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BACK TO THE FUTURE Kopaonik, 02.05.2015 Branimir Brklja

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IVEO PRVI MAJ

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Monday, May 11, 1925. Houston, Texas

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CHANGE

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MAKE PEOPLE WANT PRODUCTS

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CONSUMER

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Advertising is based on happiness. We make the lie, we invent want. Don Draper We make the lie, we invent want. Don Draper

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Earnest Elmo Calkins

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Ovde ide tekst UJETE LI?

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Measure Measure Measure Measure Measure AMR SHR 4+ CPP TRP 18-49 PUT power ratio F/M CSOV break-drop

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NOVA TEHNOLOGIJA

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1990. - 1 billion connected places 2010. - 5 billion connected people 2020. - 20 billion connected devices

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Ne ujem dobro...

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PERSONAL = PRIVATE

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Ovde ide tekst Breaking News

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PRIVATE = PUBLIC

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Ovde ide tekst Before - After

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REAL WORLD = VIRTUAL WORLD

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Gledam i ne vidim

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Screenage Generacija

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VIRTUAL WORLD = REAL WORLD

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MY BEST FRIEND

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CHANGE

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Ovde ide tekst Audience of One

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Channel ME

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I AM DISTRIBUTION

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I AM CONTENT

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PROSUMER

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What did really CHANGE?

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NOVO STANJE ISTO STANJE

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MAKE PEOPLE WANT PRODUCTS

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MAKE PRODUCTS PEOPLE WANT

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NOVO STANJE STARO S*ANJE

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Marije Vogelzang Eating Designer

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Marije Vogelzang

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EAT LOVE Budapest

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Q & A About FUTURE

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Ad Agencies ?

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DISAPPEARING

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Traditional Media ?

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Radio & Television DEAD MEN WALKING

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Print RE-INVENTING

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Brands ?

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NEW MEDIA COMPANIES

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When you own the media instead renting it! CONTENT MARKETING

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TURN Fans, Friends & Followers into Paying Customers

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PRODUCT = CONTENT = PRODUCT

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MEDIA = TRUST

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BRAND = STORY

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MARKETS = CONVERSATIONS

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MARKETING = STORYTELLING

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DATABASE = COMMUNITY

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SEGMENTATION = BEHAVIOUR

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SOCIAL NETWORKS = PERSONAL NETWORKS

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BUSINESS = COMMUNICATION

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Relevant Message establishes Relationship Right Content triggers Emotions Proper Context helps get positive Experience

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OLD MODEL ATTENTION INTEREST PURCHASE

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NEW MODEL ATTENTION INTEREST ENGAGEMENT

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Buyer Personas Buyer Journeys CONTENT PLANNING

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CXM WTF

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CUSTOMER EXPERIENCE MANAGEMENT ATL + BTL + CRM + CS + UX In One Word

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I NA KRAJU...

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AUTORI

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