Baby Behavior Education in California WIC Jamie Fehlman, MS, RD
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Baby Behavior Education in California WIC Jamie Fehlman, MS, RD, IBCLC Sacramento County WIC Program Laura May, MEd, RD, CLS Riverside County WIC Program California WIC Association (CWA) Webinar August 30, 2012
Transcript of Baby Behavior Education in California WIC Jamie Fehlman, MS, RD
Baby Behavior Education
in California WIC
Jamie Fehlman, MS, RD, IBCLC
Sacramento County WIC Program
Laura May, MEd, RD, CLS Riverside County WIC Program
California WIC Association (CWA) Webinar
August 30, 2012
The FitWIC
Baby Behavior Study (2006-2009)
Why do inappropriate infant feeding
practices among WIC participants
continue despite extensive nutrition and
infant feeding education?
FitWIC Baby Behavior
Study Outcomes
exclusive
breastfeeding rates
formula use
overfeeding
Baby Behavior Workgroup
Evolution of the California
WIC Baby Behavior Campaign
FitWIC Baby Behavior
Study
2006-2009
New Tools
to Reduce
Overfeeding
Training
2008-2010
Staff
Refresher
Training
Spring 2011
Participant Education
Began Fall 2011
Participant Education
Prenatal
(3rd Trimester)
Early Infancy
(Before 6 weeks)
Class Education Materials
Participant Education
Materials
Participant DVD
Chat with Dr. Jane
Light Sleep & Deep Sleep
California WIC Website
WIC Home Page
www.wicworks.ca.gov
Implementation Tips
• Begin with staff training
– Have staff practice with staff
• Roll out in phases
– Prenatal education
– Early infancy education
• Be flexible
Challenges
• Early infancy education
– Baby cues information is most meaningful to
parents when presented during the first six
weeks
• Infant enrollment appointment takes longer
– Enroll infant, recertify mom
– Provide breastfeeding support
– Provide early infancy education
• New babies and new parents at WIC
How did staff respond?
• In the agencies that have implemented the
campaign, staff have responded positively
• Staff enjoy sharing baby behavior messages
with participants and friends and family
What staff had to say…
• “I wish I knew this stuff when my kids were little.”
• “Asking mothers to hold and watch their babies improves the connection between them.”
• “Participants love receiving the DVD and booklet so they can share it with others at home.”
– From a manager:
• “I can’t imagine a more worthwhile campaign! I love knowing we help foster better communication between moms and babies. We’ve invested a lot in staff training but the results have been priceless.”
How did participants respond?
• Participants found the information helpful
and most reported viewing the materials
(booklet and DVD) again at home
What participants had to say…
• “Instead of just assuming I know the reason my baby is doing something, I go back to the booklet and look it up.”
• “The class really helped. It’s been easier for me because I know what to expect and what my baby needs.”
• “Doing the same thing again and again helps me calm my baby when I know he is not hungry.”
• “Now I know she is not supposed to be sleeping through the night.”
What are your Questions?
Laura May, MEd, RD, CLS
Riverside County WIC Program
Jamie Fehlman, MS, RD, IBCLC
County of Sacramento WIC Program
