THE ENVIRONMENT TODAYBaby dermatitis is a challenge for every parent.

A B CChlorinated and otherwise contaminated bathing and drinking water are damaging to the skin surface - altering the pH and disrupting the acid-mantle balance.

Depleted ozone allows excessive UV rays to penetrate the atmosphere, increasing the number of skin problems and decreasing overall immunity.

Since 60% of what touches our skin can then enter the blood stream very quickly, air pollution is damaging to skin and whole body health.

100% of Babies have dermatitis in their first years.

60% of what touches skin can enter the blood in under 30 seconds.

30% of all unscheduled visits to the pediatrician are prompted by a skin reaction.

OH NO!

THAT NEEDN’T BE!

Click here to see a 90 second video

introduction to the brand!

PREVENTION + CARE

RETAIL PRODUCTS• 11 formulas, 16 SKUs• SRP $9.50 - $24.50• exclusive formulas• affordable• premium positioning

SALES TEAM EDUCATION

Customer turns the wheel to find a solution!

(on shelf or near shelf)

Tech Talkers!

Eczema + Diaper RashSensitive + PreemieChaffed + Dry Skin

Bugs + Sun

1

2

3Watch

our product training video anytime, anywhere!

(click to see it right now)

STORE SUPPORT• Seasonal promos; Displays

• Samples + brochures

• Grass roots local support, e.g., Mommy & Me Gatherings, bloggers

•Where-to-buy listing online

• Distribution

• Color coded ingredient labeling, by source:

UNIQUE IN THE MARKETClinical innovation beyond organics.Skin care as health care - value priced clinical innovation with tangible health benefits.

CLINICAL ORGANIC PROOF POINTS

1. able to make health claims legally with FDA regulated products

2. allergy/clinically tested/hypoallergenic products; manufactured in pharmaceutical grade labs

3. authentically organic: 70% - 95%

4. medical advisory/pediatrician developed (Alan Greene, MD, Kathi Sally Randal, RN)

5. chosen by hospitals for use on preemie babies in Neonatal Intensive Care Units including Kaiser Permanente Hospitals; leader with birth professional influencers (doulas/lactation consultants/infant massage therapists); a resource to the medical community for education and research (GreenFromDayOne.com)

6. leading provider of consumer education and web content about skin problems, concerns and natural care

BASICNATURALS

$VALUE PRICED

$$$EXPENSIVE

CLINICALORGANICS

Babytime! by Episencial is #1 in hospital birthing centers - the bestselling organic brand in US hospitals. Strategically, we started with Neonatal Intensive Care Units (NICUs) as this is where you find the most vulnerable babies who are most in need of protection from environmental toxins. To that end, Babytime is now in about 30% of level III NICUs and 10% of all NICUs in the US, after only about 2 years on the market.

VALUE PROPOSITION

• affordable• #1 in hospital birthing centers• authentically organic 75% - 98%• exclusive products (IP)

MOM ENDORSED

Episencial is loved by moms online - engaging a strong community around shared core values.

MARKETING METRICS

Demographic Sources: Internal market research from 120K consumers and the “New Consumers” BBMG Unleashed Report, March 22, 2011

CORE VALUES

TOP 5 PURCHASE DRIVERS

HEALTH & SAFETY

HONESTY

CONVENIENCE

RELATIONSHIPS

DOING GOOD

PREFER NOT TO SAY

INCOME

> $25K

$25-50K

$50-75K

$75-100K

$100-150K

$150-250K

QUALITY

PACKAGING PRICEHEALTHENERGY

TOP 5 PURCHASING DRIVERS

PR Reach- 68,000,000 impressions over the past 12mo

FaceBook - 41,000 likes, and growing

Blog Reviews - 330,000 impressions /mo

Hospital Distribution - 100,000 babies /mo

Newsletters- 53,000 double opt-in subscribers

Website -120,000 unique visitors /mo during promos

Episencial Moms

Kim Walls, M.S.Founder | CEO:

20 years HBA/CPG; Epicuren, Pepsi, Del Monte

Christina KlamserAVP Social Media Marketing:

10 years HBA/CPG; Smashbox, California Baby

Lisa SpicerVP Corp Com: 15 years C-level strategic branding & PR; Nestlé,

United, Kinko’s, more

Ken UdeActing CFO: 20 years President/

C-level; Stila, Josie Maran Cosmetics, Storage Mobility

Stephanie SmithVP Sales:

18 years NOPC; Burt’s Bees, Pixie Lilly

CORE TEAM

+110 years of hands on experience | 7 FTEs

Darin MarinovController: 20 years as senior executive in both private and

public companies.

SOCIAL + ECO IMPACT

114.3

APPENDIX

PRODUCT  DETAILS

PRODUCT DETAILSPlayful Wash

17

• 2-in-1 hair & body wash. Balanced pH, quick-rinsing and non-irritating to eyes.

• Extra gentle, moisturizing cleanser using tangerine oil and plant-based surfactants - Sulfate free – rinses off fast!

• Fragrance free. Organic orange extract is our mild and fresh scent; Organic ginkgo biloba and calendula extract to sooth the skin - Organic aloe to moisturize naturally.

• Used in hospitals in the US & Canada for baby’s first bath.

• Greater than 70% Organic, Vegan, Fragrance and gluten Free. No Animal Testing.

Playful Wash - LargeMSRP per unit $24.49

8-95639-00291-0

22.6 oz

Playful WashMSRP per unit $9.99

8-95639-00293-4

8 oz

INGREDIENTS:  Aloe  Barbadensis  (Aloe  Vera)  Leaf  Juice*,  Water  (Aqua),  Sodium  Lauryl  Glucose  Carboxylate,  Lauryl  Glucoside,  Decyl  Glucoside,  Coco-­‐Glucoside,  Glycerin,  Glyceryl  Oleate,  Glyceryl  Caprylate,  Ginkgo  Biloba  Extract*,  Citrus  ReMculata  (Mandarin  or  Tangerine)  Peel  Oil,  Calendula  Officinalis  (Marigold)  Flower*,  Sodium  Chloride,  Citrus  AuranMum  Amara  (BiTer  Orange/PeMtgrain)  Oil,  Capryl  Hydroxamic  Acid,  Caprylyl  Glycol,  Panthenol  (Pro-­‐Vitamin  B5),  Citric  Acid

*CerMfied  Organic  Ingredient  100%  of  Ingredients  are  either  all  natural,  organic  or  plant  derived.

Playful WashMSRP per unit $6.498-95639-00270-5

3.4 oz (FAA Approved Size)

18

• 3-in-1 bubble bath, hair + body wash. Balanced pH, quick-rinsing and non-irritating to eyes.

• Long lasting bubbly gel concentrate, smells terrific with real fruit juice extracts, won’t irritate eyes or sensitive places – sulfate free.

• Organic lavender oil with blueberry & peach extracts help wind down for a peaceful night’s rest.

• Greater than 70% Organic, Vegan, and Fragrance and gluten Free. No Animal Testing. Peaceful Bubbles - Family Size

MSRP per unit $24.498-95639-00288-0

22.6 oz

INGREDIENTS:  Aloe  Barbadensis  (Aloe  Vera)  Leaf  Juice*,  Water  (Aqua),  Cocamidopropyl  Hydroxysultaine,  Coco-­‐Glucoside,  Glyceryl  Oleate,  Cocamide  DIPA,  Citrus  ReMculata  (Mandarin  or  Tangerine)  Peel  Oil,  Decyl  Glucoside,  Capryl  Hydroxamic  Acid,  Glycerin,  Caprylyl  Glycol,  Panthenol  (Pro-­‐Vitamin  B5),  Lavandula  AngusMfolia  (Lavender)  Oil*,  Ginkgo  Biloba  Extract*,  Calendula  Officinalis  (Marigold)  Flower  Extract*,  Citrus  Nobilis  (Mandarin  Orange)  Peel  Oil,  Vaccinium  AngusMfolium  (Blueberry)  Fruit  Extract,  Prunus  Persica  (Peach)  Fruit  Extract,  Prunus  DomesMca  Fruit  (Plum)  Oil,  Sodium  Cocoyl  Glutamate,  Disodium  Cocoyl  Glutamate,  Citric  Acid

*CerMfied  Organic  Ingredient  100%  of  Ingredients  are  either  all  natural,  organic  or  plant  derived.

Peaceful BubblesMSRP per unit $9.99

8-95639-00289-7

8 oz

PRODUCT DETAILSPeaceful Bubbles

Peaceful BubblesMSRP per unit $6.498-95639-00269-9

3.4 oz (FAA Approved Size)

19

• Silky soft moisturizing lotion for massage + long-lasting daily hydration.

• Organic jojoba and avocado oils to help replenish essential fatty acid levels for proper hydration; organic olive oil, shea butter, and sunflower seed oil to restore natural skin lipids. Helps prevent cradle cap and scaly skin.

• Calming oat extract also boosts skin immunity; organic lavender and geranium oils to sooth and calm the skin, as well as preserve product freshness.

• Greater than 70% Organic, Vegan, Fragrance and gluten Free. No Animal Testing.

Snuggly LotionMSRP per unit $14.998-95639-00290-3

8 oz

INGREDIENTS:  Aloe  Barbadensis  (Aloe  Vera)  Leaf  Juice*,  Water  (Aqua),  Carthamus  Tinctorius  (Safflower)  Seed  Oil,  Butyrospermum  Parkii  (Shea  BuTer)  Fruit,  Caprylic/Capric  Triglyceride,  Glycerin,  Glyceryl  Stearate,  Cetearyl  Glucoside,  Cetearyl  Alcohol,  Simmondsia  Chinensis  (Jojoba)  Seed  Oil*,  Persea  GraMssima  (Avocado)  Oil*,  Olea  Europaea  (Olive)  Fruit  Oil*,  Butyrospermum  Parkii  (Shea  BuTer)*,  Borage  (Starflower)  Seed  Oil*,  Oenothera  Biennis  (Evening  Primrose)  Oil*,  Linum  UsitaMssimum  (Linseed)  Seed  Oil*,  Prunus  Armeniaca  (Apricot)  Kernel  Oil,  Glyceryl  Caprylate,  Rosa  Damascena  Flower  (Rose)  Oil  Extract,  Geranium  Maculatum  Oil,  Sorbitan  Stearate,  Decyl  Glucoside,  Xanthan  Gum,  Leuconostoc/Radish  Root  Ferment  Filtrate,  Prunus  SeroMna  (Wild  Cherry)  Fruit  Extract,  Vanilla  Planifolia  (Vanilla  Bean)  Fruit  Extract,  Avena  SaMva  (Oat)  Kernel  Extract,  Vaccinium  AngusMfolium  (Blueberry)  Fruit  Extract,  Citric  Acid.

*CerMfied  Organic  Ingredient  100%  of  Ingredients  are  either  all  natural,  organic  or  plant  derived.

PRODUCT DETAILSSnuggly Lotion

Snuggly LotionMSRP per unit $9.498-95639-00219-4

3.4 oz (FAA Approved Size)

20

• Itchy bothered skin relief. Fragrance-free + balancing. Brings comforting relief to red, dry, itchy, irritated skin. This all-natural, scent-free formula restores lipids and optimizes skin immunity.

• Fortified with probiotics (derived from yogurt), organic cucumber extract and aloe vera to help soothe and comfort bothered skin.

• Organic borage seed oil, jojoba seed oil, and oat extract to hydrate and restore natural lipids to help relieve itchy skin; organic green tea, neem oil, and calendula extract to naturally boost skin immunity and support eczema-prone skin.

• Greater than 95% Organic, Fragrance and gluten Free. No Animal Testing.

Soothing CreamMSRP per unit $10.998-95639-00217-0

3.4oz

INGREDIENTS:  Aloe  Barbadensis  (Aloe  Vera)  Leaf  Juice*,  Water  (Aqua),  Glycerin,  Cetearyl  Olivate,  Sorbitan  Olivate,  Carthamus  Tinctorius  (Safflower)  Seed  Oil*,  Butyrospermum  Parkii  (Shea  BuTer)*,  Neem  Seed  Oil*,  Simmondsia  Chinensis  (Jojoba)  Seed  Oil*,  Persea  GraMssima  (Avocado)  Oil*,  Pyrus  Communis  (Pear)  Fruit  Extract,  Tocopherol,  Cetearyl  Alcohol,  Phenethyl  Alcohol,  Caprylyl  Glycol,  Xanthan  Gum,  Lactobacillus/Milk  Ferment  Lysate  Filtrate,  Vaccinium  AngusMfolium  (Blueberry)  Fruit  Extract,  Cucumis  SaMvus  (Cucumber)  Fruit  Extract*,  Chamomilla  RecuMta  Flower/Leaf  (Chamomile)  Extract*,  Camellia  Sinensis  (Green  Tea)  Extract*,  Calendula  Officinalis  (Marigold)  Flower  Oil  Extract*,  Borage  (Starflower)  Seed  Oil*,  Oenothera  Biennis  (Evening  Primrose)  Oil*,  Linum  UsitaMssimum  (Linseed)  Seed  Oil*,  Citric  Acid.

*CerMfied  Organic  Ingredient  100%  of  Ingredients  are  either  all  natural,  organic  or  plant  derived.

PRODUCT DETAILSSoothing Cream

21

• Enhanced OTC barrier protection for diaper rash. Fortify + soothe + restore. Relieves & protects diaper area and sensitive places. Good for boys & girls.

• Prevent discomfort and bring soothing relief to severely chapped, cracked or irritated skin with this high-level barrier of pharmaceutical grade zinc, tea tree oil and organic calendula to battle bacteria and seal out wetness.

• Organic aloe vera and calendula extracts minimize redness and promote healing; organic olive oil, shea butter, and ceramides restore natural skin lipids and sooth itchy, irritated skin.

• Active ingredient 25 % zinc; additional ingredients are + 95% organic. Fragrance and gluten Free. No Animal Testing.

Nurturing BalmMSRP per unit $10.998-95639-00213-2

2.7 oz

PRODUCT DETAILSNurturing Balm - Diaper Rash Care

INGREDIENTS:  Carthamus  Tinctorius  (Safflower)  Seed  Oil*,  Cera  Alba  (Bees  Wax)*,  Cera  Alba  (Bees  Wax)*,  Cetearyl  Alcohol,  Cocos  Nucifera  (Coconut)  Oil*,  Ricinus  Communis  (Castor)  Seed  Oil*,  Butyrospermum  Parkii  (Shea)  BuTer*,  Theobroma  Cacao  (Cocoa)  Seed  BuTer*,  Melaleuca  Alternifolia  (Tea  Tree)  Oil,  Ceramide  3,  Calendula  Officinalis  (Marigold)  Flower  Extract,  Camellia  Sinensis  (Green  Tea)  Extract

*CerMfied  Organic  Ingredient  

ACTIVE  INGREDIENTS:  Zinc  Oxide  (Protectant)  20%  

22

• Milky texture creates a protective layer with no harsh chemicals and minimal white residue.

• SPF 35 UVA+B, gentle, face and body lotion.

• Protects sensitive skin with natural minerals zinc and titanium - no harmful nano-particles

• Vitamin C neutralizes harsh chlorine effects while organic aloe and shea butter cool and moisturize skin.

• Vegan, nut, fragrance and gluten Free. No Animal Testing.

PRODUCT DETAILSSunny Sunscreen - SPF35

Sunny SunscreenMSRP per unit $14.998-95639-00221-7

2.7 oz

InacMve  Ingredients:  Water  (Aqua),  Caprylic  Capric  Triglycerides,  Ethylhexyl  (Octyl)  Palmitate,    (C12-­‐C15)  Alkyl  Benzoate,  Isopropyl  Palmitate  (Palm  Oil),    Cetearyl  Alcohol,  Glycerin,    Cetearyl  Glucoside,  Acrylates  Copolymer,  Acrylates/C12-­‐22  Alkylmethacrylate  Copolymer,    Glyceryl  Stearate  Se,    Aloe  Barbadensis  (Aloe  Vera)  Flower  Extract,  Sodium  Hydroxymethylglycinate,  Xanthan  Gum,  Triethoxycaprylylsilane,  Polyhydroxystearic  Acid,  Isostearic  Acid,  Camellia  Sinensis  (Green  Tea)  Extract*,  Carthamus  Tinctorius  (Safflower)  Seed  Oil*,  Helianthus  Annuus  (Sunflower)  Extract,  Limnanthes  Alba  (Meadowfoam)  Seed  Oil,  Magnesium  Ascorbyl  Phosphate,  Persea  GraMssima  (Avocado)  Oil

*CerMfied  Organic  Ingredient  100%  of  Ingredients  are  either  all  natural,  organic  or  plant  derived.ACTIVE  INGREDIENTS:  Zinc  Oxide  (Sunscreen)  5.5%,  Titanium  Dioxide  (Sunscreen)  11%

23

• Enhanced probiotic barrier protection from the elements for the face and lips.

• Prevent discomfort and bring soothing relief to severely chapped, cracked or irritated skin with this gentle but mighty barrier, including chapped lips, cracked nipples, acne bumps, cradle cap, and dry cheeks.

• Edible, unscented, allergy tested and designed to optimize skin immunity for maximum relief, prevention and healing protection.

• Organic sunflower & safflower oil, organic shea butter, and raspberry juice sooth itchy, irritated skin.

• Greater than 70% Organic, Fragrance and gluten Free. No Animal Testing.

PRODUCT DETAILSCheeky Salve - Lip + Cheek Balm

Cheeky SalveMSRP per unit $9.49

8-95639-00287-3

.5 oz

INGREDIENTS:  Butyrospermum  Parkii  (Shea  BuTer)  Fruit,  Butyrospermum  Parkii  (Shea  BuTer)*,  Carthamus  Tinctorius  (Safflower)  Seed  Oil*,  Helianthus  Annuus  (Sunflower)  Oil*,  Beeswax*,  ViMs  Vinifera  (Grape)  Seed  Oil,  Tocopherol,  Lactobacillus/Milk  Ferment  Lysate  Filtrate  (Yogurt  Derived),  Beeswax,  Rubus  Idaeus  (Raspberry)  Juice*

*CerMfied  Organic  Ingredient  100%  of  Ingredients  are  either  all  natural,  organic  or  plant  derived.

24

• Full-barrier protection with essential oils known for their anti-bactierial and anti-inflammatory benefits.

• Lightweight and non-greasy soothing moisturizer.

• Formulated and field tested in the humid, tropical climate of Hawaii.

• Actively healthy ingredients include tea tree, propolis, plant nectars, and essential oils to work with the skin’s natural defense system to keep skin bug free.

• No Animal Testing.

PRODUCT DETAILSMighty Shield - Bug Repellent

Mighty ShieldMSRP per unit $12.49

8-95639-00200-2

3.4 oz

25

• The first ever probiotic massage formula for nourishing skin barrier support + moisturizing oil with a non-greasy powdery finish.

• Feed the skin and optimize immunity with this all-natural, scent free formula of nourishing probiotics and nurturing oils.

• Organic Sunflower oil, high levels essential fatty acids, and triglicerides to support optimal skin health.

• Greater than 95% organic, fragrance and gluten Free. No Animal Testing.

Massage SerumMSRP per unit $14.998-95639-00261-3

3.4 oz

INGREDIENTS:  Aloe  Barbadensis  (Aloe  Vera)  Leaf  Juice*,  Water  (Aqua),  Caprylic/Capric  Triglyceride,  Olea  Europaea  (Olive)  Fruit  Oil*,  Helianthus  Annuus  (Sunflower)  Oil*,  Carthamus  Tinctorius  (Safflower)  Seed  Oil*,  Cetearyl  Olivate,  Sorbitan  Olivate,  Polyglyceryl-­‐4  Laurate/Succinate,  Simmondsia  Chinensis  (Jojoba)  Seed  Oil*,  Lysolecithin,  ScleroMum  Gum,  Pullulan,  Glycerin,  Leuconostoc/Radish  Root  Ferment  Filtrate,  Lactobacillus/Milk  Ferment  Lysate  Filtrate  (Yogurt  Derived),  Tocopherol,  Cucumis  SaMvus  (Cucumber)  Fruit  Extract*

*CerMfied  Organic  Ingredient  100%  of  Ingredients  are  either  all  natural,  organic  or  plant  derived.

PRODUCT DETAILSMassage Serum - Stretch Mark Salvation

26

• The first gluten-free and non-steroidal OTC salve for baby eczema or severe skin irritation.

• Enriched with ceramides, coconut oil, calendula and zinc to moisturize & support the skin barrier for fast healing from first use.

• Nourishing, skin barrier protectant for eczema, severely dry or cracked skin.

• Active ingredient 20 % zinc; additional ingredients are + 95% organic.

• Fragrance and gluten Free. No Animal Testing.

Active RepairMSRP per unit $18.498-95639-00216-3

2 oz

INGREDIENTS:  Butryrospermum  Parkii  (Shea  BuTer)  Fruit*,  Calendula  Officinalis  (Marigold)  Flower  Extract,  Camellia  Sinensis  (Green  Tea)  Extract,  Carthamus  Tinctorius  (Safflower)  Seed  Oil*,  Cera  Alba  (Bees  Wax)*,  Ceramide  3,  Cetearyl  Alcohol,  Cocos  Nucifera  (Coconut)  Oil*,  Melaleuca  Alternifolia  (Tea  Tree)  Oil,  Ricinus  Communis  (Castor)  Seed  Oil*,  Theobroma  Cacao  (Cocoa)  Seed  BuTer*

ACTIVE  INGREDIENTS:  Zinc  Oxide  (Protectant)  20%*CerMfied  Organic  Ingredient  100%  of  Ingredients  are  either  all  natural,  organic  or  plant  derived.

PRODUCT DETAILSActive Repair - Organic Eczema Cream

27

Silky PowderMSRP per unit $13.99

8-95639-00292-7

2.5 oz

• The first ever body powder to soak up extra moisture while supporting the skin's natural probiotic ecosystem.

• Talc-free, non-irritating, absorbent powder for diaper area, under arms and chin. Great for parents too!

• Enriched with sweet wild rose and probiotics for a super soft touch and delectable smell.

• Greater than 95% organic, fragrance and gluten Free. No Animal Testing.

PRODUCT DETAILSSilky Powder

28

Go Baby Basics SetMSRP per unit $14.99 / $21 Value8-95639-00285-9

.75oz Playful Wash, .75oz Snuggly Lotion, .75oz Soothing Cream, .75oz Nurturing Balm, .75oz Sunny Sunscreen.

Welcome Baby CollectionMSRP per unit $20.99 / $23 Value8-95639-00204-0

8 oz Playful Wash, 2.7 oz Nurturing Balm, .75 oz Soothing Cream

• Welcome Baby Collection: Give baby her first bath using all-natural, organic skincare chosen by hospitals and pediatrician recommended.

• Go Baby Basics Set: The “go to” for every new baby! The ultimate in organic & natural baby skincare basics – loaded with the good stuff. Top 5 best sellers / Great value.

• Kits & Sets include items that are greater than 70% organic, vegan, fragrance & gluten Free. No Animal Testing.

PRODUCT DETAILSKits + Gifts

SUPPORTING THE MEDICAL COMMUNITY

Dr. Alan Greene, a Harvard graduate, is Episencial’s Medical Director and a Clinical Professor of Pediatrics, on several boards, and a father of four. See appendix for more information.

UNIQUE AND PROPRIETARY SKINCARE FORMULAS YIELD OUTSTANDING RESULTS