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Business Opportunity withFranchise India
January 6 2012
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Roadmap
• Franchising – A tool to growth
• Global Scenario
• Franchising in India• About Franchise India
• Channel Development
• Brief Business Associate Profile
• FIBL Roll-out plan
• Business Associate
• Revenue Model
• Revenue Lines & Payout
• FIBL Support
• Brand & Marketing support
• 360 degrees Training support
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Franchising – A tool to growth
• About Franchising
• Global Franchising Scenario
• Franchising in India
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About Franchising
Franchising is the practice of using another firm's successful business model. The word 'franchise' is
of anglo -French derivation - from franc- meaning free.
Technically, franchising means - the rights of privilege granted.
For the franchisor, the franchise is an alternative to building chain stores to distribute goods and
avoid investment and liability over a chain. The franchisor's success is the success of the franchisees.
The franchisee is said to have a greater incentive than a direct employee because he or she has a
direct stake in the business.
Things that makes Franchising fantastic:
• Capital Raising
• Human Resource mobilization
• Brand Equity
• Training
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Franchising as a tool to Growth
Key elements of franchising• Rights to a Name, System and Know-How
• Owner / Operation of outlets by franchisees• Duplicating a Proven Business System
• Network Growth
• Ongoing Development of Brand
What is required ?• Invest in Systems
• Invest in Brand• Maintain Standards
• Be sophisticated in business practices
- Good record keeping
- Good reporting and IT systems
- Good compliance systems
-Professional’ in dealings
Customer
Strategy People
Market Focus
Enabler
Business model + Distribution
strategy
Employee
Agency
Broker
Dealer
Partnerships
Cooperative
Licenses
Franchise
Joint Venture
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Franchising as a tool to growth
Franchising• A way of carrying on business
• Independent business owners to be part of
a network
• Defined way to supply the goods or services
Structure• Single unit franchise
• Master franchise• Area developer franchise
• Multi unit franchise
Competitive Advantage of Franchising• Independent business owner/operators
• A greater level of commitmentand accountability than employees.
• Simplest way to raising funds
(w/o parting ways with equity)
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Franchising the Ultimate network
Franchising created the worlds biggest brands by:
Sharing vision, ideas, knowledge and process
Creating systems for franchisees to develop profitable businesses
In Australia 1000 franchisors and 65,000 franchisees together generating over $128 Billion in
revenues
500,000 jobs
25% growth since 2000
In the United States
Over 3,500 franchisors and 850,000 franchisees together generating over One Trillion
Dollars in revenues
11 Million jobs
20% growth since 2000
What do Coca Cola, Pepsi, Shell, BP, Mobile, Ford, General Motors, Toyota, McDonald’s
and KFC have in common?
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Franchising in India: Emerging trends
Snapshot: Industry growth
Franchising industry growing at the rate of 40%
200 Home Grown Franchisors & 2,50,000 Franchisees (growing entrepreneurship)
85% Success rate vis a vis 90% failure in self start up
Industry of over US$ 4 Billion Highest retail outlet density in the world (Approx 12 million)
Remains the best entry & expansion strategy
Small format businesses are key economy drivers
Employs over 10 Million employees directly / indirectly
Grown from a questionable and not so acceptable format to a readily admissible way of
business expansion in the country
The pioneering companies have shown franchising can work in any country
Brought a graphic change in over all working of the country’s business
Technology & internet are helping at both ends:
to create the awareness about new product & services, and
helping to serve the consumer better leading to fast proliferation of worthy concepts & products.
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Franchising in India: Emerging trends
Education - Size of India’s private education
sector, including the coaching classes
segment, is estimated US $ 40 billion
Retail -Expected to grow up to US $ 785
billion by 2015
F&B - Growing at 25 percent to 35 percent
every year. Young spenders with hecticschedules and rising incomes are creating
new appetites
Travel – The growing Indian travel & tour
industry likely to spawn US $ 128 billion by
2016
Luxury Goods - Market to touch US $ 14.72
billion by 2015
Franchising: Sectoral break up
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Features of Indian Franchising Industry
Over 150,000 franchisees currently
Only 10% of the businesses are franchised as compared to 70% in U.S.
Over 1,500 franchisors at present
Current annual turnover estimated approx. US$ 16 billion
Total annual turnover by 2013 – approx. US $ 20 billion
Over 950,000people directly & indirectly employed by franchised business
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Trends fostering in the new decade
1. Organized approach of
franchising
2. Implementation of
best practices
3. Policy & Regulations
Grown from a
questionable and not so
acceptable format to a
readily admissible way of
business expansion in the
country
Until now limited to the
larger companies realizingthe potential through the
franchising way!
However, the new decade
would encourage smaller
companies to follow the
organized/technical way
of opting franchising as atool to growth
Realizing franchise as the
best entry & expansion
strategy
Small to medium format
businesses will adopt thebest practice/
international proven
concepts to their business
to achieve growth faster
Currently, the industry is
non regulated and
doesn’t bind the
franchisors in any legal
ways
However, the scenario is
expected to change soon
with control & measure
regulations binding the
franchisor and the
franchisee are likely to beannounced
Expected key trends in the franchise; Primarily recognition as an industry would be the key !
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About Franchise India
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About Franchise India Group
Franchise India
Consulting
Licensing
Business Brokerage
Events &
Exhibitions
Media
Property &
Capital Services
• Group revenue of over 10 Mn USD
• Completely debt free company
• Privately held company with complete equity ownership with promoters
• One of the top 10 Management Consulting companies in India
• Largest B2B Exhibitor in India with shows being held over 50 cities in India
• Largest Indian B2B Advertiser in leading English dailies.
• Largest network in service industry in India
• 95% of the total franchise fraternity refers to Franchise India before making a decision.
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Franchise India
Franchise India (FI) is Asia’s largest integrated franchise solution company since 1999, and an
absolute authority on franchising and licensing.
Consulting
1 3
2Marketing
Transaction
Platform
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Franchise India Platform
single window
for all
FranchisingSolutions
MarketingServices
Franchise India Holdings Limited
Media - The Franchising World, The RetailerEvents & Exhibitions – 65+ Franchising shows in a year
Franchiseindia.com – Most goggled website
Knowledge
Platform1
Transactional
Platform
2
3
Francorp - Oldest & most experienced franchise managementconsulting firm
Bradford Licensing LLC - First 360 degrees license solution
provider
Fran Legal - Pioneers in providing franchise legal services
Franchise India Brands Limited
Consulting
Business Brokerage
Capital Services & Property Services
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Franchise India Ecosystem
Francorp
Franchise IndiaInternational
Franchise IndiaPublications
www.franchiseindia.com
Franchise IndiaExhibitions
Franchise IndiaProperty
Franchise IndiaBrands
Bradford License
Fran Legal
Franchise IndiaEcosystem
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Franchise India Progression
Expanding portfolio
2002 2006 2008 2011
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Franchise India – Knowledge Based Platform
• Francorp
• Bradford License
• FranLegal
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Francorp
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License India
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FranLegal
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Franchise India Holdings Limited
• Media
• Events & Exhibitions
• www.franchiseindia.com
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Franchise India Publications
The Franchising World - India’s
No. 1 Business Opportunity Magazine
with circulation of 1,00,000 copies
The Retailer - India’s highest Selling
Retail Opportunity Magazine with
60,000copies
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Franchise India Publications
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Franchise India Exhibitions
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Franchise India Website (www.franchiseindia.com)
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Franchise India Brands Limited
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Franchise India Brands
Franchise India Brands Limited (FIBL), is the leading
business brokerage group anchored in India. It
provides the structure to develop, grow and expand arange of business models for a profitable and
sustainable growth through partnering.
With a Pan India network, strong and best of breed
deal makers and over 600 valued partners, FIBL enjoys
a governing presence in the Indian business brokerage
space.
FIBL is an absolute authority and Asia’s largest
franchising solutions company that provides a single
window in channel development to all product/service
brands to expand their distribution strengths across
geographies. And hence we are proud to articulatethat ‘No-One Sells More Businesses Than Us’
We have expertise in the
following areas of business:
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Franchise India International
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Franchise India Property
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Franchise India –
• Sector and Specialty Approach
• Service Lines
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Strategy I Legal I Operations I Marketing I Sales I Training
Focused sector practices | Coordinated service lines | Specialty groups
Sector and specialty approach
Apparel|Aviation training school |
Pre school|
Pharmaceuticals retail|
Retail & Consumer products |
Business school|
Online MBA programs |
Hospitality |
Media & entertainment |Real estate & training |
Telecommunications |
Facility management|
Soft skills training |
Beauty & wellness |
Jewelry |
Home décor & furnishings |
Consumer services |Food & Beverages|
Home based businesses |
MLM businesses |
Advisory Legal Marketing Operations
Strategic planning
Franchise feasibility
Review &recommendation
approach
Franchise
development model
Franchisor legal
agreement
Franchisee legalagreement (Master/
Area/ Unit)
Development of
Marketing
communication forfranchise sales
Operating
procedures
Sales & Trainingmanuals.
Franchise India’s Service lines
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Business Associate
• Pan India Roll-out plan
• Business Associate Profile
Franchise India
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Franchise India
India’s Largest Business Broking house
• Presence in 231+ cities across India
• 1.5 lakh+ Registered Investors
• 8 Zonal Offices
• Serviced 1100+ brands till date
• Break even in first year of operations
Effective, anytime-anywhere integrated business transaction capability
ll l
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Business Associate Roll-out Plan
North
1. Amritsar
2. Ludhiana3. Jalandhar
4. Jaipur
5. Lucknow
6. Nepal
East
1. Patna
2. Bhubneshwar
West1. Nasik
2. Nagpur
3. Raipur
4. Indore
5. Bhopal
6. Surat
7. Baroda
8. Rajkot
South
1. Vizag
2. Vijaywada
3. Coimbatore
4. Calicut
5. Kochi
6. Sri Lanka
Channel Partner Locations
(marked in red)
North
1. Chandigarh2. Delhi
East
1. Kolkata
West
1. Mumbai
2. Pune
South
1. Bangalore
2. Chennai
3. Hyderabad
FI Zonal Offices
(marked in blue)
i i fil
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Business Associate Profile
Attributes
AnalyticalThinking
NetworkingSkills
Marketing
Skills
All the three
combinations in any
franchise owner is
expected and given
first preference to bea franchisee.
P fil 5 P i S l
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Profile on 5 Point Scale
0
1
2
3
4
5Financial Strength
Business Analysis Skills
Professional Experience
Ability to manage manpower
Space and Location
Networking Skills
Educational Qualifications
Marketing Skills
Comfort level with Brand Owner
Passion for business(Sector)
Benchmark
B i A i P fil
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Business Associate Profile
• Chartered Accountants
• Business Consultants
• Management Consultants
• Law Firm owners
• Advertising Agencies
• Insurance /IFA Agents with strong networking
• Sub brokers of leading financial companies
• Leading Real Estate firms
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Business Associate
• Value Proposition
• What you get as a Partner
V l P iti f B i A i t
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Value Proposition for Business Associates
•Business Associate
•Channel Partner
•Direct Sales Team
•Cutting edge technology
•Centralized Back office
•Centralized Business Associatehelpdesk
•Exclusive Key Account Manager's tosupport on ground
•Strong & experienced franchisingresearch and robust training
• Different products fordifferent needs
• Leverage Franchise Indiaeco system
• Transaction/Consulting andMedia
• Identify right set of investors
• Identify the business needsand provide them needbased business solutions
• Investor relationshipmanagement
Right InvestorAcquisition
MultipleProduct Sales
BusinessModel
DifferentiatedServices
Strategies
S t t B i A i t
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Support to Business Associates
A. Technology
Associate Portal: Our comprehensive CRM provides access to client’s investment details, Area
availability, industry reports and more in just a few clicks.
Cutting-edge technology: Our superior software’s and an excellent technological platform
assures a seamless transaction experience geared to meet all the business buying needs of the
investors.
B. Industry/ Category Research
Our teams closely monitor the market trends and hence release number of research
reports on the growth of a particular industry and how your investors can benefit from it.
S pport to B siness Associates
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Support to Business Associates
C. Ongoing support
Centralised Back office
A dedicated team at our centralised back office in Head office provides seamless back office
support.
Training and Development
We offer extensive training facilities for all our Associates, which cover aspects like product
information, systems acquaintance, operations and sales and compliance etc.
Exclusive Business Associate Helpdesk
An exclusive Business Associate desk assists you in acquainting you with our processes, coordinate
with various operational departments’ and solve all queries.
Network
With presence across 231+ cities and a network of 8 own branches; we are India’s 1st BusinessBrokerage house.
360 Degrees Support
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360 Degrees Support
START-UPTRAINING
• 3 days residentialtraining on
• Franchise Overview
• Franchise SalesStrategy & LifecycleManagement
• Franchise DevelopmentProcess
• Certified Business
Broker Training
LAUNCHPLAN
• City specific launchplan
• Business Associate
Launch event
• Visibility support roundthe year
• PR support
• Dedicated FI team towork closely with you
SOFTWARESUPPORT
• Access tointegrated CRN
• Robust online MIStracking
• Reports at a click
360 Degrees Support
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360 Degrees Support
LISTEDBRANDS
• Access to all FIlisted brands fromDay 1
• National• International
• Reward structureson new brandacquisitions
MARKETINGSUPPORT
• Leads support forbusiness generation
• Access to Franchise
Retail Opportunityshows
• Access to BusinessOpportunity Shows*
• Reward &Recognition Platform
VALUE ADDEDSERVICES
• Access to• Property Services
• Capital Services
• Referral Fees
• ProfessionalConsultancy on
• Business Finalization
• Project Planning
• Project Execution
Support to Business Associates
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Support to Business Associates
• Brand mileage – Franchise India is one of most identified and trusted brands in India in
the field of franchising
• One stop shop for all business solution to the Investor’s needs.
• Hand-holding to identify business potential and to develop the business in your local markets
• Exclusive Relationship manager to support on ground.
• Basic induction and training to Business Associates for operational knowledge.
• Special training programs on the industry & franchising and on evolving trends
• Technology that guarantees seamless connectivity at all times.
• Unique back office support.
• Appropriate presence in print and electronic media.
• Marketing support- Local area programs, All product brochures and Franchise India branding.
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Business Associate
• Set-up Cost
• Revenue Model
• Revenue Lines, Sharing & Basic Contract terms
• Payment Collections & Reconciliations
• Payouts
Set up Cost & Revenue Structure Citywise
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Set-up Cost & Revenue Structure - Citywise
Revenue Structure
ELEMENTS City A
Signup Fees 105000
Service Tax (12.36%) 12,978
Total Signup Fees 117,978
Revenue Lines Sharing & Basic Contract Terms
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Revenue Lines, Sharing & Basic Contract Terms
• Registration fee• Success fee (On deal closure)
• Third Party Product (TPP) fee – Phase II
• Consultancy fee on Taxation services – Phase II
• The initial contract will be for 3 years, renewal every year there on
Profit sharing Pattern:
• On Investor Acquisition – 30%
• On Investor Servicing: 20%
Payment Collections & Reconciliations
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Payment Collections & Reconciliations
• All collections against Registration, Investor Service fee or any other fee to be collected in either
cheque, Draft or Pay-order favoring: ‘Franchise India Brands Limited’
• No other mode of payment allowed
• All payments to be deposited locally in informed FIBL bank account number
• Reconciliations to be done by HO with data from CRM
BA Payout
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BA Payout
• For revenue against Registration done to be released by 7th of next month for all payment
collections reported by Finance for the period 1st of the month till month-end
• For revenue against Deal Closures in the same calendar period, payment to be released by 7th
of next month
• No payment would be made on accrual basis
Key Legal Points
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Key Legal Points
• The Channel Partner will not be allowed to function with any other business from designated
model
• Data secrecy has to be maintained through CRM and at all levels
• Payments are only supposed to be collected in form of Cheque, Draft or Pay-order or Internet
transfer. No other mode would be allowed
• Legal rights of property to be clear
• Contract binding tenure initial for 3 years & every year there on
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Thank You