B2B Product Lineup “Making Business Life Better”

Digital Products DivisionDigital Products Division

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B2B Product Lineup“Making Business Life Better”


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Why Toshiba?

Quality and Reliability We Deliver a High Quality, Durable and Reliable Product at exceptional price points

Attractive Reseller Program Rebates, Spiffs, Demo Units

Competitive Offerings!

Go Mobile with Confidence! Toshiba is the Laptop Expert


ConfidentialToshiba Mobile First’s

• 1985 - World’s 1st Portable PC• 1986 - 286 Portable• 1987 - PC Compatible• 1988 - 386 Portable• 1989 - CSTN Display• 1990 - NiMH Battery• 1991 - TFT Display• 1992 - 486 Portable• 1993 - Ultra-Portable• 1994 - Pentium Portable• 1995 - CD-ROM Portable• 1996 - 120Mhz Portable• 1997 - Windows Mini-Notebook• 1998 - DVD Portable• 1999 - Polysilicon Display

History of Leading Innovation

• 2000 - CD-RW• 2001 - Wireless Notebook• 2002 - NVIDIA GeForce4 NB• 2002 - Wireless Handheld• 2003 - Widescreen Windows PC Portable• 2004 - 4-in-1 AV NB Computer• 2004 - 10+ hour Notebook• 2005 - LED Backlight NB• 2006 - HD-DVD Notebook• 2006 - Dual Core Tablet• 2007 - Wireless Docking• 2008 - GPS Notebook• 2008 - Quad Core HD Processor


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EntertainmentConsumer

BusinessProfessional

Qosmio - The ultimate in digital entertainment

Satellite - The right combination of value and consumer features in a stylish laptop

Satellite Pro - Computing essentials for today’s professional

Tecra - Business notebooks that mean business

Portege – Defining cutting edge

Toshiba Laptop Brands


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Extremely Light and Light Years Ahead.


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12” and 13” Form Factor


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Portege R500 Ultraportable

World’s Thinnest Laptop with integrated optical drive - .77” Thin

World’s Lightest 12.1” widescreen laptop - 2.4lbs

World’s First laptop with a 7mm Integrated DVD drive

World’s First 12.1” wide indoor/outdoor transreflective display

Ultra Battery Life - 6-7 hours

• Intel Core 2 Duo Processor U7700 (ultra low voltage)

• High density Lithium Ion battery

Stay connected with 802.11 a/g/n and Bluetooth

Shock absorbing design

Hard Disk Drive Protection

Magnesium Alloy Chassis

Solid State Drive Support

• Durable

• Lower power consumption

• Increased Performance


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Portege R500 Ultraportable Offerings


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Tablet Form Factor


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12.1” LED Backlit LCD Display Pen and Touch Input Anti-glare for indoor/outdoor use

Full Performance Intel Centrino 2 Processors

Integrated Optical Drive Modular Ultra-Slim Drive Bay

4th Generation EasyGuard Shock Absorbing Design Hard Drive and LCD Display Protection Spill Resistant Keyboard Fingerprint Reader PC Health Monitor

Built-in Wireless Communication 802.11 a/b/g/n Bluetooth 2.1

Built-in Webcam Video Communication Business Card Reader

Reinforced Hinge Design Reduces Strain on Hinge Locks LCD in Tablet mode

Common Accessories With M700 & M400 Express Port Replicator, Primary

Battery, Secondary Battery

Convertible Design ~4.6lbs with integrated Optical Drive

Portégé M750 – Toshiba’s 10th Generation TabletPC


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Portégé Tablet Specifications

4 Year Warranty SKUs Also Available4 Year Warranty SKUs Also Available


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Business laptops that mean business


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14” Form Factor


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14.1” LCD Display 1440x900 WXGA+

4th Generation EasyGuard Shock Absorbing Design LCD Protection Hard Drive Protection PC Health Monitor

Built-in Wireless Communication 802.11 a/b/g/n Bluetooth 2.1


Balanced Mobility 5.38lbs ~1.4” Thin 3+ Hour Battery Life

Advanced Performance Intel Centrino 2 with vPro Nvidia graphics with 256MB

Dual Pointing Devices Toshiba Accupoint II Touchpad

Expandability Express Port Replicator

Tecra M10 – Performance meets Mobility


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Tecra M10 Product Lineup


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14.1” LCD Display 1280x800 WXGA Or 1440x900 WXGA+

Built-in Privacy Filter Support

4th Generation EasyGuard Shock Absorbing Design Hard Drive Protection Magnesium Casing PC Health Monitor Built-in Wireless

Communication 802.11 a/b/g/n Bluetooth 2.1


Incredibly Thin and Light ~4.45lbs ~1.1” Thin

Balanced Performance Intel Centrino 2 with vPro Nvidia graphics with 128MB

Long Battery Life 4+ hours with Standard Battery 8+ hours with Extended Battery

Tecra R10


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Tecra R10 Product Lineup


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Business laptops that mean business!


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15” and 17” Form Factor


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15.4” LCD Display TruBrite Display

Built-in Wireless Communication Built-in Webcam

Video Communication

Value Laptop Intel Core2 Duo on Most Systems

Satellite Pro L300 – Value Laptop / Desktop Replacement

Affordable Performance XP Pro on Most Systems


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Entry Level Satellite Pro Offering

June 2nd Announcement


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Mainstream Satellite Pro Offering

June 23rd Announcement


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Mini notebook

Toshiba NB205-N210


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Toshiba NB205: Key Features & Benefits

The NB205 is the first mini notebook to deliver comfort and usability without compromise. Featuring a full-sized keyboard and touchpad, making typing and navigating the web easy and comfortable.

Weighing in at under 3 lbs, the NB205 is slim, light and super easy to carry.

Equipped with a 6-cell battery, the NB205 packs in extended battery life (up to 9.25 hours) to keep up with busy, ‘on-the-go’ lifestyles.

Built with travel in mind, the NB205 also features a Hard Drive Impact Sensor to protect your mini while in motion and a USB Sleep-and-Charge port to charge your digital devices while away.

Powered by Microsoft Windows XP Home and the Intel Atom processor, the NB205 is compatible with your other Windows-based laptops and PCs.


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Competitive Matrix


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Toshiba Universalmini notebook accessories

10.1” Neoprene Sleeve

PA1473U-1NBK

Available June/M

12” Envoy Fabric or Leather Carrying Cases

PA1444U-1CS2/PA1460U-1CL2Available Now!

Portable DVD SuperMulti DrivePA3761U-1DV2Available Now!

Mini Retractable Mouse

PA3765U-1ETG

Available in Glossy Black June/M

Other colors are being investigated.

10” Dual Function Hardside Case

PA1469U-1CMN

Available June/E


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NB205 service plan offerings

2 Service Plan Options Available for the Minibook

Extended Warranty Replacement Service plan will cover break-fix repairs same as standard limited warranty,

covers repairs due to failure from design/workmanship (no accidental damage coverage with this plan)

Plan will be a complete unit replacement via mail-in depot only, no ASP repair available. Once unit has been replaced, no further coverage is available unless a new service plan is purchased

2nd year coverage will be available

Accidental Damage Replacement

Service plan will cover accidental damage including screen breakage, drops, spills, etc

Plan will be a complete unit replacement via mail-in depot only, no ASP repair available. Once unit has been replaced, no further coverage is available unless a new service plan is purchased

1 & 2 year accidental damage coverage will be available


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Sales Tools Available on Sell.Toshiba.com

Product Lineup Grids Notebooks Accessories

Competitive Matrix

B2B Style Guide

Sell Sheets


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www.Sell.Toshiba.com


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Download Center


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Laptop Lineup Grid


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Accessory Product Grid


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Competitive Matrix


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Toshiba’s B2B Product Style Guide

Valuable Tool for Resellers when Developing Email Blasts, Advertisements, Collateral

B2B Style Guide Contains:

Product Marketing Descriptions Headlines/Sub Headings Direct Links to Product Images Top 5 Product Features Branding Statements


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B2B Style Guide


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Toshiba’s Advertising Plan


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Reach More People: Run TV Ads

Local Market TV

Top 11 markets (per Traqline Data)

Primary Target = 25 - 54

New York Los Angeles Boston Washington DC San Diego Atlanta Dallas-Ft Worth ChicagoNew York Los Angeles Boston Washington DC San Diego Atlanta Dallas-Ft Worth Chicago

San Francisco-Oak-San Jose Houston Seattle-TacomaSan Francisco-Oak-San Jose Houston Seattle-Tacoma


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Reach More People: Lifestyle Magazines

Primary Target: 24 – 54


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MTV Road to the VMAs sponsorship

Includes (6) event concert tour stops, behind-the-scenes video series of concert tour and breakthrough artists first VMA experience

Comedy Central custom video playlist of comedian skits relating to computer problems

Custom Atom Films up-and-coming filmmaker showcase

Includes integration with Boring through on-site screenings of selected filmmakers short films

Spike custom Back to School guide from Reggie Warren Jr.

Reach More People: Online Media

Primary Target: 18 – 24


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Reach More People: Out Of Home


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Have Greater Visual Impact: Print Direction


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Advertising Schedule

July 4th Weekend thru Sept/End Television Online Theater

July End Magazines (August Issues)

November Beginning Out of Home


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Summary

Toshiba’s Value Proposition Quality, Reliability, Technology Drive

Competitive Offerings Notebooks starting at $499 Notebooks

Want to know more About Toshiba’s Value Proposition and Offerings –

- www.laptops.toshiba.com

Sales Tools and our Reseller Program –- www.sell.toshiba.com


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Thank You!

B2B Product Lineup “Making Business Life Better”

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