B2B COMMERCE TRENDSb2bmarketing.b2b-ignite.net/wp-content/uploads/2019/07/... · 2020-05-04 ·...

18
B2B COMMERCE TRENDS -SANJEEV MUNJAL & SAILATHA KARTHIKEYAN

Transcript of B2B COMMERCE TRENDSb2bmarketing.b2b-ignite.net/wp-content/uploads/2019/07/... · 2020-05-04 ·...

Page 1: B2B COMMERCE TRENDSb2bmarketing.b2b-ignite.net/wp-content/uploads/2019/07/... · 2020-05-04 · COMMERCE IS EVOLVING… ACCENTURE B2B RESEARCH –Q1 2018 1995 2000 2005 2010 2015

B2B COMMERCE TRENDS -SANJEEV MUNJAL & SAILATHA KARTHIKEYAN

Page 2: B2B COMMERCE TRENDSb2bmarketing.b2b-ignite.net/wp-content/uploads/2019/07/... · 2020-05-04 · COMMERCE IS EVOLVING… ACCENTURE B2B RESEARCH –Q1 2018 1995 2000 2005 2010 2015

2 | Copyright©2019 Accenture. All Rights Reserved.

SILENT COMMERCE

SANJEEV MUNJAL

Lead Digital Commerce

SAILATHA KARTHIKEYAN

Technology & Digital Architect

@munjalsanjeev

https://www.linkedin.com/in/munjalsanjeev/

@saibiju

https://www.linkedin.com/in/sailatha-karthikeyan-70879865/

Page 3: B2B COMMERCE TRENDSb2bmarketing.b2b-ignite.net/wp-content/uploads/2019/07/... · 2020-05-04 · COMMERCE IS EVOLVING… ACCENTURE B2B RESEARCH –Q1 2018 1995 2000 2005 2010 2015

MODULAR COMMERCE

GETTING READY TO EMBERS UNCERTAINTY

3 | Copyright©2019 Accenture. All Rights Reserved.

Page 4: B2B COMMERCE TRENDSb2bmarketing.b2b-ignite.net/wp-content/uploads/2019/07/... · 2020-05-04 · COMMERCE IS EVOLVING… ACCENTURE B2B RESEARCH –Q1 2018 1995 2000 2005 2010 2015

COMMERCE IS EVOLVING…

ACCENTURE B2B RESEARCH – Q1 2018

2000 2005 2010 2015 20201995

MOBILE / SOCIALB2B / B2B2CB2C

$1T

CONNECTED

B2B SALES BY 2020

OFFLINE COMMERCE CHANNELS20%

$1T

COMMERCE EVERYWHERE

4 | Copyright©2019 Accenture. All Rights Reserved.https://www.webfx.com/blog/general/the-evolution-of-ecommerce/

Page 5: B2B COMMERCE TRENDSb2bmarketing.b2b-ignite.net/wp-content/uploads/2019/07/... · 2020-05-04 · COMMERCE IS EVOLVING… ACCENTURE B2B RESEARCH –Q1 2018 1995 2000 2005 2010 2015

COMMERCE EVERYWHERE IS ALREADY HEREUSER INTERFACES HAS CHANGED

Wearables

NEWINTERFACE

VIRTUAL ASSISTANTS

AUGMENTED REALITY

INTERNETOF THINGS

ARTIFICIAL INTELLIGENCE

5 | Copyright©2019 Accenture. All Rights Reserved.

Page 6: B2B COMMERCE TRENDSb2bmarketing.b2b-ignite.net/wp-content/uploads/2019/07/... · 2020-05-04 · COMMERCE IS EVOLVING… ACCENTURE B2B RESEARCH –Q1 2018 1995 2000 2005 2010 2015

WHEN COMMERCE IS EVERYWHERE IT BECOMES

• Intimate

• Invisible

• Automatic

• Embedded

• Flexible

• Adaptive

• Universal

6 | Copyright©2019 Accenture. All Rights Reserved.

Page 7: B2B COMMERCE TRENDSb2bmarketing.b2b-ignite.net/wp-content/uploads/2019/07/... · 2020-05-04 · COMMERCE IS EVOLVING… ACCENTURE B2B RESEARCH –Q1 2018 1995 2000 2005 2010 2015

COMMERCE HAS ALOT OF NOISE WITH COMPLEXITY

7 | Copyright©2019 Accenture. All Rights Reserved.

Page 8: B2B COMMERCE TRENDSb2bmarketing.b2b-ignite.net/wp-content/uploads/2019/07/... · 2020-05-04 · COMMERCE IS EVOLVING… ACCENTURE B2B RESEARCH –Q1 2018 1995 2000 2005 2010 2015

SILENCE

8 | Copyright©2019 Accenture. All Rights Reserved.

Page 9: B2B COMMERCE TRENDSb2bmarketing.b2b-ignite.net/wp-content/uploads/2019/07/... · 2020-05-04 · COMMERCE IS EVOLVING… ACCENTURE B2B RESEARCH –Q1 2018 1995 2000 2005 2010 2015

ECONOMICS OF GROWTHFocus on margin expansion by revamping GTM and sales planning/coverage, rethinking the customer value and treatment strategies, resetting the cost through sales spend optimization, and refocusing on profitability through superiorCommercial Excellence

POWER OF SILENT COMMERCE UNLOCK THE VALUE

SALES ACCELERATIONEnable sales performance growth by developing connected and intelligent sales & channel operations. Bring predictability and reliability in production and sales

CONNECTED GROWTHActivate new growth sources by orchestrating ecosystem partners, developing new digital selling models, andcreating a more connected & intelligent omni-channel customer experience along the end-to-end customer journey

SILENTCOMMERCE

Increase avg. margin per seller

Unlock hidden value and boost EBITDA

Boost incremental CAGR

9 | Copyright©2019 Accenture. All Rights Reserved.

Page 10: B2B COMMERCE TRENDSb2bmarketing.b2b-ignite.net/wp-content/uploads/2019/07/... · 2020-05-04 · COMMERCE IS EVOLVING… ACCENTURE B2B RESEARCH –Q1 2018 1995 2000 2005 2010 2015

HOW TO THRIVE INUNCERTAINTY?

RESPOND TO CHANGE FASTER

10 | Copyright©2019 Accenture. All Rights Reserved.

CREATE NEWER PRODUCTS & SERVICES

Page 11: B2B COMMERCE TRENDSb2bmarketing.b2b-ignite.net/wp-content/uploads/2019/07/... · 2020-05-04 · COMMERCE IS EVOLVING… ACCENTURE B2B RESEARCH –Q1 2018 1995 2000 2005 2010 2015

SERVICEORIENTED

TECHNOLOGYAGNOSTIC

DISTRIBUTED

MODULAR & EXTENSIBLEOUR

RESPONSE IS MODULAR COMMERCE SCALABLE

LIGHTWEIGHT INFRA

EMBRACE THE ECOSYSTEM

RESILIENT

11 | Copyright©2019 Accenture. All Rights Reserved.

Page 12: B2B COMMERCE TRENDSb2bmarketing.b2b-ignite.net/wp-content/uploads/2019/07/... · 2020-05-04 · COMMERCE IS EVOLVING… ACCENTURE B2B RESEARCH –Q1 2018 1995 2000 2005 2010 2015

SILENT COMMERCE EXPERIENCE ENABLER A SCALABLE FUTURE PROOF APPROACH TO THE DELIVERY OF A CONNECTED CUSTOMER EXPERIENCE

HEADLESS COMMERCE

ENTERPRISE INTEGRATION

DIGITAL MARKETING

CUSTOMER DATA MANAGEMENT

HEADLESS EXPERIENCE PORTAL

ENTERPRISE INTEGRATION

COMMERCE MARKETING

CTA

CUSTOMER DATA PLATFORM

IMMERSIVE

DESKTOPMOBILE

CHATBOT

IN-STORE

AUGMENTED REALITY

EXPERIENCE SYSTEM

CUSTOMER EXPERIENCE ENGINE

Page 13: B2B COMMERCE TRENDSb2bmarketing.b2b-ignite.net/wp-content/uploads/2019/07/... · 2020-05-04 · COMMERCE IS EVOLVING… ACCENTURE B2B RESEARCH –Q1 2018 1995 2000 2005 2010 2015

DEMO VIDEO

13 | Copyright©2019 Accenture. All Rights Reserved.

Page 14: B2B COMMERCE TRENDSb2bmarketing.b2b-ignite.net/wp-content/uploads/2019/07/... · 2020-05-04 · COMMERCE IS EVOLVING… ACCENTURE B2B RESEARCH –Q1 2018 1995 2000 2005 2010 2015

14 | Copyright©2019. All Rights Reserved.

OUR ASSET TO LEVERAGE MODULAR COMMERCE

14 | Copyright©2019 Accenture. All Rights Reserved.

Page 15: B2B COMMERCE TRENDSb2bmarketing.b2b-ignite.net/wp-content/uploads/2019/07/... · 2020-05-04 · COMMERCE IS EVOLVING… ACCENTURE B2B RESEARCH –Q1 2018 1995 2000 2005 2010 2015

ACCENTURE’S COMMERCE CORE SOLUTION

An Intelligent and industrialized platform to differentiate in marketspace, help clients realize the value quickly in complex eCommerce space and create competitive advantage.

FUTURE-READY BUSINESS DEFINITION

A business canvas to quickly identify

business gaps, define priorities and

draw future ready business

processes to deliver a differentiating

commerce experience

WINNING CUSTOMER JOURNEYS

Set of high-impact / winning

customer journeys for each industry

that can be quickly realized to

create competitive advantage in the

market

Architecture & Design frameworks, Guidelines

Set of industry best practices for

building scalable solutions, NFR

assessment framework, Test

Automation framework

Time to market Assets

Set of reusable components, pre-

built codes and code packages

for quicker turn-around-time and

time-to-market following No-

Code-Low-Code

DESIGNING AND BUILDING BEST-IN-CLASS COMMERCE ECOSYSTEMCORE

Indust

ry

Methodology

Technology

Delivery

15 | Copyright©2019. All Rights Reserved.

Page 16: B2B COMMERCE TRENDSb2bmarketing.b2b-ignite.net/wp-content/uploads/2019/07/... · 2020-05-04 · COMMERCE IS EVOLVING… ACCENTURE B2B RESEARCH –Q1 2018 1995 2000 2005 2010 2015

DEMO 2.5 MINS

16 | Copyright©2019 Accenture. All Rights Reserved.

Page 17: B2B COMMERCE TRENDSb2bmarketing.b2b-ignite.net/wp-content/uploads/2019/07/... · 2020-05-04 · COMMERCE IS EVOLVING… ACCENTURE B2B RESEARCH –Q1 2018 1995 2000 2005 2010 2015

THANK YOU

17 | Copyright©2019 Accenture. All Rights Reserved.

Page 18: B2B COMMERCE TRENDSb2bmarketing.b2b-ignite.net/wp-content/uploads/2019/07/... · 2020-05-04 · COMMERCE IS EVOLVING… ACCENTURE B2B RESEARCH –Q1 2018 1995 2000 2005 2010 2015

BIOS CONTACTS

& ORGS

18 | Copyright©2019 Accenture. All Rights Reserved.

SANJEEV MUNJALLead Digital Commerce

SAILATHA KARTHIKEYAN

Technology & Digital Architect

[email protected]

[email protected]