Bakers Profile
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Transcript of Bakers Profile
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Bakers Spices & Ingredients Pvt. Ltd.
Prepared by: Jishnu Vellakkat Vetted by: Nimal C Namboodiripad
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Bakers: History
Started in 1980 by Shri Vidyasagar Vij who ran a distribution
agency for food products
Initially manufactured Custard Powder, Corn Flour and
Baking Powder under the Bakers brand name.
Bakers offered Custard Powder and Corn Flour in 1 kg packs
instead of the prevalent 25 kg industrial packs.
Bakers was consumer oriented and manufactured products
that conformed to international quality standards unlike
competition who were generally more cost conscious, and
price oriented.
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Bakers: Geography While spices are synonymous with the neighbouring state of
Kerala, Bakers bucked the trend by leading its operations out of
the small town setting of Coimbatore on the wrong side of the
Western Ghats with all its three factories situated within the
district.
As far as distribution and sales is concerned the brand is firmly
rooted in all five South States. Bakers have also started in a small
way in Punjab.
It is available in stores in such countries as Fiji, Mauritius,
Kuwait and the ultimate destination of Indian spices since time
immemorial, England.
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Bakers: Quality
If needed Oats are sourced from Europe, Kasuri Methi from
Rajasthan and Corn Grits from Nizamabad.
It also includes storing things in air conditioned go -downs if
necessary.
The factories are completely hygienic and state of the art
surpassing all Indian food standards.
care of the consumers all culinary need.
Each product is sampled in the market before it goes
commercial.
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Bakers: Products From a three product range the Bakers portfolio now include different varieties of:
Puddings
Jellys
Milk shake Powders
Ice Cream Powders
Spice Powders and
Masala Mixes.
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Bakers: Statistics
Bakers manufactures around 95 product variants in different
SKUs, employs over a hundred people and has a daily
production capacity of a 100 tonnes.
Even though the legendary Bakers Custard powder is still the
top selling product with 1.2 lakh packs sold every month, its
Chat Masala formulated by the present partners from their
month.
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Bakers: Competition
Bakers products are mainly competing against Weikfield in
Bakery Products category and Everest and MDH in the Masala
Powder category.
Bakers is number two in Custard Powders in terms of sale
nationally and number one in South India.
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Bakers: Promotion Some promotions Bakers has done.