B2B Social Media and SEO Techniques
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Transcript of B2B Social Media and SEO Techniques
![Page 1: B2B Social Media and SEO Techniques](https://reader036.fdocuments.net/reader036/viewer/2022081414/54960149b479597e6a8b614d/html5/thumbnails/1.jpg)
B2B Social MediaEffective strategies, actionable measurement, and SEO
OfficeArrow, LLC. 2009.
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Agenda:
1. Why include social media in your marketing mix?
2. Who are the players?
3. Five ways to succeed in social media
4. Social media and Search Engine Optimization
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What is social media?
• Wikipedia: Media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.
• Social Networking + User Generated Content
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Social Media for B2B
• Speak to the two “magic” emotions
To Do Item: What fuels these two emotions in our target audience?
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Why include social media?
To Do Item: Who are OUR hubs?
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Who are the players?
To Do Item: Wikipedia – “List of social networking sites”
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How to win - #1
Be in it for the long run.
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How to win - #2
Identify your influencers
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How to win - #3
Dance to the beat of their drum.
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The Perfect tweet
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How to win - #4
You have to believe in social media, but hesitate before you go further than that.
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How to win - #5
Take the good and the bad together.
And realize that the bad is often better than the good.
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You will miss the target when . . .
1. You target the masses
2. You do not create “genuine” content
3. You are the primary beneficiary
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SEO and Social Media
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Search Engine Optimization:Fundamentals
• Technical Optimization
• Linguistic Optimization
• Reputational Optimization
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What You Need To Know
• Always optimize the anchor text when allowed
• Use deep links
• Network your networks
• Apply linguistic principles to everything you create – this might be what ranks
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Ideas
• YouTube tutorials on your products
• Use LinkedIn to rank for your own name
• Maximize your maps listings
• Audience: what has worked for you?
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Questions?