BakeParlor Marketing Analysis

8/12/2019 BakeParlor Marketing Analysis

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PROJECT REPORT ON MARKETING

MIX STRATEGIES OF BAKE PARLORPASTA PRODUCTS

SUBMITTED TO

DURIA HASAN

SUBMITTED BY

TAQDEES TAHIR BB-852

FURQAN MEKKI BB-1172

COURSE

MARKETING STRATEGY

MKT 406

SUBMISSION DATE

07-SEPTEMBER-2006



ACKNOWLEDGEMENT

We ae !"a#$%&' !( A')*+"!, AAH ."( +a/e & !"e

!e#+!" !( .($ (# &" a (3e! a# +a*# !e)e#(&

$#(.'e+e W*!" a'' &e ee! I .(&' '*$e !( !"a#$ (&

*#!&!( DURIA HASAN ."( "a/e ee# a +ea!

*#%'&e#e (# & !"(&+" (&! !"e (3e! a# "e' & .*!"a'' !"e ('e) .e e#(&#!e "e !a&+"! & a# ee#

/e, ('*!e a# "e'%&' I! .a *#ee &e !( "e e%%(! .e

a"*e/e &e



CONTENTS

Ee&!*/e &))a,

I#!(&!*(# !( 9()a#,

I#!(&!*(# (% P(&!

Ma$e!*#+ :3e!*/e

Se+)e#!a!*(#

Ta+e! Ma$e!

Ma$e!*#+ M* S!a!e+*e

9(#'&*(#



Executive Su!"#

F*! (% a'' .e ae T"a#$%&' !( A')*+"!, A''a" ."( +*/e & !e#+!" a#a*'*!, !( .($ a# ()'e!e (& (3e!

:& (3e! * ae (# !"e )a$e!*#+ )* !a!e+*e (% a#, (&! a# %(

!"a! .e "a/e e'e!e Ba$e Pa'( Pa!a (&!

We !(($ a(*#!)e#! !( !"e Ma$e!*#+ Ma#a+e (% Ba$e Pa'( &! &e !(

ae#e (% "*) !"e A*!a#! D*!*&!*(# Ma#a+e e)(#!a!e & a#

(/*e a '(! (% *#%()a!*(# !"a! * +*/e# *# e!a*' *# e(! %&!"e

I# !"e e# .e '*$e !( T"a#$ (& *#!&!( DURIA HASAN ."( +*/e &

&" (3e! !( e#"a#e (& $#(.'e+e a# !( *)'e)e#! a'' (& !&*e

a!*a'',



INTRODUCTION TO COMPANY

E/e *#e *! *#e!*(# , M*a# G"&'a) Haa# *# 1;26 Ra&' G(& (%

*#&!*e "a +(.# a (#e (% !"e *(#ee a# 'eae *# %(( *#&!*e *#

!"e (&#!,

T"e a# #a)e (% Ra&' G(& (% *#&!*e * BAKE PARLOR$ I! *

)a$e! 'eae *# Bea a# "a "*+"e! )a$e! "ae

E%vi&!'i%' t(e i)*"t!%ce !%+ i)!ct *, i%+u&t"i!- )"*'"e&& !%++eve-*)e%t !"*u%+ t(e "e'i*%. t(e '"*u) (!+. "i'(t ,"* t(e e!"-#

&t!'e *, it& ee"'e%ce. !+*)te+ t(e )*-ic# *, +ive"&i,ic!ti*%$ T(u& /it(

t(e )!&&!'e *, tie t(e c*)!%# e%(!%ce it& *)e"!ti*% ,"* cu-tiv!ti*%

*, '"!i%& t* ,**+ t"!+e. )"*ce&&i%' *, ,**+ !%+ u-ti!te-# !%u,!ctu"i%'

!%+ ex)*"ti%' *, ,**+ ite& uti-i0i%' *+e"% tec(%*-*'ie&$

T(e )"e&e%t !'%!%i*u& *, t(e c*)!%# */e& ! -*t t* t(e e%+e!v*"

!%+ 1u+ici*u& )-!%e *, Mi!% G(u-! R!&u- /(* i& %*/ t(e C(!i"!% *,

t(e c*)!%#$ He !-&* (e!+e+ A-- P!2i&t!% F-*u" Mi--& A&&*ci!ti*%$

Be&i+e& 3ei%' ! +#%!ic e3e" *, 3u&i%e&& c*u%it#. Mi!% G(u-!R!&u- i& ! ve"# P"*i%e%t S*ci!- W*"2e"$

T(e c*)!%# (!& 4 ,!ct*"ie& !t K!"!c(i. t/* !t K*"!%'i I%+u&t"i!- A"e!

5,*" !%u,!ctu"i%' *, ,-*u" !%+ ve"ice--i !%+ B"e!+ !%+ 2etc(u)6 !%+

*%e !t P*"t 7!&i 5,*" !%u,!ctu"i%' *, It!-i!% ,**+6$

T(e G"*u)8& i%+u&t"i!- i%,"!&t"uctu"e !-&* i%c-u+e& t/* *&t e,,icie%t

F-*u" Mi--& t* )"*+uce v!"i*u& t#)e& *, At!. Su1i. M!i+! !%+ B!3#

F**+& "!/ !te"i!-& etc$ F*" M!%u,!ctu"i%' !%+ &u))-# *, (i'( 9u!-it#B"e!+&. B!2e"# )"*+uct& !%+ A--ie+ ,**+ &tu,,&. t(e '"*u) )*&&e&&e&

ve"# +e)e%+!3-e !ut*!te+ )-!%t&$



INTRODUCTION OF PRODUCT

Ba$e Pa'( "a/e .*e a#+e (% (&! %() %'(& !( I!a'*a# %(( Pa!a

(&! (#!*&!e 80< (% !(!a' a'e

I!a', * a''e a !"e "()e (% Pa!a (&! Pa!a (&! a'( a''e a

Easy to cook Fun to eat Pa!a (&! a'( "a/e *%%ee#! a!e+(*e a (%

Maa(#* Sa+"e!!* N(('e a# aa+#a Pa!a (&! ae e*#+ &e

*#e ea', ()a# ea T"e *#/e#!*(# (% ('e! Pa!a (&! Maa(#* *

(#e#e !( !"e e('e 9"*#a I!a', Aa a# Geee

Ba$e Pa'( )a$e a!a (&! .e'' $#(.# #(! (#', *# Pa$*!a# &! a'(

aea a(&# *! F( !"e )a#&%a!&*#+ (% a!a (&! )(e# I!a'*a#

!e"#('(+, e!a'*"e *# Kaa"* T"(&+" !"* !e"#('(+, *#!e#a!*(#a'

!a#a =&a'*!, (&! ae )a#&%a!&e

A ea, !( (($ a# "('e!e(' %ee Pa!a (&! ae e()*#+ .e''

$#(.# a(&# !"e +'(e Ba$e Pa'( )a#&%a!&e *%%ee#! !,'e (%

Maa(#* a E'(. Maa(#* >)a'' a# 'a+e? Se. Maa(#* S"e''

Maa(#* R*#+ Maa(#* a# (#+ Maa(#*

Maa(#* ae %a/(*!e %(( (% "*'e# I! * #(. e*#+ a# ee#!*a' a! (%

Sa'a a# a'( &e *# *%%ee#! (& a *! a !a!e *# *!

Sa+"e!!* * a#(!"e .e''-$#(.# a!a (&! I! * a'( ea, !( (($ a#

"a/e /a*(& /a*e!, (% !a!e

9"*#ee ea' e++ #(('e ae a#(!"e *)(!a#! a!a (&! (% Ba$e Pa'(

Fe" e++ a# &e*( =&a'*!, Ba$e a'( %'(& * &e *# )a$*#+ (% *!

Ba$e Pa'( aa+#a * a'( e()*#+ (&'a a*', Ba$e a'( #(! (#',

+*/e #e. !a!e &! a'( ('(& !( !a*!*(#a' /e)*e''*



MARKETING OBJECTI:ES

1 T( a'e !( a!&e !"e ee#e (% &e a a G'(a' ()a#,

2 T( e !"e %*! "(*e (% e/e, &!()e , a'.a, (/**#+ 100<

&!()e a!*%a!*(#

@ T( %(& (# &#*=&e e''*#+ ((*!*(# , (/**#+ !"e )(! *e*!*'e

/a*e!, =&a'*!, a# !a!e

4 T( (/*e (#/e#*e#e *# (($*#+ a# /a*e!, *# Pa!a (&! !(

&!()e

SEGMENTATION

Ba$e Pa'( Pa!a (&! e+)e#!e !"e )a$e! (# !"e a* (%

• P,"(+a"* >*%e!,'e E#(&a+*#+ ea!*#+ "a*! !(.a %(e*+#

%((!&%%?

• De)(+a"* >A+e I#()e S(*a' 9'a :&a!*(#?

• Be"a/*( >K#(.'e+e ee!*(#?

TARGET MARKET

T"e !a+e! )a$e! (% Ba$e Pa'( Pa!a (&! * 'a A a# B e('e

)a*#', ea&e a!a (&! *!e'% #(! ee#*/e &! (($*#+ e*e *

ee#*/e S( !"e !a+e! )a$e! * )*'e a# &e 'a

Ma*#', !"e, ae !a+e!*#+ "(&e.*/e a .e'' a !ee#a+e %(( /a*e!,

ee$*#+ e('e e!



MARKETING MIX STRATEGIES

PRODUCT

Ba$e Pa'( "a/e .*e (&! a#+e *# Pa!a (&! .*!" a!!a!*/e

a$a+*#+ a# *# *%%ee#! *e T"e a!a (&! a#+e *

SN: P(&! Pa$a+e S*e >+)?

1 Sa+"e!!* B( 24 C 450

2 Fa#, Sa+"e!!* 20 C 500@ Rea' E++ N(('e 48 C 227

4 aa+#a 18 C 400

5 (#+ Maa(#* B( 24 C 450

6 Maa(#* B( @0 C 400

7 Fa#, Maa(#* 5Bi' E-3*/6 20 C 400

8 Fa#, Maa(#* 5L*%'e"6 20 C 400

; Fa#, Maa(#* 5Ri%'6 20 C 400

10 Fa#, Maa(#* 5Sc"e/6 20 C 400

11 Fa#, Maa(#* 5We"6 20 C 40012 Fa#, Maa(#* 5S(e--6 20 C 400

T"e* (&! !a!e+, * !( (/*e (#/e#*e#e a# /a*e!, !( &!()e ,

(%%e*#+ *%%ee#! *e a# !,'e F( a$a+*#+ (% (&! !"e, "*e !"e

e/*e (% Ba#()

T"e* &()*#+ (&! * Pa!a .*!" Maa'a *# ."*" !"e, *#!(&e

*%%ee#! '(a' !a!e a T*$$a Ba BQ H(! S(& e!



PRICE

Ba$e a'( a(!e !"e G(*#+ Ra!e P**#+ S!a!e+, !( ()e!e .*!" !"e*()e!*!( T"e* Pa!a (&! *e ae a')(! a)e ( '*!!'e 'e !"a#

()e!*!( *e

T"e *e (% ()e Ba$e Pa'( Pa!a (&! ae

Rea' E++ N(('e R25 227 +)

Sa+"e!!* B( R@0 450 +)

Fa#, Maa(#* >B*+ E'(.? R25 400 +)

9('(&e e)*e''* R20 400 +)



PLACE

Ba$e Pa'( (e*#+ *! (.# *!*&!*(# :%%*e *# F(& )a3( *!*e

• Kaa"*

• H,eaa

• a"(e

• M&'!a#

T"e ()a#, "a e#+a+e !"e e/*e (% a(&# %(& "&#e >400? .e''-

e!a'*"e *!*&!( %() a'' (/e (&#!, ."*" e#a'e (& (&! !(

e a/a*'a'e a'' !"e !*)e !"(&+"(&! Pa$*!a#

T( (/e !"e )a$e! %(e%&'', a# e%%**e#!', !"e ()a#, "a *! (.#

!a#(! ,!e) ()**#+ (% a %'ee! (% (/e a "&#e /e"*'e ee#!',

a# !"e #&)e (% ."*" * a*', *#ea*#+ !( !e#+!"e# !"e ()a#,

ae**'*!, %a!( *#!( !"e (&#!, )a$e!

I# Kaa"* !"e, "a/e @ *!*&!(

• A' $a&e !ae >(/e*#+ Saa #(!" Na*)aa?

•

A)* !ae >(/e*#+ Ma'* a#"* S"a" Fa*a'?• T"e !"* (#e (/e*#+ 9'*%!(# a# MA9HS

T"e 9()a#, a'( "a a Sa'e :%%*e a! (*a Baaa *# Kaa"* ."*" *

!"e H& (% &*#e a!*/*!*e a# !"& (/*e !"e &e#! a# &a!e

*#%()a!*(# %( !*)e', a# .*%! a!*(# a# e**(#



PROMOTION

Rea'**#+ !"e *)(!a#e (% a/e!**#+ *# &*#e !"e )a$e!*#+ !ea) *

&'', &(!e , ()(!*(#a' (+a) a*e (&! , !"e ()a#,e+&'a', (!" !( e'' a# !( ea!e a.ae#e (% *! (&! *# !"e )a$e!

T"e ()a#, &!*'*e a')(! a'' !"e )e*a (% a/e!**#+ a/a*'a'e *# !"e

(&#!, %( !"* &(e

T( e'(e e'(*! a# &!a*# !"e '(a' )a$e! %( *! (&! !"e

()a#, "a e/e'(e *! (.# )a$e!*#+ !ea) (#*!*#+ (% "*+"',

)(!*/a!e ee*e#e a# e*a!e e(#a' T"ee e(##e' T"ee

e(##e' "a/e ee# !a!*(#e *# a'' !"e )a3( *!*e (% !"e (&#!, ."*"

"a ee# */*e *#!( %(& :ea!*(#a' (#e

F( ()(!*(# (% !"e* (&! !"e, &e *%%ee#! ()(!*(#a' )(e !"a!

ae

• Ma+a*#e

• Ne.ae

• B*''(a

• T A/e!*e)e#!

•

9(($*#+ "(.• S!a'' *# E"**!*(#

Ba$e Pa'( !a!e T a/e!*e)e#! !.( ,ea a+( !"a! e&'! *# "*+"

*#e)e#! *# a'e



CONCLUSION

T"e "a'')a$ (% &e a# (+e (% !"e +(& 'a, !"e *#+e#*(&

*#%a!&!&e +*/e# !( *! *# !"e .a$e (% *! *#&!*a' +(.!" a# e)a#

T"e +(& * =&*!e a.ae (% !"e %a! !"a! *! (&! &!a*#a*'*!, *# !(a,

%a+*'e )a$e! ee# )(!', (# =&a'*!, ()e!*!*/e *e a#

&#*#!e&!e a/a*'a*'*!, T"e %*#e#e (% =&a'*!, e*#+ !"e *)e %a!(

"e#e !"e M(e#*a!*(# a# A&!()a!*(# *# !"e +(& )a#&%a!&*#+

,!e) a# e'a!e aea ae a(*#+', a'*e

T"e +(a' (% e()*#+ a 'ea*#+ B&*#e G(& *# !"e Re+*(# !"e ()a#,

(ee a'' !"e *#%a!&!&e ee=&**!e ee!*e e(&e a# .*'' !(&ee *# a()'*"*#+ *! +(a' a'(#+ .*!" *! a'' !a$e "('e

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