Balboa Yacht Club Strategic Plan

2012-2022

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BYC Strategic Plan

Overview

Purpose

Process

Objectives

Update and Review

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Strategic Plan Overview

Defines Direction and Resource Planning

Ten Years Timeline

Provides Continuity Through Changes in Leadership

Looking Ahead Towards our 100th Anniversary

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The BYC Purpose

To encourage yacht racing and cruising, to promote the science of seamanship and navigation, and to provide a suitable clubhouse and marina for the education, recreational and social use of its members and families.

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The Strategic Planning Process

Where We are Today

Objectives

Where We Want to Be

The Market

Strengths Weaknesses

OpportunitiesThreats

Members Interests

Competition Market Trends

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Objectives

1. Centennial Master Plan

2. Membership

3. Our Youth

4. BYC Brand

5. “One BYC”

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#1- Centennial Master Plan

Objective: With the vision of BYC as a world class venue, we want to develop and implement our Centennial Master Plan by 2022 to provide the grounds and clubhouse of which our members can be proud

Projects (Club and Grounds) to be completed by 2022

Prioritization / Benefits / Funding Involvement of Various BYC Constituencies

“Renew”

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#2 - Membership

Objective: We will develop and implement a process for achieving and maintaining full Flag membership, increasing ranks to 580 by December, 2013 and increasing J Flag members to 120 by December, 2013

Systematic Process That is Part of the Club’s Culture

Proactive Approach to Attract Members Retain Members Through Greater Club

Participation

“Grow”

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#3 - Our Youth

Objective: Provide the Necessary Resources to Create and Sustain a Junior Program which:

Produces sailors that consistently win the Governor’s Cup by 2016 and

Maintains a 33% (or better) conversion rate of junior members into adult members.

Become the Junior Program of Choice in NewportBeach

Structured Coaching Program Engage Early to Keep Through Adulthood Formal Goals Setting with Each Junior

“Serve”

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#4 - BYC Brand

Objective: We will build a strategy for the BYC Brand by the end of 2012 and achieve differentiation of the experience at BYC from our competitors by 2016

Understand Current Internal and External Perception of the Club

Align All Components to Reflect Who We Are Better Communication of Our Brand Internally

and Externally

“Reach”

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#5 - One BYC

Objective: We want to achieve the concept of “One BYC” with the vision, plan and initial steps taken by Nov. 2012

Transparency Pride Involvement

“Belong”

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Next Steps

Regular Board Reviews and Updates

Metrics to Measure Progress

A Living Document

Our Blueprint For The Future