BACTERIA REDUCTION IMPLEMENTATION PLAN – HOW WE GOT WHERE WE ARE Carl Masterson Texas Association...
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BACTERIA REDUCTION IMPLEMENTATION PLAN – HOW WE GOT WHERE WE ARE Carl Masterson Texas Association of Environmental Professionals June 19, 2008
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Transcript of BACTERIA REDUCTION IMPLEMENTATION PLAN – HOW WE GOT WHERE WE ARE Carl Masterson Texas Association...
BACTERIA REDUCTION IMPLEMENTATION PLAN – HOW
WE GOT WHERE WE ARE
Carl MastersonTexas Association of Environmental
ProfessionalsJune 19, 2008
Estimated TCEQ Adoption of Bacteria TMDLs
Buffalo/White Oak Bayous = September 2008
Clear Creek = September 2008
Lake Houston Watershed = November 2009
Houston Metro = Spring/Summer 2009
When do we begin getting things done?
Business & Agriculture
4
Municipal5
County5
Public3
Clear Creek TMDL2
Conservation4
BIGSteering Committee
Representative# of delegates
Total: 30
Education & Outreach
Workgroup
Lake Houston TMDL
2
MetroTMDL
2
Point Source Workgroup
Legal/Regulation/Policy
WorkgroupAgriculture/Horticulture Workgroup
Buffalo/Whiteoak TMDL
2Wildcard1
BMPs/Studies Workgroup
Non-point Source Workgroup
BIG TIMELINE
5/01: H-GAC Natural Resources Advisory Committee appoints review committee to vet nominations 5/21: NRAC Review Committee
5/28: Natural Resources Advisory Committee
BIG TIMELINE
6/17: H-GAC Board of Directors
7/08: Initial Meeting of the BIG
?/?: Next Meeting of the BIG
THANK YOU!
Carl MastersonHouston-Galveston Area Council
713-993-4561 (Phone)713-993-4503 (Fax)
[email protected]/tmdl
Going Green/Envirocast:
Raising the Region’s Environmental IQ
KPRC-TV’s Going Green Audience Profile
KPRC-TVKPRC-TV AD 25-54 75K+ HH Income AD 25-54 75K+ HH Income
#1#1 Local2 News @ 5-7amLocal2 News @ 5-7am 90,90090,900
#1#1 Local2News @ 5pmLocal2News @ 5pm 35,35035,350
#1#1 Local2 News @ 6pmLocal2 News @ 6pm 70,70070,700
#1#1 Local2News @ 10pmLocal2News @ 10pm 136,350136,350
Source: FEB ‘08 NSI LPM Audience Ratings
Marshall Marketing – Third party market research service. Phone-survey conducted annually to measure market Marshall Marketing – Third party market research service. Phone-survey conducted annually to measure market media usage.media usage.
Nielsen Station Index –Third party research service measures local television viewing and market rankings. Nielsen Station Index –Third party research service measures local television viewing and market rankings.
As one of the highest rated TV stations in Houston, KPRC-TV along with it’s newscasts, reaches well educated, well informed upscale viewers, who will be receptive to the Going Green campaign.
Best Weathercast
First Place*
*2008 Texas Associated Press Awards
Source: NSI LPM Estimates May 2008
Going Green Promotional Messages;
• Monthly Messages: 52• Adults 25-54: 1,868,000
AudienceAudience %% Index vs Index vs MarketMarket
AudienceAudience %% Index vs Index vs MarketMarket
Age 18+Age 18+ 59%59% 108108 College GradsCollege Grads 25%25% 104104
$75K+ Income$75K+ Income 41%41% 113113 Execs/MgrsExecs/Mgrs 41%41% 106106Source: Marshall Marketing, 2008
Envirocast® WebsiteFind Your Watershed
Learning Center
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