Background at a glance + recent case study using Leadin

I have been running competitions and contests online for clients since January 2010. Key stats at a glance: 8,602,247 Page Views 3,354,985 emails collected 497,958 leads 80,901 adsense clicks $49,440.03 adsense earnings ALONE on competitions, contests & sweepstakes Background Screen shots:

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Recent case studies using Leadin software: One of the secrets to my success has been utilising the moment someone has just entered a competition. At this point they are what I call in 'competition mode', in other words they are 'hot' and ready to click again for something similar to what they have just clicked for. Leadin has a unique feature that we have built into it that allows the user to add a HTML snippet into the competition that will only be revealed once the potential lead has entered their details. Once the software has verified that the lead has been received it then reveals the HTML snippet. This can be any HTML you want, it could even just be a message, but what I suggest you use it for is monetising the moment you gather the lead. For my recent case study which I ran from 7th July-14th July, I used 2 different options to show monetisation. Google Adsense and a Affiliate offer from cj.com. #1 - Adsense Case Study - I ran a competition to win some bitcoin (this competition was open worldwide) In Leadin I added my HTML snippet from google adsense, and set the number of entries required to 1 before the snippet would be revealed, this meant as soon as the lead had been collected we would offer up relevant ads that would give us anything from $0.05 to $1.50 per click.

If somebody now visits the competition no adsense will be shown, they only have the option to enter a competition to win some Bitcoin.

The adsense will be revealed on this competition once the Lead is gained through just 1 entry. This is not what I would do if I was hoping for the competition to go viral as revealing the adsense increases the chance of the customer leaving my page, but in this instance I'm not trying to see if we can make the competition go viral, that has been proved before by many other types of contest software, I just want to show here how we can monetise it at any point once the lead has been collected.

As you can see above, the contextual marketing of adsense works great on this competition as it offers up 3 adverts 'How To Win Lotto' , 'Win Cash Contest' & 'Enter Win Prize'. Remember what I said before, the customer is usually pretty 'hot' now and they have come to this page to try and win something, so the chances are a good percentage will likely click one of these ads to try enter another competition.

Below are the stats that came back after 7/8 days running this competition with a 1 entry reveal, so the number of leads is probably down on what we could have had if we tried to force more entries by making people share on social media, but the monetisation is pretty good.

As you can see the Bitcoin competition brought in 149 free leads and $49.20 in under 8 days.

#2- Affiliate Offer Case Study - I ran a competition to win a £25 supermarket voucher (this competition was only open to the UK). Again in Leadin I added my HTML snippet provided to me by cj.com, I queried Google to find a large company running a competition in the UK, and found skyscanner running a competition to win free flights, these were ideal as they allowed deep links in my cj.com account, so I could set the competition page to be the destination.

Again just for the purposes of this case study I was wanting to show how to monetise rather than how many leads I could get. Here we see before the lead is gathered there is no offer displayed on the screen.

So here below you can now see the offer that appears once the lead has given their details. Here it is the advert for a competition to win flights with Skyscanner.

Here are the stats after around 1 week of running this competition :

As you can see the gift card competition brought in 180 free leads and $61.21 in under 8 days. So to summarise using my FREE traffic technique that I have developed over the years, I managed to gain 329 leads and earn $110.41 in under 8 days, for what took me around 1 hour to set up and 30 mins to get the traffic. (I will guide people by the hand in the Pro Version on how to use my methods to drive FREE traffic every single day to your competitions anywhere in the world, but here is a teaser of what I did this week).

As you can see from the image above I had 1,106 new visitors, and check out the average session duration, out of 1,350 session I had an average of over 1 min per session, this works out at a total of over 24 hours time on my site which will also help my Google rankings. Just one of the sites I used was theprizefinder.com, and you can see from a free listing on their site they generated 799 referrals in 8 days that's an average of 100 targeted visitors everyday from 1 source alone.

That's my brief recent case study for using Leadin software and I hope you can gain some useful information from it. Anyone who has purchased the Pro Version will get to chat to me and ask questions along with full details on the FREE traffic sources and an over my shoulder set of videos on how to set up competitions using Leadin and how to generate FREE traffic. Here's To Future Wealth Paul O'Keeffe