B2B Tech Brands Social Media Comparison Q4 2015

75
TECH BRANDS on Social Media Oct 01 2015 - Dec 31 2015

Transcript of B2B Tech Brands Social Media Comparison Q4 2015

Page 1: B2B Tech Brands Social Media Comparison Q4 2015

TECH BRANDSon Social Media

Oct 01 2015 - Dec 31 2015

Page 2: B2B Tech Brands Social Media Comparison Q4 2015

Tech Brands: Social Media Report

This report looks at how

Tech Brandsperformed on social media between

October 1st – December 31st, 2015

Page 3: B2B Tech Brands Social Media Comparison Q4 2015

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Page 4: B2B Tech Brands Social Media Comparison Q4 2015

Intel had the largest fan base of 25,190,016 while IBM showed the highest fan growth of 5.71%.

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Number of Fans

IBM Adobe Cisco Juniper Networks Intel Oracle Salesforce

Fans

Page 5: B2B Tech Brands Social Media Comparison Q4 2015

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Salesforce Adobe IBM Cisco Oracle Intel Juniper Networks

Egypt United States Countries < 2% Mexico Pakistan Canada Other Countries Japan United Kingdom India

Fans - Geography

Page 6: B2B Tech Brands Social Media Comparison Q4 2015

Juniper Networks had the highest PTAT of 2.96% as a percentage of its average number of Fans during this time period.

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0.5%

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Average Number of Fans

IBM Adobe Cisco Juniper Networks Intel Oracle Salesforce

Conversations

Page 7: B2B Tech Brands Social Media Comparison Q4 2015

Cisco published the greatest number of posts (232). IBM had the highest average engagement, with a score of 839.

0 50 100 150 200 250

0 100 200 300 400 500 600 700 800 900

IBM

Adobe

Cisco

JuniperNetworks

Intel

Oracle

Salesforce

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement - Posts

Page 8: B2B Tech Brands Social Media Comparison Q4 2015

Intel received the most number of Likes (1,388,180), Intel got the most number of Comments (9,340) and Intel had the most number of Shares (27,694).

0K 200K 400K 600K 800K 1,000K 1,200K 1,400K 1,600K

IBM

Adobe

Cisco

Juniper Networks

Intel

Oracle

Salesforce

Likes Comments Shares

Engagement Breakdown

Page 9: B2B Tech Brands Social Media Comparison Q4 2015

Most Engaging Brand PostsIBM

23-DEC-15, WED 11:17AM

Explore the more than 100 IBM MobileFirst for iOS apps, available exclusively for iPhone, iPad, and ..

ENGMT

.

LIKES COMMENT

S

SHARE

S

SENTIMENT

1,000 32,986 319 1,632 Positive

IBM

15-DEC-15, TUE 10:56AM

Today we opened the doors to the world headquarters for our IBM Watson Internet of Things business i ..

Cisco

23-NOV-15, MON 6:00PM

Hackers are gearing up for the holidays. See what cybersecurity precautions retailers should take in ..

ENGM

T.

LIKES COMMENTS SHARE

S

SENTIMENT

1,000 169,371 3,430 13,642 Positive

ENGMT

.

LIKES COMMENT

S

SHARE

S

SENTIMENT

1,000 24,933 342 4,026 Positive

Page 10: B2B Tech Brands Social Media Comparison Q4 2015

Most Engaging Brand PostsJuniper Networks

10-OCT-15, SAT 10:55AM

New to OpenStack firewall? Here's what you need to know.

ENGMT

.

LIKES COMMENT

S

SHARE

S

SENTIMENT

1,000 2,614 44 501 Positive

Juniper Networks

29-OCT-15, THU 10:33AM

Celebrating the hard work of all security engineers during Cyber Aware month!

Cisco

28-OCT-15, WED 11:22AM

#CountryDigitization is more than connected lights & smart parking. NYT Best Selling Author Rahaf Ha ..

ENGM

T.

LIKES COMMENTS SHARE

S

SENTIMENT

999 1,068 19 525 Positive

ENGMT

.

LIKES COMMENT

S

SHARE

S

SENTIMENT

996 18,926 79 757 Positive

Page 11: B2B Tech Brands Social Media Comparison Q4 2015

Intel's Facebook Page saw the highest number of Fan posts (2,991).

0 500 1000 1500 2000 2500 3000 3500

IBM

Adobe

Cisco

Juniper Networks

Intel

Oracle

Salesforce

Number of Fan Posts

Fan Posts

Page 12: B2B Tech Brands Social Media Comparison Q4 2015

Juniper Networks received the highest percentage of Positive Sentiment (35.00%).

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Adobe

Cisco

Juniper Networks

Intel

Negative Neutral Positive

Sentiment Analysis

Page 13: B2B Tech Brands Social Media Comparison Q4 2015

Adobe responded to the highest percentage of Fan posts (8.02%).

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Average Response Time (mins)

Adobe Cisco Juniper Networks Intel

Brand Responses

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Cisco published the most with 232 posts, among the brands.

13%

10%

9%

8%

14%

14%

32%

Juniper Networks Salesforce Oracle IBM Adobe Intel Cisco

Share Of Voice – Volume of Posts

Page 15: B2B Tech Brands Social Media Comparison Q4 2015

Intel received the largest volume of Likes (1,388,180), among the brands.

2% 0%0%

15%

0%

80%

3%

Juniper Networks Salesforce Oracle IBM Adobe Intel Cisco

Share Of Voice – Likes

Page 16: B2B Tech Brands Social Media Comparison Q4 2015

Intel received the largest volume of Comments (9,340), among the brands.

5%

1%2%

30%

2%

53%

7%

Juniper Networks Salesforce Oracle IBM Adobe Intel Cisco

Share Of Voice – Comments

Page 17: B2B Tech Brands Social Media Comparison Q4 2015

Intel received the largest volume of Shares (27,694), among the brands.

6%

1% 2%

36%

1%

43%

11%

Juniper Networks Salesforce Oracle IBM Adobe Intel Cisco

Share Of Voice – Shares

Page 18: B2B Tech Brands Social Media Comparison Q4 2015

During this time period, #MWC16 was the most engaging run by Intel. Intel published the most (7) in its #MWC16 campaign.

0 1 2 3 4 5 6 7 8

0 50 100 150 200 250

#IBMiX(IBM)

#PillowTalk(Adobe)

#WEF16(Cisco)

NO DATA(JuniperNetworks)

#MWC16(Intel)

#JavaOne4Kids(Oracle)

#SalesforceCarols2015(Salesforce)

Number of Posts

Engagement Score

Engagement Score Number of Posts

Campaign Comparison

Page 19: B2B Tech Brands Social Media Comparison Q4 2015

Generate Your Own Social Media Report

This report was generated entirely by

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Page 20: B2B Tech Brands Social Media Comparison Q4 2015

Analysis of

OracleFacebook Page

Oct 01, 2015 - Dec 31, 2015

Page 21: B2B Tech Brands Social Media Comparison Q4 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

535,845 10,882 2.07% WorldwideMostly Older, Female and

Attached.

Oracle

Page 22: B2B Tech Brands Social Media Comparison Q4 2015

Engagement Score

68

Total Posts

65

Total Likes

4,362

Total Comments

445

Total Shares

1,075

BRAND POSTS

Brand Overview

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518K

520K

522K

524K

526K

528K

530K

532K

534K

536K

538K

30-Sep 14-Oct 28-Oct 11-Nov 25-Nov 9-Dec 23-Dec

Fan Growth

Total Fans

535,845

New Fans

10,882

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Engagement

0

250

Oracle had an average engagement score of 68 and a highest of 157.

Page 25: B2B Tech Brands Social Media Comparison Q4 2015

Community Analysis

Oracle fans are mostly Older, Female and Attached. Oracle fans are largely from India followed by United States.

Fan Demographics Distribution of Fans

38%

63%

male female

0% 10% 20% 30%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 40K 80K 120K 160K

India

United States

Egypt

Brazil

Pakistan

Mexico

Indonesia

Philippines

Turkey

New Zealand

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1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Brand Posts

Top keywords used Frequency

oow15 24

Oracle 21

Larry Ellison 7

Oracle OpenWorld 7

Mark Hurd 7

Page 27: B2B Tech Brands Social Media Comparison Q4 2015

0%

100%

Brand Participation Brand Non Participation

96%

2%

2%

Posititve Negative Neutral

Brand Posts - Engagement

Oracle responded to 0 conversations generated by the 65 Posts they published.

Oracle receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment of Brand Posts

Page 28: B2B Tech Brands Social Media Comparison Q4 2015

Most Engaging Brand Posts

25-OCT-15, SUN 10:36PM

Modern Business. Modern #Cloud. http://ora.cl/MVA #oow15

ENGMT

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LIKES COMMENTS SHARE

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SENTIMENT

279 210 18 94 Positive

09-NOV-15, MON 3:01PM

#Oracle CEO Safra Catz on courage and leadership: http://ora.cl/MTd #OracleFinance

27-OCT-15, TUE 2:00PM

Larry Ellison defines the complete integrated cloud: a decade-long plan to help customers excel in t ..

ENGMT

.

LIKES COMMENTSSHARESSENTIMENT

247 82 13 93 Positive

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

243 276 12 72 Positive

NO IMAGE NO IMAGE

Page 29: B2B Tech Brands Social Media Comparison Q4 2015

Brand Posts - Analysis

Brand Post Types Days of the week

0 5 10 15 20 25 30 35

0 20 40 60 80 100

Photos

Links

Videos

Plain Text

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 5 10 15 20

0 50 100 150 200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Page 30: B2B Tech Brands Social Media Comparison Q4 2015

Most of Oracle posts were around 'Event', and posts around 'Others' received the highest engagement.

Content Intel

0 2 4 6 8 10 12 14 16 18

0 10 20 30 40 50 60 70 80 90

Brand News

Others

Event

Product Features

Corporate Social…

Product/Software Release

Ad Campaigns

Photos

Question

Promotions/Offers

Contest

Facebook App

Like This/Engagement…

Number of Posts

Engagement Score

Engagement Score Number of Posts

Page 31: B2B Tech Brands Social Media Comparison Q4 2015

In Oracle Posts about Technology, Advice/Tips posts received the highest engagement.

In Oracle Posts about General Happenings, the category Festival/Greetings received the highest engagement.

Content Intel

About Technology About General Happenings

0 5 10 15 20

0 20 40 60

Fact

Others

Advice/Tips

Technology News

Events in the…

Question to fans

Like…

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 1 2 3

0 20 40 60 80 100

On Social Media

On Sports

Others

Question

Entertainment

Festival/Greetings

Current Affairs

Number of Posts

Engagement Score

Engagement Score Number of Posts

Page 32: B2B Tech Brands Social Media Comparison Q4 2015

Campaign Intel

Oct 01, 2015 - Dec 31, 2015 Entire Campaign

0 10 20 30

0 50 100 150

#JavaOne4Kids

#OracleFinance

#oow15

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 10 20 30 40

0 50 100 150

#JavaOne4Kids

#OracleFinance

#oow15

Number of Posts

Engagement Score

Engagement Score Number of Posts

Page 33: B2B Tech Brands Social Media Comparison Q4 2015

Analysis of

IBMFacebook Page

Oct 01, 2015 - Dec 31, 2015

Page 34: B2B Tech Brands Social Media Comparison Q4 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY

733,175 39,622 5.71% Worldwide

IBM

Page 35: B2B Tech Brands Social Media Comparison Q4 2015

Engagement Score

839

Total Posts

58

Total Likes

253,510

Total Comments

5,257

Total Shares

22,726

BRAND POSTS

Brand Overview

Page 36: B2B Tech Brands Social Media Comparison Q4 2015

0K

100K

200K

300K

400K

500K

600K

700K

800K

30-Sep 14-Oct 28-Oct 11-Nov 25-Nov 9-Dec 23-Dec

Fan Growth

Total Fans

733,175

New Fans

39,622

Page 37: B2B Tech Brands Social Media Comparison Q4 2015

Engagement

0

250

500

750

1,000

1,250

IBM had an average engagement score of 839 and a highest of 1000.

Page 38: B2B Tech Brands Social Media Comparison Q4 2015

Community Analysis

IBM fans are largely from India followed by United States.

Distribution of Fans

0K 50K 100K 150K 200K 250K 300K

India

United States

Egypt

Brazil

Philippines

Pakistan

Canada

Mexico

United Kingdom

Page 39: B2B Tech Brands Social Media Comparison Q4 2015

0

1

1

2

2

3

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Brand Posts

Top keywords used Frequency

IBM Watson 9

IBM Research 7

cognitive 6

IBM Design 5

CEO Ginni Rometty 5

Page 40: B2B Tech Brands Social Media Comparison Q4 2015

12%

88%

Brand Participation Brand Non Participation

92%

6%

2%

Posititve Negative Neutral

Brand Posts - Engagement

IBM responded to 7 conversations generated by the 58 Posts they published.

IBM receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment of Brand Posts

Page 41: B2B Tech Brands Social Media Comparison Q4 2015

Most Engaging Brand Posts

23-DEC-15, WED 11:17AM

Explore the more than 100 IBM MobileFirst for iOS apps, available exclusively for iPhone, iPad, and ..

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

1,000 32,986 319 1,632 Positive

15-DEC-15, TUE 10:56AM

Today we opened the doors to the world headquarters for our IBM Watson Internet of Things business i ..

28-OCT-15, WED 9:53AM

IBM plans to acquire the Weather Company data platform, which hosts the fourth-most used mobile app ..

ENGMT

.

LIKES COMMENTSSHARESSENTIMENT

1,000 169,3713,430 13,642 Positive

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

995 13,236 409 958 Positive

NO IMAGE NO IMAGE NO IMAGE

Page 42: B2B Tech Brands Social Media Comparison Q4 2015

Brand Posts - Analysis

Brand Post Types Days of the week

0 5 10 15 20 25 30 35 40

0 200 400 600 800 1,000

Videos

Links

Photos

Plain Text

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 5 10 15

0 200 400 600 800 1,000 1,200

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Page 43: B2B Tech Brands Social Media Comparison Q4 2015

Most of IBM posts were around 'Brand News', and posts around 'Brand News' received the highest engagement.

Content Intel

0 5 10 15 20 25 30

0 200 400 600 800 1000 1200

Brand News

Others

Event

Product Features

Corporate Social…

Product/Software Release

Ad Campaigns

Photos

Question

Promotions/Offers

Contest

Facebook App

Like This/Engagement…

Number of Posts

Engagement Score

Engagement Score Number of Posts

Page 44: B2B Tech Brands Social Media Comparison Q4 2015

In IBM Posts about Technology, Advice/Tips posts received the highest engagement.

In IBM Posts about General Happenings, the category Festival/Greetings received the highest engagement.

Content Intel

About Technology About General Happenings

0 1 2

0 200 400 600

Fact

Others

Advice/Tips

Technology News

Events in the…

Question to fans

Like…

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 1 2

0 100 200 300 400 500

On Social Media

On Sports

Others

Question

Entertainment

Festival/Greetings

Current Affairs

Number of Posts

Engagement Score

Engagement Score Number of Posts

Page 45: B2B Tech Brands Social Media Comparison Q4 2015

Campaign Intel

Oct 01, 2015 - Dec 31, 2015

0 1 2 3 4 5

0 20 40 60 80 100 120 140 160 180

#IBMiX

#IBMResearchCities

#CES2016

Number of Posts

Engagement Score

Engagement Score Number of Posts

Page 46: B2B Tech Brands Social Media Comparison Q4 2015

Analysis of

SalesforceFacebook Page

Oct 01, 2015 - Dec 31, 2015

Page 47: B2B Tech Brands Social Media Comparison Q4 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

526,852 18,497 3.64% WorldwideMostly Older, Female and

Attached.

Salesforce

Page 48: B2B Tech Brands Social Media Comparison Q4 2015

Engagement Score

35

Total Posts

77

Total Likes

3,393

Total Comments

219

Total Shares

560

BRAND POSTS

Brand Overview

Page 49: B2B Tech Brands Social Media Comparison Q4 2015

495K

500K

505K

510K

515K

520K

525K

530K

30-Sep 14-Oct 28-Oct 11-Nov 25-Nov 9-Dec 23-Dec

Fan Growth

Total Fans

526,852

New Fans

18,497

Page 50: B2B Tech Brands Social Media Comparison Q4 2015

Engagement

0

250

500

Salesforce had an average engagement score of 35 and a highest of 283.

Page 51: B2B Tech Brands Social Media Comparison Q4 2015

Community Analysis

Salesforce fans are mostly Older, Female and Attached. Salesforce fans are largely from United States followed by United Kingdom.

Fan Demographics Distribution of Fans

48%

52%

male female

0% 10% 20% 30% 40%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40% 50%

Single

In a Relationship

Engaged

Married

UnKnown

0K 50K 100K 150K 200K 250K 300K 350K

United States

United Kingdom

India

Japan

Canada

Brazil

Germany

France

Netherlands

Page 52: B2B Tech Brands Social Media Comparison Q4 2015

0

1

1

2

2

3

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Brand Posts

Top keywords used Frequency

Salesforce 6

2,000 business leaders

worldwide

4

Salesforce Lightning 3

Salesforce employees 3

Dreamforce 3

Page 53: B2B Tech Brands Social Media Comparison Q4 2015

13%

87%

Brand Participation Brand Non Participation

61%11%

28%

Posititve Negative Neutral

Brand Posts - Engagement

Salesforce responded to 10 conversations generated by the 77 Posts they published.

Salesforce receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment of Brand Posts

Page 54: B2B Tech Brands Social Media Comparison Q4 2015

Most Engaging Brand Posts

14-NOV-15, SAT 12:14PM

We stand in solidarity with the people of Paris. Our thoughts go out to all those affected by this t ..

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

283 488 11 70 Positive

12-DEC-15, SAT 12:46PM

WATCH: A look at one of the largest concrete pours in American history for the in-progress Salesforc ..

19-NOV-15, THU 1:01PM

We had an incredible fall — thank you for being a part of it.

ENGMT

.

LIKES COMMENTSSHARESSENTIMENT

122 128 6 33 Positive

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

93 111 5 23 Positive

NO IMAGE NO IMAGE NO IMAGE

Page 55: B2B Tech Brands Social Media Comparison Q4 2015

Brand Posts - Analysis

Brand Post Types Days of the week

0 10 20 30 40 50

0 20 40 60 80 100 120

Links

Photos

Videos

Plain Text

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 5 10 15

0 20 40 60 80

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Page 56: B2B Tech Brands Social Media Comparison Q4 2015

Most of Salesforce posts were around 'Brand News', and posts around 'Corporate Social Responsibility' received the highest engagement.

Content Intel

0 5 10 15 20 25

0 5 10 15 20 25 30 35 40 45 50

Brand News

Others

Event

Product Features

Corporate Social…

Product/Software Release

Ad Campaigns

Photos

Question

Promotions/Offers

Contest

Facebook App

Like This/Engagement…

Number of Posts

Engagement Score

Engagement Score Number of Posts

Page 57: B2B Tech Brands Social Media Comparison Q4 2015

In Salesforce Posts about Technology, Advice/Tips posts received the highest engagement.

In Salesforce Posts about General Happenings, the category Current Affairs received the highest engagement.

Content Intel

About Technology About General Happenings

0 5 10 15 20

0 10 20 30

Fact

Others

Advice/Tips

Technology News

Events in the…

Question to fans

Like…

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 2 4 6 8

0 100 200 300

On Social Media

On Sports

Others

Question

Entertainment

Festival/Greetings

Current Affairs

Number of Posts

Engagement Score

Engagement Score Number of Posts

Page 58: B2B Tech Brands Social Media Comparison Q4 2015

Campaign Intel

Oct 01, 2015 - Dec 31, 2015 Entire Campaign

0 1 2 3

0 5 10 15 20 25

#SalesforceCarols2015

#LoveWins

#salesforcetour 2015

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 1 2 3

0 20 40 60 80

#SalesforceCarols2015

#LoveWins

#salesforcetour 2015

Number of Posts

Engagement Score

Engagement Score Number of Posts

Page 59: B2B Tech Brands Social Media Comparison Q4 2015

Analysis of

AdobeFacebook Page

Oct 01, 2015 - Dec 31, 2015

Page 60: B2B Tech Brands Social Media Comparison Q4 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

312,153 6,442 2.11% WorldwideMostly Older, Female and

Attached.

Adobe

Page 61: B2B Tech Brands Social Media Comparison Q4 2015

Engagement Score Total Fan Posts

57 2,457

Total Posts Brand Response Rate

99 8.02%

Total Likes Avg. Reply Time

5,117 20 hrs, 30 mins

Total Comments General Sentiment

296 Neutral

Total Shares

783

BRAND POSTS FAN POSTS

Brand Overview

Page 62: B2B Tech Brands Social Media Comparison Q4 2015

302K

304K

306K

308K

310K

312K

314K

30-Sep 14-Oct 28-Oct 11-Nov 25-Nov 9-Dec 23-Dec

Fan Growth

Total Fans

312,153

New Fans

6,442

Page 63: B2B Tech Brands Social Media Comparison Q4 2015

Engagement

0

250

500

Adobe had an average engagement score of 57 and a highest of 349.

Page 64: B2B Tech Brands Social Media Comparison Q4 2015

Community Analysis

Adobe fans are mostly Older, Female and Attached. Adobe fans are largely from United States followed by India.

Fan Demographics Distribution of Fans

32%

68%

male female

0% 10% 20% 30%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40%

Single

In a Relationship

Engaged

Married

UnKnown

0K 10K 20K 30K 40K 50K

United States

India

Brazil

Egypt

Mexico

Philippines

Pakistan

Indonesia

Germany

Page 65: B2B Tech Brands Social Media Comparison Q4 2015

0

1

1

2

2

3

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Brand Posts

Top keywords used Frequency

creative 12

illustrations 10

Artist 9

AdobeRemix 8

visuals 6

Page 66: B2B Tech Brands Social Media Comparison Q4 2015

11%

89%

Brand Participation Brand Non Participation

57%

13%

30%

Posititve Negative Neutral

Brand Posts - Engagement

Adobe responded to 11 conversations generated by the 99 Posts they published.

Adobe receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment of Brand Posts

Page 67: B2B Tech Brands Social Media Comparison Q4 2015

Most Engaging Brand Posts

14-NOV-15, SAT 6:11PM

Our thoughts are with our employees and all the people in France on this tragic day.

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

567 1,128 64 62 Positive

13-OCT-15, TUE 6:58PM

Artist Emi Haze proves that beauty is in the details with this incredibly intricate illustration: ht ..

14-OCT-15, WED 1:03PM

What happens when you bring 6 creatives together and challenge them to come up with an #AdobeFEED ho ..

ENGMT

.

LIKES COMMENTSSHARESSENTIMENT

226 227 6 37 Negative

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

192 138 13 32 Positive

NO IMAGE NO IMAGE NO IMAGE

Page 68: B2B Tech Brands Social Media Comparison Q4 2015

Brand Posts - Analysis

Brand Post Types Days of the week

0 20 40 60 80 100

0 20 40 60 80 100

Photos

Videos

Plain Text

Links

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 5 10 15 20

0 20 40 60 80 100 120

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Page 69: B2B Tech Brands Social Media Comparison Q4 2015

Top Keywords Used Frequency

Adobe 1706

RØDE Microphones 477

HP Switronix Inc 429

RØDE Microphones

Blackmagic Design

420

Wooden Camera 355

User Posts

0

20

40

60

80

100

120

140

160

180

200

1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov

19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec

Positive Neutral Negative

Page 70: B2B Tech Brands Social Media Comparison Q4 2015

Adobe responded to 197 conversations generated by the 2,457 Posts fans published.

Adobe appears to participate more when Fan conversations have greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

8%

92%

Brand Participation Brand Non Participation

30%

6%64%

Posititve Negative Neutral

Page 71: B2B Tech Brands Social Media Comparison Q4 2015

Most of Adobe posts were around 'Event', and posts around 'Corporate Social Responsibility' received the highest engagement.

Content Intel

0 2 4 6 8 10 12 14

0 20 40 60 80 100 120

Brand News

Others

Event

Product Features

Corporate Social…

Product/Software Release

Ad Campaigns

Photos

Question

Promotions/Offers

Contest

Facebook App

Like This/Engagement…

Number of Posts

Engagement Score

Engagement Score Number of Posts

Page 72: B2B Tech Brands Social Media Comparison Q4 2015

In Adobe Posts about General Happenings, the category Current Affairs received the highest engagement.

Content Intel

About General Happenings

0 10 20 30 40 50 60 70 80

0 100 200 300 400 500 600

On Social Media

On Sports

Others

Question

Entertainment

Festival/Greetings

Current Affairs

Number of Posts

Engagement Score

Engagement Score Number of Posts

Page 73: B2B Tech Brands Social Media Comparison Q4 2015

Campaign Intel

Oct 01, 2015 - Dec 31, 2015 Entire Campaign

0 1 2 3 4

0 20 40 60

#PillowTalk

Adobe on Instagram

“Art History in Contemporary Life” by Alexey Kondokov

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 1 2 3 4

0 20 40 60

#PillowTalk

Adobe on Instagram

“Art History in Contemporary Life” by

Alexey Kondokov

Number of Posts

Engagement Score

Engagement Score Number of Posts

Page 74: B2B Tech Brands Social Media Comparison Q4 2015

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Page 75: B2B Tech Brands Social Media Comparison Q4 2015

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