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SELDA SIMSEK - 060202076TUGBA KAVLAK - 070202058

BEST BUY is the World’s largest consumer-electronic retailer and the World’s leading technology store.

It operates in 13 countries like Mexico, Canada, China, Turkey and the United Kingdom.

The number of employees are 180,000.

Total revenue is US$ 49.694 billion.

The company's corporate headquarters are located in Richfield, Minnesota,US.

INTRODUCTIONINTRODUCTION

BEST BUY BEST BUY sells consumer electronics sells consumer electronics

as well as a wide variety of related merchandise such as;as well as a wide variety of related merchandise such as;ComputersComputers

Computer Softwares Computer Softwares Video games Video games

Music CDs and DVDs Music CDs and DVDs Blu-ray discs Blu-ray discs

Mobile phones Mobile phones Digital camerasDigital cameras

Car StereosCar StereosVideo CamerasVideo Cameras

and Home Appliancesand Home Appliances

It operates its retail stores under the brand names Best Buy, Future Shop, Magnolia Audio Video and Geek Squad

and an outlet store on eBay.

The group has over 4000 stores domestically and internationally .

CHAIN RETAILERSCHAIN RETAILERS

Best Buy Zoomshops offers popular electronic items, such as digital cameras, portable music players, computer accessories and cell phones.

NONTRADITIONAL RETAILINGNONTRADITIONAL RETAILING

In addition, the company has

rolled out over 100 Best Buy Express Automated Retail

stores or "ZoomShops",

operated by Zoom Systems,

in airports and malls around the U.S.

Since its inception in 1966, Best Buy has grown steadily and enhanced its business

through inspired innovations.

They are continually transforming into a dynamic, customer-driven, talent-powered company

that focuses on enhancing their customers' enjoyment of technology.

Like many companies, they come from humble beginnings. They have been challenged significantly from time to time and they have

learned, changed and grown from each of these challenges.

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Today, Best Buy operates a global portfolio of brands with a commitment to growth and innovation.

Their employees strive to provide customers around the world with superior experiences by responding to their unique needs and aspirations.

This commitment to growth and customers has driven strong, consistent earnings growth.

Retail is a business that requires constant innovation, new ideas, new ways to delight their customers and new ways to work together.

To meet the unique product and service needs of their customers, their stores and operating models are being transformed to shift their focus from

product-centric to customer-centric a move that poises Best Buy to truly offer the entertainment and technology solutions that meet their customers' needs.

SlingBox Solo is the technical product which allows watch television with network connection in everywhere.

Alienware is the exclusive computer brand.It has high performance,high screen card and developed multimedia specialty.

These two brands are sold only Best Buy in Turkey.

Best Buy's concept of customer centricity was configuring its stores to serve the needs of the particular customer segments that predominated in

the area of each store.

Some of the ways that the Best Buy company transformed its stores for a customer segmentation were using different types of store signage,

fixtures, lighting and even uniforms.

One of the things the company did for some segments was to create a personal shopping assistant, so that a customer could call and make an

appointment for their shopping trip.

DEMOGRAPHICSDEMOGRAPHICS

• Stores are opened 10.00 a.m. and closed 10.00 p.m.

• Best Buy stores have free opened and covered carparks.

• Design of stores help people to reach products easily.

• People can buy product with cash or credit card. Also, have an installment purchase possible.

‘’Up to 12 Months Interest Free Payments’’ or ‘’Buy Now and Don’t Pay for 12 Months’’

are Best Buy’s special campaigns.

CUSTOMER SERVICECUSTOMER SERVICE

Their technology support services cover a range of technology including, mobile phones, laptops, TVs, MP3/4 players, printers, digital cameras and

many more devices, so whatever their customers have bought they can help them set it up, get the most from it once they've started using it or get

they up and running again if it has broken down.

• 24/7 telephone technology support • 24/7 remote assistance• In store • At home

Magnolia system provide to try home theater system with isolated place in Best Buy like at your home.

This system is only used from Best Buy.

Best Buy only have their own salespeople who are called

‘’Blue Shirts’’.

Best Buy train their salespeople to concentrate on customers who

have different demands and wants.Also, they take technical courses to inform customers efficiently about

products and their features.

• Best Buy generally use wide areas because they provide people high width and high depth of assortment. The store offers 1,500 products from more

than 300 brands.

• Best Buy building exteriors are usually light brown in color with the entrance in an area designed to look like a blue-box emerging from the rest of

the structure.

• They have a group to analyze the competitiors ‘ sales prices and discounts frequently .This group regulate Best Buy’s prices because Best Buy ‘s aim that

their product prices will not exceed those in the rest of the market.

• The store not only seeks to sell consumer goods but also hopes to meet their needs and demands. For this reason, Best Buy provide customer-

oriented service.They give technical support,delivery and installation service, and after sales support.

STRATEGY MIXSTRATEGY MIX

• Products categorized with other related products such as computers and computer equipments.

• They developed the Guaranteed Package concept, according to which they accept the returns of all products sold for under TL 200 and offered under this concept within three years if they break down. Also,

they offer the ‘Extra Guaranteed Package’ option to provide their customers the option of extending the regular warranty period by

another three, four or five years.

• Best Buy uses week’s sales flyer and are shown to customers with some kind of advertisements.

Best Buy, one of the world’s leading retailers of consumer electronics, entered

which is also the company’s first store in Europe.

Turkey's Best Buy President Ruşen Kopmaz explain “It has a young population that is interested in technology and

communication and spends money on consumer technology products. That the decision was also made after taking into consideration various criteria

such as traffic and parking.”

WHY BEST BUY

PREFER IZMIR?

Best Buy was named "Company of the Year" by Forbes magazine in 2004.

"Specialty Retailer of the Decade" by Discount Store News in 2001.

Ranked in the Top 10 of "America's Most Generous Corporations" by Forbes magazine in 2005.

And,made Fortune magazine's List of Most Admired Companies in 2006.

Best buy also took ‘’Store Fixtures 2010’’ thanks to Best Buy’s Izmir store.

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