IMPROVEMENTS.Ways we could have made our main product and ancillary

texts demonstrate more synergy.

MAIN IMAGE.One way we could have ensured our 3 pieces demonstrated more synergy could have been to ensure the main image used on poster and magazine were identical. However we opted to have the image on the magazine be more focused on the mask itself; highlighting the cracks on the mask and the blood dripping from his eye. Whereas the image on the poster is focused more on the whole character, i.e. the whole image of him; showing off his height and clothes, not just his mask. Therefore, synergy could have been improved if we would have represented ‘BabyFace’ in the same way throughout the campaign, through either just showing the mask, or showing his whole figure. This could have made the character more iconic as he would have been used consistently throughout, making him appear more scary and present. This will make the character easily recognisable to the filmfranchise as his mask will be more prominent inthe campaign.

COLOUR SCHEME.The colour scheme we opted for was red, white and black. However, to improve on synergy we could have stuck to the colour scheme more strictly. For example, the magazine focuses more on the colour red, whilst the poster white and trailer black. Therefore, to improve we could have chosen one ‘dominant’ colour to be the main colour of focus (such as red), and the other two colours could be used to help create a consistent theme and add to the unique selling point.

As you can see, the magazine mainly uses red whilst the poster only uses it once, so does the trailer, for the use of the release date. Therefore this shows we haven’t stuck to the colour as strictly as we should have done.

FONTS.To improve the synergy of our 3 products we could have ensured the font used was consistent throughout. For example, the text of our cover lines on the magazine differ from the fonts used on the poster and in the trailer. It would significantly improve on synergy if we was to use the same fonts throughout as the font could help the 3 pieces have the same style and format, which would ensure the products have clear synergy.