B2B challenges in a physical goods e-commerce adventure
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MarCom 2013 1 ‘Technology as gamechanger’ Big data; mobile; 3D- printing; virtual reality
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Transcript of B2B challenges in a physical goods e-commerce adventure
3 generations of shoppers
3
Grown up in an other Retail environment
Boomers1945-1965
Generatie X1965-1985
Millenials1985-2005