombardy from Austrian domination

in the mid-1800s. It represents a Greek woman sitting on rocks, as

she intently writes the dates of the Lombard battle on her marble

shield. After its presentation, the artwork was presented as a gift to

Savoy King Vittorio Emanuele II.

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An artist’s vocation is to express the perception of his time. An artist’s descendants are called upon to protect, promote and preserve this

work for time immemorial. Celebrated for upholding Canova’s neoclassical tastes, artisan and sculptor Vincenzo Consani executed his

metalwork and marble masterpieces with a brand of expertise that is common only to Tuscany. His descendants, the Baldi family, continue

their efforts to uphold his legacy, whilst producing significant works of their own. In 2012, Consani’s classic marble sculpture La Vittoria

became the centre of a far-reaching technological project, sponsored by the family itself. Leonardo Boni Baldi tells us more.

“About 10 years ago, my grandfather Paolo Baldi, expressed the desire to create a relief of La Vittoria, the famous statue sculpted by

his ancestor, Vincenzo Consani. At the time, experts were still creating reproductions using traditional methods”, Leonardo explains.

“To overcome this challenge, my grandfather turned to the university of Pisa, one of the world’s most avant-garde centre for research,

in hopes of gaining technological support. unfortunately, even the laser scanning methods they used at the time, didn’t prove the best

option in this case. The techniques were considered too invasive”.

Happily, technology has developed significantly since. Baldi adopts traditional manufacturing methods, while also making use of the most

modern forms of technology. This skilled combination of time-tested craftsmanship and state-of-the-art tools, strengthen the company’s

age-old roots while setting its sights onto the future.

magic in Sculpture.

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Baldi acquired a 3-D structured light scanning system with the

intention of recuperating all of its collection’s models. Leonardo

recalls his grandfather’s wish, ‘It’s what we wanted. We’re talking

about a non-invasive process that can be carried out simply and

quickly. The scanning device is similar to a camera equipped with

a tripod. Scanning occurs thanks to the software’s re-elaboration

of multiple photos taken of the object. Once the software has

acquired these photographic images, it reproduces a new three-

dimensional image that is in essence, identical to the original

object.’

Thanks to this state-of-the-art method, only a photography

shoot proved necessary. There was no need to block off a certain

area of the museum venue or to work with a numerous team of

collaborators. The project was carried out on site, at Florence’s

Pitti Palace, which has been the statue’s home since King Vittorio

Emanuele II had the statue placed in his official residence in

1867. La Vittoria is just one of Consani’s multiple works in the

Tuscan capital, for the sculptor cultivated a deep-rooted artistic

relationship with the city, where he was a professor at Florence’s

Accademia di Belle Arti.

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la Vittoria, a masterwork by an ancestorof the Baldi family in the Pitti Palace.Artistry and craftsmanship is an essential industry for Tuscany. For time immemorial, the territory and its landscape has been a powerhouse

for artistic expression and hand-crafted excellence. Yet, for the Baldi family, whose ancestors have been producing art and craftsmanship for

generations, creativity is an authentic genetic inheritance. Currently dedicated to producing luxury hand-crafted objects using traditional

Tuscan methods, the Baldi family finds inspiration in its clan’s most creative members, whether those from centuries past or those working

today. La Vittoria, a masterwork by Vincenzo Consani, one of the family’s most famed forefathers, exemplifies traditional canons of beauty

and harmony, two ethical and esthetic principles that continue to be at the forefront of the family’s modern-day craftsmanship and

production. The statue’s magnificente and triumphant but reflective temperament has provided a model for the family’s up-and-coming

craftsmen, as they work to successfully uphold the excellence that has characterized their unique work through the generations.

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Sculptor Vincenzo Consani, one of the Baldi family’s most eminent forefathers, was

born in 1818. Having lost his father in early childhood, the boy was encouraged by his

maternal grandfather, the painter Giovanni Farina, to train in the goldsmith workshop

of artisan Benvenuti. In the early nineteenth century, Lucca proved a bustling centre

for the applied arts, and Consani’s notable talent was soon recognized by renowned

local silversmith Pier Antonio Martini, with whom Consani studied modeling and

drawing and created myriad decorations for local churches. Consani later became a

student of Luigi Pampaloni and achieved remarkable success during his time. His life

experiences and artistic legacy bear witness to the family’s continued commitment

to artistic excellence.

Vincenzo Consani:A master from Lucca.

News of Consani’s first marble bust depicting Capuchin Friar Francesco Maria Finucci caught the attention of Bourbon Princess Luisa

Carlotta, widow of Maximilian of Saxony and the then duke’s sister. She quickly became the first in a long list of clients who coveted a

gesso copy of the bust, paying the young artist eight scudi for what became his earliest widely recognized work. upon the duke’s return

from London, he too sent for the promising sculptor, wishing to have him trained in either Rome or Florence. Consani opted to gain

professional experience in the Tuscan capital, which continues to host many noteworthy examples of his work, including La Vittoria at the

Pitti Palace. The uffizi loggia hosts his large-scale statue of Florentine botanist Pier Antonio Micheli, credited as the founder of scientific

mycology. Additional Florentine works include Consani’s portraits of Santarelli and antiquarian Arcangelo Migliorini, now part of the uffizi

Gallery’s collection. Before commencing his Florentine sojourn, Consani was held to producing various commissions for Lucca’s ruling

dynasty, including marble busts of the Duke and his wife Maria Teresa of Saxony and a sculpted portrait of the hereditary prince. During

Consani’s early period in Lucca, the sculptor was also commissioned a portrait of Countess Matilde, who spent a significant portion of her

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life in the Tuscan city.

As Consani’s fame grew, other royal and noble commissioners

sought his talent. The Savoy king Vittorio Emanuele purchased

his Wounded Amazon, now on show at Rome’s Quirinale. Similarly,

Consani successfully captured the attention of international

nobles and intellectuals. Lord Salidsbury, England’s prime minister

purchased his First Pain, a unique statue depicting a young boy

contemplating death as he holds a dead bird in his hands. In

Florence, Consani was invited to sculpt four large-scale statues

destined to grace the façade of Santa Maria del Fiore Cathedral. Of

these, the most noteworthy is a marble rendition of Pope Eugenius

VI, who consecrated the basilica on March 25, 1437. Throughout

the course of his life, Consani produced a total of 24 statues, 69

busts, 23 medallions and 12 bas reliefs.

ancient and contemporary inspiration.The third of five siblings, sculptor Vincenzo Consani showed

considerable manual talent from an early age. Throughout his

career, he gained inspiration from Greek mythology and often

represented historical and contemporary figures in his works.

Florence’s Gallery of Modern Art hosts his Head of Saint John the

Baptist in a Washbasin, Head of Michelangelo and a medal bearing

the Princess of Saxony’s profile. The sculptor also created an

honourary statue of Paolo Savi, designed for Pisa’s Camposanto,

which depicts the lecturing scientist as he dons his professor’s toga.

On the tenth anniversary of his death, urbano Lucchesi created a

commemorative statue of the artist, now under Palazzo Pretorio’s

open arcade.

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Ferdinando Baldi,known to the art world as ‘etrusco’

Ferdinando Baldi, better known on the international

art scene as ‘Etrusco,’ is one of the Baldi family’s

noteworthy artistic heirs. His encausto works are

inspired by the methods used by the Etruscans,

whose own encausto art remains perfectly intact

after some twenty-five centuries.

After earning his high school diploma at a

Florentine secondary school specialized in the

fine arts, Etrusco continued his education at the

Accademia di Belle Arti and frequented the Faculty

of Architecture. Etrusco also trained under Florentine

painter Ottone Rosai, one of Italy’s most renowned

twentieth-century artists.

In the late 40s and early 50s, the artist won four top

national prizes for his portraits at the Florentine Fair

for Craftsmanship. Ceramics was one of his choice

mediums at the time. Since the early stages of his

career, Etrusco’s paintings and portraits have gained

acclaim with critics and art lovers, thanks to their

modern feel and dynamic colourful flamboyance.

In 1964, Etrusco gained acclaim when he was

awarded the Silver Cup during Santa Margherita

Ligure’s ‘National Competition for Figurative Painting’.

That same year, Etrusco’s international experiences

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multiplied as he began exhibiting internationally.

Over the last several decades, he has shown his works

in Australia, Germany, Belgium, France, Switzerland

and Luxemburg, Lebanon and the united States.

Etrusco exhibits nationally at least three to four times

a year, in cities such as Parma, Florence, Modena

and Verona. Without a doubt, his unique artistic flair

and commitment to beauty was inherited from the

Baldi family, whose ancestors have proved beacons

of creativity throughout multiple generations.

As a living artist who continues to live and work

in the land of the great painting masters from

the Renaissance onwards, Etrusco represents the

region’s centuries-old artistic culture, capturing

the landscape’s inherent colour with unmatchable

skill. In the later stages of his career, the dynamic

artist has developed a brand of expressiveness that

exudes contemporary features, particularly in terms

of colour schemes. The shapes the artist prefers

capture the essence of his multi-faceted artistic

personality. Several works from his later years are

currently exhibited at the Baldi headquarters in

Florence.

Etrusco still works as an artist, sharing a studio with his son, the painter Andrea Baldi, who carries on his father’s artistic legacy.

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emotion in Colour.It is difficult to capture the essence of joy: you cannot hold it in the

palm of your hand; you cannot drink it or breath it in; you cannot

place it on your mantelpiece. But objects which bring joy can be

placed there, and can be looked at day after day, brightening the

room and our souls. The twinkle of light reflected off perfectly

faceted crystal, the harmony of luminous colours, the soft glow

of light warmed by deep blues, ambers and greens, the smooth

elegance of crystal shaped to perfection: these joys delight not

only our eyes and our fingertips, but also enter our hearts and lift

our spirits.

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FOC

Us

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The skill of the best craftsmen lies in creating luxury while maintaining simplicity, manmade beauty while retaining the natural purity of

the raw materials. The joy of a maker who knows he has created a unique and precious masterpiece is reflected in the joy of the person

who receives it, who knows that they hold in their hand an object as perfect as it is rare.

Joy is contagious, like a smile from a stranger on the street. Like an unexpected word of praise from someone you esteem. Just as light

from a lamppost invites passers by towards its warmth, so joy attracts company, and a beautiful object calls for you to come close and

draw on its brilliance. Creations of the highest quality inspire feelings of joy in us because of the depth of their beauty and character.

These three collections explore this concept in different ways, embodying emotions and heightening our senses; their varied personalities

inspire in us a range of feelings, talk to us in different tones and fill us with wonder and joy.

Joy“A thing of beauty is a joy forever.” John Keats

The very word ‘crystal’ conjures up

images of opulence, elegance and

splendour. Crystals are magical and

mysterious; they put on a sparkling

and constantly changing display

of light and colour. Only the best

craftsmen can bring out the full

capacity of crystal, its playfulness and

allure, grace and purity. Combining

traditional knowledge with modern

techniques and innovation, every

crystal is individually blown and

hand carved. This collection

presents crystal at its very best.

Crystal.

JoyE M O T I O NI N C O L O R S

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The joy of Charm is the delight of classic

lines and traditional colours. Just as we are

unconsciously drawn to charming people,

so we are attracted by the beauty of time-

honoured styles. Equally important is

innovation: these colourful collections are

sparklingly contemporary yet, underlined

by decades of traditional knowledge

and heritage. Euphoria epitomises this

freshness, bursting with energy and

invigorating those who are lucky enough

to be touched by its vitality. Joy is felt deep

within our souls; it is all-encompassing,

diffused through our bodies and even

touching levels of our unconscious. Love

and Romance encourage us to explore

emotions which are the most intimate, the

most personal, transporting us to ethereal

dimensions.

The sublime and sparkling colour

combinations kindle different emotions

in the viewer, from peace and tranquillity

to harmony, elation and verve. Just as the

most profound feelings of joy encompass a

variety of emotions, which weave together

to form a multi-faceted coalescence, so

the symphony of beautiful colours creates

greater softness, freshness or intensity than

a single pigment would achieve. Poignant

blues meet warm ambers; extravagant

purples melt into soft pinks; vivacious

greens juxtapose fresh yellows.

Joy is Colour. Simplicity. Perfection.

EupHoRia

cHaRME

RoMancE

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This innovative collaboration between the Design Campus of the university of Florence and Baldi will explore new methods of combining

traditional knowledge and contemporary technologies in craftsmanship and the artisan sector. The project aims to protect traditional

artisan techniques and to develop new objects using modern creativity. A three-dimensional scanner provided by Baldi will enable the

process to be reversed in order to be conserved: the scanner will analyse finished products, reconstructing the artisans’ process of work

and creating a database of patterns and materials.

excellence for the Future: meet the Red Design lab.

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Students from the Design Campus have had the special opportunity of being involved in the development of Baldi’s new collection. In

a variation on the Joy collection, one student designed an innovative electrically powered tray for the Joy items. The items are charged

when placed on the tray, and when removed, shine with a resplendent glow, bringing out the full glory and beauty of the vibrant purples,

warm ambers and powerful greens. Other objects designed by the students include magnificent chairs, cuffs with miniature clocks and

fountain pens. This laboratory, the Red Design Lab, presents a unique opportunity for these students to collaborate with such a prestigious

company as Baldi, and to make a contribution to Baldi’s high-quality creative output.

Università degli Studi di Firenze

ELISABETTA CIANFANELLI

GABRIELE GORETTI

ROBERTA BACCOLINI

MARIKA TARDIO

CARMINE FEDERICO

DANILO DE ROBERTO

DAVIDE SIMPATIA

MATTIA ANDREOZZI

EMANuELE BITOSSI

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In a Florence increasingly besieged by tourism, those who desire

something unique can come to the Opificio delle Pietre Dure and its

museum, invaluable for its collection and its roots in antiquity.

The current Opificio, an internationally renowned centre specializing

in the restoration of works of art, is the direct heir of the workshop

founded in 1588 by Grand Duke Ferdinand I de’ Medici. It was at this time

that the passion for semi-precious stones gained great enthusiasm: the

Renaissance considered these materials particularly suited to the refined

splendor of the princely courts; delight was taken in cameos, inlays, and

urns that the Hellenistic and Roman world knew how to create from semi-

precious stones.

Florence’s Opificiodelle Pietre Dure:A great artistic traditionthat is still flourishing.

Florence wasn’t the only centre in

Europe where antique works in semi-

precious stone were created, however it

was the first to specifically manufacture

this difficult and costly art. The first

Florentine creations were vases made

of semi-precious stone carved in

fanciful shapes, but Florence was to

gain unequalled fame in the art of inlay,

wherein the finished piece is born from

placing numerous sections of stones of

different contours chosen according to

their natural shading.

uRN OF LAPIS LAZuLI, GOLD AND ENAMEL, DESIGNED BY B. BuONTALENTI,GRANDuCAL MANuFACTuRE AND JACQuES BILIVERT,

1581-1584 FLORENCE, SILVER MuSEuM

TABLE TOP WITH GARLANDS OF FLOWERS, FRuIT AND BIRDS, SEMI-PRECIOuS STONE MOSAIC GALLERIA DEI LAVORI, 1710 -1720 – PRIVATE COLLECTION

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“Paintings in stone” was the name Grand Duke Ferdinand gave to these

perfect puzzles, meaning they were capable of competing with paintings

for their variety and colour, traits of the infinite natural palette of stones,

which also have the advantage of remaining unaltered over time.

Table tops, cabinets, chests, clocks, wall-paintings, sculptures and the

most varied furnishings created for three centuries by this uniquely

Florentine manufacturer are today found in many European museums.

Only at the Opificio is it possible to retrace the entire temporal arc of

this special activity and understand how these complex creations were

born by way of the materials, tools and technical procedures jealously

handed down for centuries.

Its antique heart still beats in the modern Opificio, where extraordinarily

capable specialists restore the marvels of the past and recreate them with

the same simple tools of long ago, guided by hands and eyes that regard

the magic colours of stones with the painterly sensibility of true artists.

Annamaria GiustiOpificio delle Pietre Dure

SALON PANEL OF THE GREAT GARDENER, MOSAIC OF SEMI-PRECIOuS STONES, FROM A MODEL BY EDOARDO MARCHIONNI, OPIFICIO, 1883. FLORENCE, MuSEuM OF THE OPIFICIO DELLE PIETRE DuRE

TABLE TOP WITH VIEW OF LIVORNO PORT, MOSAIC OF SEMI-PRECIOuS STONES,

DESIGNED BY JACOPO LIGOZZI.GRANDuCAL MANuFACTuRE,

1601-1604 FLORENCE, uFFIZI GALLERY

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Baldi spans the full range of artistic excellence. The company’s profound history, knowledge and experience with traditional techniques

and craftsmanship meet a contemporary and innovative creative vision and groundbreaking manufacturing processes.

The use of colourful semi-precious stones in the creation of decorative objects has been practised since the Renaissance, a period in

which the use of semi-precious stones in art flourished in the city of Florence, especially under the rule of the Medici family.

Toward the middle of the eighteenth century, when the construction of St. Petersburg began, under the rule of Peter the Great, Italian

stone masters and architects took part alongside Russian artisans and artists, in the Russian city’s enlargement learning the ancient

technique of Russian mosaics from them.

Always using the most ancient craft techniques—from stone cutting, chisel and shaping to the lost wax technique and gilding, artisans

working for Baldi are absolute experts in their craft. They have years of experience working with different kinds of materials, designs and

shapes.

Baldi,artistic craftsmanship in the 21st century.

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sEM

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THE EfEs uRn is MadE in MalacHiTE and fEaTuREs dEcoRaTivE ElEMEnTs in gildEd bRonzE.

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gildEd bRonzE décoR ElEMEnTs fuRTHER EMbEllisHTHis onE-of-a-kind c. bEcHsTEin gRan piano,

MadE in MalacHiTE. iT is bEauTiful boTH To THE EyE and EaR.

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THE sMall, Round TablE in MalacHiTE fEaTuREs a Russian Mosaic dEsign and lEgs dEpicTing fouR wingEd lions in gildEd bRonzE.

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MadE in TigER EyE, THis paiR of lEonaRdo obElisksHavE oRnaTE bRonzE MoTifs.

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a bEauTiful gRandfaTHER clock in lapis lazuli and dEcoRaTEd in gildEd bRonzE.

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THE EigHT-candlEsTick candElabRawiTH lions siTTing on THE HERaclE coluMn

aRE boTH MadE of Rock cRysTalwiTH dEcoRaTivE MoTifs in gildEd bRonzE.

a paiR of gildEd bRonzE ElEpHanTs wiTH basE suppoRTing Two Rock cRysTal obElisks.

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THE vicToRia consolE in lapis lazuli, fEaTuRing a Russian Mosaic dEsign and suppoRTEd by fouR gold-plaTEd bRonzE lEgs dEpicTing lions, sTands undER THE aRETusa HoRizonTal wall MiRRoR, also in lapis lazuli.

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THE galilEo globE Mosaic in lapis lazuli and TigER EyE, wiTH MoTifs in gildEd bRonzE. THE piEcE Holds Two bakHooR in TigER EyE and pERfuME boTTlEs.

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THE pEaR vasE in aMETHysT fEaTuREs floRal MoTifs

in gildEd bRonzE.54

an aMETHysT TablE fEaTuRing a Russian Mosaic TablE Topand silvER-plaTEd bRonzE floRal and vEgETal MoTifs aT THE basE.

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The Tallest Clock in the World.Time is of the utmost importance in Islam; it is one of the greatest

blessings given by Allah and is connected to four of the five pillars

of Islam. It is not surprising, then, that the new symbol of Islam is

the monumental Abraj al Bait clock tower of the King Abdulaziz

Endowment Centre, which overlooks Masjid al-Haram, the most

sacred mosque in Islam.

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Millions of pilgrims visit Makkah al-Mukkaramah every year, fulfilling the Hajj, one of the Five

Pillars of Islam. As they circle the sacred Kaaba, looking down on them is the magnificent

Abraj al Bait clock tower, which, at 600 metres, is the tallest clock tower in the world. The

magnificent clock at the top of the tower stands 251 metres tall and weighs 36 tonnes;

its 17-metre long hour hands and 22-metre minute hands can be seen from over eight

kilometres away and its call to prayer can be heard from a distance of seven kilometres.

A truly awe-inspiring and mighty symbol of this great religion, it proclaims the message

and values of Islam, with a giant Hilal displayed on the top, and the messages ‘Allah is great’

and ‘There is no God but Allah and Mohammad is His Messenger’ shining out in beautiful

calligraphy. Its grandeur is continued even on the most intricate and detailed level, with

24-carat gold in many of its 98 million glass mosaic tiles. During the call to prayer 21,000

sparkling lamps shine out from the top of the tower, creating a brilliant light display which

can be seen as far as 30 kilometres away, alerting even the deaf and those in nearby cities

The makkah Clock.

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of the all-important prayer times.

The intricate mechanics behind the clock-faces

ensure that they run with minute precision. The

four atomic clocks are linked to the Coordinated

universal Time system, and set to Arabia Standard

Time, to regulate with extreme accuracy the time

of Makkah and the people living or visiting there.

The importance of the clock can be seen in the

many records it has broken, including that of

being the tallest clock tower in the world and

having the world’s largest clock face. It was built

to last the centuries: its call to prayer will be heard

and its powerful light will be seen throughout the

ages, proclaiming to the world the greatness and

wonder of Islam.

“Time is not isolated from us like a tree, a book or an

inkwell … Rather it is something that encloses us” —

Dr. Mustafa Mahmud

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luca Bojola.DESIGNER AND ART DIRECTOR, BALDI

Luca Bojola was born in Florence and continues to be influenced

by the traditions and art of this historic city. With almost thirty

years of experience collaborating with elite craftsmen, Studio Luca

Bojola follows an unconventional and free creative path, designing

timelessly beautiful yet refreshingly innovative objects and one-of-

a-kind pieces using fabulous precious and semi-precious stones.

Working both in classic and contemporary design, Bojola finds

the perfect union of the two, incorporating traditional styles into

fresh, new creations. His studio works with a range of materials—

from ceramic, glass and metal to marble and gemstones—and has

designed creations that adorn villas, restaurants, public spaces and

exhibition areas around the world, including Europe, Asia and the

Middle East.

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Inspired by the majestic Abraj al Bait

clock tower, one of the challenges Bojola

faced while designing these clocks for

Baldi was to preserve the same sense

of grandeur and to fluidly combine a

clock face with a table or supporting

structure. He achieved both of these

goals by creating designs which are at

once both flowing and powerful, using

materials of the highest quality. For this

unique project, Luca Bojola has created

3-metre tall, four-faced clocks that are

individually dynamic and compelling.

Also in the works is the creation of a

series of miniatures of the collection,

measuring 30 centimetres in height.

The sketches and designs of the various

clocks by Luca Bojola can be viewed on

this page and in the pages that follow.

Design Luca Bojola

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Design Luca Bojola

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Design Luca Bojola

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Design Luca Bojola

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The artisan Traditionas an expression of Innovation.Luca Bojola’s striking and original designs were transformed into such a resplendent result through the superb work of expert artisans,

talented professionals who succeeded in realising Bojola’s complex and demanding drafts. The result is the creation of perfectly detailed

timepieces, respecting time-honoured handicraft techniques while utilising the latest in technology and science.

These Baldi clocks had to be of highest quality and beauty, with perfection shown in every intricate detail. The exteriors of the clocks are

embellished with numerous semi-precious stones: the deep purple of amethysts conveys devotion, energy and intensity which creates a

pleasing harmony with the luxurious and powerful tones of bronze. The alluring green swirls of malachite fascinate us with their splendour

while the deep blues of lapis lazuli reflect the majesty of the oceans and the sky.

On the interior of the clocks, the attention to detail and quality continues: Baldi co-operated with the world’s greatest clock technicians

in Germany to construct the intricate, elaborate and absolutely precise mechanical system. And the challenge does not stop here: Bojola

and Baldi already have a more elaborate clock in the works, one with four faces, which will soon be the latest addition to this unique series.

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The Baldi Clock MK5 combines traditional values with modern

technology and design. Baldi is renowned for fusing tradition

and innovation, centuries of knowledge with the best of modern

technology.

Luca Bojola was keen to create a timepiece that could perfectly

encapsulate the meaning and majesty of the Abraj al Bait tower in

smaller clocks intended for the inside of palaces. Standing around

three-metres tall, these clocks are symbols of elegance and refined

opulence.

In the photos on the right and left are the first clocks made by Baldi.

They are two splendid examples of fine craftsmanship—one in

malachite and bronze and the other in amethyst and bronze. In line

with the company spirit, there is already a project to create a series of

30 centimetre-high clocks in miniature. It will be a series of collectibles

to love and admire on a mantlepiece or tabletop inside the home.

Making a client’s dream come true is always fulfilling and a great

pleasure, especially when doing so involves creating unique

masterpieces such as these—both big and small. Each clock is one-of-

a-kind, destined to live on as an example of splendour, opulence and

excellence in craftsmanship for centuries to come.

Baldi’s greatest challenge.

Design Luca Bojola

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a day at the races.Baldi has long been synonymous with luxury and high class living.

A recent venture has seen the company bring its exquisite Made

in Italy workmanship to the exclusive world of motor racing, by

sponsoring the Saudi Falcons Porsche team. In early February,

both the company’s managing director, Luca Baldi, and the

head of production and R&D, Leonardo Boni, were invited to

experience first hand the thrills and excitement of the Porsche GT3

Cup Challenge at the Reem Circuit in Riyadh, Saudi Arabia. The

important 7th and 8th rounds of the contest saw two of the Saudi

Falcons team members take to the podium. Baldi was also proud

to create a series of unique and striking trophies to be presented

to the race winners.

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Two Saudi Falcons drivers participating in the Porsche GT3 Cup

Challenge, Fasial Binladin and ATF, were only too pleased to meet

with their Italian sponsors. In turn, Luca Baldi and Leonardo Boni

were fascinated to get behind the scenes at the Reem Circuit in

Riyadh to really get to know the team they’ve been sponsoring

since the start of the season. This race track in Saudi Arabia is

famous for its tight bends and narrow straights, not to mention

the highly dusty conditions when it’s windy – which it often

is. However, the drivers were on their home turf and so had the

support of the crowd and between them have clocked up a fair

amount of time on the track itself. The impressive sparkling Baldi

trophies were there to spur them on and, despite setbacks which

included a potentially fatal accident for ATF during the 8th round,

both took to the podium at the end of the day.

At the start of the day, ATF and Binladin had both the Drivers’

Championship (where ATF was in the lead) and the Teams’

Championship (where the Saudi Falcons held second place

behind the Al Nabooda Racing Team) on their minds. As the

more experienced driver of the two, ATF was one of the race

favourites, despite a small incident during the unofficial practice

The Porsche GT3 Cup Challenge.

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sessions which meant making last minute repairs to his front

right suspension, as well as problems getting his tyres to the right

temperature. However, the up-coming Binladin did very well in

qualifying, earning himself second place on the starting grid – a

crucial advantage on a track where the tight bends and narrow

straights make over-taking extremely difficult. ATF started in fourth

position, although he held his nerve and quickly made up for

lost time by moving up to third place. He then fought it out with

team mate Binladin and another driver, Algosaibi, and eventually

finished in second place, behind Clemen Schmid from Al Nabooda

Racing. Binladin was over the moon to finish third and gain his first

podium of the season – and get his hands on one of the unique,

finely crafted Baldi trophies.

The 8th round didn’t go so well for the Baldi sponsored Saudi

Falcons. Thanks to further problems with his tyres, ATF’s qualifying

times put him in fourth place on the grid, directly behind team

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mate Binladin. ATF pushed hard and was keen to maintain his top place in the Drivers’ Championship, although a mistake during an

attempt at overtaking in lap 10 put him from fourth to sixth position. He might have been able to come back from this however, had

it not been for a dramatic accident during lap 14 (out of 17), when his car was hit from the left side by Zaid Ashkanini. The car was

pushed off the track and rolled twice before coming to a halt. Thankfully, ATF walked away from the accident unscathed, although his

position in the Drivers’ Championship subsequently dropped to second place. On a brighter note, while this nail-biting accident was

taking place, Binladin cruised to second place, gaining his second podium finish of the day and gaining crucial points for the Saudi

Falcons in the Teams’ Championship.

Sponsored by Baldi.

The relationship between Baldi and the Saudi Falcons began when Luca Baldi became friends with the Binladin family, which heads one

of the most important corporations in Saudi Arabia, some three years ago. When the family spoke of the motor racing team it owned,

Baldi – who is passionate about cars - was immediately interested in becoming more involved. They quickly struck up a deal to sponsor the

team this season. As a company, Baldi already has close links with the region, through the Baldi boutique in Jeddah. Clients to the store,

which was designed by Luca Bojola, are immediately enveloped by the shamelessly opulent and exclusive Florentine style that Baldi has

come to represent. That very same style and level of detailed craftsmanship was also brought to the design and production of the trophies

made for the GT3 Cup Challenge. The trophies were, in reality, a last minute addition. What started as a friendship developed naturally

into a public relations opportunity for the company and went on to provide a chance for Baldi to showcase their unique and enchanting

work with these stunning trophies. Baldi are proud of their involvement with the Saudi Falcons and are thrilled to have been invited to

take part in the GT3 Cup Challenge.

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a Sea of Dreams.In the yachting world, the name KaiserWerft has come to symbolize unparalleled excellence.

For more than 25 years, the company has been building luxury motor yachts and commercial

and military defense vessels for a demanding and discerning worldwide clientele. The

KaiserWerft philosophy is that of uncompromising quality, passionate craftsmanship, and

the absolute latest technology married to the long tradition of German engineering and

manufacturing. The result is a company with deep roots and traditions in the world of luxury

vessels, a company eminently capable of realizing the dreams of its clients and satisfying

their every demand and exigency. It creates dreams and sets them afloat.

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KAISERWERFT 85-METRE PROJECT.

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KaiserWerft’s quarter century of shipbuilding history speaks for itself within the nautical world. With shipyards in Germany, Turkey and

Italy, the dynamic KaiserWerft GmbH group combines engineering skill and successful collective experience in all matters relating to the

construction and refitting of mega yachts.

Following the company’s reorganization in 2009 by German and Arabic shareholders, the newest production facilities have been relocated

to Rostock, Germany and Antalya, Turkey, and the service and refitting centre are in Viareggio and Dubai. Thus, KaiserWerft team has

successfully designed, built, and delivered over 100 yachts of up to 70 metres in length, offering its clients more than 70 years of shared

experience in the shipbuilding industry.

Equally important is the company’s focus on the latest technologies and innovations. The result of this tradition of excellence, craftsmanship

and quality is embodied in the Kaiser 85 mega yacht. With this yacht, two German paragons, KaiserWerft and Voith, join together to

create an unmatched experience, all the while offering superlative performance an elegant, refined, and tasteful design.

Quality and technologycome together for an unrivalled experience.

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The Kaiser 85 is driven by four diesel electric engines and

features a state-of-the-art Voith Schneider propulsion

system, made by another internationally renowned

German company, Voith. The innovative Voith diesel

electric propulsion system reduces vibrations and noise

levels, thanks to is electromagnetic propellers and a

drastic reduction in fuel consumption. This also makes

the system more ecological: it emits relatively low levels

of carbon dioxide due to the innovative design of the

hulls, which create less drag compared to conventional

displacement hulls.

Recently appointed Chief Executive Officer at

KaiserWerft GmbH is Maurizio Magri, a well

recognized professional in the luxury nautical

world, with more than 25 years of experience. He

attended the Naval Academy of Livorno, Italy, and

the Texas A&M university of Galveston in Maritime

Administration. After his studies, Magri played a

key role in the further development of a range of

Italian shipyards, among them CBI Navi, Admiral

Yachts, Tecnomar SpA and Rodriquez Cantieri

Navali SpA.

KAISERWERFT 56-METRE PROJECT.

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radiomir tourbillon gmt titanio - 48mm

Available exclusively at Panerai boutiques and select authorized watch specialists.

designandtechnology.

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The beautiful, sleek, and striking Kaiser 85 sets the standard

for innovation in technology and engineering. It is also a

fine example of luxury and design in the yachting world.

Designed by the Luca Dini Design Studio, the yacht’s

rigorously modern and elegant interiors are richly and

luxuriously appointed with the finest quality fittings and

furnishings. One can note the hand of Luca Dini, a noted

Florentine designer with over 26 years of experience,

because his artful eye has also governed the design of the

exterior spaces of a range of KaiserWerft yachts.

Luca Dini’s interiors embody the epitome of contemporary

style: featuring gorgeous lines, gleaming surfaces, elegant

restraint and exuberant modernity. They are replete with

prestigious materials and furnishings of the utmost quality,

and are enhanced by richly refined details and luxurious

fittings, without ever lapsing into the realm of ostentation,

Inimitable style, modern elegance.

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in keeping with modern

sensibilities and the latest

trends in interior design.

These shipboard spaces—

expertly and artfully furnished

with pieces from the Baldi

Home Jewels collections—

are wonderfully soft and

inviting while at the same

time being exemplars of taste

and refinement. The Kaiser 85

is a dream yacht from which

to truly enjoy one’s voyage

in incomparable style and

comfort.

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Luca Dini is a Florentine designer who has worked in nautical design for 27 years. Specializing in

super yachts, his career that began in 1987, culminating in 1996 when he opened the Luca Dini

Design Studio in Florence. Dini works in various sectors, such as residential, automobile (including

a collaboration with Lancia for the Delta Yacht Design Concept) and aeromotive, in which he has

designed interiors for private jets. His studio is behind the design of numerous yachts built in the

world’s most important shipyards, among them Cantieri Navali Lavagna–Admiral, Cantiere Mariotti

and Cantiere Mondomarine, as well as KaiserWerft, a name that in the past 25 years has come to

symbolize unparalleled excellence.

Dini frequently travels around the world from his home base in Florence. However, over the

years and the evolution of design concepts, his attitude has never changed—he has remained

enthusiastic, authentic, levelheaded and extremely professional when facing each new challenge.

“At the beginning of my career, I designed completely different things, like the dashboard of the

Lamborghini Diablo, chairs, houses, clocks … But, the nautical world has always been my greatest

love: the sea is my passion, not just sailboats but motors, nautical technology.”

luca Dini Design Studio.

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MONCHATNOIR

MADE IN ITALY

MONCHATNOIR

a world of enchantment:enzo Galardi and the new perfumes for Baldi. Sophisticated, alluring, incomparably unique and a deep sensory

pleasure for the discriminating connoisseur of the finer things in

life: this is what Baldi and Enzo Galardi are proudly presenting to

lovers of exclusive Made in Italy craftsmanship, in the form of four

utterly exquisite and elegant fragrances.

Only the very best will do, which is why Master Galardi achieves

a perfect symphony of scent using only the finest essences that

Nature has to offer: vanilla from Madagascar, Indonesian patchouli,

bergamot from Calabria, Andalusian saffron. These exotic essences

are expertly complemented by flowers that have beguiled

mankind since time immemorial.

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Master perfumer Enzo Galardi is a visionary with over 30 years of

experience in creating captivating, beguiling scents. His artistry is

legendary and unparalleled in the world of fine fragrances. Along

with the house of Baldi’s long and venerable tradition of Made in

Italy luxury and unmatched quality craftsmanship, Master Galardi

has found the perfect inspiration. The four unique, premium

perfumes of this new collection have been crafted with passion

and a deep knowledge of the alluring power of fine essences, and

each artisan-crafted bottle expresses the incomparable beauty of

everything that the very best of Italy embodies.

Enzo Galardi is an artist whose ability to blend the finest essences

culled from the exotic and far-flung corners of the world has earned

him justifiable fame. And yet his passion for continuing to create,

innovate and express the mastery that has so long characterized

the finest that Italy has to offer has not diminished; rather, as he

has discovered in his partnership with Baldi that his inspiration

for crafting exclusive and precious fragrances has soared to new

heights, enabling him to achieve—in these four utterly glamorous

and charismatic perfumes—a level of artistry that is guaranteed to

enchant all lovers of luxury.

enzo Galardi.

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Ametista, Malachite, Occhio di Tigre and Lapislazzuli: four luxurious perfumes created to enrapture the senses. Thick, etched glass, smooth

wengé wood and cool precious stone inlay are both elegant to the touch and beautiful objects for the eye to behold; the fragrances

themselves charm all those who come under their spell, exquisitely exuding only the finest exotic and precious essences culled from

around the world.

Evocations of Italy, of Africa, and of the Far East are embodied in scents that utterly delight, ranging from refreshing citrus to velvety musk

and seductive, exotic spice. Voluptuous, beguiling floral notes and hypnotic blends of mysterious, oriental essences such as myrrh, amber,

clove and sandalwood wrap one in a cloak of sensual charm.

Four fragrances for igniting the soul – eau de Parfum 100 ml.

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message in a Bottle:the Passion of artistic expression eau de Parfum 100 ml. One hundred and fifty stunning limited edition bottles were created by the unparalleled artistry of renowned

Florentine sculptor Giorgio Butini.

Each fluid, expressive piece is cast using the ancient lost-wax method and is finished expertly by the hands

of the artist himself, thus rendering each individual bottle a unique example of fine craftsmanship. Moreover,

each bottle is numbered, rendering it a certified original work of art.

The Muse has long guided Butini in his pursuit of artistic perfection in a variety of mediums. In his capable

hands, these static, raw materials are transformed into that which conjures the eternal. Thus, through the

exquisite alchemy of fine fragrance, artistic passion and Baldi luxury, a true Made in Italy work of art is born.

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Sartorial splendor.In the world of high fashion, the name Kiton has come to

symbolize a triumvirate of excellence: rigorously handmade in

Italy, expert artisan tailoring and innovation in style and materials.

Classic, elegant, and sophisticated, Kiton garments are worn

by discriminating metropolitan men and women of eclectic

taste. uncompromising quality, supreme wearability, with every

detail artfully curated: these are the brand’s hallmarks. The finest

cashmere, linen, wool and cotton—in rich, sober, classic colour or

in the exuberant sorbet and jewel tones of the Mediterranean—are

transformed by a unique sartorial magic into something timeless.

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The story of the unique Italian mastery over the fine art of bespoke tailoring is one with deep roots in tradition; in a word, it is part of the

very fabric of Italian history. Italian fashion has long been renowned for its expert tailoring, creating garments that are incomparable in

terms of fluidity, dynamism, harmony and distinctive style.

For centuries, Naples in particular has been the locus of the highest expression of the tailoring craft, achieving near cult status in the world

for the quality and execution of its handmade creations. Members of the Aragon and Bourbon courts enjoyed the distinctive garments of

these Neapolitan artisans, as do today’s connoisseurs of timelessly beautiful clothing. The hallmarks of the Made in Italy sartorial tradition

have always been that of paying rigorous attention to every detail and the use of highly skilled artisans who work each garment entirely

by hand. Cutting, stitching, button selection and placement—nothing is left to chance and nothing is left to machines. The result is

something unsurpassed in today’s ready-made world: the luxury of the personal fit.

Tradition and innovation.

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Without doubt, Italy possesses unique style: whether in architecture,

art, gastronomy or fashion, Italy charms. The Italian approach to

life is one of casual elegance, a deep appreciation of quality and

genuineness, and the slowing down to savor one’s relationships,

surroundings and the finer things in life.

This inimitable Italian way of living, by virtue of its allure and the

enthusiasm of countless visitors, has transcended its own borders

and gone forth into the world as a kind of ambassador of style.

Italy—and Made in Italy in particular—has become synonymous

with a kind of matchless quality, a paragon of design, traditional

craftsmanship and a certain timeless essence not often found in

today’s world. To live the Italian way is to always cut a bella figura—

to make the best impression—bringing something of beauty and

artfulness to one’s every day existence.

La Dolce Style.

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From Naples, with love.Born in the 1960s, Kiton grew out of the desire of its founder, Ciro

Paone, to introduce the quality of traditional Neapolitan bespoke

tailoring to a discriminating worldwide clientele. With its historic

headquarters in Naples and a team of over 400 master tailors,

the company has successfully grown over the years. Today Kiton

exports across the world and boasts more than 40 monographic

boutiques in major international cities, including a flagship store

in New York.

Kiton:Timeless Elegance.The Ciro Paone S.p.A. Group continues to record a steady and significant growth in sales volume. We asked CEO, Dr. Antonio De Matteis, for the reason why, from 2009 to 2012 in particular, in the context of an international economic crisis that has struck even the luxury market, Kiton seems impermeable to these upsets.

“In the context of an undoubted decrease in consumption, even at the higher level, eventual clients have decided to spend less but to spend better. I think this has rewarded our strategy of always pursuing quality and not the more ephemeral trends that often guide the fashion world. Our philosophy has always been that repeated by our founder, Mr. Ciro Paone: ‘A Kiton garment must always be the best of the best, plus 1’. We do not define ourselves as a luxury company but rather as a quality company.

To this end, we have acquired the woolen mill of Carlo Barbera, founded the Scuola di Alta Sartoria Kiton (Kiton Tailoring School), and we continue to give importance to everything, from the moment a garment is created to the smallest detail … This makes each of our garments truly exclusive.”

The Kiton elegance is often defined as “a timeless elegance”. How does one combine this perception with a world that is ever more quickly changing?

Timeless elegance is an expression born out of a Kiton garment’s ability to last even ten years or more and not only due to its intrinsic value, but also for its ability to listen, feel and interpret the evolution of the world’s customs and lifestyles. Our clients and admirers appreciate precisely due to the distinguishing factor of timeless elegance.”

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The Call of the Sea.In the 1930s, the Italian Navy wanted a watch to place on the

wrist of their divers. Many well-established producers held a

competition for who could create the perfect watch: the most

waterproof, the most robust, and the most luminescent as

possible. The sea trials ultimately demonstrated that the best of

them all was that of Panerai. It was also the most beautiful, as is

fitting for a Maison born in Florence, only a stone’s throw from the

famous Ponte Vecchio. In the city of Michelangelo, Leonardo, and

Benvenuto Cellini, where the taste and talent of a globally unique

handicraft manufacturing tradition has been passed down for

centuries. Steel, gold, bronze… one can change the type of metal

forming the case that today encloses the perfected mechanisms

produced by the Panerai Manufacturing Centre in Neuchâtel: but

Panerai’s style and passion remain unique and inimitable.

RADIOMIR 1940 ORO ROSSO 42 MM

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When one speaks of the great watchmaking brands of the world,

one’s thoughts immediately turn to the Swiss. But there’s an

exception to every rule, and this one is extraordinary: we are talking

about Officine Panerai, whose manufacturing centre is today found

in Neuchâtel, Switzerland, but whose tradition surprisingly speaks

Italian.

The story begins in 1860 in Florence, where Giovanni Panerai

opened his first watchmaking atelier: shop, workshop, and even

a school for watchmakers. The first headquarters was in one of the

little characteristic houses that sprung up on Ponte alle Grazie, the

bridge located next to the famous Ponte Vecchio; but soon after,

OfficinePanerai.

PONTE ALLE GRAZIE IN FLORENCE, THE FIRST HEADQuARTERS OF THE PANERAI WORKSHOP, IN A PHOTOGRAPH TAKEN BEFORE ITS RECONSTRuCTION.

THE WINDOW OF THE PANERAI BOuTIQuE IN PIAZZA DEL DuOMO OF FLORENCE, IN AN IMAGE FROM THE PERIOD.

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the workshop, which was known as Orologeria Svizzera at the time,

moved to a very prestigious location in Piazza del Duomo, where

the Officine Panerai boutique is still found today.

As a result of its unparalleled expertise, the company became the

supplier for the Italian Navy. And it was for the Italian Navy that, in

1916, the founder’s son, Guido, invented a system for illuminating

the quadrants of compasses and other instruments used by the

military. This same system was applied to watches 20 years later.

Baptized as the Radiomir, the watch was exclusively created for

the heroic Navy divers, or “frogmen,” a group of men who were the

protagonists of legendary missions in the Second World War.

Continuously undergoing enhancements, this watch, which

already possessed many characteristics synonymous with the

Panerai name, is considered by many to be the first underwater

model in history for its ability to keep ticking in depths of up to

200 metres. Its fame was such that the Egyptian Navy also later

equipped its specialists with a watch from this series, known to

collectors as the Egyptian Radiomir. Meanwhile, in 1949, Panerai

patented a new luminescent material, which had the enormous

advantage of not being radioactive. And it was the Luminor—the

name given to an infinitely successful series of watches—that

became the true icon of the brand; these watches are equipped

LuMINORSuBMERSIBLE 1950

3 DAYS POWER RESERVE AuTOMATIC BRONZE.

47 MM CASE,P.9002 AuTOMATIC MOVEMENT.

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Officine Panerai Manufacturing Centre was inaugurated in 2002

in Neuchâtel, Switzerland and, in 2005, the P.2002, inspired by the

Angelus mechanisms of the 1940s, celebrated the birth of the first

Officine Panerai movement; and this was only the first in a long

series.

International jet setters also caught “Panerai fever,” and there are

many VIPs who would think twice before turning down a Luminor,

the emblem of Panerai that is known across the world.

Among the new products presented at this year’s Geneva Salon,

the Radiomir 1940 drew particular admiration; it is a watch that

recalls the form of the period model, presenting itself, however,

as being much softer and more wearable—thanks to a certain

reshaping of the case—and allows for a glimpse of the prestigious

hand-cranked movement in crystal on the back side. The Radiomir

also boasts a surprisingly Italian history, expressing the identity of

a respected and valued label, giving life to watches that are the

perfect union between the Italian style and the perfection of Swiss

manufacturing.

with a characteristic mechanism that seals the crown, making

them watertight.

After the considerable success resulting from the development

and creation of these military models, in 1993 Officine Panerai

launched a collection geared toward the general public. Made as

limited editions, the watches—baptized as the Luminor Marina

and the Mare Nostrum—immediately reveal the inspiration of

the military models that made history. Collected enthusiastically

by watch-lovers, they reinstated the historic fascination of the

Florentine brand, unleashing a veritable “Panerai fever,” which,

among other things, made the prices of the period models soar to

the stars at the auctions.

The request for the new watches also soared, surpassing by far the

productive capacity of the small maison; an obstacle that would

be overcome four years later, when the Florentine company was

acquired by the Richemont Group, proprietor of Cartier, IWC,

Montblanc and other labels of stellar fame. Officine Panerai was

then able to transform itself into a true label, offering a wide

selection of products: finally distributed throughout the globe, the

THE OFFICINE PANERAI MANuFACTuRING CENTRE IN NEuCHâTEL, SWITZERLAND.

LuMINOR 1950REGATTA 3 DAYS

CHRONO FLYBACK TITANIuM.47 MM CASE,

P.9100/R CALIBRE,AuTOMATIC MOVEMENT.

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RADIOMIR 1940 WITH A 42 MM CASE,P.999/1 CALIBRE, HAND-WOuND MOVEMENT.

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Fabrics in art and Interior Design.Study the works of Masaccio, Masolino, Pontormo and Piero della

Francesca and lo and behold, you’ll find their protagonists dressed

in lively, light-reflecting fabrics much like those still produced

today at the Antico Setificio Fiorentino. Florence’s ancient silk mill

in the Oltrarno district, produces exclusive fabrics such as Ermisino

the Renaissance taffeta made in pure silk that often appears in

the city’s most famed frescos. Today, this magical fabric is used for

draperies in splendid historical homes and palaces throughout the

world. Aficionados will find other breath taking choices, including

Turkish satin, heavy silk and the typically Florentine saia fiorentina.

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Popular legend suggests that the art of producing silk became popular throughout the Italian peninsula when a princess from the Far

East was betrothed to a European nobleman. She imported magnificent fabrics as part of her dowry, which also included a significant

number of silk worms. Historical sources suggest that the silk industry developed around 1100 thanks to Catholic missionaries returning

from China. The silk trade flourished in Tuscany and in particularly Florence as early as the fourteenth century, reaching its apex during the

Medici dynasty when the Grand Duke Cosimo had the city streets carpeted in “precious tapestries and draperies….workshop failed to make

a spectacle of the craftsmanship each produced in sumptuous silk and gold”.

antico Setificio FiorentinoA traditional workshop where silk-making is an art form.

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The workshop has made its name abroad supplying fabrics for Denmark’s Royal Palace, Copenhagen’s Amailienborg Palace and the

Kremlin’s Grand Palais in Moscow. In the 1950s, marquis Emilio Pucci di Barsento became the company’s major partner which opened

new doors for the traditional workshop, as it began creating interior designs for the international jet-set and Italian nobility. In 2010, the

Antico Setificio Fiorentino was purchased by STEFANO RICCI S.p.A. This acquisition and the development of the STEFANO RICCI Royal Suite

Collection has increased the public’s growing interest for this expert workshop and its historical craft.

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Once past the wrought iron gate, you’ll reach

Via Bartolini 4 nestled in the historic Florentine

neighborhood of San Frediano. upon entering the

Antico Setificio Fiorentino, you’ll find an enchanted

world where master weavers preserve and uphold

the ancient Florentine art of silk-making, using the

workshop’s twelve looms. Six of the hand looms were

created in the 1700s, the most important of which

was built on a design by renaissance man Leonardo

da Vinci. The workshop’s other six mechanical looms

were created in the 1800s. A smaller loom from the

1600s is used to create made-to-measure fringes or

employed for restoration projects. The fabric designs

are jealously stored in the company’s private archives.

In addition to currently produced patterns, clients

can request personalized and bespoke creations.

leonardo’s loom.

For many years, the Antico Setificio Fiorentino has created costumes for

Siena’s contradas as well as banners for the city’s world-renowned Palio.

The banners are still fashioned with iridescent Renaissance silk taffeta

called ‘Ermisino’. The antique silk mill has also restored prestigious

costumes including the funeral attire worn by the wife of Cosimo I de’

Medici, Eleonora di Toledo, woven with golden thread. In the museum

world, the Antico Setificio Fiorentino has outfitted various keynote

exhibitions such as ‘Biedermeier’ in Vienna and ‘the Magnificence

of the Medici Court’ at Palazzo Pitti. Products manufactured by the

prestigious company have also appeared in cinema and theatre

including Lucchino Visconti’s famed film The Leopard and various plays

at Milan’s La Scala. Top designers Jeanne Lanvin and Roberto Capucci

are also known for purchasing these coveted fabrics to create their

unique fashion designs.

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Across the Arno River, in a historic area of Florence, there is an incredible world that unites past and present.

It is a world in which coloured crystals, gilded bronze elements and semi-precious stones meet the magic of silk. It is an

installation of the Baldi Home Jewels collection in the historic “showroom” of the Antico Setificio Fiorentino.

Here, among the Renaissance silk damasks, satins, pure silk gros, Turkish satins, and other hand-woven fabrics and silks, are

some of the most representative pieces of Baldi’s collection.

modern elegance,inspired by the past.

on a REd backgRound, THE ElEganT vanEssa sTaTuE suppoRTs an ElaboRaTE ligHT in fEaTuRing gildEd

bRonzE floRal MoTifs and cRysTal TEaRdRops.

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THE bRigHT glidEd bRonzE dEcoRaTivE ElEMEnTs fuRTHER inTEnsify THE incREdiblE luMinosiTy of THE aquaMaRinE cRysTal of THE gilda cup, coRnElia boTTlE and cupola vasE.

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sET in onE of THE HisToRic RooMs of THE anTico sETificio fioREnTino, aMongsT THE splEndid HandMadE silks, is a sElEcTion baldi HoME JEwEls in lapis lazuliand gildEd bRonzE MoTifs. an ElEganT puTToin bRonzE fEaTuRing floRal dEcoRaTions sTandsin THE backgRound, off To THE sidE.

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dRawing on THE sofT colouRs of THE pink and yEllow silk, THEsE THE baldi HoME JEwEls aRE in pERfEcT HaRMony wiTH THE

silks. THE uniquE HandMadE cuTs of THE cRysTal piEcEs also woRk To inTEnsify THE inTERplay bETwEEn ligHT and colouR.

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boasTing ModERn yET classic linEs, THis TablE laMp in REd cRysTal, wiTH a Rock cRysTal

basE, siTs nExT To a clEaR cRysTal laRgE Round cup wiTH gildEd bRonzE basE.

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a colouRful sElEcTion of cRysTal piEcEs fRoM baldi’s Joy RoMancE collEcTion.

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like Butterflies in Flight.Airiness, and the delicate flutter of wings, are the fonts of inspiration

for the Butterfly jewellery collection. Authentic masterpieces

in white gold, multi-coloured sapphires, and diamonds: these

precious butterflies can be worn as pendants, as brooches, or set

in a refined ring. The extraordinary mastery of Damiani has given

life to jewellery that can separate and be combined in many ways,

so as to be worn in a new and personal manner.

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The history of the Damiani maison began in 1924 in Valenza Po,

the small Italian city destined to become the capital of high-quality

international jewellery. It was here that Enrico Grassi Damiani, the

forefather of this jewellery dynasty, created his first masterpieces

in gold and diamonds, conquering the esteem and trust of the

most important local families, and laying the foundations for an

extraordinary endeavour.

Already by Enrico’s time, the jewellery of the maison had effectively

distinguished itself for its classic style and design. But it was only

afterwards that, thanks to the talent and business sense of his son,

Damiano, the family saw their name transformed into a renowned

brand. Despite this, Damiani would never betray its vocation as a

great jeweller: instead of designing a series of products unfaithful

to the family’s history, the company maintained its specialization of

stylistic excellence and craftsmanship to its clients. It is a skill and

vocation that has evolved naturally, bringing it closer to the idea

of watches as fine jewellery. This competence, from 1976 onward,

has been proven by the company’s reception of 18 Diamond

International Awards (an unequalled record).

In 1996, when the third generation took the helm–Guido, Giorgio,

and Silvia–Damiani was already a large company; approximately

200 people worked in the proprietary manufacturing centre and

among them were the world’s best in the inlaying of precious

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stones. And, in the words of Guido Damiani, president and

administrator of the Damiani Group, it is easy to detect a note of

legitimate pride when he declares with conviction that jewellery

should be “a concentration of research, the highest quality

materials, and impeccable workmanship.”

These same values have accompanied the Maison in its

evolution from an Italian phenomenon to a worldwide brand, a

transformation that was strongly desired by its founder. This is a

true example of internationalization, which went hand-in-hand

with the opening of boutiques on the world’s most elegant streets.

As a result, Damiani can be purchased in the world’s best jewellery

stores, but also, and especially, at the company’s 83 monographic

stores and boutiques.

Approximately 65 of these store windows boast the exclusive

Damiani emblem, and, additionally, in 2012, they recorded a

more than 25 percent increase in sales. Therefore, one cannot be

too surprised to learn that two stores were recently opened in

Hong Kong, followed by others that have opened in Singapore;

Suzhou, in Shanghai; and in Moscow; and preparations are already

underway for new openings in Beijing and Tokyo.

The flagship stores permit one to admire a truly wide selection of

jewellery, including those collections dedicated to the younger

clients, while still offering splendid masterpieces—unique pieces

or created as part of a limited series—that attract its VIP clientele;

such masterpieces are also, at times, created or personalized by

the maison upon the special request of the client. Among the

most recent, we can find those belonging to the Eden collection, RING IN ROSE GOLD AND WHITE AGATE WITH DIAMONDS.RING IN WHITE GOLD WITH DIAMONDS AND ONYx. FROM THE D.LACE COLLECTION.

BuBBLES EARRINGS IN ROSE GOLD WITH AuSTRALIAN PEARLS, DIAMONDS, AND SMOKY QuARTZES.

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inspired by the famous bracelet for which Damiani was awarded

the Diamond International Award of 2000. Then, there is the

splendid Butterfly line—created in white gold, multi-coloured

sapphires, and diamonds—where the spotlight is on the precious

and versatile butterflies, each of which can be worn either as a

pendant or as a brooch, or can be mounted on a ring and “fly” on

your finger.

Thanks to the beauty of its collections, Damiani has found its way

into the hearts of such celebrities as Sophia Loren, Brad Pitt (who,

a few years ago, designed a collection together with Damiani),

Gwyneth Paltrow, Milla Jovovich, Jennifer Aniston, and many

others. Also among these is Sharon Stone, Damiani’s partner in an

important humanitarian initiative. Called Clean Water, the project

has already established 50 wells of water in Africa, and culminated

in the Hollywood actress’s trip to uganda, accompanied by Giorgio

Damiani, Vice President of the Group. Meanwhile, a similar initiative

was launched in 2011, “Damiani for Japan,” a project that seeked

to help women affected by the earthquake and that was made

possible by profits from the sale of select pieces of Damiani

jewellery.

One can truly say that the success of this Italian jeweller was born

out of a passion for the art of goldsmithing, one that was passed

down from father to son. Additionally, as Guido Damiani stresses,

although the Damiani Group is listed in the Milan Stock Exchange,

“the control of the company rests in the hands of the family.”

THE EDEN BRACELET, WINNER OF THE INTERNATIONAL DIAMOND AWARD OF 2000, CREATED WITH 900 DIAMONDS FOR A TOTAL OF 94.45 CARATS.

BuBBLES RING IN WHITE GOLDWITH A TAHITIAN PEARL, DIAMONDS,

SAPPHIRES, AND TOPAZES.

A FABuLOuS DAMIANI MASTERPIECE:THE BuTTERFLY RING, IN WHITE GOLD WITH DIAMONDS AND TOPAZES.

DAMIANI BOuTIQuE IN PLACE VENDôME IN PARIS.

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F i r e n z e 1 8 6 7

Bathing in style.

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We all love a warm bath; the soft

water lapping at our bodies and light

bubbles floating over the surface bring

a relaxation hard to find elsewhere.

Baldi and designer Luca Bojola have

created three magnificent bathtubs,

the likes of which have never been

seen before, which have transformed

the way we think about this bathroom

item. Soft violet light meets the smooth

crystal surfaces, and the gentle flow of

water creates a magical and delicate

tranquillity which seems to infiltrate not

just our bodies but our very minds and

souls.

a bath fitfor a prince.The third of Baldi’s magnificent rock

crystal bathtubs was displayed at Milan’s

Salone del Mobile in 2012, an exhibit

that showed off to great advantage

the beautiful light and colour of the

bath. The magnificent display was such

a success that the tub was bought by

one of Baldi’s most important admirers

in Qatar. The contrast between the

roughly hewn raw outer sides of the

bath and the almost impossibly smooth

and subtle inner bowl, the beauty of

the dancing lights and gentle colours,

and the aura of luxury that surrounds

the bath and basins enchanted visitors

to the show and ensured the ongoing

prestige of the Baldi style.

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Design Luca Bojola

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likE THE Rock cRysTal Tub, THE naTuRal RougH TExTuRE of THEsE Two wasH basins was lEfT unfinisHEd To cREaTE a suggEsTivE conTRasT bETwEEn THE cRysTal Rock,

THE basE in sEMi - pREcious sTonE and THE sHaRp cuT linEs of THE lEad cRysTal.

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Before being transported to its new owner’s palace, the bath was displayed in the Pearl Mall in Doha, hypnotising passers by and creating

a stir in the local population, which flocked to the mall to view the incredible work. The bathtub’s translucent light and calm magnificence,

the synthesis of greatness and subtlety, ancient rock and innovative design: these are the elements which made visitors draw breath and

gaze in astonished wonder at the tub’s tranquil grandeur and beauty.

astounding the public.

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history Reborn.The heart of Il Borro Resort, Spa & Winery in Tuscany has always been

its small and lovely medieval village, perched on the rocky outcrop

of the “borro,” or ravine formed from a meandering stream’s bed.

Restored by the Ferragamo family after its destruction during the

Second World War, this picturesque village dates from 1039 and,

like a proud phoenix risen from the ashes, continues to enchant

and charm all those who wander its stone paths.

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Nestled in the world-renowned, beautiful Tuscan countryside, a unique hospitality adventure awaits the discerning connoisseur.

Il Borro’s transformation into a luxury farm holiday destination has been carried out with all the style, elegance and attention to detail that

one might expect from one of Florence’s most famous families of fashion and good taste: the Ferragamos.

The Estate offers countless activities and wellness opportunities for guests willing to give themselves over to the finest things that Tuscany

has to offer: unparalleled gastronomy and wines, art, elegant landscaping and tasteful surroundings, and furnishings that bespeak the

long artisan tradition of the region.

Il Borro: a medieval villageoffering a unique hospitality experience.

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Il Borro is an estate in which guests can relax in complete comfort

and tranquility. undulating vineyards of ripening fruit, expanses of

flowers and blossoming trees, vistas that please the eye and feed

the soul—all of this awaits those who sojourn here.

The Ferragamo family continues to assure its guests of an

unforgettable experience. In addition to the extensive renovations

undertaken by Ferruccio Ferragamo, and in particular his son

Salvatore, the family has expertly produced fine wine over the

years, garnering considerable critical acclaim for the excellent

quality of the wines produced on the Il Borro Estate. In addition

to wine, the estate produces high-quality extra virgin olive oil, an

excellent grappa from the skins of the very best grapes, and a fine

Vin Santo, called “Occhio di Pernice.”

At Il Borro, choices abound: one may visit the artisan workshops of the medieval village, take courses in traditional Tuscan cuisine,

participate in wine tastings, indulge in myriad spa and wellness offerings, go on organized cultural tours and shopping excursions—in

addition to sports such as horseback riding, tennis, golf, mountain-biking and hiking, among others. All of this, among the enchanting

scenery and surroundings, makes for a dream holiday.

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luxury as a Style of life.

With the venerable imprimatur of Relais & Chateaux, Il Borro

assures the finest that hospitality has to offer. From luxury villas to

suites inside the medieval village, Il Borro offers something unique

for every exigency. These elegant accommodations, as well as

the general décor of the entire Estate, are superbly enhanced by

splendid, locally-crafted artisan furnishings. The stately grounds are

maintained as a jewel set into the lovely crown of the surrounding

Tuscan countryside. It is sublimely apparent that an eye for beauty

and design—long a hallmark of the Ferragamo family—shapes

every aspect of Il Borro.

The Wellness Centre is an oasis of tranquility, providing guests with

all they’ll need to rejuvenate body and soul: a fitness area where

design and the latest technology meet; a luxurious Turkish bath;

deeply relaxing hydromassage; and a lounge area for sipping

herbal tea or winding down over a bit of reading.

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The estate also boasts the Osteria del Borro

and the VinCafé Restaurant, ideal spots for

a bit of culinary indulgence or a welcome

aperitif after a lovely day, full of activities.

And naturally, the Cantina beckons with its

promise of excellent wines for the tasting.

Surrounded by beautiful greenery and

immersed in rich history, Il Borro della

Sala offers a slice of Tuscany in a way that

enchants all of the senses. It is a unique place

that hearkens up the venerable traditions of

Italy at its best; a place where history, art,

culture and the sensual pleasures marry

and live happily ever after—a place whose

resplendent grandeur and inimitable style

promises an equally unmatched holiday

experience for each and every guest.

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Baldi comes to Jeddah.The ancient city of Jeddah in western Saudi Arabia has a rich history

and a highly sophisticated population. It has all the colour of a port

city and is gateway to the holy cities of Makkah and Medina. Today,

its growing skyline is testimony to the fact that it has become one

of the richest cities in the world. Boasting a designer shopping

district, top-quality restaurants and breathtaking hotels, Jeddah is

an important city in the Middle East, serving as a gateway between

West and the Arab world. So, it was only a matter of time before

Baldi set up shop there. The impressive Jeddah flagship boutique

opened in January 2012, bringing the fine quality and Florentine

craftsmanship of the Baldi style to this corner of the Middle East.

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The Baldi boutique in Jeddah’s exclusive Talia Street extends over an impressive 400 square metres, making

it the company’s largest store in the world. A bustling district, Talia Street is home to the city’s most

fashionable shops and the boutique rubs shoulders with the best brands from Italy and the world, such as

Panerai, Van Cleef & Arpels and Bulgari.

The stunning Baldi boutique came into being thanks to the close friendship between Luca Baldi and local

businessman, Bader Binladin–a friendship strengthened by their shared passion for beauty and for not

being able to resist a challenge. Bader Binladin comes from one of the most important business families in

Saudi Arabia. With an annual turnover of 10 billion dollars, the Binladin group operates in various sectors of

Welcome to Jeddah, home to the largest Baldi boutique in the world.

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the economy, especially the construction sector, in

which they take on both large-scale public building

projects and small-scale private luxury residences.

They have built hospitals and airports, villas and

palaces, and have been appointed to head the

most important expansion projects in the cities of

Makkah and Medina, which will allow these cities to

welcome more than double the number of pilgrims

at any given time. The group was also contracted

to build the immense tower currently under

construction in Jeddah, which, when completed,

will be the tallest skyscraper in the world and will

put Jeddah–and the Binladin group–firmly on the

map.

The Baldi boutique in Jeddah was designed by

Luca Bojola, the same creative mind behind all

of Baldi’s boutiques. The vast scale of the Jeddah

boutique meant that Bojola was able to create a

stunning concept store that highlights the exquisite

craftsmanship and bold design for which the Baldi

name is famous. The ornate and rich pieces scattered

around the boutique are set in stark contrast to the

sleek and modern lines and style of the store itself.

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This boutique is more than a place to admire the Baldi Home Jewels

collections or test a luxurious sofa. Clients can also request custom-

made pieces to be designed and made using the artisan skills of Baldi

in Florence. Clients can request custom pieces, or entire interior design

solutions, and the company’s bold style and quality workmanship

can satisfy even the most exacting clients and requests. Indeed, the

boutique in Jeddah already works with several royal families. Thanks to

the partnership with Bader Binladin and the demand for luxury goods in

Saudi Arabia, there are plans for another boutique in Ryhad.

Bespoke Baldi: more than a luxury retail experience.

badER binladin and lEonaRdi boni in THE baldi REsidEncE in cHianTi.

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Design Luca Bojola

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It was an enormous privilege and a pleasure for Baldi to take part

in a charity auction at London’s Park Lane Intercontinental Hotel

earlier this February. The evening was to raise money for the St

Clare’s Foundation ‘Home of Hope’ orphanage in Kisumu, Kenya, a

cause that Baldi feels strongly about. The orphanage was opened

five years ago and is home to around 100 children. A crystal

caviar dish with bronze detailing was donated by the company

and it is hoped that enough money was raised by this and other

artefacts to build a new 100 bed dormitory for the orphanage. Also

participating at the auction were Samuel L. Jackson and Michelin

starred chef Theo Randall.

A Valentine’s ballfor charity

159

CSIO di San Marino at the Arezzo Equestrian Centre. The CSIO di San Marino 2013 will be the most important international equestrian event in Italy this year. The Arezzo Equestrian Centre is

extremely proud to be hosting the event and the Baldi family, which has taken an active role at prestigious cultural events such as the GT3

Cup Challenge in Saudi Arabia, are thrilled to participate, both as sponsors and also by furnishing the lounge bar area in classic Baldi style.

160

BB

NEW

s

The CSIO will be held on the first weekend of September, from Thursday 5th to Sunday 8th. This glamorous event is sure to attract many

of the top names in horse riding from around the world, as well as hundreds of spectators waiting to be wowed by the races and take part

in the many fascinating fringe events. The Arezzo Equestrian Centre itself was opened in 1999 by horse riding enthusiast, Ita Marzotto,

and has since grown from a one-hectare riding centre into one of the largest and most important show grounds in the world. Thanks to

its second-to-none facilities, the centre already hosts many exclusive equestrian events. Baldi has long taken an interest in the world of

culture and will bring a touch of Baldi magic to the lounge bar area with the company’s luxurious and ornate Florentine furnishings.

161

Living in style Medea

ANTICO SETIFICIO FIORENTINO

www.anticosetificiofiorentino.com

BENTLEY

www.bentleyeyewear.co.uk

BALdI

www.baldi.biz

COPPINI

www.fratellicoppini.com

dAMIANI

www.damiani.com

ELENA MIRò

www.forme.elenamirò.com

ENZO GALARdI

www.enzogalardi.it

ETRUSCO BALdI

www.etrusco-baldi.it

IL BORRO

www.ilborro.com

INdUSTRIAL dESIGN UNIFI

www.design.unifi.it

KAISERWERFT

www.kaiserwerft.com

KITON

www.kiton.it c

red

its

LUCA BOJOLA

www.bojola.com

LUCA dINI

www.lucadinidesign.com

MEdEA

www.medea.it

MONChATNOIR

www.monchatnoir.it

OPIFICIO dELLE PIETRE dURE

www.opificiodellepietredure.it

PANERAI

www.panerai.com

POLO MUSEALE FIORENTINO

www.polomuseale.firenze.it

RASCh

www.sl-rasch.de

REd dESIGN LAB

www.axxi.moonfruit.com

STEFANO RICCI

www.stefanoricci.it

WhITE , REd & GREEN

www.whiteredgreen.com

BBSPIRIT is a commercial publication, distributed for free by Baldi srl, via Cassia 65h, 50023 Tavarnuzze, Impruneta (Firenze) - ItalyBBSPIRIT - concept, planning and advertising by WHITE , RED & GREEN - Italy - [email protected]

We would like to thank all the advertisers appearing in this issue for their kind concession of the use of their brands, editorial content and photographic material, which is of their property.The photographs by Baldi were shot by Alessio Balleri and Luca Visentini.

Living in style Medea

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