PARAG MILK FOODS PVT. LTD

INDUSTRY

• India is the world’s largest producer of dairy products by volume and has the world’s largest dairy herd with an annual output of 130 MT

• Country accounts for more than 13% of world’s total milk production and is also the world’s largest consumer of dairy products

• Demand for milk is expected to increase at a compound annual growth rate or CAGR of 5% from 138 million tonnes in 2014 to 200 million tonnes in 2022

COMPANY OVERVIEW• Parag Milk Foods Pvt. Ltd. was established in 1992• One of India's largest private dairies, with processing

capacity of 2 million litres per day.• Manchar in Maharashtra near Pune and Palamner in Andhra

Pradesh• Largest cow farm in India as well as Asia's largest cheese

plant.• ISO 9000 / 22000 and AGMARK certified

B2B

• Business-to-business (B2B) refers to a situation where one business makes a commercial transaction with another. This typically occurs when:

1) A business is sourcing materials for their production process, e.g. a food manufacturer purchasing salt

2) A business needs the services of another for operational reasons, e.g. a food manufacturer employing an accountancy firm to audit their finances

3) A business re-sells goods and services produced by others, e.g. a retailer buying the end product from the food manufacturer

MAJOR COMPETITORS

HORECA SEGMENTATIONS

• Hotels• Fine Dine• College canteens• Corporate canteens• Hospital Canteens• Caterers and Banquets

CLIENTAL INFORMATION

• Company existing clients• Personal knowledge• Zomato• Foodpanda• Justdial

PROCESS

IMPORTANT POINTS

• Prospect of leads (Cold Call) • Problem identification of customers• Sales pitch• Follow up • Decision maker/ purchase or store department manager 1) on the spot meeting 2) taking appointment

CHALLENGES• Loyal to brand• Afraid to try new products• Don’t want to entertain any sales person• Unclear objectives• Unclear target audience• Timing issues

POST PURCHASE

• Why Did You Buy from our Store?• How Did You Find our Store?•  Are You Satisfied with the Products in your Order?•  Did the Overall Customer Experience Meet your Expectations?• What Other Items Would You Consider Purchasing in our Store?•  What Is your Preferred Method of Connecting with Us?• Would You Refer Us to a Friend?