BA (Hons) in Business and Management UN€¦ · The BA (Hons) in Business and Management Top-Up...

BA (Hons) in Business and ManagementInclusive of the Extended Advanced Professional Diploma in Business and Marketing Management

London Schoolof Marketing

of London School of Marketing

Recognised International Business Development Partner

Removing the Boundaries to EducationLocal Access Point

COURSE PROSPECTUS

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About the Programme

The BA (Hons) in Business and Management Top-Up programme covers key aspects of business and management practice and theory. It also emphasises the development of individual and group skills. You can follow a range of pathways therefore tailoring your programme of study depending upon your previous course, individual interests and career aspirations including marketing, finance, human resources and topical business.

ENTRY REQUIREMENTS

1. A secondary education equivalent to three GCSEs and two A-Levels

2. Level 5 Advanced Diploma/Higher National Diploma OR 3-5 years marketing experience evaluated on a case by case basis) recognised equivalents) PLUS

3. A good command of English (equivalent to IELTS Level 6.0 for non-native English speakers)

STUDY RESOURCES

Blended learning is ideal for students who are unable to get access to a physical classroom but are still seeking structure, support and quality learning materials. To help you gain the most from your studies, we have created a range of valuable resources. We offer:

J Dedicated one-to-one online tutor supportJ Live webinars per module from subject expertsJ Access to the state-of-the-art Learning Platform (LP)J A comprehensive e-library with digital publicationsJ Access to Mintel’s marketing intelligence reports

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About London School of Marketing

London School of Marketing offers academic and professional courses in the business and marketing field, validated and approved by industry leading professional bodies including EduQual, CIM (The Chartered Institute of Marketing) and DMI (Digital Marketing Institute).

We are trusted by the world’s leading brands to educate their employees. Over 3,500 corporate companies have chosen us to provide the necessary skills their employees need to succeed including Barclays, Adidas, BBC and Apple, to name just a few. London School of Marketing courses are typically studied online over one to three years of full-time study.

OUR MISSION

Product mission - To develop, design, publish and offer both academic and professional courses in partnership with well established institutions using technology as the forefront of delivery.

Social mission - to operate the company in a way that recognises the central role that business plays in society by initiating innovative ways to improve the quality of life locally, nationally and internationally.

Economic mission - To operate the company on a sustainable financial basis of profitable growth, increasing value of our shareholders and expanding opportunities for development and career growth of our employees and associates.

Those studying for a qualification using LSM’s award winning learning platform, are offered a structured process to learn. Students come away from our courses with an understanding of both the practical and theoretical aspects of their qualification.

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At LSM, we guarantee a satisfying study experience. Over the years, we have helped over 10,000 students to achieve their dreams. Our competent staff and our experienced faculty will make sure that you leave LSM with a smile. Find out what our past students say about us:

The London School of Marketing’s Learning Platform provided me a unique experience of studying on a purely virtual mode, while allowing me to have carry on with my job. Yet, I had the worry to get the right text books to study and for reference purposes, but I was once more pleased with the plethora of virtual offers in the e-Library, that offered a multitude of reading materials to understand the modules better and to help in the preparation of the assignments.

DEBESH BEEDASY

LSM is very supportive and all the staff are extremely helpful. The support of the mock exams and assignments are excellent as not every school provides these.

EILEEN DONAGHEY

I really enjoyed my study experience with LSM so far. The tutors were exceptionally helpful and were always there for a reply or clarification whenever i needed it. They were quite knowledgeable and pleasant to work with. The resources, especially the EPK and workshop manuals were really great in helping understand assessment requirements. Not to mention the course material were comprehensive and easy to understand. I look forward to a new term with London School of Marketing.

SANDUNI BHAGYA WICKREMASINGHE

Student Reviews

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This course provides coverage of the key aspects of business and management practice and theory and aims to produce graduates with enquiring minds. The programme emphasises the development of individual and group skills and graduates find that they have the knowledge and skills required for starting careers in business/management or going on to postgraduate study. The course aims to build upon prior academic work in marketing, finance, human resources or business generally enabling HND students to top up to an honours degree in a further year of study. It also offers a modular curriculum which enables the student to experience a wide range of learning and teaching strategies.

Course Information

1. Accounting and Finance for Managers

2. Business Project

3. Organisational Change

4. Strategic Human Resource Management

5. Strategic Management

6. The Principles of Marketing Management

This programme is delivered in partnership with

the University of Northampton and has been

designed for holders of an HND or equivalent

(Edexcel, ABE, NCC), a Foundation Degree in a

related field, or a professional qualification up to

level 5.

1. Business Economics

2. International Marketing Management

3. Human Resource Management

4. Business Finance

5. Business Strategy and Entrepreneurship

6. Marketing Communications

7. Customer Behaviour

8. Operations Management

Upon successful completion of this stage, students

will receive the Extended Advanced Diploma in

Business and Marketing Management, awarded

by EduQual, UK. Students can gain direct access to

the BSc (Hons) International Accounting Top-Up.

BA (Hons) in Business and Management Top-Up

(9-12 Months Duration)

Extended Advanced Diploma in Business and Marketing Management

Awarded by EduQual (8 Months Duration)

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LEARNING OUTCOMES

1. Identify the usefulness of numerical, graphical and statistical indicators of business activity

2. Demonstrate how various quantitative indicators can be used to inform their decision-making

3. Assess the ways of allocating resources in different economic units

4. Understand the likely impacts of various types of ‘market failure’ on business activity

5. Identify the key macroeconomic variables, understand how they are measured and their possible impacts on business activity

6. Understand the macroeconomic variables

7. Apply business principles to business situations in the context of the real world

01. Business Economics

UNIT DESCRIPTION

This module integrates the key elements of business analysis as economic theory, enabling students to have an overall understanding of key business skills. The module begins by reviewing various techniques for collecting and presenting data. Some important measures and techniques for making sense of raw data are then introduced which are widely used by businesses when analysing both their internal and external environments. Careful attention will also be paid throughout the module to the interpretation and application of the various quantitative methods and techniques to the solution of real‐world business problems.

Secondly, this module also focuses on the internal environment of the individual business and the ways in which this can influence its operations. Practical business examples and up‐to‐date case study materials will be used to illustrate the impacts of the external environment on real‐world business decision‐making and strategic direction.

Extended Advanced Professional Diploma in Business and Marketing Management

MODULE DETAILS eduQual

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LEARNING OUTCOMES

1. Identify the key patterns and trends in international business activity

2. Evaluate possible internal firm responses to the external influences such as those involving various functional areas of international business management

3. Apply the analytical underpinnings of international business to real world and case-study business decision-making.

4. Understand the position of marketing in management of the modern firm

5. Evaluate the position of a company within a market sector and identify its strengths, weaknesses, opportunities and threats

6. Explain the theoretical underpinnings of globalisation concept

02. International Marketing Management

UNIT DESCRIPTION

This module introduces students to the important area of international business; build a platform of marketing knowledge and skills to give students a firm base in marketing. It begins by identifying some important patterns and trends in international business activity where the factors influencing the firm’s decision regarding the degree of internationalisation and the methods adopted are considered.

Moreover, external challenges to the international firm are examined, such as those in the economic, political, cultural, ethical and legal fields. Possible internal responses to these challenges are evaluated, including strategic, human resource, marketing, accounting and logistical responses. Thereafter, the module focuses on marketing aspects where the concept of marketing as a key functional area of business and management will be identified. Alternative approaches in the use of the marketing mix will be discussed, analysed and evaluated, looking at both the short and long-term organisational and market demands.

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LEARNING OUTCOMES

1. Identify and use appropriate techniques for effective written and oral presentation

2. Explore a range of theories developed to aid the understanding of learning and human behaviour, reflecting on their learning experiences and career development

3. Understand and critically evaluate the underlying principles and concepts of the nature of organisation

4. Understand and appreciate the contribution of managing people effectively

5. Examine the application of theories in real-world organisational settings

6. Apply theories on organisational design, structure and management in the analysis of managing employees

03. Human Resource Management

UNIT DESCRIPTION

This module aims to equip the student to function effectively as an independent self‐learner within the higher education learning environment, with specific reference to the area of business and management. Students will be introduced to the learning context and the responsibilities of the individual learner will be communicated to encourage them to develop practical skills such as time-management, reading and note‐ taking, essay and report writing, referencing, the use of IT and associated software packages, presentational skills and problem-solving, both individually and in groups. In addition, they will be introduced to learning theories and learning styles. Second, the module would focus and analyse the changes to organisational structure, architecture and the evolution from self‐contained structures to boundary-less organisations. The methods of forming groups and teams and motivation will also be examined where students will be encouraged to reflect critically on theories of motivation and apply them to real-life situations and case study scenarios.



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LEARNING OUTCOMES

1. Understand the context within which financial information is prepared and used

2. Describe and understand the key management accounting techniques and their role in decision-making scenarios

3. Recognise and explain fundamental financial and management accounting terminology

4. Identify and apply appropriate planning and decision-making techniques to management problems involving organisational resources

04. Business Finance

UNIT DESCRIPTION

This module aims to give students a sound grasp of the basics of financial reporting (context, purposes, and regulatory framework). It introduces the principal concepts of financial accounting and principal financial statements will also be prepared. The module is designed to introduce students to key management accounting skills necessary to support decision‐making, and will emphasise the acquisition and application of skills and knowledge necessary to inform managers responsible for planning, decision-making and control. It will also provide the underpinning skills and knowledge required for more advanced study.

Moreover, fundamentals of cost data collection, analysis and allocation of costs, costing of products and services using absorption and marginal costing techniques, short term decision making ‐ Cost Volume Profit analysis, budgeting and budgetary control will be analysed.

The contemporary focus of this programme will ensure that graduates

are equipped with unique skills that will truly add value to the day-to-day activities of a marketing professional.

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LEARNING OUTCOMES

1. Understanding of the key stages in developing an entrepreneurial venture

2. Identify and assess the challenges and opportunities associated with designing and running an entrepreneurial venture

3. Analyse the personal traits and behaviours required to run an entrepreneurial venture

4. Critically appraise their own level of knowledge, learning and understanding

5. Identify and assess the factors which affect general business behaviour in a constantly changing global environment

6. Appreciate the complex nature of policy decisions which often confront businesses and governments in a dynamic environment

05. Business Strategy and Entrepreneurship

UNIT DESCRIPTION

This module will integrate the knowledge surrounding entrepreneurship (including behaviours, skills) and the factors which affect the general business behaviour in a constantly changing global environment.

Firstly, this module will involve developing an understanding of the key elements of designing and running the entrepreneurial organisation. Careful attention will be given to review the environment in which enterprising individuals and organisations operate and the cultures and societies which support and inhibit enterprise and entrepreneurship.

The main objectives of firms will be investigated and the strategic importance of pricing, advertising and product development emphasised. Moreover, the importance of corporate alliances for a company’s development will be discussed and the concept of corporate social responsibility investigated as well.



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LEARNING OUTCOMES

1. Critically evaluate the role of promotion in marketing and sustaining competitive advantage using the marketing mix

2. Identify the role of Internet marketing methods and other uses of IT in gaining different forms of competitive advantages

3. Analyse the elements of the promotional mix and, critically evaluate the role that each can play in Integrated marketing communications

4. Illustrate how to analyse the needs of target markets and plan, implement and control marketing communication strategies

5. Examine and evaluate how marketing is used in the B2B sector in the commercial, not‐for‐profit and public sector

6. Critically evaluate consumer marketing and business‐to business marketing

06. Marketing Communications

UNIT DESCRIPTION

This module is designed to give students an overall understanding of the role of marketing communications in business success and specific issues involved in strategic business‐to‐business (B2B) marketing, which is a significant part of the marketing industry at present. The module begins by reviewing the tools and techniques used in marketing communications. It then explores the role of the Internet and e‐commerce in developing marketing strategies to complement and strengthen traditional marketing approaches and techniques. Further, the promotional planning process at the strategic, tactical and operational levels is identified and examined.

Secondly, the module focuses on the national and international background of B2B marketing, the products, services offered and the comparison of B2B marketing from business to consumer (B2C) marketing, in organisational decision‐making, along with studies of business issues related to it.

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LEARNING OUTCOMES

1. Understand the psychological and environmental variables that influence consumer behaviour

2. Understand the consumer decision-making process

3. Understand the relationship between consumer behaviour and the marketing concepts with regard to shaping the marketing activities

4. Understand and apply consumer behaviour to analyse the development and implementation of marketing activities

07. Customer Behaviour

UNIT DESCRIPTION

The main aim of this module is to help students understand consumer behaviour in business‐to-consumer (B2C) market. Thus, the module will focus on behaviour of consumers and the psychological and environmental influences. Here, the influences will be explored with an emphasis on a behavioural sciences perspective by examining the following areas; attention, perception, memory, learning, attitude, motivation, sociocultural influences, life‐style perspectives and the consumer decision-making process.

Moreover, the role of marketing will be constantly discussed demonstrating the importance of the customers in effective consumer marketing. Furthermore, a range of theoretical perspectives will be discussed and applied to practical examples demonstrating the relationship between theory and practice in a market environment.



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LEARNING OUTCOMES

1. Assess the role of systems and operations management in an organisation and its integration within the business

2. Examine the main issues involved in quality management and business excellence

3. Analyse the people and management issues in organisations

4. Evaluate the role of Soft Systems Methodology (SSM) in analysing and defining business requirements

5. Apply organisational behaviour and learning theory to the business context

6. Critically analyse the factors influencing individual behaviour in teams

7. Demonstrate effective management and behavioural skills in a team environment

08. Operations Management

UNIT DESCRIPTION

The module introduces the role of systems and operations management and its integration into efficient and effective running of a business, and highlights the important role of teams in organisations and their impact upon individual, team and organisational performance.

The module starts off with a focus on understanding the soft systems approach of SSM to systems development, which will be used to analyse and define business requirements. Moreover, people and management issues will be reviewed with emphasis on communication, teamwork and effective leadership. Secondly, it is focused on making students understand the value of building strong inter‐personal and relationship skills, working with others one‐to‐one and in group and team environments, where the students are made to understand this with a practical example. Moreover, using case studies; the module will develop the students’ awareness and understanding the impact of high-performing teams on organisational success, which will be set against a real/simulated strategic learning.

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LEARNING OUTCOMES

1. Understand and interpret the fundamental concepts and principles which underpin internal operational decisions within business.

2. Assess the impact of outcome on budgets, control, cost behaviour, profits and operations.

3. Understand and appraise critically various principles and practices required at the strategic level within business in terms of the long term capital decisions, cost of capital, the time value of money, shareholder value and risk management.

01. Accounting and Finance for Managers

UNIT DESCRIPTION

This module is designed to provide students with an understanding to the core aspects of accounting and finance namely financial reporting, management accounting and financial management. In the current days of aggressive competition, any business organisation has to focus more towards their cost of production. Hence, computation of cost on a scientific basis, effective cost control and implementation of measures for cost reduction are of paramount importance.

Mainly a finance manager needs to make three key finance decisions in a business. They are investment decisions, financial decisions and dividend decisions. There are various techniques used in making these decisions. At the end of the assessment, the student will gain knowledge in ensuring the importance of regular and adequate supply of funds, adequate returns to shareholders, and plan a sound capital structure for a business.


MODULE DETAILS

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LEARNING OUTCOMES

1. Demonstrate an understanding of theoretical concepts relevant for international business operations and marketing.

2. Understand various stakeholders involved in international business and approach for managing these stakeholders.

3. Application of theoretical model and framework to develop the business project on a selected themes.

4. Develop good academic writing skills.

02. Business Project

UNIT DESCRIPTION

This module is designed to provide students with an understanding of business and management from a global perspective and knowledge, skills and abilities to conduct an independent project based on a given criteria. The increased access to new markets across the world means that both opportunities and threats face marketers in the global context. Overcoming cultural issues remain a key challenge, along with the ability to communicate effectively to perhaps a very different target audience.

Therefore, this module enables students to analyse management issues in an international context by providing a range of theoretical frameworks and practical examples. One of the main focuses for the design of this module has been the further development of relevant employability and professional skills. Such skills are implicit in the learning outcomes. Multiculturalism has been considered during the design of this module and will be considered when the assessment brief is written


MODULE DETAILS

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LEARNING OUTCOMES

1. Analyse and critique ‘social process’ perspectives on change management.

2. Discuss and evaluate alternative models of Change Management, including participatory methods.

3. Apply relevant theories to case study and experience.

4. Develop, articulate and justify alternative change strategies.

5. Develop, articulate and justify alternative change strategies.

6. Critically evaluate and synthesize both their learning and the application and implementation of this learning (in conjunction with their learning on other modules).

03. Organisational Change

UNIT DESCRIPTION

Change is an organisational reality. The forces for organisational change are both large and increasing and impinge on the majority of organisations across the globe. This module is about bringing about and managing change through people.

This module aims to equip students with the critical knowledge and understanding of what organisational change means and how it might be managed or ‘led’. The module further aims to appraise students of the differing approaches and assumptions made about organisational change and it’s ‘realities’.


MODULE DETAILS

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LEARNING OUTCOMES

1. Understand, examine and assess the main drivers, barriers and blockages in relation to the development and implementation of different HR strategies.

2. Understand, examine and assess the main drivers, barriers and blockages in relation to the development and implementation of different HR strategies.

3. Analyse the main factors governing relationships between line managers and human resource/personnel managers and devise strategies to enhance such relationships.

4. Evaluate management actions in the treatment of employees in terms of ‘ethical’,’ legal’ and ‘managerial’ criteria.

5. Identify essential knowledge and skills required of entrants to the HR profession.

04. Strategic Human Resource Management

UNIT DESCRIPTION

This module is designed to enable students to pursue their interest in Human Resource Management (HRM) beyond the foundations laid at level 5. The contribution of HRM to securing competitive advantage has been acknowledged by leading academics and business leaders. There appears to be increasing recognition of the importance to the organisational performance of the ways in which people are strategically managed and developed.

Study of this module will provide students with an understanding of some of the essential tools and concepts within this discipline. The module aims to give students an understanding of the trends, practices and philosophy of current Human Resource Management from a strategic perspective.


MODULE DETAILS

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LEARNING OUTCOMES

1. Research and evaluate a range of key issues in strategic management.

2. Understand a range of key theoretical models.

3. Critically review strategic management practice in organisations.

4. Apply academic models to case based examples.

5. Identify and analyse complex problems using appropriate knowledge.

6. Articulating effective arguments in writing.

05. Strategic Management

UNIT DESCRIPTION

This module is designed to be an introduction to the field of Strategic Management. Therefore, the module is carefully designed to cover the key concepts and theories, taking into consideration both the conceptual and practical aspects. The module, provides a holistic view of an organisation’s strategic position, focusing on key central themes in the field, such as, analyses of external and internal business environments, scenario planning, strategy formulation and selection, etc.

Essentially, this module helps the students to familiarise themselves with the techniques for identifying and evaluating strategic options available to an organisation by taking into account also the modern approaches to strategy development in a globalised environment. In addition, this module focuses on the development of employability and the relevant professional skillsof the students to take up positions as managers upon the successful completion of this module.


MODULE DETAILS

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LEARNING OUTCOMES

1. Appreciate and integrate the value of the analytical tools and techniques available to marketing professionals when evaluating the marketing environment and developing marketing strategies.

2. Evaluate the vital necessity of focusing on the customer and the marketplace as the foundation of marketing planning.

3. Critically evaluate the marketing mix of an existing organisation.

4. Critically appraise tactical marketing decisions based on situation analysis.

5. Critically appraise tactical marketing decisions based on situation analysis and in line with strategic marketing plans.

6. Propose and present an outline marketing plan.

06. The Principles of Marketing

UNIT DESCRIPTION

The principles of marketing module introduces and examines in some depth, the tactical tools available to marketing managers for the management of the controlled variables as typified by the marketing mix. As such the course introduces key marketing concepts and will give students the grounding necessary to apply marketing management principles in their first managerial position.

The marketing management module is designed to give module members insight into the principles of marketing management functions/roles in a context specific organization/industry.


MODULE DETAILS

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Course Delivery

The course would be delivered on a blended learning format encompassing highly interactive sessions, workshops, seminars, project work and case studies. The first part of the program would be internally assessed and externally verified by EduQual, a UK awarding body. The second part will be delivered in association with London School of Marketing (LSM), UK.

Students will have full access to LSM’s Learning Platform, where they can access all course materials, lecture notes, case studies and practical applications as well as access to regular online webinars, delivered directly from London.

In addition, staff at your support centre are also available to provide local support and assistance to students.

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Enrol with Confidence!

Our student charter will ensure that you will receive the best possible service and enjoy an unparalleled educational experience through London School of Marketing

We will:

J Give you access to our materials (through a Welcome Email) within 48 hours of receiving the completed application form and payment;

J Give you the confirmation of your University registration within 7 days of sending our Welcome Email;

J Provide University of Northampton ID cards within 14 days of your registration with LSM.

In addition:

J All students have protection provided by the University’s student charter, meaning that students are guaranteed to receive their award, if LSM is no longer in operation;

J We provide tutor support to all students, and not simply provide them access to materials;

J Over 95% of our students gain their degrees in their first attempt with LSM;

J Our course fees are all inclusive, meaning we don’t charge extra for certificates, ID cards and attending graduation ceremonies.

So in essence, as a student, you can be confident that if you enrol with the London School of Marketing, you will:

J Receive a good standard of service;

J Good quality academic support;

J An internationally recognised qualification;

J Guarantee of course delivery.

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London School of Marketing Head Office,8th Floor, 4 Grosvenor Place,

Hyde Park Corner,London,

SW1X 7DLUnited Kingdom

BA (Hons) in Business and Management UN€¦ · The BA (Hons) in Business and Management Top-Up...

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