Back to the future of public relations - 10 rules for PR professionals

BACK TO THE FUTURE

OF PUBLIC RELATIONSStuart Bruce MCIPR

Croatian Public Relations Association

May 2014

@stuartbruce

#HUOJ15

Please tweet using @stuartbruce #HUOJ15 www.stuartbruce.biz www.stuartbruce.eu

STUART BRUCE MCIPR

• Winner of the 2013 Outstanding Contribution to Social Media Award

• PRWeek Power Book of UK’s top 1% of most influential PR people – 2007, 2008, 2009 and 2011

• Lecturer in post-graduate digital PR and communications strategy at Leeds Metropolitan University, UK

• Founder of PRWeek Top 150 Consultancy and Top 30 Digital Consultancy

• Co-author of Share This: The Social Media Handbook for PR Professionals and Share This Too: More Social Media Solutions for PR Professionals

• Elected to UK CIPR National Council

• Founder member of CIPR Social Media Panel

• International advisory council member of World Communications Forum in Davos

• Former Director of Communications for two UK government cabinet ministers

Public Relations | Public Affairs

Corporate Communications

Digital | Social | Online

Consultant | Trainer | Speaker | Author


SOME CLIENTS I’VE WORKED WITH

EU BORDER AGENCY

BAHRAIN TELECOM COMPANY

BAHRAIN DEFENCE FORCE OF THE KINGDOM OF SAUDI ARABIA

KING ABDULLAH UNIVERSITY OF

SCIENCE AND TECHNOLOGY

BACK TO THE FUTURE

OF PUBLIC RELATIONSTEN RULES OF NEW PR


RULE 1

Public Relations is

about reputation

- the result of what you do


RULE 2

Nobody trusts you anymore


RULE 3

Mainstream media is not dead


RULE 4

If it doesn’t

work on

mobile…

…forget it


RULE 5

Tell good stories


RULE 6

Public relations

is applied

social science

Edward Bernays


RULE 7

Learn to like maths…

… big data matters


RULE 8

Every Company

is a Media CompanyEC = MC


RULE 9

If it matters you can

measure it


RULE 10

Public relations is…

… the relationship business

PLEASE GET IN TOUCH

STUART BRUCEPublic Relations | Corporate Communications | Public Affairs

Digital | Social | Online

Consultant | Trainer | Speaker | Author

Blog www.stuartbruce.biz

Company www.stuartbruce.eu

Twitter @stuartbruce

Subscribe to my Future of PR Flipboard magazine

http://sbpr.co/sbprnews

to discuss consultancy advice, training courses or conference speaking

Back to the future of public relations - 10 rules for PR professionals

Marketing

Transcript of Back to the future of public relations - 10 rules for PR professionals