Bacardi Original Presentation Boards

Sam Lane

Bacardi Original Spiced Rum is a proposal for a brand new Spiced Rum based on the history and heritage of the Company and founder Ron Bacardi.

Bacardi Original Spiced Rum YCN 2013 01/13

The Rum is aimed at 18 - 24 year old males and will be distributed in both a bar and retail environment. The drink and advertisment campaign is very much based on traditional connoatations of men drinking spirts and the life of sailors as the product travels in distribution from Cuba to the UK.

Bacardi Original Spiced Rum

Sam Lane

The wooden crate could be used in a number of different ways in a bar environment. The box could be used as a means of display, behind the bar which would instantly gain the young males attention.


Product & Packaging

In realtion to this idea, the packaging is very much a modern take on traditional formats. The wooden crate is used for display and is to represent that of what would have been sent across seas to protect the product inside.

Sam Lane Bacardi Original Spiced Rum YCN 2013 03/13

Product & Packaging

The bottle itself is very different from any rum currently on the market. It is to represent what sailors and working men would drink from across history.


Product & Packaging

The drink would be served from the traditional bottle and into mason jars with lids. This will add a multi-senosry experience for the customers. Something that gives them manly status when drinking in large groups in a bar.

If ordered by a group of young males, the drink could be brought out in a wooden crate and served with numerous glasses. Again this will give then a sense of status whilst also playing on all the senses.

The drink could be served in short measures on the rocks, or mixed with Coca Cola, to give the real taste of history. Just like what the sailors drank on their way across from Cuba.

Sam Lane

There will be a corperate colour scheme of red, black and beige and gold. This is derived directly from the original colours of Bacardi, which is still in use within the logo today. The colours have been altered to bring a sense of historical value, branding a modern ‘vintage’ look.

2013

Throughout the branding of the product, elements have been influenced from the traditions of the company. The original bat logo has been used as well as the diamond shape which was found early Bacardi crate pakckaging. The crate itself is a modern day revised verison of the classic.

Advertisment Campaign


Blank space is used throughout the advertising to let the colours boldly stand out and to bring something a little bit different to the market. A Serif typeface has been chosen to again represent traditions.


Heritage, in a bottle.

The campaign focusses on the front profile of the bottle and glass, which helps give the customer an idea of the drinking experience they could encounter. The colours and layout help represent history in a modern way.

Sam Lane

Here you can see how the Advertisement campaign would funtion in context. The front profile of the bottle and glass helps give the customer an idea of the drinking experience and the colours and layout help represent history in a contempory way


Heritage, in a bottle.

The tagline ‘Heritage in a bottle’. will help reconnect the younger audeince with the traditons of the company.


Advertisment Context

Posters and table stands can be used in and around the bar environment to help sell the product.

Sam Lane

The clean colour scheme and tagline will stand out against the ‘tacky’ advertisment campaigns that surround it.



Sam Lane

Beer mats will help further promote the product whilst the customers are already in the bar environment.



Sam Lane

The webiste will re-inact the inside of the wooden crate, with different items that are demonstrated in this illusrated form. The icons will be clickable which will bring up a smaller white box which will contain content on different aspects of the product.


Website

Sam Lane

The Facebook page shows how the brand could be promoted further to a younger male demographic.

As there is limited space to work with in terms of design on a facebook page, the banner and profile image will work in harmony to create an overall identity that matches the brand.


Social Networking

Competitions and special events will help raise the profile of the brand.

Sam Lane

The App idea will be used to help promote the new product through the use of cocktails recipes, playing on the idea of ‘impressing the ladies’ with your skills.

The App will be a scrolling interaction where you simple slide your finger left to move through the different recipes.


Cocktail App

Bacardi Original Presentation Boards

Documents

Transcript of Bacardi Original Presentation Boards