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APRIL2022

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04

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expocosméticabiggest iberian beauty fair

From April 25 to 27, Expocosmética - Cosmetics, esthetics, nails

and hair fair returns to Exponor to celebrate its 25th edition.

2 days open to professionals and public;

1 day exclusive to professionals.

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what defines usExperience Professionalism Recognition

OUTSTANDING FIDELITY

25 YEARS OF SECTOR PROMOTION

HIGH VISITATION

STRONG REPUTATION

LEADING EVENT - THE LARGEST IBERIAN

EXHIBITION IN THE SECTOR

STAGE OF THE PRINCIPAL COMPANIES IN THE

SECTOR

HIGH RELATIONAL INDEX

SUPPORT AND COOPERATION OF SECTOR

ASSOCIATIONS

STAGE OF DIVERSE ACTIVITIES, DEMONSTRATIONS,

SHOWCASES AND FASHION SHOWS

GREAT RELATIONSHIP REGARDING:

EXHIBITION-COMPANY, EXHIBITION-INSTITUTIONS

AND EXHIBITION-SOCIAL MEDIA

LIVE EXPERIENCE ON STAGE AND IN THE BOOTHS

HUNDREDS OF ACCREDITED BLOGGERS

PRESENCE OF VIPS

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biggest beautyfair

+ 200 EXHIBITORS

+ 45 000 VISITORS

+ 1 000 FOREIGN VISITORS

+ 120 000 CITATIONS IN THE NEWS

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save the date

APRIL2022

0204

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matilde reymãoambassador of Expocosmética 2022

Energy Balance Emotion Magic

Portuguese model with a natural beauty, exotic and unique.

With an inexhaustible source of energy and an inspirational

lifestyle, Matilde Reymão is the ambassador of Expocosmética

2022.

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our visionback to essentials

Rediscover the essential and redefine our identity.

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the four elementsThe power of the forces of nature combined with beauty in a

return to the essential and our roots.

Water Earth Fire Air

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exhibitionsectorization

BY AREA

BY THEME

BY CONCEPT

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waterbeauty and spa

Area dedicated to esthetics and spa. Here the professional can

find the news for his business. We bet on the best companies in

the market.

Emotions and feelings. The power of intuition, love and fluent forms.

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earthbarbers corner

Area dedicated to esthetics and spa. Here the professional can

find the news for his business. We bet on the best companies in

the market.

Emotions and feelings. The power of intuition, love and fluent forms.

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firehair

Space dedicated to hair. The professional will be able to find

the latest news and trends for your hairdresser.

The will and the impulsive power of passion.

STRONG BET ON BRANDS

SHOWS

PRESENTATIONS AND DEMONSTRATIONS OF PRODUCTS

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airnails and make up

Area dedicated to nails and makeup, where visitors can find

the latest trends and news.

Wisdom and consciousness. Symbol of freedom.

PRESENTATIONS AND DEMONSTRATIONS OF PRODUCTS

WORKSHOPS

DISCUSSION FORUMS

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highlights 2022

THE FUTURE STUDIO beauty, hair, nails and make up, barbers

BEST OF THE BEST

BEAUTY AWARDS

TRENDBOOK

NATIONAL CONGRESS ON ESTHETICS, BEAUTY AND HEALTH

INFLUENCERS VOICE

SIDE EVENTS

CHALLENGE CACP BARBER SHOP FINAL

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the future isdrawn here beauty, hair, nails and make up,

barbers here

The future draws here. Discover various environments coming

from the future, using equipment, innovative techniques and

personalized treatments.

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best of the best

Tribute to the best. Find the professionals who have stood out

in recent times in different areas in a unique moment where

excellence is the watchword.

ESTHETICS

HAIR

MAKE-UP

NAILS

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beauty awards

This year we once again distinguish those who, with their

work, have valued beauty, breaking down barriers and

obstacles in a unique way, with the aim of improving the

quality of life, individual beauty and well-being.

The aim is to reward exhibitors who fit the products into the

following categories:

ESTHETICS Flash Beauty

HAIR Back to Essentials

MAKEUP Love Yourself

NAILS Fun Beauty

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trendbookGuide with the major cosmetic trends worldwide.

2nd congressnacional congress of esthetics,beauty and health

A day dedicated to learning and trends. Scientific approach in

the areas of facial rejuvenation, non-surgical lifting techniques

- combined treatments, hormonal aging, women’s health and

hair loss.

03 april 2022

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influencers voiceVisit and coverage of the fair by national digital influencers

with high profile.

final6th challenge cacp barber shop

CACP - Clube Artístico dos Cabeleireiros de Portugal launches

the challenge to Barbershop professionals to present their

creative work in Hair and Beard. The grand finale will be at

Expocosmética, where the best works will be presented.

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side events

HAIR SHOWS

PARADES

PRESENTATION AND DEMONSTRATION OF PRODUCTS

WORKSHOPS

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communication

SENDING OF PRESS RELEASES

PERSONALIZED CONTACT WITH SOCIAL MEDIA

DEVELOPMENT OF PARTNERSHIPS WITH MEDIA

TELEVISION BROADCASTING

DYNAMIZATION OF FACEBOOK TOOLS

MAPPING OF LEADERS’ OPINION

THEMATIC COMMUNICATION

TV

OUTDOORS

RADIO

MAGAZINES

MUPIES

PUBLIC RELATIONS

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WWW.EXPOCOSMETICA.EXPONOR.PT/ EXPOCOSMETICA.EXPONOR

OLÍVIA MORAIS

Gestora de Marketing de Produto

+351 229 981 478

olivia.morais@exponor.pt

MARIA VIEIRA

Commercial Assistant

+351 229 981 479

maria.vieira@exponor.pt

PEDRO LEITE

Account Manager

+351 229 981 462

pedro.leite@exponor.pt

NUNO FRANCO

Lisbon Contact

+351 919 758 668

nuno.franco@exponor.pt

MIGUEL LÁZARO

Lisbon Contact

+351 919 743 682

miguel.lazaro@exponor.pt

CÉLIA FERREIRA

Leiria Contact

+351 917 578 547

celia.ferreira.com@exponor.pt