B2B COMMERCE TRENDSb2bmarketing.b2b-ignite.net/wp-content/uploads/2019/07/... · 2020-05-04 ·...
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B2B COMMERCE TRENDS -SANJEEV MUNJAL & SAILATHA KARTHIKEYAN
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SILENT COMMERCE
SANJEEV MUNJAL
Lead Digital Commerce
SAILATHA KARTHIKEYAN
Technology & Digital Architect
@munjalsanjeev
https://www.linkedin.com/in/munjalsanjeev/
@saibiju
https://www.linkedin.com/in/sailatha-karthikeyan-70879865/
MODULAR COMMERCE
GETTING READY TO EMBERS UNCERTAINTY
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COMMERCE IS EVOLVING…
ACCENTURE B2B RESEARCH – Q1 2018
2000 2005 2010 2015 20201995
MOBILE / SOCIALB2B / B2B2CB2C
$1T
CONNECTED
B2B SALES BY 2020
OFFLINE COMMERCE CHANNELS20%
$1T
COMMERCE EVERYWHERE
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COMMERCE EVERYWHERE IS ALREADY HEREUSER INTERFACES HAS CHANGED
Wearables
NEWINTERFACE
VIRTUAL ASSISTANTS
AUGMENTED REALITY
INTERNETOF THINGS
ARTIFICIAL INTELLIGENCE
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WHEN COMMERCE IS EVERYWHERE IT BECOMES
• Intimate
• Invisible
• Automatic
• Embedded
• Flexible
• Adaptive
• Universal
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COMMERCE HAS ALOT OF NOISE WITH COMPLEXITY
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SILENCE
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ECONOMICS OF GROWTHFocus on margin expansion by revamping GTM and sales planning/coverage, rethinking the customer value and treatment strategies, resetting the cost through sales spend optimization, and refocusing on profitability through superiorCommercial Excellence
POWER OF SILENT COMMERCE UNLOCK THE VALUE
SALES ACCELERATIONEnable sales performance growth by developing connected and intelligent sales & channel operations. Bring predictability and reliability in production and sales
CONNECTED GROWTHActivate new growth sources by orchestrating ecosystem partners, developing new digital selling models, andcreating a more connected & intelligent omni-channel customer experience along the end-to-end customer journey
SILENTCOMMERCE
Increase avg. margin per seller
Unlock hidden value and boost EBITDA
Boost incremental CAGR
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HOW TO THRIVE INUNCERTAINTY?
RESPOND TO CHANGE FASTER
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CREATE NEWER PRODUCTS & SERVICES
SERVICEORIENTED
TECHNOLOGYAGNOSTIC
DISTRIBUTED
MODULAR & EXTENSIBLEOUR
RESPONSE IS MODULAR COMMERCE SCALABLE
LIGHTWEIGHT INFRA
EMBRACE THE ECOSYSTEM
RESILIENT
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SILENT COMMERCE EXPERIENCE ENABLER A SCALABLE FUTURE PROOF APPROACH TO THE DELIVERY OF A CONNECTED CUSTOMER EXPERIENCE
HEADLESS COMMERCE
ENTERPRISE INTEGRATION
DIGITAL MARKETING
CUSTOMER DATA MANAGEMENT
HEADLESS EXPERIENCE PORTAL
ENTERPRISE INTEGRATION
COMMERCE MARKETING
CTA
CUSTOMER DATA PLATFORM
IMMERSIVE
DESKTOPMOBILE
CHATBOT
IN-STORE
AUGMENTED REALITY
EXPERIENCE SYSTEM
CUSTOMER EXPERIENCE ENGINE
DEMO VIDEO
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OUR ASSET TO LEVERAGE MODULAR COMMERCE
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ACCENTURE’S COMMERCE CORE SOLUTION
An Intelligent and industrialized platform to differentiate in marketspace, help clients realize the value quickly in complex eCommerce space and create competitive advantage.
FUTURE-READY BUSINESS DEFINITION
A business canvas to quickly identify
business gaps, define priorities and
draw future ready business
processes to deliver a differentiating
commerce experience
WINNING CUSTOMER JOURNEYS
Set of high-impact / winning
customer journeys for each industry
that can be quickly realized to
create competitive advantage in the
market
Architecture & Design frameworks, Guidelines
Set of industry best practices for
building scalable solutions, NFR
assessment framework, Test
Automation framework
Time to market Assets
Set of reusable components, pre-
built codes and code packages
for quicker turn-around-time and
time-to-market following No-
Code-Low-Code
DESIGNING AND BUILDING BEST-IN-CLASS COMMERCE ECOSYSTEMCORE
Indust
ry
Methodology
Technology
Delivery
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DEMO 2.5 MINS
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THANK YOU
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BIOS CONTACTS
& ORGS
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SANJEEV MUNJALLead Digital Commerce
SAILATHA KARTHIKEYAN
Technology & Digital Architect