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BALA JI

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Balaji Group

Type

Private Limited

Founded 1976

Headquarters Rajkot, Gujarat, India

Key people Bhikhubhai, Chandubhai &Kanubhai Virani

Products a!er" , #amkeen

Revenue R"$ 1%%% rore

Number of employees 1'%%

Website htt()**+++$baaji+a!er"$om*

https://en.wikipedia.org/wiki/Types_of_business_entityhttps://en.wikipedia.org/wiki/Rajkothttps://en.wikipedia.org/wiki/Gujarathttps://en.wikipedia.org/wiki/Indiahttps://en.wikipedia.org/wiki/Rs.https://en.wikipedia.org/wiki/Crorehttp://www.balajiwafers.com/http://www.balajiwafers.com/http://www.balajiwafers.com/http://www.balajiwafers.com/https://en.wikipedia.org/wiki/Crorehttps://en.wikipedia.org/wiki/Rs.https://en.wikipedia.org/wiki/Indiahttps://en.wikipedia.org/wiki/Gujarathttps://en.wikipedia.org/wiki/Rajkothttps://en.wikipedia.org/wiki/Types_of_business_entity

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Balaji, based in Rajkot,Gujarat, India,manufactures and

distributes potato chipsand other grain-basedbagged snacks in avourssuch as Magic Masala.!"

 $tarted as a microbusiness it has evolved intoa Rs %&&& crore compan'(according to third part'

valuation) of *ualit'products +ith anindigenous taste.

https://en.wikipedia.org/wiki/Balaji_Grouphttps://en.wikipedia.org/wiki/Balaji_Group

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History he stor' started in !/, +hen 0irani and

his brothers Bhikhubhai, 1handubhai,2anubhai and Meghjibhai migrated from asmall village in 3amnagar district to Rajkot.

4opatbhai 0irani, a farmer +ho sold ancestralagriculture land and gave Rs. /&,&&& to hissons to venture into business.

0iranis invested mone' given b' their fatherin farm e*uipments business, but could notsucceed and lost the mone'.1handubhai

0irani and his brothers started +aferbusiness from a canteen of a cinema hall inRajkot in !%. ill !5, +afers used to bemade at 0irani6s house and distributed in andaround Rajkot cit'.

B' the over+helming retail success the'inspired to set a semi automatic plant.

Instead of preparing +afers b' the traditionalfr'ing method this semi automatic plantboosted the *ualit', taste and more salesalso. he fame of taste reached to the +holeGujarat hence it +as time to take over the+hole Gujarat so the biggest automatic plant

of Gujarat came into the picture.

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In the initial stage Balaji Group had set uptheir plant at 7ji 0asad (Industrial 8one,Rajkot) +ith their ne+ concept of making thepotato chips. he main bene9t the' got is theread'made infrastructure availabilit' due to

+hich their cost is reduced to larger e:tent. he' have operated over there around /& to// 'ears.

 he ke' elements behind the phenomenalsuccess of Balaji are the strong fundamentalvalues of 0irani brothers, +hich chie' include

;rust, 4assion and $tead' ? @o+ Balaji Group has set up their ne+ full'

automatic plant near Metoda G.I.A.1. +hich isin the area of the village named 0ajdi(vad) andalso outside the to+n of 0alsad.

after setting up the factor' in valsad,balaji +as+orking on the project of making factor' of

balaji in rajkot and then the allo+ence +aspassed to balaji to construct balaji factor' inrajkot bet+een rajdhani and khirasrapalaceand no+ +e can see a huge factor' overrajkot +hich suppl's namkeens to thesaurashtra part of gujarat and even some

other parts of gujarat other than saurashtra.

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Warehouse / ProductionCapacit

  Balaji6s 0alsad unit, +hich

has a +afer manufacturingfacilit' of /,/&& kg perhour, is one of the largestpotato chips-making units

in 7sia. he compan' hadsourced the entire plantfrom $7, 7ustralia,@etherlands, German',

 3apan and 1hina.evenrajkot6s is having a huge+arehouse of around /&&&kgs.

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Market Share ; BalajiCs share of the local

potato and vegetable chips

market gre+ to !D.E in/&!/, from .FE in /&&5,?according to researcheruromonitor, +hile 4epsi1oCs

share fell from H.E toFH.5E. Balaji also dominatesin the +estern market +ith ashare of &E. In its home

state Gujarat, it has a shareof &E.!" this is one of thebest competitor against all ofthe compan'6s+orking on the

namkeen 9elds.

https://en.wikipedia.org/wiki/Balaji_Grouphttps://en.wikipedia.org/wiki/Balaji_Group

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Products & Services =afers 4lain-=afers 1hat-1haska-=afers 2ela-Mari-=afers Masala-=afers

More-=afers $impl'-$alted-=afers 2ela-Masal-=afers

 omato-=afers 4i'

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Nakeens 7loo-$ev 1hana-Aal 1hataka-4ataka-Masala Jarali-1hevdo Gathi'a 2hatta-Mitha-Mi: Mung-Aal Ratlamisev $hing-Bhujia

1hataka-4ataka-omato Masala-$hing ikha-Mitha-Mi: 0atana

$ev-Mumra

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Achieveent conomic ime

recognied Balaji Groupas 6$ultan of =afers6."

international magainei.e. 7sia 4aci9c food

online published aspecial article +ith 61hipKL the Kld Block6 tag.F"

Balaji Group is also a

member of $nacks Jood7ssociation.

https://en.wikipedia.org/wiki/Balaji_Grouphttps://en.wikipedia.org/wiki/Balaji_Group

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Su!sidiaries

Iscon Ba"a#i $oods It is a joint venture

bet+een Balaji =afers,Iscon Group and $4

1hips

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 K

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J7MIN

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 TH ANK 

 Y OU