Bachelor of Science (Hons) in Aviation Bachelor Full Time Pamphlet_12… · wider implications of...

www.cityu.edu.hk/ce/bscamThis is an exempted programme under the Non-local Higher and Professional Education

(Regulation) Ordinance (ref. number:451731). It is a matter of discretion for individual employersto recognize any qualification to which this programme may lead.

Programme Code: 123-19420

Bachelor’s Degree(Top-Up) Programme

Bachelor of Science (Hons) in

Full-time Year 2012 6th Intake

AviationManagement

1-Year Full-time Mode for AD/HD Holders

“Ranks 32 in Aeronautical & Manufacturing Engineering” University Guide 2012, The Guardian

“Entrepreneurial University of the Year ” Times Higher Education Award 2011

Student visiting the Flight Safety Training Center of Cathay Pacific Students’ Profiles

Others 12%

BUS 7%

AOAL 49% CCCU 56%

Others 8%

IVE 29%

HD Cst Srv& Pax Trnsp 8%

HD AME 10%

HD LOG & LOG 14%

PolyU 4%

SPACE 2%

SCOPE 1%

2011 Cohort - By Institution2011 Cohort - By Academic Qualification

Tailor-made module combination for students from different backgrounds

Graduates from aviation/airport operations and graduates from logistics disciplines will have to take slightly different modules to cover different scopes and levels of aviation and logistics knowledge in order to fulfill the learning outcomes of the programme.

LevelModule Code

Module Credits

Level 2

209KM Introduction to Research Methods 10

200ADD Add-vantage Module (English) 10

205KM Management and Organisational Behaviour 20

207KM Supply Chain and Logistics Management 20

292SE Aviation Management 20

298SE Aviation Safety, Security and Emergency Planning 20

299SE Airport Passenger and Cargo Operations 20

Level 3

300ADD Add-vantage Module (Effective Communication) 10

303KM Project Management 20

307KM Global Logistics Management 20

392SE Aviation Strategy and Planning 20

391KM Project 30

395SE Human Factors in Aviation 20

200ADD Add-vantage Module (English)This module is for non-native speakers of English. The aims of this module are to encourage students to use the structures of language with ease and fluency and deal with a variety of written sources with ease and efficiency, to develop these language skills to a point where they can function quite effectively and without significant problems in academic and professional contexts and to develop their listening and speaking skills to a level where they are accurate and successful on most occasions, and can effectively find other words and expressions when they do not know the exact words.Students are encouraged to build upon their knowledge of English so that they can justify their opinions, answer unpredictable questions, develop or explain complex points, explore the differences between language use and meaning in context, and use the language in a creative and flexible way, producing quite long and complex structures. Students are expected to improve their ability to understand a writer’s purpose more intuitively, as well as exhibit greater discernment when making decisions about the usefulness or relevance of a text.

205KM Management and Organisational BehaviourThe module aims to provide an understanding of the practical and professional issues associated with organisational behaviour and how these relate to effective management practice. The module demonstrates the application of behavioural science within the workplace and emphasises the role of management as a core integrating activity. It will provide an understanding of the human aspects of the management of change.

207KM Supply Chain and Logistics ManagementThe module will enable students to develop an understanding of the fundamental principles and concepts of supply chain management (SCM). Objectives of efficient SCM include achieving high productivity, high quality and seamless transfer between stages of the design and build process, and efficient delivery to the customer. Students will gain an insight into the roles of professionals in a supply chain. The module will also describe a range of practical and effective measures for competitive supply chain management. Students will also develop an understanding of the wider implications of SCM on society, the environment, and effects of globalisation.

209KM Introduction to Research MethodsThis module introduces students to the process of business research and decision making. It provides an understanding of the practical and professional issues associated with the analysis, design and choice of solutions to business problems, and demonstrates the need for formal planning and management in the development of business projects. Students will be introduced to creating a research design, carrying out a literature survey, and selecting methods for data collection and analysis. The module is intended to underpin final stage honours projects and will include an introduction to both quantitative and qualitative research methods.

292SE Aviation ManagementThis module outlines the organisation of the airline industry and the various factors that affect the management and operation of international and regional carriers. The problem of financing airline operations and investment, and the different marketing strategies used by airline business are also introduced. The interdependence between airlines, aircraft manufacturers, and airport authorities is explored.

298SE Aviation Safety, Security & Emergency PlanningThe module explores current approaches through regulation, management of human factors and the use of technology to safety and security issues applicable to aircraft, airports, flights and airline operations. It further considers essential procedures for coping with air and ground emergencies.

299SE Airport Passenger and Cargo OperationsThe module views airports as complex systems aimed at delivering a service to passengers and air freight. The main operational procedures for handling air cargo and passenger throughput in airport terminals are presented. The module also explores how physical characteristics impose constraints on aircraft, the services provided to airlines, to passengers in the terminal buildings, and to air cargo companies.

300ADD Add-vantage Module (Effective Communication)The aim of this module is to provide students with an understanding of the principles and techniques which will assist them to enhance personal communication skills, and to require them to analyse and apply appropriate communication strategies. Participants will be given the opportunity to practice these skills in a safe environment and reflect on current performance and future development need.Students who undertake this module may be in a stronger position to secure employment. Cross-sector employers have identified effective communication as an essential skill they look for when recruiting graduates.

Curriculum OutlineCoventry University in the United Kingdom, through the School of Continuing and Professional Education (SCOPE) at the City University of Hong Kong (CityU)offers a one-year, full-time programme leading to the BSc (Hons) in Aviation Management. There are over 80 full-time current students studying on this programme in 2010-2011 academic year. Over 130 graduates successfully completed the whole programme in the previous 2 years.

Coventry UniversityThe history of Coventry University can be traced back over 150 years. The academic structure of the University comprises three faculties and one school: Faculty of Engineering and Computing; Faculty of Business; Environment and Society; Faculty of Health and Life Sciences; School of Art and Design. Currently around 18,000 students are studying at University.

There are about 200 academic staff and 150 support staff currently in The Faculty of Engineering and Computing. The Faculty offers a board range of programmes within the field of Engineering and Computing, including Foundation, BSc, BEng, MSc and MBA, as well as a range of research programmes. The programmes are highly regarded by many companies for their practicality and are based on a sound theoretical foundation to help students achieve their maximum potential.

A Record of ExcellenceThe Quality Assurance Agency (QAA) assessment rated the teaching of Coventry excellent. The Research Assessment Exercise (RAE) ranked several subject areas of Coventry research at the highest rating. The University won the Queen’s Anniversary Prize for Higher & Further Education. Recently, Coventry University has been crowned the ‘Entrepreneurial University of the Year’ at the 2011Times Higher Education Awards, and the ‘Outstanding Support for Students’ award.

Programme Aims and ObjectivesThe aims and objectives of the programme are:• To provide students with the knowledge and skills required

to deal with management problems in aviation-related industries through exploring the inter-dependence between airtransport and logistics operations.

• To give particular emphasis to the use of analytical techniques in tackling current and future issues in the industry from an international perspective;

• To enhance students’ lifelong learning skills for personal development and contribution to the society at large.

Career Prospects Knowledge from Aviation Management is applicable in a wide range of job positions and industries. Career options range from airline marketing, business analyst for airports and airlines, management planning for airlines, logistics and supplier industry as well as related jobs. Typical graduates will start their careers as ground handling officers.

Student Support from CityUTeaching will be delivered mainly by CityU full-time academic staff and experienced industry practitioners with input to teaching from Coventry University. The programme will be held at SCOPE Kowloon Tong Learning Centre and SCOPE Tsim Sha Tsui East Learning Centre.

Students will be provided with access to CityU’s Library (including electronic resources) and Computing Services Centre located on campus. Students can also utilize the Resources Centre managed by SCOPE at its Learning Centres.

Programme StructureThe programme structure consists of core modules. In order to further benefit the students, two Add-vantage modules focusing on key transferrable skills of English and communication are designed to improve students’ employability.

Eligible students from Airport Operations and Aviation Logistics, Transport and Logistics Studies, Customer Services for Aviation and Passenger Transport and related disciplines have to take 180 credits through the normal scheme, which is equivalent to a one and a half year study load in the UK three-year honours undergraduate degree curriculum. Credit-exemption (30 credits) will be granted specifically to graduates of CityU AD in Airport Operations and Aviation Logistics and AD in Global Logistics and Trade Finance.

CODE MODULES TITLE Credits CityU AD AOAL

CityUAD LOG

SPACE HD AvStds

HD LOG

HD AME

HD Cst Srv & Pax Trnsp

HD/AD BUS

292SE Aviation Management 20 • • •

200ADD Add-vantage Module (English) 10 • • • • •

209KM Introduction to Research Methods 10 • • • • • • •

298SE Aviation Safety, Security & Emergency Planning 20 • • • • • •

303KM Project Management 20 • • • • • • •

205KM Management and Organisational Behaviour 20 •

207KM Supply Chain and Logistics Management 20 • •

299SE Airport Passenger and Cargo Operations 20 •

392SE Aviation Strategy and Planning 20 • • • • • • •

300ADD Add-vantage Module (Effective Communication) 10 • • • • • • •

391KM Project 30 • • • • • • •

307KM Global Logistics Management 20 • • • • • •

395SE Human Factors in Aviation 20 • • • • • • •

Total Credits 150 150 160 180 180 180 200

Remarks:CityU AD AOAL – CityU AD in Airport Operations and Aviation LogisticsCityU AD LOG – CityU AD in Global Logistics and Trade FinanceSPACE HD AvStds – HKU SPACE HD in Aviation StudiesHD LOG – IVE HD in Transport and Logistics StudiesHD AME – IVE HD in Aircraft Maintenance Engineering HD Cst Srv & Pax Trnsp – IVE HD in Customer Services for Aviation & Passenger TransportHD/AD BUS – IVE HD/AD in Business

Students joining a site visit organized by the school

Expert explaining Radar tracking of aircraft

Students visiting the Air Traffic Control Complex

Others 12%

BUS 7%

AOAL 49% CCCU 56%

Others 8%

IVE 29%

HD AME 10%

HD LOG & LOG 14%

PolyU 4%

SPACE 2%

SCOPE 1%

LevelModule Code

Module Credits

Level 2

Level 3

391KM Project 30

CityUAD LOG

SPACE HD AvStds

HD LOG

HD AME

HD/AD BUS

391KM Project 30 • • • • • • •

Total Credits 150 150 160 180 180 180 200

Others 12%

BUS 7%

AOAL 49% CCCU 56%

Others 8%

IVE 29%

HD AME 10%

HD LOG & LOG 14%

PolyU 4%

SPACE 2%

SCOPE 1%

LevelModule Code

Module Credits

Level 2

Level 3

391KM Project 30

CityUAD LOG

SPACE HD AvStds

HD LOG

HD AME

HD/AD BUS

391KM Project 30 • • • • • • •

Total Credits 150 150 160 180 180 180 200

Others 12%

BUS 7%

AOAL 49% CCCU 56%

Others 8%

IVE 29%

HD AME 10%

HD LOG & LOG 14%

PolyU 4%

SPACE 2%

SCOPE 1%

LevelModule Code

Module Credits

Level 2

Level 3

391KM Project 30

CityUAD LOG

SPACE HD AvStds

HD LOG

HD AME

HD/AD BUS

391KM Project 30 • • • • • • •

Total Credits 150 150 160 180 180 180 200

Curriculum Outline

BSc (Hons)Aviation Management

EnquiriesSchool of Continuing and Professional EducationLocation: LG/F, Academic Exchange Building, City University of

Hong Kong, Tat Chee Avenue, Kowloon, Hong Kong

Tel: 3442 8637 (Academic Issues) 3442 5801 / 3442 7423 (Administration and Admission)

Fax: 3442 0399

Email: [email protected]

Website: www.cityu.edu.hk/ce/bscam/

* Details in this publication are accurate at the time of printing but subject to revision in the future.

FeesApplication Fee: HK$140 (non-refundable, to be paid on

application)Tuition Fee:

HK$67,600 (for 150 credits), payable in 3 instalments

1st instalment - HK$26,300 (to be paid within two weeks of notice of admission)

2nd instalment - HK$28,300 (to be paid in December 2012)

Final instalment - HK$13,000 (to be paid in April 2013)

Graduation Fee : HK$400, due upon admission

Additional fee will be charged in the case of taking an additional module, reassessment or retaking a module.

Programme Delivery The programme will normally span over 3 trimesters (for students who need to take 150 to 180 credits). Each trimester follows a regular structure of 12 weeks. Students with non-aviation background will be required to take the first module 292SE Aviation Management in July to August 2012.

Lecturers from Coventry University will attend the orientation at the start of the programme and play an important role in preparing the students for the Honours Degree Project. They work alongside academic staff from CityU so as to ensure the students’ best chance of success.

AssessmentThe assessment of students is by means of coursework and examinations. The weighting of these two components varies among modules.

Admission RequirementsCandidates for admission to the programme should possess one of the following:

• Associate Degree (AD) in Airport Operations and Aviation Logistics or Global Logistics and Trade Finance from City University of Hong Kong (30-credit exemption);

• Higher Diploma (HD) in Aircraft Maintenance Engineering, Transport and Logistics Studies, or Customer Services for Aviation and Passenger Transport from The Hong Kong Institute of Vocational Education (IVE);

• Higher Diploma (HD) in Business (Transport Logistics) from Hong Kong College of Technology;

• Higher Diploma (HD) in Logistics and Transport Operations from the School of Professional and Continuing Education, University of Hong Kong (HKU SPACE);

• Higher Diploma (HD) in Aviation Studies, University of Hong Kong (HKU SPACE); or

• A qualification deemed to be equivalent to one of the above.

Students from other disciplines (e.g. HD/AD in Business) will be assessed on a case-by-case basis and, if deemed to be eligible for admission, are required to take 200 credits in order to cover all the required pre-requisite knowledge in aviation discipline.

Programme Leader (Hong Kong)Mr. Ivan Li BSc, MS Senior Lecturer, City University of Hong Kong

Programme CommencementJuly / September 2012

Application Deadline31 March 2012, Saturday(for Community College of City University (CCCU) graduates)

30 April 2012, Monday(for non - Community College of City University (non - CCCU) graduates)

All applications will be processed on a rolling and competitive basis until all available places have been filled and, thus, early enrollment from interested parties are highly encouraged. The whole process and selection outcome would be endorsed by the Programme Team and Coventry University. All decisions will be final.

On-line Enquiries of Application StatusEnquiries on your application status can be made by visiting our website www.cityu.edu.hk/ce/enrol/que 7 working days after submission of your application form. An acknowledgement of application will be sent to applicants via email.

SCOPE/1/12/01/026

Annual Dinner Gathering

Loans and Tax Deduction1. Government Non-means Tested LoansApplication forms can be obtained from District Offices and the Student Financial Assistance Agency. For details or enquiries please contact 2150 6222 or visit the Government website www.sfaa.gov.hk.

2. Tax Deduction for Self-Education ExpensesStudents of this programme are eligible to apply for a tax deduction in relation to the course fees. For details or enquiries please contact 187 8088 or visit the Government website at www.info.gov.hk/ird.

303KM Project ManagementThis module introduces students to project management and provides a foundation for developing project skills, both human and technical, that will enable them to work on a variety of projects, primarily with a computer or knowledge based element.Students are encouraged from the outset to see the role of the project manager within the broader perspective of strategic business management, understanding where projects come from and why they are selected. The roles of both the purchaser and the supplier of a computer or knowledge based project is recognised and explored. The importance of de facto project management scheduling skills, quality and estimating standards is emphasised.The human and change aspects of projects are considered in order that the student may understand the effect on morale, productivity and quality of management decisions.

307KM Global Logistics ManagementThis module examines a variety of approaches to the management of logistics operations that can be used to increase the efficiency and effectiveness of the supply chain. Emphasis is placed on the international context and the development of new approaches using IT to improve the flow and impact of information.

392SE Aviation Strategy and PlanningThe module explores the application of business strategy principles and practice in the aviation industry with specific reference to current developments in the ownership and operation of international and national airline businesses and route development.

395SE Human Factors in AviationThis module aims to provide students with an understanding of human factors and considers their impact on various parts of the aviation industry. Psychological, physical and social factors can all have an impact on human performance and behaviour. This can cause safety problems and accidents through pilot error or poor maintenance but also affects other parts of the industry. Students will gain an understanding of the need to take human factors into account in relation to management, training and design as well as an understanding of theoretical models of human error and techniques for measuring human performance.

391KM ProjectThe project module will be a major individual study at Honours level in a subject related to the degree award. It serves as the main vehicle for integration of the various programme modules and provides a focus for practical application of the knowledge gained on the programme. Each project must be unique and will therefore vary in scope and emphasis. Projects are expected to be a substantial practical problem-solving exercise or a research study which require students to demonstrate their skills in organisation, time-management, investigation and communication. The Honours Project provides the opportunity to extend knowledge and experience in a specialised area.

Graduation Ceremony at CityU, Nov 2011

Programme Leader and Student discussing the further study issues with hosts at Metro Radio

Students visiting an Aircraft Engineering Company

AviationManagement

Curriculum Outline

Fax: 3442 0399

SCOPE/1/12/01/026

AviationManagement

Curriculum Outline

Fax: 3442 0399

SCOPE/1/12/01/026

AviationManagement

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