THE BIG PICTURE

AND

B A D G E R S T A R T U P S U M M I T # B A D G E R S T A R T U P

A U G U S T 2 6 , 2 0 1 4

E R I C A G R U E N @ E G R U E N

Q U A N T U M M E D I A W W W . Q U A N T U M M E D I A . C O M

What’s holding us back?

What can we do about it?

AGENDA

The Big Picture

What’s holding us back?

What can we do about it?

THE BIG PICTURE:

WOMEN ENTREPRENEURSHIP IS GROWING –

WOO-HOO!

ALTHOUGH WISCONSIN DOES LAG THE

NATION….

Wisconsin 40 43 35 46 ------

WOMEN-OWNED FIRMS ARE EXPANDING

ACROSS INDUSTRIES.

BUT THERE’S LOTS MORE TO DO.

ENTREPRENEURSHIP AMONG WOMEN

IN THE U.S. CHARACTERIZED BY CONTRASTS

• Healthy rates overall but lower than men

• Having personal resources for this activity but not

leveraging the resources of others

• Innovating and entering knowledge-intensive

industries but not venturing outside the country

Source: Global Entrepreneurship Monitor 2012 Women’s Report

SO WHAT’S HOLDING US BACK?

• Attitudes into action

• Constraints in moving across phases

• Going it alone

• Setting targets

• Access to finance

Source: Global Entrepreneurship Monitor 2012 Women’s Report

SO WHAT’S HOLDING US BACK?

“It is notable that in every single economy in the sample,

women have lower capabilities perceptions than men.”

“In every region, women have, on average,

a greater level of fear of failure than men.“

Source: Global Entrepreneurship Monitor 2012 Women’s Report

“In contrast to young men,

young women are less likely to see opportunities,

have a higher fear of failure and, therefore,

are less likely to engage in entrepreneurship.”

- Candida Bush, “Closing the Gender Gap for Women Entrepreneurs,” Forbes, 12/5/12

WHAT CAN WE DO ABOUT IT?

LET’S START TALKING!

THANK YOU!

Erica Gruen

erica.gruen@gmail.com

@egruen

Quantum Media

www.quantummedia.com