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Transcript of Ba 0684 Design Talk 17
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®
Design talk 0684
FiveDesignIdeasRealistic Store Dual Mailer
Budget Menu Mirrored Card
Simplified Chart
DesignTalk17
NAME
TITLE
COMPANY
ADDRESS
CITY, STATE, ZIP
PHONE
E-MAIL ADDRESS
YES!I’m interested in learning more about your services.
NO.I’m not interested at this time.
miller & prattLAW OFFICES
PLE
ASE
REM
OVE
TH
IS C
AR
D B
EFO
RE
MA
ILIN
G
May we be of service?
![Page 2: Ba 0684 Design Talk 17](https://reader033.fdocuments.net/reader033/viewer/2022051401/563dbb21550346aa9aaa7b01/html5/thumbnails/2.jpg)
®
Design talk 06842 of 8
Web site Online shoe store mimics the real thing
Real-life sizes Shoes are displayed in their relative foot sizes.
ShoeGuru’s shoes look so real you can almost smell the leather! Simple, on-the-wall presentation is brilliantly accessible, perfect for selling boxloads of footwear.
Shoes on the wall! Presentation mimics a physical shoe store.
www.shoeguru.ca
Gradient adds depth and radiance. Neutral gray is the ideal color to show off the shoes.
Price placards share the green gray color theme of the logotype (below).
Sold-out item is outlined and the placard removed, “sold out” set small and low key. On-sale footwear gets a temporary (and cockeyed) red sticker.
2 of 82 of 8
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®
Design talk 06843 of 8
Dual purpose Total dimensions are 7” x 3 1/2”, which easily fits a #9 envelope (left). For the card, specify the finest perforation available or, better, a snap-off. Note (above) how areas of blue (logo, shirt, etc.) tie the design together.
Dual Mailer Business card gets a piggy-back ride—for free
Here’s a clever way to leave behind a business card on your next mail-out sales call. Print it as part of the mailer, where it does double duty as a visual storyteller.
Form (5” x 3 1/2”) Business card (2” x 3 1/2”)
Tear (or snap) off the card.
NAME
TITLE
COMPANY
ADDRESS
CITY, STATE, ZIP
PHONE
E-MAIL ADDRESS
YES!I’m interested in learning more about your services.
NO.I’m not interested at this time.
miller & prattLAW OFFICES
PLE
ASE
REM
OVE
TH
IS C
AR
D B
EFO
RE
MA
ILIN
G
May we be of service?
Drop into the mail.
NO POSTAGE NECESSARY IF MAILED
IN THE UNITED STATES
POSTAGE WILL BE PAID BY ADDRESSEE
Miller & Pratt Law Offices 830 Grove Street Suite B Mill Valley CA 94942-6278
FIRST-CLASS MAIL PERMIT NO. 20 MILL VALLEY CA
Fill out the form.
NAME
TITLE
COMPANY
ADDRESS
CITY, STATE, ZIP
PHONE
E-MAIL ADDRESS
YES!I’m interested in learning more about your services.
NO.I’m not interested at this time.
miller & prattLAW OFFICES
PLE
ASE
REM
OVE
TH
IS C
AR
D B
EFO
RE
MA
ILIN
G
May we be of service?Jaime BanksManagerB&R Construction4250 Eden Court Pleasanton, CA 94566925-458-4500 [email protected]
NAME
TITLE
COMPANY
ADDRESS
CITY, STATE, ZIP
PHONE
E-MAIL ADDRESS
YES!I’m interested in learning more about your services.
NO.I’m not interested at this time.
miller & prattLAW OFFICES
PLE
ASE
REM
OVE
TH
IS C
AR
D B
EFO
RE
MA
ILIN
G
May we be of service?miller & pratt
LAW OFFICES
Michael W. Miller Attorney At Law
830 Grove St., Ste. B Mill Valley, CA 94942 p: 415.456.7890 f: 415.456.6789
YES!I’m interested in learning more about your services.
NO.I’m not interested at this time.
miller & pratt
May we be of service?
3 of 83 of 8
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Design talk 06844 of 8
miller & prattLAW OFFICES
Melanie B. Pratt | Attorney At Law
830 Grove St., Ste. B Mill Valley, CA 94942 p: 415.456.7891 f: 415.456.6789
Business card One card for two people
Are you part of a team? Double your business-card mileage by sharing a card!
Type here, image there Keep your design decisions to a
minimum by splitting the card into halves (above). Logo and contact
information align neatly to the left, image to the right.
Full-length portraits are personable—and memorable. Hire a pro-fessional photographer. Show both of you at your relative heights.
Horizontal card, same look Conventional format is designed the same—type left, image right. Light, black/gray type separates subtly.
Side 1 Side 2
Type Image
miller & prattLAW OFFICES
Michael W. Miller | Attorney At Law
830 Grove St., Ste. B Mill Valley, CA 94942 p: 415.456.7890 f: 415.456.6789
Melanie B. Pratt Attorney At Law
830 Grove St., Ste. B Mill Valley, CA 94942 p: 415.456.7891 f: 415.456.6789
miller & prattLAW OFFICES
Michael W. Miller Attorney At Law
830 Grove St., Ste. B Mill Valley, CA 94942 p: 415.456.7890 f: 415.456.6789
miller & prattLAW OFFICES
Michael W. Miller Attorney At Law
830 Grove St., Ste. B Mill Valley, CA 94942 p: 415.456.7890 f: 415.456.6789
miller & prattLAW OFFICES
4 of 84 of 8
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Design talk 06845 of 8
Installer Training
Thursday (09/10/09)
New Products with Tom Wilkinson Installer Training Installer Training Installer Training
Customer Service and Safety Installer Training Installer Training Installer Training
New Products with Tom Wilkinson Installer Training Customer Service and Safety Installer Training
Installer Training
Friday (09/11/09)
Installer Training
Saturday (09/12/09)
Installer Training
Sunday (09/13/09)
Installer Training New Products with Tom Wilkinson Installer Training Installer Training
Installer Training Installer Training New Products with Tom Wilkinson
Installer Training Installer Training New Products with Tom Wilkinson Installer Training
Installer Training Customer Service and Safety Installer Training Installer Training
Installer Training Installer Training Installer Training
Installer Training
9am
10am
1pm
3pm
11am
5pm
12pm
2pm
4pm
6pm Installer Training Installer Training
Chart A schedule made of dots
Excel software is great for many things but not design. Here, a light field of dots turns a congested spreadsheet into an appealing schedule in half the space.
Same information, but what a difference! The colors are retained, but in small dots on white they’re fresh and inviting. The sessions are now listed once, not dozens of times, and varying type weights differentiate the kinds of information. This schedule looks better, takes half the space, and note how much easier it is to find the session you want!
The information is here, but the page is heavy and repetitive. Three kinds of information—days, times and sessions—look exactly alike, and while the colors are good, there’s too much of it. There’s no breathing room that white space would provide, and the main “design” elements are those colored rectangles, sort of design by default, not intention.
Before
After
This year, in addition to our Installer Training program, we have presentations from one of our founders, Tom Wilkinson. Tom will discuss
ARB 3.0, our latest technology. Space is limited and, while walk-ins are welcome,
please reserve your spot by visiting us at www.TMtechnology.com/ARB. Our Installer Training Program will not only cover the new technology and products, but also provide valuable techniques and an overview of the latest version of our award-winnning ARB 3.0 technology.
Installer Training New Products with Tom Wilkinson Customer Service and Safety
Thursday 9/10
Friday 9/11
Sunday 9/13
Saturday 9/12
9 AM 10 11 12 PM 1 2 3 4 5 6
Presentations, Demos and Training
5 of 85 of 8
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®
Design talk 06846 of 8
Menu Hip menu on a card
Green is mild, red is hot! It’s easy to convey taste using color. But since color is not available, this clever alternative uses a pepper to convey scale—one is mild, four is hot! Great solution.
One bold typeface Interstate Bold is as easy to read on the woody paper as it is on U.S. highway signs. Its weight matches the illustra-tions, giving the menu a uni-form, super-basic look.
4 1/4”
14”
Chipotle is a burrito and taco grill that knows you don’t need a big budget to have a cool little menu; theirs is a single card in one color—with some imaginative touches.
Simple line art is earthy, easy No prissy halftones here! Lumpy, line-art illustrations are bold and easy to print.
Engaging shape is also efficient
Skinny card fits two-up on a legal-
size sheet.
6 of 86 of 8
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®
Design talk 06847 of 8
This year, in addition to our Installer Training program, we have presentations from one of our founders, Tom Wilkinson. Tom will discuss
ARB 3.0, our latest technology. Space is limited and, while walk-ins are welcome,
please reserve your spot by visiting us at www.TMtechnology.com/ARB. Our Installer Training Program will not only cover the new technology and products, but also provide valuable techniques and an overview of the latest version of our award-winnning ARB 3.0 technology.
Installer Training New Products with Tom Wilkinson Customer Service and Safety
Thursday 9/10
Friday 9/11
Sunday 9/13
Saturday 9/12
9 AM 10 11 12 PM 1 2 3 4 5 6
Presentations, Demos and Training
Typefaces
1 Trade Gothic Light | 8/11 pt
2 (a–b) Helvetica Neue Heavy | a) 14 pt b) 6 pt
3 Helvetica Neue Bold | 7/9.25 pt
4 (a–b) Helvetica Neue Light a) 7/9.25 pt, b) 6pt
Images
Images: iStockphoto
5 (4964287)
6 (5748179)
7 (5639863)
Related articles
0619 | 0620 | 0623 | 0629 | 0634 | 0638 0643 | 0647 | 0650 | 0655 | 0656 | 0659 0662 | 0670 | 0673 | 0675 | 0615 | 0632 0618 | 0614 | 0603 | 0633
Article resources
Colors
C0 M0 Y0 K100
C100 M75 Y0 K35
C0 M0 Y0 K50
C50 M15 Y0 K0
C0 M35 Y100 K0
C30 M0 Y100 K0
8
9
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10
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2a
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4b4b
4b
2b
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1
miller & prattLAW OFFICES
Michael W. Miller Attorney At Law
830 Grove St., Ste. B Mill Valley, CA 94942 p: 415.456.7890 f: 415.456.6789
5
7
Article revised on 08/24/10
7 of 87 of 8
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Design talk 0684 8 of 8 | Printing formats
Before & After magazine Before & After has been sharing its practical approach to graphic design since 1990. Because our modern world has made designers of us all (ready or not), Before & After is dedicated to making graphic design understand-able, useful and even fun for everyone.
John McWade Publisher and creative directorGaye McWade Associate publisherDexter Mark Abellera Senior designer Before & After magazine323 Lincoln Street, Roseville, CA 95678 Telephone 916-784-3880 Fax 916-784-3995E-mail [email protected] www http://www.bamagazine.com
Copyright ©2009 Before & After magazine ISSN 1049-0035. All rights reserved
You may pass along a free copy of this article to others by clicking here. You may not alter this article, and you may not charge for it. You may quote brief sections for review; please credit Before & After magazine, and let us know. To link Before & After magazine to your Web site, use this URL: http://www.bamagazine.com. For all other permissions, please contact us.
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Be
fore
&A
fter | w
ww
.bamagazine.com
1 of 4
De
sign
Talk
17: Five
De
sign
Ide
as 0684
0684 D
esig
n Ta
lk 17: F
ive D
esig
n Id
ea
s
®
De
sign
talk
0684
BA
mag
azine.co
mU
iX
Befo
re&A
fter
FiveDesignIdeasR
ealistic Store Du
al Mailer
Bu
dget M
enu
Mirrored
Card
Simp
lifi ed C
hart
DesignTalk17
YE
S!
I’m interested in
learning more about
your services.
NO
.I’m
not interested at this tim
e.
miller
& pr
att
May we be of service?
Con
tinu
ed
®
De
sign
talk
0684
BA
mag
azine.co
mU
iX
Befo
re&A
fter
2 of 8
Web site O
nlin
e shoe store m
imics th
e real thin
g
Re
al-life
sizes Shoes are displayed
in their relative foot sizes.
Sho
eGu
ru’s sh
oes lo
ok so
real you
can alm
ost sm
ell the leath
er! Simp
le, on
-the-w
all p
resentatio
n is b
rilliantly accessible, p
erfect for sellin
g boxlo
ads o
f foo
twear.
Sh
oe
s on
the
wa
ll! P
resentation mim
ics a physical shoe store.
ww
w.sh
oe
gu
ru.ca
Gra
die
nt a
dd
s de
pth
and radiance. N
eutral gray is the ideal color to show
off the shoes.
Price
pla
card
s share the gre
en
gra
y color them
e of the logotype (below).
So
ld-o
ut item
is outlined and the placard rem
oved, “sold out” set small
and low key. O
n-sale footwear gets a
temporary (and cockeyed) red sticker.
Design
talk2
of 8D
esign talk
2 of 8
![Page 11: Ba 0684 Design Talk 17](https://reader033.fdocuments.net/reader033/viewer/2022051401/563dbb21550346aa9aaa7b01/html5/thumbnails/11.jpg)
Be
fore
&A
fter | w
ww
.bamagazine.com
2 of 4
De
sign
Talk
17: Five
De
sign
Ide
as 0684
0684 D
esig
n Ta
lk 17: F
ive D
esig
n Id
ea
s
®
De
sign
talk
0684
BA
mag
azine.co
mU
iX
Befo
re&A
fter
3 of 8
Du
al p
urp
ose
Total dimensions are 7” x 3 1/2”, w
hich easily fi ts a #9 envelope (left). For the card, specify the fi nest perforation available or, better, a snap-off. N
ote (above) how areas of blue (logo, shirt, etc.) tie the design together.
Dual M
ailer Busin
ess card gets a p
iggy-back rid
e—for free
Here’s a clever w
ay to leave b
ehin
d a b
usin
ess card o
n yo
ur n
ext mail-o
ut sales call.
Prin
t it as part o
f the m
ailer, wh
ere it do
es do
ub
le du
ty as a visual sto
ryteller.
Fo
rm (5” x 3 1/2”)
Bu
sine
ss card
(2” x 3 1/2”)
Tear (or snap) off the card.
NA
ME
TITLE
CO
MPA
NY
AD
DR
ESS
CITY, STATE, ZIP
PH
ON
E
E-MA
IL AD
DR
ESS
YES
!I’m
interested in learning m
ore about your services.
NO
.I’m
not interested at this tim
e.
miller
& pr
att
PLEASE REMOVE THIS CARD BEFORE MAILING
May we be of service?
Drop into the m
ail.
NO POSTAG
E N
ECESSARY IF M
AILED
IN TH
E UN
ITED STATES
POSTAGE W
ILL BE PAID BY AD
DRESSEE
Mille
r & P
ratt Law O
ffice
s 830 G
rove Street Suite B M
ill Valley CA 94942-6278
FIRST-CLASS MAIL
PERMIT N
O. 20M
ILL VALLEY CA
Fill out the form.
NA
ME
TITLE
CO
MPA
NY
AD
DR
ESS
CITY, STATE, ZIP
PH
ON
E
E-MA
IL AD
DR
ESS
YES
!I’m
interested in learning m
ore about your services.
NO
.I’m
not interested at this tim
e.
miller
& pr
att
PLEASE REMOVE THIS CARD BEFORE MAILING
May we be of service?
Jaime BanksManagerB&
R Construction4250
Eden CourtPleasanton, CA 9
4566
925-4
58-450
0jbanks19
50@
gmail.com
NA
ME
TITLE
CO
MPA
NY
AD
DR
ESS
CITY, STATE, ZIP
PH
ON
E
E-MA
IL AD
DR
ESS
YE
S!
I’m interested in
learning more about
your services.
NO
.I’m
not interested at this tim
e.
miller
& pr
attL
AW
OF
FIC
ES
PLEASE REMOVE THIS CARD BEFORE MAILING
May we be of service?
miller
& pr
attL
AW
OF
FIC
ES
Michael W
. Miller
Attorney A
t Law
830 Grove St., Ste. B
Mill Valley, C
A 94942
p: 415.456.7890f: 415.456.6789
YES
!
NO
.
May we be of service?
Design
talk3
of 8D
esign talk
3 of 8
®
De
sign
talk
0684
BA
mag
azine.co
mU
iX
Befo
re&A
fter
4 of 8
miller
& pr
attL
AW
OF
FIC
ES
Melanie B
. Pratt | A
ttorney At Law
830 Grove St., Ste. B
Mill Valley, C
A 94942
p: 415.456.7891f: 415.456.6789
Business card O
ne card
for two p
eople
Are yo
u p
art of a team
? Do
ub
le you
r bu
siness-card
mileage b
y sharin
g a card!
Type
he
re, ima
ge
the
re Keep your design decisions to a
minim
um by splitting the card into
halves (above). Logo and contact inform
ation align neatly to the left, im
age to the right.
Fu
ll-len
gth
po
rtraits are personable—
and mem
orable. Hire a pro-
fessional photographer. Show both of you at your relative heights.
Ho
rizon
tal ca
rd, sa
me
loo
kC
onventional format is designed the
same
—type left, im
age right. Light, black/gray type separates subtly.
Sid
e 1
Sid
e 2
TypeIm
age
miller
& pr
attL
AW
OF
FIC
ES
Michael W
. Miller | A
ttorney At Law
830 Grove St., Ste. B
Mill Valley, C
A 94942
p: 415.456.7890f: 415.456.6789
Melanie B
. Pratt
Attorney A
t Law
830 Grove St., Ste. B
Mill Valley, C
A 94942
p: 415.456.7891f: 415.456.6789
miller
& pr
attL
AW
OF
FIC
ES
Michael W
. Miller
Attorney A
t Law
830 Grove St., Ste. B
Mill Valley, C
A 94942
p: 415.456.7890f: 415.456.6789
miller
& pr
attL
AW
OF
FIC
ES
Michael W
. Miller
Attorney A
t Law
830 Grove St., Ste. B
Mill Valley, C
A 94942
p: 415.456.7890f: 415.456.6789
miller
& pr
attL
AW
OF
FIC
ES
Design
talk4
of 8D
esign talk
4 of 8
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Be
fore
&A
fter | w
ww
.bamagazine.com
3 of 4
De
sign
Talk
17: Five
De
sign
Ide
as 0684
0684 D
esig
n Ta
lk 17: F
ive D
esig
n Id
ea
s
®
De
sign
talk
0684
BA
mag
azine.co
mU
iX
Befo
re&A
fter
5 of 8
Installer Training
Thursd
ay (09/10/09)
New
Pro
ducts w
ith Tom
Wilkinso
nInstaller Training
Installer TrainingInstaller Training
Custo
mer S
ervice and S
afetyInstaller Training
Installer TrainingInstaller Training
New
Pro
ducts w
ith Tom
Wilkinso
nInstaller Training
Custo
mer S
ervice and S
afetyInstaller Training
Installer Training
Friday (09/11/09)
Installer Training
Saturd
ay (09/12/09)
Installer Training
Sund
ay (09/13/09)
Installer TrainingN
ew P
rod
ucts with To
m W
ilkinson
Installer TrainingInstaller Training
Installer TrainingInstaller Training
New
Pro
ducts w
ith Tom
Wilkinso
n
Installer TrainingInstaller Training
New
Pro
ducts w
ith Tom
Wilkinso
nInstaller Training
Installer TrainingC
ustom
er Service and
Safety
Installer TrainingInstaller Training
Installer TrainingInstaller Training
Installer Training
Installer Training
9am
10am
1p
m
3p
m
11am
5p
m
12p
m
2p
m
4p
m
6p
mInstaller Training
Installer Training
Chart A
sched
ule mad
e of dots
Excel so
ftware is great fo
r man
y thin
gs bu
t no
t design
. Here, a ligh
t fi eld o
f do
ts tu
rns a co
ngested
spread
sheet in
to an
app
ealing sch
edu
le in h
alf the sp
ace.
Sa
me
info
rma
tion
, bu
t wh
at a
diffe
ren
ce! The colors are retained,
but in small dots on w
hite they’re fresh and inviting. The sessions are now
listed once, not dozens of times, and varying type w
eights differentiate the kinds of inform
ation. This schedule looks better, takes half the space, and note how
much easier it is to fi nd the session you w
ant!
The
info
rma
tion
is he
re, but the page is heavy and repetitive. Three kinds of inform
ation—days, tim
es and sessions—look exactly alike, and
while the colors are good, there’s too m
uch of it. There’s no breathing room
that white space w
ould provide, and the main “design” elem
ents are those colored rectangles, sort of design by default, not intention.
Be
fore
Afte
r
This year, in addition to our Installer Training program
, w
e have presentations from
one of our founders, Tom
Wilkinson. Tom
will discuss
AR
B 3.0, our latest technology. S
pace is lim
ited and, while w
alk-ins are welcom
e,
please reserve your spot by visiting us at w
ww
.TM
technolo
gy.co
m/A
RB
.
Our Installer Training P
rogram w
ill not only cover the new
technology and products, but also provide valuable techniques and an overview
of the latest version of our award-
winnning A
RB
3.0 technology.
Installer Training N
ew P
roducts with Tom
Wilkinson
Custom
er Service and S
afety
Thursd
ay 9/10
Frid
ay 9/11
Sunday 9/13
Satu
rday 9/12
9 AM
1011
12 PM
12
34
56
Pre
senta
tions, D
em
os a
nd Tra
inin
g
Design
talk5
of 8D
esign talk
5 of 8
Menu H
ip m
enu on
a card
Gre
en
is mild
, red
is ho
t! It’s easy to convey taste using color. B
ut since color is not available, this clever alternative uses a pepper to convey scale—
one is mild,
four is hot! Great solution.
On
e b
old
type
face
Interstate B
old is as easy to read on the w
oody paper as it is on U
.S. highway signs. Its
weight m
atches the illustra-tions, giving the m
enu a uni-form
, super-basic look.
4 1/4”
14”
Ch
ipo
tle is a bu
rrito an
d taco
grill that kn
ows yo
u d
on’t n
eed a b
ig bu
dget to
have a
coo
l little men
u; th
eirs is a single card
in o
ne co
lor—
with
som
e imagin
ative tou
ches.
Sim
ple
line
art is
ea
rthy, e
asy
No prissy halftones here!
Lumpy, line-art illustrations
are bold and easy to print.
En
ga
gin
g sh
ap
e
is also
effi
cien
t Skinny card fits
two-up on a legal-
size sheet.
![Page 13: Ba 0684 Design Talk 17](https://reader033.fdocuments.net/reader033/viewer/2022051401/563dbb21550346aa9aaa7b01/html5/thumbnails/13.jpg)
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Ide
as 0684
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esig
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ive D
esig
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s
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This year, in addition to our Installer Training program
, w
e have presentations from
one of our founders, Tom
Wilkinson. Tom
will discuss
AR
B 3.0, our latest technology. S
pace is lim
ited and, while w
alk-ins are welcom
e,
please reserve your spot by visiting us at w
ww
.TM
technolo
gy.co
m/A
RB
.
Our Installer Training P
rogram w
ill not only cover the new
technology and products, but also provide valuable techniques and an overview
of the latest version of our award-
winnning A
RB
3.0 technology.
Installer Training N
ew P
roducts with Tom
Wilkinson
Custom
er Service and S
afety
Th
ursd
ay 9/10
Frid
ay 9/11
Su
nd
ay 9/13
Satu
rday 9/12
9 AM
1011
12 PM
12
34
56
Pre
senta
tions, D
em
os a
nd Tra
inin
g
Type
face
s
1 Trade Gothic Light | 8/11 pt
2 (a–b
) Helvetica N
eue Heavy | a) 14 pt
b) 6 pt
3 Helvetica N
eue Bold | 7/9.25 pt
4 (a–b
) Helvetica N
eue Lighta) 7/9.25 pt, b) 6pt
Ima
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AW
OF
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ES
Michael W
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Attorney A
t Law
830 Grove St., Ste. B
Mill Valley, C
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p: 415.456.7890f: 415.456.6789
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Article revised on 08/24/10
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