B2B Marketing All-In-One by Hany Sewlam AbdelHamid
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Transcript of B2B Marketing All-In-One by Hany Sewlam AbdelHamid
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Business-to-Business Marketing (B2B).
Hany Sewilam AbdelHamid
• [email protected] • +2-01005646569• +2-0542668137
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B2B MARKETING
• Marketing is the process of planning and executing .
• The conception (product), pricing, promotion, and Place (distribution).
• Ideas of how to promote and socialize.
• The power of how to satisfy individual and organizational objectives.
• The ROI coming from more visibility & combining between Modern Marketing & e-Marketing.
Hany Sewilam AbdelHamid - 2014
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B2B MARKETING
ISMARKETING OF GOODS AND SERVICES TO:CompaniesGovernment Bodies Institutions (i.e. hospitals, Agencies, Hotels.)Non-Profit Organizations (i.e. Resala Foundation, LifeMakers Foundation.)
FOR
USE IN PRODUCING THEIR PRODUCTS AND/OR TO FACILITATE THEIR OPERATIONS
Hany Sewilam AbdelHamid - 2014
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WHY B2B MARKETING IS DIFFER?
Because
Goods or services are sold for any use other than personal consumption
BecauseIt is not the nature of the product; it
is the reason for the transaction.
Hany Sewilam AbdelHamid - 2014
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Hany Sewilam AbdelHamid - 2014
Characteristic B2B Market B2C Market
Sales volume Greater Smaller
Purchase volume Greater Smaller
Number of buyers Fewer Many
Size of individual buyers Larger Smaller
Location of buyers Concentrated Diffuse
Buyer-seller relationship Closer More Impersonal
Nature of channel More direct Less direct
Buying influences Multiple Single/Multiple
Type of negotiations More complex Simpler
Use of reciprocity Yes No
Use of leasing Greater Less
Key promotion method Personal Selling Advertising
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B2B CUSTOMER PERSONA
Commercial enterprisesIndirect channel members and facilitators
OEMs (original equipment manufacturers)
Users = customersGovernmental organizationsInstitutions
Hany Sewilam AbdelHamid - 2014
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REMEMBER
Hany Sewilam AbdelHamid - 2014
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Hany Sewilam AbdelHamid - 2014
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STAGES IN B2B MARKETING/BUYING PROCESS
Hany Sewilam AbdelHamid - 2014
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MARKETING CHALLENGES
Based on my experiences that I've made in the Saudi, Libyan and Egyptian market ..let’s share following results ..
• Challenges of Government Markets
• Challenges of Institutional Markets
• Challenges of International Markets
Hany Sewilam AbdelHamid - 2014
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MARKETING DEMANDS
Hany Sewilam AbdelHamid - 2014
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THANK YOU
Hany Sewilam Abdel HamidDirector of Sales & Marketing | HBD
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Hany Sewilam AbdelHamid - 2014