Put anything on your baby registry  from any store.

2013 Fall Media Kit

Our mission at BabyList is to make baby registries more personal and less overwhelming.   We believe in providing an inspiring, creative and memorable environment for new moms to discover everything they need for their baby. To this end, BabyList will only promote and recommend partner brands that we believe represent a fit.

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We Believe

People are Talking

“We are using a universal registry site called BabyList – so

convenient!”  - Lindsay Sloane, Actress

“Mom entrepreneurs are going to eat your lunch.”

“BabyList works with any online store – including Amazon and Etsy. It’s one of the easiest to

read, easiest to use…”  

“Save yourself the hassle and the mini anxiety attack at Babies ‘R Us and take

your time building your registry with BabyList.”

“BabyList is the perfect way to register for all the stuff you want without being tied to the selection at a single shop.”

also featured…

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About BabyList

BabyList CEO and founder Natalie Gordon realized the need for BabyList while pregnant with her son, Max. She knew exactly what she wanted on her baby registry – pet sitting, an eco-friendly diaper service, and recommendations based on her preferences. But no existing registry fit her needs.   So, she set out to create a better baby registry, and BabyList launched just 2 weeks before her son was born!   Funded by 500 startups, BabyList is the only baby registry that lets parents add any item from any store, helping families ask for exactly what they need. BabyList makes the registry experience more personal and less overwhelming – because building your baby registry should be fun!

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BabyList Stats

22,000+  social media

followers

57%  email open rate

13%  click through rate

77,000+  unique visitors  

each month

450,000+  page views  each month

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6,000+  active users each month

Grow With Us

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And our users LOVE us.  When asked, “How likely are you to recommend BabyList to a friend?”  

83% answered with a 9+ (Net Promoter Score of 78)

BabyList Mobile App

The millennial generation of parents browses and shops from their phones. Now, creating a BabyList registry is at their fingertips, too.   Launched in October 2013, the BabyList app gained over 1,000 active users in its first week in the App Store.   Showcase your products with rich mobile content by adding photos or videos on our Baby Registry Guide – the first stop for parents registering with the BabyList app.

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BabyList Inspiration Registries do just that – inspire. This is where most parents land when they begin building their baby registry, hoping to find expert advice on what to buy and where.   Showcase items are our most frequently registered items across the site, and we’ll help you build a showcase registry that reflects the unique personality of your store or brand. Showcase gives you an entire inspiration registry to curate with your products. Showcase Mini allows you to add 3 products of your choice to any existing registry. Showcase Solo lets you share one amazing product.

Inspiration Showcase

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Registry Checklist

Our Personalized Baby Registry Checklist is the only truly custom checklist out there. New parents take a quiz that collects details including zip code, budget, parenting styles and more.

Want to reach green moms? Metropolitan parents? Breast feeding or cloth diapering moms? We can reach your exact customer base – exactly when they’re looking to buy. As of October 2013, we’re sending out 1k-2k checklists each month.

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Targeted Email Marketing

Target over 24,000 BabyList users past and present based on due date, location, income, parenting styles, and products already added to their baby registry.   We’ll work to perfectly pair your product or service with what we have brewing for our new parents, so you can enjoy our 57% open rate as much as we do.   We also have opportunities to partner with the fabulous Pregnant Chicken weekly email list, with over 17k emails sent each week.

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BabyList Blog

Through the BabyList blog, we’re able to share useful and inspiring content with a captive audience of expecting families.   Have a topic you’d like to share? Want to create a brand-friendly post? Have some extra product and want to stage a giveaway? We’d love to have you!   And to bring even more attention to our sponsored posts, we use our social media following to drive pregnant mommas both to our pages and to yours.

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Most Importantly

BabyList only promotes and recommends brands aligned with our values.  

Our brand partnerships are just that – partnerships. BabyList is as committed to your return on investment (ROI) as you are.  

Why?  

Because we’re in this for the same reason you are: to make the lives of

new parents and newborns even more inspiring.  

Brittany Murlas, Business Development  brittany@babyli.st

pinterest.com/babylist   facebook.com/babylist   twi5er.com/baby_list  

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