B2B marketing: why digital and social support events
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Transcript of B2B marketing: why digital and social support events
B2B Digital MarketingIntegrating Social and Digital with Customer Events
Marjorie Madfishttp://www.linkedin.com/in/marjoriemadfis
October 11 2013
Opening General Sessions
The entertainment
The engaged attendees
Customer presentations
The expo hall
Networking at lunch
The subject matter experts (SMEs)
Promoting the experts
We love our champions Some are fanatics
Digital is used for awareness and registrationwww.ibm.com/connect
Digital and social are used for engagement with attendees and virtual attendees
From push lead generation to push & pull
Event attendees
“Campaigns” Lead management
Event attendees
Virtual attendees
Social Social ContentLead nurture+
It's all about data – and then acting upon the data
The challenge: align events, social, organic web & demand gen
4-day Event
organic web presence
Social engage
Community on social channels
Event website
Web (owned)
Social (earned)
Event
(paid)nurture
nurture
Silo situationPotential
nurtureevents
social
web
Contact information
Twitter: @Marjorie_M
LinkedIn: Marjorie Madfis
Google + mjmadfis