B2B Online

Where Are You inYour Digital Transformation?

Understanding Your Company’sDigital Needs Right Now

Stephanie PikeVice President Customer Experience and Digital Marketing

Mark HammerschickSenior Manager, Online and Channel Merchandising

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Today is a Big Day!

FOR INTERNAL USE ONLY - DO NOT DISTRIBUTE OUTSIDE OF RICOH

About Ricoh

Global and US presence Global technology company Global MFP market share

leader Leader in document

management Commitment to ethical and

sustainable behavior

ServicesSubsidiary of RCL, a 2016 World’s

Most Ethical Company

Welcometo theNew World of Work

from selling products…

A Migration

…to delivering solutions

and services

The Urgency of Transformation

74% of business buyers told Forrester they conduct more than half of their research online before making an offline purchase.

- B2B Buyer Journey Mapping Basics, May 2015 Forrester Blog by Lori Wizdo

Why should I care?

3 Year Roadmap: The Starting Plan

Fix the Basics

ProcessPeople

Technology

• Proven methodologies

• Change management

• Quality control

• Using latest tools

• Supportingall platforms• Client

relationships• Management• Experienced

consultants

It’s All About Three Things

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ProcessPeopleTechnolog

y

Organizational Performance

People Transformation

People (engaged)using great processand technology

Organizationalperformanceper investment

People are the force multiplier

Process withtechnology

Technology alone

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Process Transformation

Technology Transformation

Content Management Systems Ecommerce

Testing & Analytics

Site 6 Site 7 Site 8 Site 10Site 3 Site 4Site 1 Site 2

Content Delivery Network

DAM

Images Videos Search Browse Templates Content AuthoringSocial Listening

PersonalizationContent Syndication

Cart & Checkout Account Mgmt Catalog Mgmt

API Gateway (SOA)

ERP External Services

Item

Supply Chain

CRM

PricingInventory

Customer

Site 9

Site Search

RForce

RQuote

Site 5

Responsive

CPQConfigurator

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Where are you along the journey?

Questions?