Ba 0684 Design Talk 17

13
® Design talk 0684 Five Design Ideas Realistic Store Dual Mailer Budget Menu Mirrored Card Simplified Chart Design Talk 17 NAME TITLE COMPANY ADDRESS CITY, STATE, ZIP PHONE E-MAIL ADDRESS YES! I’m interested in learning more about your services. NO. I’m not interested at this time. miller & pratt LAW OFFICES PLEASE REMOVE THIS CARD BEFORE MAILING May we be of service?

description

graphic design magazine

Transcript of Ba 0684 Design Talk 17

Page 1: Ba 0684 Design Talk 17

®

Design talk 0684

FiveDesignIdeasRealistic Store Dual Mailer

Budget Menu Mirrored Card

Simplified Chart

DesignTalk17

NAME

TITLE

COMPANY

ADDRESS

CITY, STATE, ZIP

PHONE

E-MAIL ADDRESS

YES!I’m interested in learning more about your services.

NO.I’m not interested at this time.

miller & prattLAW OFFICES

PLE

ASE

REM

OVE

TH

IS C

AR

D B

EFO

RE

MA

ILIN

G

May we be of service?

Page 2: Ba 0684 Design Talk 17

®

Design talk 06842 of 8

Web site Online shoe store mimics the real thing

Real-life sizes Shoes are displayed in their relative foot sizes.

ShoeGuru’s shoes look so real you can almost smell the leather! Simple, on-the-wall presentation is brilliantly accessible, perfect for selling boxloads of footwear.

Shoes on the wall! Presentation mimics a physical shoe store.

www.shoeguru.ca

Gradient adds depth and radiance. Neutral gray is the ideal color to show off the shoes.

Price placards share the green gray color theme of the logotype (below).

Sold-out item is outlined and the placard removed, “sold out” set small and low key. On-sale footwear gets a temporary (and cockeyed) red sticker.

2 of 82 of 8

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®

Design talk 06843 of 8

Dual purpose Total dimensions are 7” x 3 1/2”, which easily fits a #9 envelope (left). For the card, specify the finest perforation available or, better, a snap-off. Note (above) how areas of blue (logo, shirt, etc.) tie the design together.

Dual Mailer Business card gets a piggy-back ride—for free

Here’s a clever way to leave behind a business card on your next mail-out sales call. Print it as part of the mailer, where it does double duty as a visual storyteller.

Form (5” x 3 1/2”) Business card (2” x 3 1/2”)

Tear (or snap) off the card.

NAME

TITLE

COMPANY

ADDRESS

CITY, STATE, ZIP

PHONE

E-MAIL ADDRESS

YES!I’m interested in learning more about your services.

NO.I’m not interested at this time.

miller & prattLAW OFFICES

PLE

ASE

REM

OVE

TH

IS C

AR

D B

EFO

RE

MA

ILIN

G

May we be of service?

Drop into the mail.

NO POSTAGE NECESSARY IF MAILED

IN THE UNITED STATES

POSTAGE WILL BE PAID BY ADDRESSEE

Miller & Pratt Law Offices 830 Grove Street Suite B Mill Valley CA 94942-6278

FIRST-CLASS MAIL PERMIT NO. 20 MILL VALLEY CA

Fill out the form.

NAME

TITLE

COMPANY

ADDRESS

CITY, STATE, ZIP

PHONE

E-MAIL ADDRESS

YES!I’m interested in learning more about your services.

NO.I’m not interested at this time.

miller & prattLAW OFFICES

PLE

ASE

REM

OVE

TH

IS C

AR

D B

EFO

RE

MA

ILIN

G

May we be of service?Jaime BanksManagerB&R Construction4250 Eden Court Pleasanton, CA 94566925-458-4500 [email protected]

NAME

TITLE

COMPANY

ADDRESS

CITY, STATE, ZIP

PHONE

E-MAIL ADDRESS

YES!I’m interested in learning more about your services.

NO.I’m not interested at this time.

miller & prattLAW OFFICES

PLE

ASE

REM

OVE

TH

IS C

AR

D B

EFO

RE

MA

ILIN

G

May we be of service?miller & pratt

LAW OFFICES

Michael W. Miller Attorney At Law

830 Grove St., Ste. B Mill Valley, CA 94942 p: 415.456.7890 f: 415.456.6789

YES!I’m interested in learning more about your services.

NO.I’m not interested at this time.

miller & pratt

May we be of service?

3 of 83 of 8

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®

Design talk 06844 of 8

miller & prattLAW OFFICES

Melanie B. Pratt | Attorney At Law

830 Grove St., Ste. B Mill Valley, CA 94942 p: 415.456.7891 f: 415.456.6789

Business card One card for two people

Are you part of a team? Double your business-card mileage by sharing a card!

Type here, image there Keep your design decisions to a

minimum by splitting the card into halves (above). Logo and contact

information align neatly to the left, image to the right.

Full-length portraits are personable—and memorable. Hire a pro-fessional photographer. Show both of you at your relative heights.

Horizontal card, same look Conventional format is designed the same—type left, image right. Light, black/gray type separates subtly.

Side 1 Side 2

Type Image

miller & prattLAW OFFICES

Michael W. Miller | Attorney At Law

830 Grove St., Ste. B Mill Valley, CA 94942 p: 415.456.7890 f: 415.456.6789

Melanie B. Pratt Attorney At Law

830 Grove St., Ste. B Mill Valley, CA 94942 p: 415.456.7891 f: 415.456.6789

miller & prattLAW OFFICES

Michael W. Miller Attorney At Law

830 Grove St., Ste. B Mill Valley, CA 94942 p: 415.456.7890 f: 415.456.6789

miller & prattLAW OFFICES

Michael W. Miller Attorney At Law

830 Grove St., Ste. B Mill Valley, CA 94942 p: 415.456.7890 f: 415.456.6789

miller & prattLAW OFFICES

4 of 84 of 8

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Design talk 06845 of 8

Installer Training

Thursday (09/10/09)

New Products with Tom Wilkinson Installer Training Installer Training Installer Training

Customer Service and Safety Installer Training Installer Training Installer Training

New Products with Tom Wilkinson Installer Training Customer Service and Safety Installer Training

Installer Training

Friday (09/11/09)

Installer Training

Saturday (09/12/09)

Installer Training

Sunday (09/13/09)

Installer Training New Products with Tom Wilkinson Installer Training Installer Training

Installer Training Installer Training New Products with Tom Wilkinson

Installer Training Installer Training New Products with Tom Wilkinson Installer Training

Installer Training Customer Service and Safety Installer Training Installer Training

Installer Training Installer Training Installer Training

Installer Training

9am

10am

1pm

3pm

11am

5pm

12pm

2pm

4pm

6pm Installer Training Installer Training

Chart A schedule made of dots

Excel software is great for many things but not design. Here, a light field of dots turns a congested spreadsheet into an appealing schedule in half the space.

Same information, but what a difference! The colors are retained, but in small dots on white they’re fresh and inviting. The sessions are now listed once, not dozens of times, and varying type weights differentiate the kinds of information. This schedule looks better, takes half the space, and note how much easier it is to find the session you want!

The information is here, but the page is heavy and repetitive. Three kinds of information—days, times and sessions—look exactly alike, and while the colors are good, there’s too much of it. There’s no breathing room that white space would provide, and the main “design” elements are those colored rectangles, sort of design by default, not intention.

Before

After

This year, in addition to our Installer Training program, we have presentations from one of our founders, Tom Wilkinson. Tom will discuss

ARB 3.0, our latest technology. Space is limited and, while walk-ins are welcome,

please reserve your spot by visiting us at www.TMtechnology.com/ARB. Our Installer Training Program will not only cover the new technology and products, but also provide valuable techniques and an overview of the latest version of our award-winnning ARB 3.0 technology.

Installer Training New Products with Tom Wilkinson Customer Service and Safety

Thursday 9/10

Friday 9/11

Sunday 9/13

Saturday 9/12

9 AM 10 11 12 PM 1 2 3 4 5 6

Presentations, Demos and Training

5 of 85 of 8

Page 6: Ba 0684 Design Talk 17

®

Design talk 06846 of 8

Menu Hip menu on a card

Green is mild, red is hot! It’s easy to convey taste using color. But since color is not available, this clever alternative uses a pepper to convey scale—one is mild, four is hot! Great solution.

One bold typeface Interstate Bold is as easy to read on the woody paper as it is on U.S. highway signs. Its weight matches the illustra-tions, giving the menu a uni-form, super-basic look.

4 1/4”

14”

Chipotle is a burrito and taco grill that knows you don’t need a big budget to have a cool little menu; theirs is a single card in one color—with some imaginative touches.

Simple line art is earthy, easy No prissy halftones here! Lumpy, line-art illustrations are bold and easy to print.

Engaging shape is also efficient

Skinny card fits two-up on a legal-

size sheet.

6 of 86 of 8

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®

Design talk 06847 of 8

This year, in addition to our Installer Training program, we have presentations from one of our founders, Tom Wilkinson. Tom will discuss

ARB 3.0, our latest technology. Space is limited and, while walk-ins are welcome,

please reserve your spot by visiting us at www.TMtechnology.com/ARB. Our Installer Training Program will not only cover the new technology and products, but also provide valuable techniques and an overview of the latest version of our award-winnning ARB 3.0 technology.

Installer Training New Products with Tom Wilkinson Customer Service and Safety

Thursday 9/10

Friday 9/11

Sunday 9/13

Saturday 9/12

9 AM 10 11 12 PM 1 2 3 4 5 6

Presentations, Demos and Training

Typefaces

1 Trade Gothic Light | 8/11 pt

2 (a–b) Helvetica Neue Heavy | a) 14 pt b) 6 pt

3 Helvetica Neue Bold | 7/9.25 pt

4 (a–b) Helvetica Neue Light a) 7/9.25 pt, b) 6pt

Images

Images: iStockphoto

5 (4964287)

6 (5748179)

7 (5639863)

Related articles

0619 | 0620 | 0623 | 0629 | 0634 | 0638 0643 | 0647 | 0650 | 0655 | 0656 | 0659 0662 | 0670 | 0673 | 0675 | 0615 | 0632 0618 | 0614 | 0603 | 0633

Article resources

Colors

C0 M0 Y0 K100

C100 M75 Y0 K35

C0 M0 Y0 K50

C50 M15 Y0 K0

C0 M35 Y100 K0

C30 M0 Y100 K0

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2a

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1

miller & prattLAW OFFICES

Michael W. Miller Attorney At Law

830 Grove St., Ste. B Mill Valley, CA 94942 p: 415.456.7890 f: 415.456.6789

5

7

Article revised on 08/24/10

7 of 87 of 8

Page 8: Ba 0684 Design Talk 17

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Design talk 0684    8 of 8 | Printing formats

Before & After magazine Before & After has been sharing its practical approach to graphic design since 1990. Because our modern world has made designers of us all (ready or not), Before & After is dedicated to making graphic design understand-able, useful and even fun for everyone.

John McWade Publisher and creative directorGaye McWade Associate publisherDexter Mark Abellera Senior designer Before & After magazine323 Lincoln Street, Roseville, CA 95678 Telephone 916-784-3880 Fax 916-784-3995E-mail [email protected] www http://www.bamagazine.com

Copyright ©2009 Before & After magazine ISSN 1049-0035. All rights reserved

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Page 10: Ba 0684 Design Talk 17

Be

fore

&A

fter | w

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.bamagazine.com

1 of 4

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Mirrored

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DesignTalk17

YE

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NO

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not interested at this tim

e.

miller

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May we be of service?

Con

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0684

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2 of 8

Web site O

nlin

e shoe store m

imics th

e real thin

g

Re

al-life

sizes Shoes are displayed

in their relative foot sizes.

Sho

eGu

ru’s sh

oes lo

ok so

real you

can alm

ost sm

ell the leath

er! Simp

le, on

-the-w

all p

resentatio

n is b

rilliantly accessible, p

erfect for sellin

g boxlo

ads o

f foo

twear.

Sh

oe

s on

the

wa

ll! P

resentation mim

ics a physical shoe store.

ww

w.sh

oe

gu

ru.ca

Gra

die

nt a

dd

s de

pth

and radiance. N

eutral gray is the ideal color to show

off the shoes.

Price

pla

card

s share the gre

en

gra

y color them

e of the logotype (below).

So

ld-o

ut item

is outlined and the placard rem

oved, “sold out” set small

and low key. O

n-sale footwear gets a

temporary (and cockeyed) red sticker.

Design

talk2

of 8D

esign talk

2 of 8

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Du

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urp

ose

Total dimensions are 7” x 3 1/2”, w

hich easily fi ts a #9 envelope (left). For the card, specify the fi nest perforation available or, better, a snap-off. N

ote (above) how areas of blue (logo, shirt, etc.) tie the design together.

Dual M

ailer Busin

ess card gets a p

iggy-back rid

e—for free

Here’s a clever w

ay to leave b

ehin

d a b

usin

ess card o

n yo

ur n

ext mail-o

ut sales call.

Prin

t it as part o

f the m

ailer, wh

ere it do

es do

ub

le du

ty as a visual sto

ryteller.

Fo

rm (5” x 3 1/2”)

Bu

sine

ss card

(2” x 3 1/2”)

Tear (or snap) off the card.

NA

ME

TITLE

CO

MPA

NY

AD

DR

ESS

CITY, STATE, ZIP

PH

ON

E

E-MA

IL AD

DR

ESS

YES

!I’m

interested in learning m

ore about your services.

NO

.I’m

not interested at this tim

e.

miller

& pr

att

PLEASE REMOVE THIS CARD BEFORE MAILING

May we be of service?

Drop into the m

ail.

NO POSTAG

E N

ECESSARY IF M

AILED

IN TH

E UN

ITED STATES

POSTAGE W

ILL BE PAID BY AD

DRESSEE

Mille

r & P

ratt Law O

ffice

s 830 G

rove Street Suite B M

ill Valley CA 94942-6278

FIRST-CLASS MAIL

PERMIT N

O. 20M

ILL VALLEY CA

Fill out the form.

NA

ME

TITLE

CO

MPA

NY

AD

DR

ESS

CITY, STATE, ZIP

PH

ON

E

E-MA

IL AD

DR

ESS

YES

!I’m

interested in learning m

ore about your services.

NO

.I’m

not interested at this tim

e.

miller

& pr

att

PLEASE REMOVE THIS CARD BEFORE MAILING

May we be of service?

Jaime BanksManagerB&

R Construction4250

Eden CourtPleasanton, CA 9

4566

925-4

58-450

0jbanks19

50@

gmail.com

NA

ME

TITLE

CO

MPA

NY

AD

DR

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CITY, STATE, ZIP

PH

ON

E

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ESS

YE

S!

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learning more about

your services.

NO

.I’m

not interested at this tim

e.

miller

& pr

attL

AW

OF

FIC

ES

PLEASE REMOVE THIS CARD BEFORE MAILING

May we be of service?

miller

& pr

attL

AW

OF

FIC

ES

Michael W

. Miller

Attorney A

t Law

830 Grove St., Ste. B

Mill Valley, C

A 94942

p: 415.456.7890f: 415.456.6789

YES

!

NO

.

May we be of service?

Design

talk3

of 8D

esign talk

3 of 8

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De

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0684

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miller

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attL

AW

OF

FIC

ES

Melanie B

. Pratt | A

ttorney At Law

830 Grove St., Ste. B

Mill Valley, C

A 94942

p: 415.456.7891f: 415.456.6789

Business card O

ne card

for two p

eople

Are yo

u p

art of a team

? Do

ub

le you

r bu

siness-card

mileage b

y sharin

g a card!

Type

he

re, ima

ge

the

re Keep your design decisions to a

minim

um by splitting the card into

halves (above). Logo and contact inform

ation align neatly to the left, im

age to the right.

Fu

ll-len

gth

po

rtraits are personable—

and mem

orable. Hire a pro-

fessional photographer. Show both of you at your relative heights.

Ho

rizon

tal ca

rd, sa

me

loo

kC

onventional format is designed the

same

—type left, im

age right. Light, black/gray type separates subtly.

Sid

e 1

Sid

e 2

TypeIm

age

miller

& pr

attL

AW

OF

FIC

ES

Michael W

. Miller | A

ttorney At Law

830 Grove St., Ste. B

Mill Valley, C

A 94942

p: 415.456.7890f: 415.456.6789

Melanie B

. Pratt

Attorney A

t Law

830 Grove St., Ste. B

Mill Valley, C

A 94942

p: 415.456.7891f: 415.456.6789

miller

& pr

attL

AW

OF

FIC

ES

Michael W

. Miller

Attorney A

t Law

830 Grove St., Ste. B

Mill Valley, C

A 94942

p: 415.456.7890f: 415.456.6789

miller

& pr

attL

AW

OF

FIC

ES

Michael W

. Miller

Attorney A

t Law

830 Grove St., Ste. B

Mill Valley, C

A 94942

p: 415.456.7890f: 415.456.6789

miller

& pr

attL

AW

OF

FIC

ES

Design

talk4

of 8D

esign talk

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5 of 8

Installer Training

Thursd

ay (09/10/09)

New

Pro

ducts w

ith Tom

Wilkinso

nInstaller Training

Installer TrainingInstaller Training

Custo

mer S

ervice and S

afetyInstaller Training

Installer TrainingInstaller Training

New

Pro

ducts w

ith Tom

Wilkinso

nInstaller Training

Custo

mer S

ervice and S

afetyInstaller Training

Installer Training

Friday (09/11/09)

Installer Training

Saturd

ay (09/12/09)

Installer Training

Sund

ay (09/13/09)

Installer TrainingN

ew P

rod

ucts with To

m W

ilkinson

Installer TrainingInstaller Training

Installer TrainingInstaller Training

New

Pro

ducts w

ith Tom

Wilkinso

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Installer TrainingInstaller Training

New

Pro

ducts w

ith Tom

Wilkinso

nInstaller Training

Installer TrainingC

ustom

er Service and

Safety

Installer TrainingInstaller Training

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Installer Training

Installer Training

9am

10am

1p

m

3p

m

11am

5p

m

12p

m

2p

m

4p

m

6p

mInstaller Training

Installer Training

Chart A

sched

ule mad

e of dots

Excel so

ftware is great fo

r man

y thin

gs bu

t no

t design

. Here, a ligh

t fi eld o

f do

ts tu

rns a co

ngested

spread

sheet in

to an

app

ealing sch

edu

le in h

alf the sp

ace.

Sa

me

info

rma

tion

, bu

t wh

at a

diffe

ren

ce! The colors are retained,

but in small dots on w

hite they’re fresh and inviting. The sessions are now

listed once, not dozens of times, and varying type w

eights differentiate the kinds of inform

ation. This schedule looks better, takes half the space, and note how

much easier it is to fi nd the session you w

ant!

The

info

rma

tion

is he

re, but the page is heavy and repetitive. Three kinds of inform

ation—days, tim

es and sessions—look exactly alike, and

while the colors are good, there’s too m

uch of it. There’s no breathing room

that white space w

ould provide, and the main “design” elem

ents are those colored rectangles, sort of design by default, not intention.

Be

fore

Afte

r

This year, in addition to our Installer Training program

, w

e have presentations from

one of our founders, Tom

Wilkinson. Tom

will discuss

AR

B 3.0, our latest technology. S

pace is lim

ited and, while w

alk-ins are welcom

e,

please reserve your spot by visiting us at w

ww

.TM

technolo

gy.co

m/A

RB

.

Our Installer Training P

rogram w

ill not only cover the new

technology and products, but also provide valuable techniques and an overview

of the latest version of our award-

winnning A

RB

3.0 technology.

Installer Training N

ew P

roducts with Tom

Wilkinson

Custom

er Service and S

afety

Thursd

ay 9/10

Frid

ay 9/11

Sunday 9/13

Satu

rday 9/12

9 AM

1011

12 PM

12

34

56

Pre

senta

tions, D

em

os a

nd Tra

inin

g

Design

talk5

of 8D

esign talk

5 of 8

Menu H

ip m

enu on

a card

Gre

en

is mild

, red

is ho

t! It’s easy to convey taste using color. B

ut since color is not available, this clever alternative uses a pepper to convey scale—

one is mild,

four is hot! Great solution.

On

e b

old

type

face

Interstate B

old is as easy to read on the w

oody paper as it is on U

.S. highway signs. Its

weight m

atches the illustra-tions, giving the m

enu a uni-form

, super-basic look.

4 1/4”

14”

Ch

ipo

tle is a bu

rrito an

d taco

grill that kn

ows yo

u d

on’t n

eed a b

ig bu

dget to

have a

coo

l little men

u; th

eirs is a single card

in o

ne co

lor—

with

som

e imagin

ative tou

ches.

Sim

ple

line

art is

ea

rthy, e

asy

No prissy halftones here!

Lumpy, line-art illustrations

are bold and easy to print.

En

ga

gin

g sh

ap

e

is also

effi

cien

t Skinny card fits

two-up on a legal-

size sheet.

Page 13: Ba 0684 Design Talk 17

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fore

&A

fter | w

ww

.bamagazine.com

4 of 4

De

sign

Talk

17: Five

De

sign

Ide

as 0684

0684 D

esig

n Ta

lk 17: F

ive D

esig

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®

De

sign

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0684

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mU

iX

Befo

re&A

fter

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This year, in addition to our Installer Training program

, w

e have presentations from

one of our founders, Tom

Wilkinson. Tom

will discuss

AR

B 3.0, our latest technology. S

pace is lim

ited and, while w

alk-ins are welcom

e,

please reserve your spot by visiting us at w

ww

.TM

technolo

gy.co

m/A

RB

.

Our Installer Training P

rogram w

ill not only cover the new

technology and products, but also provide valuable techniques and an overview

of the latest version of our award-

winnning A

RB

3.0 technology.

Installer Training N

ew P

roducts with Tom

Wilkinson

Custom

er Service and S

afety

Th

ursd

ay 9/10

Frid

ay 9/11

Su

nd

ay 9/13

Satu

rday 9/12

9 AM

1011

12 PM

12

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