Baidu Presentation - Hari Pers Nasional Indonesia 2017
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Transcript of Baidu Presentation - Hari Pers Nasional Indonesia 2017
The Integration of National Media in Global Communication LandscapeOpportunities and Challenges
1. Baidu Success Storieso Company Background and Business Growtho Baidu Entering Global Marketo Baidu Product In Indonesia Marketo Grow Local, Go Global Program
2. China Transformation to Most Innovative Technology Countryo How China Leading in Technologyo Insight of China Technology Companyo China Government Support Tech Industry
3. Experience Sharingo Challenge In Digital Economic Era
o Internet Plus
Baidu Success Stories
Company BackgroundAnd BusinessGrowth
Baidu processes billions of unique queries every day
We were the first Chinese Company
included in the NASDAQ 100 Index
Baidu has over
50,000 employees
Total Revenues: USD 10.248 Billion (2015)
Annual Revenue Growth: 35.3%
Success Story
Company BackgroundAnd BusinessGrowth
Baidu was founded in 2000 by Robin Li No.1 Chinese search engine in the world with more than 6
billion search request everyday The BIGGEST search engine in China with over 79.84% of
search engine and mobile market share in China Baidu also leading in advanced technology such as : Artificial
Intelligence (AI), Map, O2O, Big Data Analytics, Deep Learning and Cloud Computing.
Success Story
Company BackgroundAnd BusinessGrowth
50 Smartest Company in the World 2016
1. Amazon 2. Baidu 3. Illumina 4. Tesla Motors
1. Baidu was top 2 – World Smartest Companies 2016 (MIT Tech Smartest Review)
2. Baidu was rank 29 most innovative companies in the world (Forbes, 2016)
Success Story
BaiduEnteringGlobalMarket
We have our global business office in :
Indonesia, Brazil, Egypt, India, Thailand and Japan
We are exploring opportunities in :
Latin America, South East Asia, MENA, North America and Europe
Success Story
BaiduProductIn IndonesiaMarket
DU Battery Saver
is a FREE battery
saving app that
makes your
battery last longer
DU Speed Booster
and Cleaner is the
only all-in-one
speed booster,
trash cleaner and
antivirus
DU Browser is a
simple and
convenient mobile
browser with ultra-
fast browsing
MoboMarket –
No 1 third party
App-store for
Android
smartphone with
localize concept
DU Battery Saver DU Speed Booster DU Browser MoboMarket
Baidu Focus in Indonesia Market as Mobile First Country
Success Story
GrowLocalGoGlobal
Baidu Indonesia Ecosystem Development Program
Product Localized
Bring global technology to local
market with localization process to
support local player growing together in
this industry
Bring global technology to local
market with localization process to
support local player growing together in
this industry
OpenAccess
Assisted communities and startup with
strategic planning and economic growth to
develop entrepreneurial
business ecosystem
DevelopEcosystem
Success Story
Success Story
Baidu BEKRAF Tech Startup Acceleration Program
BEKRAF Funding
Online – Offline Campaign
8 cities roadshow
ProductBootcamp
Mentoring
Demo day
BAIDU
6 months program
execution
Scouting
Marketing
Engineer Fund Raising
GrowLocalGoGlobal
Wonderful Indonesia
Indonesia to10 Million China
Traveler
Success Story
Channels
Find & Get “New Customer”
Influence Decision Making
Develop Loyal Fans and Long
term Spreading
Baidu Affiliate MarketingBaidu Search Marketing
Baidu Search MarketingBaidu Travel
Baidu Travel
China Transformation toMost Innovative
Technology Country
How
China
Leading In
Technology
Labor force is no longer growing
Aging is expected to reduce the working age population by 16% by 2020
It takes more than 60% more capital to generate a unit of GDP than did from 1990 to 2010
Return of fixed investment is declining
Push Factor of TransformationInnovation Technology
Sustain 5.5% - 6.5% growth rates until 2025 to contribute 50% GDP growth
China Transformation
China’s Internet economy is already larger than those of the United States, France, and Germany as a share of GDP iGDP, 2013
2013 average : 4.0
2010
2013
iGDP, 2013 Internet-related expenditures as % of respective country GDP
ChinaTechCompanyKeepIncreasing
Since 2014 – 2016, China Technology Companysurpass US Company in-term of IPO numbers and valuation
US technology IPOs since Q2 2014 52 Companies with total raisedUSD 15.31 Billion
China technology IPOs since Q2 201472 Companies with total raised USD 32.78 Billion
China Transformation
The BAT
Contribution to China Internet Growth
China Transformation
Baidu – Alibaba – TencentThree most of dominant players of China internet, mobile and e-commerce have
important contribution to China Internet Growth
Combined Market Value
USD $473 BNCombined annual revenue
USD $20BN
China Transformation
Market
Understanding
Is a Key
To
Success
China is Big, Unique and Scale market Localize and Understanding the market is important and key to
Success. Localize not only mean in language, but also Behavior and
Culture
Transportation
CommerceNavigation
Example : China user prefer one apps can handle all thingsBaidu Maps integrate all services into one platform
ChinaStart-upUnicornRapidlyIncrease
China Transformation
4 from 7 world ten billion USD private company are China Headquartered
Their total Valuation USD 103 Billion US & China have most startup with highest valuation
China startup and US startup was leading in the world
China Transformation
China New Era
TechCompanyIn VerticalIndustry
LufaxOnline Internet finance marketplace in China headquartered in Shanghai.Lufax is most valuable financial technology (FINTECH) startup for peer to peer lending (P2P).
DJIa Chinese technology
company headquartered in Shenzhen, Guangdong.
It manufactures drone with more than 70% world-wide
market share.
China Technology Company Lead Innovation InVertical Industry
How
ChinaGovernmentSupportTechIndustry
780Number of
Government Funds
1,600Number of
Government Tech Incubators
State VenturesChina’s Government
support the startup sector
$218BnState venture capital 2015
FundingGovernment Support USD 218 BN to funding the startup through state VC and Incubators. (780 number of government funds & 1600 number of government tech incubators).
Tax IncentiveTax cut up to 15% to key companies in the creative industry. Personal income tax on investors in high-tech research and development. On 2015 the total tax benefits being extend to start-ups is estimated USD 9.93Bn for the first half of 2015 alone.
Co-working SpaceCo-working spaces are a recent apparitions in China. The phenomenon took off in 2015 and more than 500 were created in the past 18 months (2016) with government support.
China Transformation
Government support more than $1.5Bn on Silicon Valley of China “Zhong Guan Cun” for Co-Working Space
450,000 meters square Subsidized by Government
(government backed) 9+ co-working space with
accelerator More than 300 startup.
China
Silicon
Valley
China Transformation
Experience Sharing
Challenge
In Digital
Economic
Era2025
Employeebaseline
Potential job losses due
productivity gain
2025 employee
with internet impact
Potential new employee from incremental demand
Potential new employee from improve allocation capital
Potential new employee from market creation
Experience Sharing
Workforce - Risk of job losses due productivity gain but meanwhile in the
same time there are opportunity for new job creation
Ease of doing Business – there are 7 new company in every minutes in China, half of them is startup. It will trigger more competition.
Numbers in Million
Internet
PLUS
Concept
Boost
Traditional
Industry
Experience Sharing
Internet Plus
Concept of Utilization Internet in boost traditional Industries and other sector : Strengthen traditional business and efficiency Increase traditional business competitiveness Create new innovative business model
More than US$ 14.6 billion Internet Investment Fund to support Internet Plus