Competitor AnalysisB2B marketing automation platforms

competitor analysis

This presentation covers

2

Origins of the Product

Features Comparison

Pricing Comparison

Targeted Industries

Overall Comparison

Key Observations

Origins of the Product

Vendor Acquisitions Details of AcquisitionAdobe Neolane $600 M acquisition of Marketing Automation Platform

Eloqua

BluequiaCorenteResponsys

Compendium

Third Party data Management PlatformCloud based services provide$1.5B purchase of cloud based digital marketing management platformContent Marketing platform

Marketo Insightera $20 M acquisition of inbound marketing platform

Salesforce Pardot

RelateIQ

Exact Target (Including Pardot)Edge SpringClip BoardEntropy Soft

$390 M acquisition of data mining and sales automation technology$2.5B acquisition of email marketing services provider

BI and analytics tech provider$12M purchase of social bookmarking purchaseContent marketing app

Acquisitions Made

Source : Third Drop Media

Features Comparison

Pricing Comparison

Eloqua Pardot Marketo Resulticks$0

$1,000

$2,000

$3,000

$4,000

$5,000

$6,000

$7,000

$8,000 Medium Scale Business ( $/ month )

Enterprise ( $/Month)

Targeted Industries

Eloqua Marketo AdobeKey Focus Industries

Professional Services, Manufacturing, Financial Services, Wealth Management, Asset Management, Insurance, Education, Life Sciences, Nonprofit, and Sports and Entertainment

Technology, Health Care, Financial Services, Higher Education, Manufacturing and Media

Retail, Travel/ Hospitality, Media and Entertainment, Financial Services, Government Verticals

Couldn’t find data for Salesforce Pardot

Overall Comparison

Source : Forester Research, Inc.

Adobe scores very high on customer Satisfaction and

Financials

Oracle Leads in Installed Base but low on customer

satisfaction

Overall Comparison (Continued)

Source : Forrester Research, Inc.

Adobe and Salesforce are leading with Strong strategic focus and product offerings

Key Observations

1. Huge investments and million dollar acquisitions are happening in this Marketing automation industry, which makes them financially very strong.

2. Few products are strongly focused in B2B.

3. Most of the products have acquired some other products for specific features and integrated them, so their integration may not be seamless.

4. Most of the products are not handling paid marketing as of now, which is good opportunity for us to differentiate.

Thank You