B2B Social marketing doesn't have to be boring: 15 campaigns that nail it

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B2B SOCIAL MARKETING DOESN’T HAVE TO BE BORING:

15 campaigns that nail it

http://www.brafton.com/


https://twitter.com/Brafton

https://www.facebook.com/Brafton

http://www.linkedin.com/company/brafton-inc.

https://plus.google.com/+Brafton/posts

https://www.youtube.com/user/BraftonCustomNews


Networks:

SOCIAL SPEC

Twitter followers: 264k

Featured network: Twitter








https://twitter.com/generalelectric

https://www.facebook.com/GE

https://twitter.com/generalelectric

http://www.pinterest.com/generalelectric/

https://www.linkedin.com/company/ge

https://www.youtube.com/user/GE

https://plus.google.com/+GE/posts


WHY IT WORKS

GE makes technical fun with social content thatengages people on a relevant and personal level.









Networks:

SOCIAL SPEC










https://twitter.com/Sprinklr

https://twitter.com/Sprinklr

https://www.facebook.com/sprinklr

http://www.pinterest.com/sprinklr/

https://www.linkedin.com/company/sprinklr

https://www.youtube.com/user/sprinklrvideo

https://plus.google.com/+sprinklr/postshttps:/plus.google.com/+sprinklr/posts


WHY IT WORKS

Sprinklr moves at the speed of social in a way that makes sense, by posting about events in real time and pairing graphics with stats for maximum impact.









YouTube subscribers: 118k

Networks:

SOCIAL SPEC

Featured network: YouTube








https://www.youtube.com/user/Boeing

https://twitter.com/boeing

https://www.facebook.com/pages/Boeing/25362251550

http://www.pinterest.com/futureofflight/

https://www.linkedin.com/company/boeing

https://www.youtube.com/user/Boeing


WHY IT WORKS

Boeing hones in on consumers’ interest in aviation to get them engaged with playlists like “Stories of Innovation” and catchy video headlines.









Facebook Likes: 111k

Networks:

SOCIAL SPEC

Featured network: Facebook








https://www.facebook.com/texasinstruments

https://twitter.com/TXInstruments

https://www.facebook.com/texasinstruments

http://www.pinterest.com/tiedtech/

https://www.linkedin.com/company/texas-instruments

https://www.youtube.com/user/texasinstruments

https://plus.google.com/+TexasInstruments/posts


WHY IT WORKS

TI hosts Facebook contests that get people to interact and generate product buzz. “What would you connect?” got followers talking about a new product.









YouTube subscribers: 782

Networks:

SOCIAL SPEC









https://www.youtube.com/user/Chesapeake

https://twitter.com/Chesapeake

https://www.facebook.com/Chesapeake

http://www.pinterest.com/srtsolutions/chesapeake-energy/

https://www.linkedin.com/company/texas-instruments

https://www.youtube.com/user/Chesapeake

https://plus.google.com/+TexasInstruments/posts


WHY IT WORKS

Chesapeake Energy’s YouTube presence is both entertaining and informative. Its strong community focus shows off the people behind the brand.










Networks:

SOCIAL SPEC









https://twitter.com/Dell

https://twitter.com/Dell

https://www.facebook.com/Dell

http://www.pinterest.com/dell/

https://www.linkedin.com/company/dell

https://www.youtube.com/user/DellVlog

https://plus.google.com/+Dell


Dell shares a wide variety of content – text, graphics and videos – to get more clicks. Plus, it has 60+ handles for fine-tuned News Feeds.

WHY IT WORKS










Networks:

SOCIAL SPEC









https://twitter.com/kapost

https://twitter.com/kapost

https://www.facebook.com/kapostcontentmarketing

http://www.pinterest.com/kapostful/

https://www.linkedin.com/company/kapost

https://www.youtube.com/user/kapostful

https://plus.google.com/+Kapost/posts


Kapost puts out creative graphics that have a lot of personality and shares content that speaks directly to its target audience (marketers).

WHY IT WORKS









Google+ followers: 76k

Networks:

SOCIAL SPEC

Featured network: Google+








https://plus.google.com/+wacom

https://twitter.com/wacom

https://www.facebook.com/Wacom

http://www.pinterest.com/wacom/

https://www.linkedin.com/company/wacom-americas

https://www.youtube.com/user/Wacom

https://plus.google.com/+wacom


Wacom harnesses the power of G+ with weekly Hangouts about products, content that gives influencer shout outs and GIFs about employees that add a (hilarious) human touch.

WHY IT WORKS









Pinterest followers: 41k

Networks:

SOCIAL SPEC

Featured network: Pinterest








http://www.pinterest.com/constantcontact/

https://twitter.com/ConstantContact

https://www.facebook.com/constantcontact

http://www.pinterest.com/constantcontact/

https://www.linkedin.com/company/constant-contact

https://www.youtube.com/user/constantcontact

https://plus.google.com/+constantcontact


Constant Contact’s Pinterest boards focus on the “person,” not the “business,” such as: Marketing Humor, Small Business Quotes and Holiday Marketing Tips.

WHY IT WORKS









Networks:

SOCIAL SPEC

Featured network: LinkedIn

LinkedIn followers: 127k








https://www.linkedin.com/company/raytheon

https://twitter.com/Raytheon

https://www.facebook.com/Raytheon

https://www.linkedin.com/company/raytheon

https://www.youtube.com/user/raytheoncompany

https://plus.google.com/+raytheon


WHY IT WORKS

Raytheon demonstrates its expertise by breaking down the complex stuff into accessible conversations.









Twitter followers: 16.2k

Networks:

SOCIAL SPEC









https://twitter.com/Concur

https://twitter.com/Concur

https://www.facebook.com/Concur

https://www.linkedin.com/company/concur-technologies

https://www.youtube.com/user/ConcurTechnologies

https://plus.google.com/+concur


WHY IT WORKS

Concur builds a strong Twitter community by repurposing website content, and tweets are almost always accompanied by images or videos.









YouTube subscribers: 86k

Networks:

SOCIAL SPEC









https://www.youtube.com/user/Cisco

https://twitter.com/Cisco

https://www.facebook.com/Cisco

http://www.pinterest.com/ciscosystems/

https://www.linkedin.com/company/cisco

https://www.youtube.com/user/Cisco

https://plus.google.com/+CiscoSystems


WHY IT WORKS

Cisco has a robust YouTube channel with consistent video production. The categories are diverse and clearly target different demographics to widen the audience.










Networks:

SOCIAL SPEC









https://twitter.com/canva

https://twitter.com/canva

https://www.facebook.com/canva

http://www.pinterest.com/canva/

https://www.linkedin.com/company/canva

https://www.youtube.com/watch?v=XqYti78riU8

https://plus.google.com/+canva


Canva consistently makes and shares clever graphics that compel viewers to click, and it backs that interest up with helpful expert tips.

WHY IT WORKS









Twitter followers: 5.4 million

Networks:

SOCIAL SPEC









https://twitter.com/Microsoft

https://twitter.com/Microsoft

https://www.facebook.com/Microsoft

http://www.pinterest.com/microsoft/

https://www.linkedin.com/company/microsoft

https://www.youtube.com/user/Microsoft

https://plus.google.com/communities/114582343442158817928


Microsoft uses multiple handles to speak to its various audiences, from tech geeks to college freshmen, keeping it relevant to current and legacy customers.

WHY IT WORKS









Networks:

SOCIAL SPEC

Featured network: LinkedIn

LinkedIn followers: 2k








http://www.linkedin.com/company/wordstream

https://twitter.com/WordStream

https://www.facebook.com/wordstream

http://www.pinterest.com/wordstream/

https://www.linkedin.com/company/wordstream

https://www.youtube.com/channel/UCrvBaHMLtSQ55IWAZiRQuQQ


WordStream takes smart risks with LinkedIn by taking trendy topics and pairing them with valuable tips that its audience wants.

WHY IT WORKS









THE TAKEAWAYS

Don’t be afraid to be funny.

Make social content relevant to the audience(s) you’re targeting.

Diversify what you share and be visually interesting with graphics and video.

Build a presence across networks.

Talk to people on a personal level, even if you’re selling to the business.

Be consistent and timely - Fashionably late doesn’t count on social media.

Get to know your audience and share things that appeals to their interests.








B2B Social marketing doesn't have to be boring: 15 campaigns that nail it

Marketing

Transcript of B2B Social marketing doesn't have to be boring: 15 campaigns that nail it