1. 1. Dr. Rafiq Zakaria CampusMillennium Institute of ManagementPresentation on Presented By: Quazi Ghous MohiuddinMBA Ist Year Roll No. 29 Guide By: Dr. Anwar Akhtar
2. 2. Introduction About Company Bajaj Auto is a major Indian vehicle manufacturer started by Jamnalal Bajaj from Rajasthan in the 1930s. Bajaj Auto came into existence on 29 November 1945 as M/s Bachraj Trading Corporation Private Limited. Bajaj Auto makes and exports automobiles, Scooters, motorcycles and the auto rickshaw. The company is headed by Rahul Bajaj who is worth more than US$1.5 billion
3. 3. About IndustryIn 1953, the government of India and the Indianprivate sector initiated manufacturing processes tohelp develop the automobile industry.In 2009, the automobile industry is expected tosee a growth rate of around 9%The automobile industry in India happens to bethe ninth largest in the world.
4. 4. Market SegmentationCategory Wise Market Share PassengerCommercial Vehicle 15.96%Vehicle 3.95% Three-wheeler 3.60%Two-wheeler76.49%
5. 5. HistoryThe Bajaj Group was formed in the first days ofIndias independence from Britain.Bajaj Auto had been formed on November 29, 1945as M/s Bachraj Trading Ltd. and obtained amanufacturing license from the government 11 yearslater. And in the next year 1960, Bajaj Auto became apublic limited company.Rahul Bajaj became the groups chief executiveofficer in 1968.
6. 6. Achievements The company has been vested with Indias lagest exporter of tow and three wheelers, 196710 units in 2004-05 a great 26 percent jump over the previous year. Discover DTSi is one most successful bike of Bajaj Auto ltd. on Indian roads in 2004. Bjaj Auto Ltd. Sales have increased by approximately 21 percent in the year 2004-05, which exeeds Rs. 65.4 billion, a record in the history of the company.
7. 7. Financial Highlightsparticulars2010-112009-10 2008-09Cost of Sales13199.29 9309.96 7605.78(crore)Operating Profit 3252.512303.29 1094.39(crore)Net Profit 4192.721700.11 654.50(crore)Equity Dividend1157.47578.73318.30
8. 8. ProductsAvenger 220 DTSi Price: Rs. 69,930/-
9. 9. Products Ninja 250RPrice: Rs. 1,50,000/-
10. 10. ProductsBajaj Pulsar 220Price:Rs. 95,000/-
11. 11. Products Bajaj Pulsar 300
12. 12. Product Life Cycle
13. 13. ExportsBajaj Auto, Indian number two, two wheelermanufacturers are looking towards foreign shores tohelp increase their sales.the company sold 1.37 lakh three wheelers out ofwhich 81000 were exported while 55000 wereretailed in India.Bajaj Auto also sold 10.27 lakh motorbikes duringJuly to September out of which 3.43 lakhs wereexported while 6.85 lakhs were for Indian markets.
14. 14. Organizational Structure NameDesignationAbraham JosephChief Technology Officer Vice President (HumanAmrut Rath Resources)C P TripathiVice President (CSR) D J Balaji RaoDirector D S Mehta DirectorEric VasPresident (New Projects)J N Godrej DirectorCompany Secretary & J Sridhar Compliance Officer J SridharSecretary
15. 15. Management Team
16. 16. SWOT AnalysisStrength:Highly experienced management.High export to domestic sales ratio.Great financial support networkProduct design and development capabilities.High performance products across all categories.
17. 17. Weaknesses: Hasnt employed the excess cash for long. Still has no established brand to match Hero Hondas Splendor in the Market. Not a globally recognizable brand
18. 18. Threats:The competition catches-up any new innovationin no time.Threat of cheap imported motorcycles from China.Margins getting squeezed from both thedirections (Price as well as Cost)TATA Ace is a serious competition for the three-wheeler cargo segment.
19. 19. Opportunities:Double-digit growth in two-wheeler market.Untapped market above 180 cc in motorcycles.More maturity and movement towards higher-end motorcycles.Growing world demand for entry-level motorcycles
20. 20. Conclusion Bajaj Auto is a major Indian Automobile manufacturer. It is Indias Largest and the Worlds 4th largest two and three wheeler maker.BAL is committed to prevention of pollution, continualimprovement of environment performance andcompliance with all environmental legislation andregulations.They always believe in providing the customer valuefor money and keeps an special eye upon quality,safety, productivity, cost and delivery.
21. 21. Suggestion The company needs to review its products line-up and launch new products to cater the changed demand.Bajaj need to adapt to the latest trends. The companyneeds to tap the export market more efficiently as thereis a huge potential to make India as the worlds two-wheelers production base.Bajaj needs to look for joint ventures abroad. Itneeds to target the young age group more effectively
22. 22. Bibliography www.bajajauto.comwww.google.comwww.msn.com